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From Backups in the Basement to the Boardroom: The Evolution of Cyber Resilience

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Manage episode 479028143 series 3499431
Content provided by Evan Kirstel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Evan Kirstel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Interested in being a guest? Email us at admin@evankirstel.com

The cybersecurity landscape has fundamentally shifted from prevention to resilience. Gone are the days when organizations could reasonably expect to prevent all breaches. Now, the question isn't if you'll be breached, but when—and how quickly you can recover.
Rubrik stands at the forefront of this new reality, bringing a refreshingly practical approach to data security. Rather than promising impenetrable defenses, they've built a platform that helps organizations bounce back quickly when attacks inevitably occur. By analyzing data risks, understanding data locations, and minimizing unnecessary access points, companies can significantly reduce breach impacts and accelerate recovery times.
What makes Rubrik's approach particularly powerful is their unique combination of identity security and data classification. While many security tools focus exclusively on either identity or data, Rubrik recognizes that these elements are inseparable in modern environments. Attackers target identities as pathways to sensitive data, making it essential to understand which identities—both human and non-human—can access your most critical information. This perspective has become increasingly important as organizations navigate the complexities of machine identities, API tokens, and AI agents.
The conversation also explores Rubrik's innovations in AI security, including Project Annapurna, which enables organizations to run AI models against backed-up data with carefully controlled access. As Multi-Agent Collaboration Protocol (MCP) creates new possibilities for security automation, Rubrik helps customers balance innovation with appropriate safeguards.
Ready to transform how your organization thinks about data security and resilience? Visit the Rubrik booth at RSAC to learn more about their revolutionary approach to combining identity and data security.

Support the show

More at https://linktr.ee/EvanKirstel

  continue reading

Chapters

1. Introduction and Noam's Background (00:00:00)

2. Rubrik's Philosophy on Data Breaches (00:02:57)

3. Data Sprawl in Multi-Cloud Environments (00:05:03)

4. Identity as the New Path to Data (00:06:56)

5. Building Cyber Resilience with Rubrik (00:10:45)

6. AI Innovation and Project Annapurna (00:12:44)

7. RSAC Conference Tips and Closing (00:17:16)

416 episodes

Artwork
iconShare
 
Manage episode 479028143 series 3499431
Content provided by Evan Kirstel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Evan Kirstel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Interested in being a guest? Email us at admin@evankirstel.com

The cybersecurity landscape has fundamentally shifted from prevention to resilience. Gone are the days when organizations could reasonably expect to prevent all breaches. Now, the question isn't if you'll be breached, but when—and how quickly you can recover.
Rubrik stands at the forefront of this new reality, bringing a refreshingly practical approach to data security. Rather than promising impenetrable defenses, they've built a platform that helps organizations bounce back quickly when attacks inevitably occur. By analyzing data risks, understanding data locations, and minimizing unnecessary access points, companies can significantly reduce breach impacts and accelerate recovery times.
What makes Rubrik's approach particularly powerful is their unique combination of identity security and data classification. While many security tools focus exclusively on either identity or data, Rubrik recognizes that these elements are inseparable in modern environments. Attackers target identities as pathways to sensitive data, making it essential to understand which identities—both human and non-human—can access your most critical information. This perspective has become increasingly important as organizations navigate the complexities of machine identities, API tokens, and AI agents.
The conversation also explores Rubrik's innovations in AI security, including Project Annapurna, which enables organizations to run AI models against backed-up data with carefully controlled access. As Multi-Agent Collaboration Protocol (MCP) creates new possibilities for security automation, Rubrik helps customers balance innovation with appropriate safeguards.
Ready to transform how your organization thinks about data security and resilience? Visit the Rubrik booth at RSAC to learn more about their revolutionary approach to combining identity and data security.

