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Juliana Jackson - What have you missed when calculating your CLV? (#14)
Manage episode 283410903 series 2813225
Content provided by Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help merchants (re)discover the power of analyzing, understanding and using first-party data.
In this episode, we talked about
What is first-party data?
What KPIs you need to understand your retention?
What is the actually calculation of CLV
And much more, we hope you going to enjoy this one.
Chapters
1. Juliana Jackson - What have you missed when calculating your CLV? (#14) (00:00:00)
2. Making first-party data hot again (00:01:09)
3. What should a shopify owner know? (00:06:10)
24 episodes
Share
Manage episode 283410903 series 2813225
Content provided by Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help merchants (re)discover the power of analyzing, understanding and using first-party data.
In this episode, we talked about
What is first-party data?
What KPIs you need to understand your retention?
What is the actually calculation of CLV
And much more, we hope you going to enjoy this one.
Chapters
1. Juliana Jackson - What have you missed when calculating your CLV? (#14) (00:00:00)
2. Making first-party data hot again (00:01:09)
3. What should a shopify owner know? (00:06:10)
24 episodes
All episodes
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Similar to WHAT the Data?!
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
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