Thomas Petit - Data culture for startups (#13)

WHAT the Data?!

Thomas an independent consultant, work with apps and almost only with non-gaming apps specialized in the subscription business models. During the interview, we asked him:

• Where do you see the most issues with startup's data? ✨
• How to spot data issues?✨
• What data stack can be used by companies?✨
• Which KPIs should not be used any longer?✨
• The future of the industry going forward✨

Thomas is sending around a great mailing list to anyone doing marketing in the app industry and you can find it here: https://madv.substack.com/

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Chapters

1. Thomas Petit - Data culture for startups (#13) (00:00:00)

2. Tell us what you do (00:00:35)

3. What are the challenges companies face with data? (00:01:44)

4. Using too many data tools create issues (00:04:06)

5. Testing data before you using it (00:09:24)

6. Which KPI will you kill? (00:11:25)

7. Which KPIs do we overlook? (00:15:05)

8. How to prepare yourself for the e-privacy changes of apple? (00:20:59)