Support the show

More at https://linktr.ee/EvanKirstel

  continue reading

Chapters

1. Introduction and Noam's Background (00:00:00)

2. Rubrik's Philosophy on Data Breaches (00:02:57)

3. Data Sprawl in Multi-Cloud Environments (00:05:03)

4. Identity as the New Path to Data (00:06:56)

5. Building Cyber Resilience with Rubrik (00:10:45)

6. AI Innovation and Project Annapurna (00:12:44)

7. RSAC Conference Tips and Closing (00:17:16)

416 episodes

All episodes

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Interested in being a guest? Email us at admin@evankirstel.com Connectivity has transformed from a luxury into a necessity. But what if your venue's Wi-Fi could do more than just provide internet access? What if it could become a powerful revenue generator and customer intelligence platform? Sean Bossons, Chief Revenue Officer at Purple, reveals how smart guest Wi-Fi is revolutionizing customer engagement across industries. From sports venues identifying returning fans to promote playoff tickets, to airports guiding passenger traffic away from congested gates toward retail opportunities, businesses are discovering the untapped potential of their connectivity infrastructure. The magic happens when anonymous connections become meaningful customer interactions. By capturing first-party data including demographics, visiting patterns, and preferences, venues gain unprecedented insight into their customers. This creates opportunities for hyper-personalized marketing at exactly the right moment - when customers are physically present and most receptive to relevant offers. "Research suggests you're willing to share data if you get something in return and you don't want generic rewards," explains Bossons, highlighting the value exchange at the heart of successful implementation. This approach drives measurable results across three key metrics: visit frequency, average spend, and customer lifetime value. Privacy remains paramount in this data-driven approach. Having grown under Europe's stringent GDPR regulations, Purple emphasizes consent and confidentiality as foundational principles, ensuring compliance with regional regulations worldwide while building the consumer trust necessary for willing participation. As we look toward the future of venue technology, AI-driven personalization and mobile-first engagement will continue transforming how businesses connect with customers in physical spaces. The old paradigm of investing heavily to attract visitors without effectively engaging them once they arrive is being replaced by sophisticated, real-time interaction strategies powered by intelligent Wi-Fi. Ready to transform your venue's connectivity from cost center to profit driver? Discover how your Wi-Fi network could become your most valuable customer intelligence platform. Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com The frontline workforce revolution is happening right now, and Zebra Technologies is leading the charge. In this enlightening conversation with Joe White, Chief Product and Solution Officer at Zebra Technologies, we explore how decades of operational digitization are culminating in an AI-powered transformation that's redefining what's possible for businesses worldwide. Joe, a 25-year veteran at Zebra, takes us on a journey from the company's barcode origins to today's sophisticated AI implementations. He articulates how modern enterprises face critical challenges around what he calls "the three R's" – resiliency, reliability, and real-time visibility The conversation reveals how AI is transforming frontline operations across industries. In retail, where shelf inventory accuracy typically hovers at a shocking 50-60%, AI-powered systems can now automatically identify stockouts, pricing errors, and misplaced items while generating immediate action plans. In manufacturing, companies like Bosch have reduced reject rates by 5% across 7,000 daily parts using machine vision technology. Yet Joe emphasizes that successful AI implementation requires first digitizing operational workflows – a crucial insight for any business beginning this journey. Perhaps most compelling is Joe's customer-centric philosophy: every product in Zebra's portfolio traces back to a specific lighthouse customer who helped drive its development. This collaborative approach ensures solutions directly address real-world challenges with enterprise-grade reliability and scalability. As Joe puts it, "While I'm proud of the last 20 years of technology developed at Zebra, the next 5-10 years will be the most transformational, led by AI technologies applied to customer workflows." Ready to see what's possible when frontline workers are truly empowered with intelligent technology? Listen now and discover how the convergence of digitization, automation, and AI is creating unprecedented opportunities for operational excellence. Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com Ever wonder why nobody picks up your calls or reads your emails anymore? In this eye-opening conversation, Aaron Christopher "AC" Evans, founder of DRIPS, reveals why traditional outreach methods are increasingly ineffective in our distraction-filled world. AC explains how our evolution into an "on-demand society" has fundamentally changed consumer psychology. When everyone is constantly engaged with content they actively choose – from social media to streaming services – traditional push messaging tactics that demand immediate attention are doomed to fail. The stark reality: about 80% of people simply won't answer calls from unknown numbers anymore. DRIPS has pioneered a different approach through asynchronous, humanized AI conversations. Rather than forcing consumers to stop what they're doing, this technology allows meaningful interactions to unfold over days or even weeks, respecting people's time while still accomplishing business objectives. AC walks us through how their system differs from standard chatbots by interpreting natural language with sophisticated AI while maintaining tight compliance with complex regulatory requirements across healthcare and insurance industries. The results speak for themselves. One national health insurance provider improved their star ratings from 3 to 4 across all contracts through DRIPS' technology. Another saw a tenfold increase in health risk assessment responses. For businesses struggling with diminishing returns from traditional outreach, AC offers practical advice on getting started – from simple text message "priming" before phone calls to implementing more sophisticated conversational AI. The key insight: when you give consumers a voice and meet them where they are, engagement dramatically improves. Ready to stop annoying your customers and start having meaningful conversations that drive results? This episode reveals how the future of customer engagement is evolving beyond interruption marketing into thoughtful, AI-powered dialogue that respects consumers while delivering exceptional business outcomes. Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com What happens when cutting-edge artificial intelligence meets humanistic healthcare? Aurora Martinez of Keralty unveils a revolutionary approach that's redefining what's possible in global health systems. Unlike conventional healthcare AI applications that focus primarily on efficiency and diagnostics, Keralty's innovative "CHI" ecosystem puts human well-being at the center of technological advancement. Martinez introduces us to Keralty (operating as Sanitas in the US), a healthcare organization spanning ten countries that has built what she calls a "living lab" – an extraordinarily diverse ecosystem encompassing insurance companies, hospitals, clinics, medical centers, and even a university. This diversity serves as both the foundation and catalyst for their AI innovations. With 50 years of accumulated wisdom, they're transforming knowledge into actionable healthcare solutions that address not just physical health, but loneliness, mental health challenges, and community connection. What truly distinguishes their approach is the philosophy Martinez eloquently summarizes as "intelligence with a soul." This isn't about replacing healthcare professionals with algorithms, but rather empowering doctors and nurses with AI tools that enhance their ability to deliver personalized, preventative care. The focus remains steadfastly on human connections while using technology to make better, more informed decisions. By combining their extensive living lab with a holistic healthcare model centered on prevention and risk management, Keralty is positioning themselves as agents of change in an industry ripe for transformation. Ready to explore how artificial intelligence might actually make healthcare more human, not less? Visit keraltycom to learn more about this fascinating intersection of technology and compassionate care, and discover how purpose-driven innovation is reshaping the future of health. Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com Ever wondered why email hasn't fundamentally changed in 20 years? While countless startups have tried to replace email entirely, Gmeilius is taking a refreshingly different approach by enhancing Gmail itself with powerful AI-driven collaboration tools. Florian's entrepreneurial journey began during his PhD studies when he created a simple Gmail extension to better collaborate on academic papers. What started as a personal productivity hack gained momentum among colleagues, leading him through a Geneva-based incubator and eventually to Y Combinator—a journey that hilariously had him rushing back to San Francisco just two days after his wedding. Through this evolution, Gmeilius transformed from a consumer-focused tool to a B2B solution that addresses Gmail's most significant limitations. The genius of Gmeilius lies in its seamless integration with Gmail rather than attempting to replace it. By enhancing a platform users already know, they eliminate the adoption barriers that plague new communication tools. Their feature set—shared inboxes, Kanban boards, email automation, and SLA tracking—addresses the collaboration gaps in Gmail's native experience. Most importantly, their AI capabilities are transforming how teams handle email by automatically routing messages, drafting replies, and classifying conversations. As Florian provocatively states, "I really believe that the way we use email is dying," not because email itself is becoming obsolete, but because AI will fundamentally change how we interact with our inboxes. Ready to transform your relationship with email? Try Gmeilius for yourself and discover how AI can turn your inbox from a source of frustration into a productivity powerhouse. Book an onboarding session with their team to see how their platform can streamline your operations and free your team to focus on what truly matters. Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com Unified communications doesn't have to be complicated or confusing. In this revealing conversation with Jason from Wildix, we explore how a channel-first approach is revolutionizing the way businesses communicate and collaborate. Wildix has carved out a unique position in the crowded UCaaS market by committing 100% to its channel partners. "We are nothing without our channel," Jason explains, detailing how they've transformed from a reactive to proactive partner support model. Rather than competing with their partners, Wildix stands shoulder-to-shoulder with them, providing sales engineers, technical demos, and proof of concepts while allowing partners to maintain control of customer relationships, contracts, and pricing. What truly differentiates Wildix is their practical approach to AI implementation. Instead of making sweeping promises, they focus on specific verticals where they can deliver measurable ROI. Their solution helps retail stores prevent theft and streamline training, while their sales-focused tools provide sentiment analysis and seamless CRM integration. As Jason notes, "We want to be laser focused where we feel we can make a difference." For MSPs and VARs looking for alternatives to legacy vendors that are scaling back wholesale options, Wildix offers a refreshing alternative. With global-by-design solutions, remote-first company culture, and unwavering security standards (they're the only European company on the Gartner Magic Quadrant), they're helping partners deliver unified communications that truly transform businesses. Ready to discover how a channel-first approach could transform your communications strategy? Subscribe to our podcast for more insights into the rapidly evolving world of business technology and unified communications. Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com The data protection landscape has fundamentally transformed, and HYCU's groundbreaking integration with Dell Technologies has arrived just in time. At Dell Technologies World, Simon Taylor, CEO and founder of HYCU, unveiled what he calls the "Tower of Power"—a revolutionary expansion that brings 86 on-premises, cloud, and SaaS integrations fully supported by Dell's Data Domain Virtual Edition (DDVE) This partnership marks a pivotal shift for Dell customers worldwide. No longer is Data Domain limited to VMware environments; now it extends its powerful deduplication capabilities to Nutanix, Azure, AWS, Google Cloud, and dozens more critical systems. Customer testimonials reveal staggering efficiency gains, with some reporting deduplication ratios as high as 60:1. For organizations managing petabytes of Microsoft 365 data or complex multi-cloud environments, this integration delivers unprecedented storage optimization while maintaining enterprise-grade protection. What sets this solution apart is Haiku's commitment to both simplicity and comprehensive coverage. Their approach tackles a stark reality: the average mid-market company now stores data across 330 different silos. Rather than requiring separate backup tools for each environment—imagine if every app on your phone needed its own backup system!—HYCU provides a single unified platform. This consolidation is particularly valuable amid today's economic uncertainty, allowing organizations to simplify vendor management while enhancing security through features like R-Shield's true immutability for all data types. As Taylor emphasizes, many organizations aren't properly securing their SaaS and cloud backups, leaving them vulnerable to both attacks and compliance failures. Ready to transform how you protect your modern data estate? Discover how HYCU and Dell can help you achieve complete data control with unprecedented efficiency and simplicity. Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com Cybersecurity is undergoing a fundamental transformation as organizations navigate the complex relationship between zero-trust architectures and the realities of hybrid work environments with Anupam Upadhyaya VP of Products for Prisma SASE at Palo Alto Networks, sheds light on how SASE has evolved beyond its initial promise to become the cornerstone of modern security frameworks. With browsers becoming the primary workspace for professionals – hosting everything from email and documentation to AI interactions – they've simultaneously become prime targets for cyber attackers. A staggering 95% of organizations have experienced browser-based attacks, highlighting a critical vulnerability in our digital infrastructure. Prisma Access Browser represents a paradigm shift in addressing this challenge, offering both a hardened browser environment and sophisticated last-mile protection against emerging threats. Perhaps most revolutionary is the solution's approach to encrypted traffic inspection – a longstanding challenge for security teams. By examining traffic before encryption or after decryption, Prisma Access Browser overcomes traditional limitations with protocols like QUIC or certificate-pinned applications. This capability provides comprehensive security across all traffic types without compromising performance or privacy requirements. As AI adoption accelerates within enterprises, security considerations must evolve accordingly. Palo Alto Networks' newly announced Prisma AIRS framework establishes five essential pillars of AI security: model scanning, posture management, red teaming tools, runtime protection, and agent security. This holistic approach ensures organizations can embrace AI innovation without introducing unacceptable risks. For organizations struggling with legacy VDI infrastructure while wanting to embrace cloud innovations, Prisma Access Browser offers a compelling path forward – delivering consistent security and superior user experience across internet, SaaS, cloud, and legacy applications without forcing everything through VDI chokepoints. Join us to discover how these technologies are reshaping the cybersecurity landscape and enabling secure digital transformation even in the most complex environments. #sponsored Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com The complexity of infrastructure as code has become a significant bottleneck in modern software development. Developers struggle with learning Terraform and Helm, while DevOps teams are weighed down by template maintenance and compliance requirements. Enter StackGen's "generative infrastructure platform" – a revolutionary approach that's changing how teams handle cloud deployments. In this enlightening conversation, founder Asif Awan explains how their dual-focused solution meets developers where they are while empowering DevOps teams with better governance tools. The platform intelligently understands application intent either through code analysis or visual design, then automatically generates fully compliant infrastructure code without requiring developers to become infrastructure experts. What makes StackGen particularly powerful is its approach to AI implementation. Rather than just offering code suggestions that still require expert review, it provides deterministic infrastructure generation for developers who don't understand Terraform while giving DevOps experts AI-assisted tools for crafting sophisticated modules. This two-pronged strategy has attracted major enterprise customers including NBA, Nielsen, SAP, and Autodesk who are using the platform for infrastructure transformation, module lifecycle management, and complete IaC governance. The vision extends beyond simplification toward truly autonomous infrastructure – self-provisioning, self-healing, and self-adjusting based on application intent and business requirements. For teams struggling with cloud complexity, security integration, or multi-cloud strategies, StackGen offers a glimpse into a future where infrastructure truly manages itself. Check out their integration with developer portals like Backstage or try them through Google Marketplace to experience how development can flow without infrastructure friction. Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com The promise of connecting "everything" to the internet has remained frustratingly out of reach for over a decade. Despite bold predictions of 50 billion connected devices by 2020, the industry achieved just 11 billion – a mere 20% of expectations. Why? As Nick Earle of Eseye, explains, we dramatically underestimated the complexity of creating truly global connectivity. This conversation unveils the missing piece that's finally enabling the Internet of Things to deliver on its potential: ubiquitous connectivity that works everywhere, every time. Drawing from his experience leading global tech giants and now Eseye, Nick reveals how the traditional carrier model was fundamentally misaligned with IoT's needs – and how his company's revolutionary "federation" approach, similar to the airline industry's Star Alliance, is changing everything. What makes this discussion particularly compelling is the real-world impact. Global brands like Amazon, Shell, and Coca-Cola are already leveraging Eseye's technology to deploy single-product SKUs worldwide, transforming their manufacturing, supply chains, and business models. The ROI isn't coming from the data itself, but from the operational efficiencies of building once and deploying anywhere – delivering 100-500x returns over connectivity costs. Beyond the technology, Nick offers a fascinating perspective on what he calls the "third wave of tech disruption" in telecommunications, where eSIM technology and new standards are breaking the 40-year carrier lock on connectivity. For business leaders contemplating IoT strategies, this provides crucial context on why previous attempts may have faltered and how the landscape has fundamentally changed. Whether you're leading a global enterprise or a nimble startup, this episode illuminates how the barriers to IoT adoption are finally falling away, making connected product deployment more accessible and scalable than ever before. The future where devices intelligently choose their own best connectivity method – be it cellular, satellite, or something else – is closer than you might think. Real Talk About Marketing An Acxiom podcast where we discuss marketing made better, bringing you real... Listen on: Apple Podcasts Spotify Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com Meet the team behind Epicor, the business software company on a mission to empower the world's hardest working businesses. For over 50 years, they've been serving manufacturers, distributors, building supply retailers, and the automotive aftermarket with specialized solutions that go beyond standard ERP offerings. Fresh from their annual Insights conference in Las Vegas, which attracted over 4,000 attendees, Epicor has unveiled groundbreaking AI innovations designed specifically for supply chain management and business operations. Their flagship offering, Prism, represents a new approach to agentic AI with a patent-pending LLM inference pipeline that remains model-agnostic – allowing it to adapt to the rapidly evolving AI landscape and call upon the most effective models for each specific workflow. What truly sets Epicor apart is their commitment to human-centered technology. While many competitors are racing toward fully autonomous ERP systems, Epicor deliberately chose a semi-autonomous approach that keeps workers in control. Their philosophy maintains that AI should empower employees rather than replace them, providing rapid information retrieval and analysis while ensuring humans make the final decisions. This approach has already shown remarkable results, with one manufacturing customer cutting delivery time in half and achieving 20% revenue growth by implementing AI for automating RFQ processes. Equally impressive is their patent-pending carbon cost roll-up solution, which treats carbon as currency and leverages manufacturing ERP engines to report the carbon impact of specific processes down to individual jobs on the shop floor – bringing unprecedented accuracy to sustainability efforts. Looking ahead, Epicor envisions an ecosystem where intelligent agents can communicate securely across business functions and between organizations, supported by their Grow Data platform that consolidates information from various business systems into a unified data lake ready for AI applications. Whether through their knowledge agent that saved one customer 55 minutes per support question or their recent acquisition of connected worker platform Acadia, Epicor continues to demonstrate how thoughtfully applied technology can transform industries that form the backbone of our economy. Want to see how Epicor can help your business run smarter and grow faster? Visit Epicor.com to discover their full range of industry-specific solutions and learn why their deep expertise makes them the partner of choice for hard-working businesses worldwide. Real Talk About Marketing An Acxiom podcast where we discuss marketing made better, bringing you real... Listen on: Apple Podcasts Spotify Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com What happens when you gather the most innovative companies in enterprise technology and have nearly 200 expert judges evaluate their groundbreaking solutions? The We Love Tech Awards reveals exactly that, and the results spotlight an exciting cross-section of technological innovation that's transforming how businesses operate. Russell Fordyce of Business Intelligence Group joins us to unveil the winners of this inaugural awards program, showcasing companies that are redefining what's possible in enterprise technology. From AI-powered customer service to quantum computing solutions that were once considered science fiction, these winners represent the cutting edge of practical innovation. The revelations are fascinating – quantum computing has moved beyond theoretical potential to deliver tangible business applications through Dynex's "quantum as a service." Virtual reality and the metaverse aren't just consumer toys but powerful training tools, as demonstrated by EY's gamified professional development platform and TD Bank's immersive learning environments. Meanwhile, Verity's aviation solution uses AI to predict aircraft maintenance needs before failures occur – essentially providing "pre-healthcare for your plane." What makes these awards particularly valuable is their spotlight on companies operating behind the scenes – the technological infrastructure providers whose innovations enable modern business but rarely receive public recognition. Many winners represent specialized solutions addressing industry-specific challenges, from ESG reporting compliance to ruggedized devices for first responders The awards themselves embrace innovation, with winners receiving blockchain-based digital certificates that "live forever" rather than traditional dust-collecting trophies. Looking ahead, the program will return next year with nominations opening in early 2025. Listen in to discover the companies building tomorrow's enterprise technology landscape today, and perhaps find your next technological advantage. Real Talk About Marketing An Acxiom podcast where we discuss marketing made better, bringing you real... Listen on: Apple Podcasts Spotify Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com Cellular connectivity forms the backbone of the IoT revolution, but building truly global, reliable solutions has remained challenging—until now. FloLive is transforming how devices connect worldwide through a revolutionary distributed network architecture that addresses the fundamental limitations of traditional approaches. Most IoT connectivity providers rely heavily on roaming agreements to extend coverage beyond their native footprint. FloLive has taken a fundamentally different path by building its entire technology stack in-house and distributing core network components globally. This "network of networks" approach allows devices to connect locally in different regions while providing customers with a unified management interface. The benefits are profound and multifaceted. When devices connect to local networks, data can be processed regionally rather than traveling across continents, dramatically improving performance and addressing increasingly strict data sovereignty requirements. Network-based security provides protection for resource-constrained IoT devices by analyzing metadata in real-time to detect anomalous behavior. Meanwhile, the ability to seamlessly integrate satellite connectivity ensures devices can maintain connections even in the most remote locations. What makes this approach particularly powerful is how it embraces rather than competes with local mobile network operators. By partnering with MNOs worldwide, FloLive augments their capabilities while ensuring compliance with local regulations. This collaborative strategy is opening doors for innovative applications across industries—from electricity meters in Europe to cleaning robots in Singapore, water irrigation systems across 120 countries, telematics solutions, video applications, and payment terminals. The next frontier involves leveraging artificial intelligence to further enhance the platform. By combining data from multiple sources within their stack, FlowLive is building AI capabilities that will help customers optimize operations, predict network issues, and potentially reduce costs through automated recommendations. Ready to transform your IoT connectivity strategy? FloLive primarily works through partnerships with mobile network operators, MVNOs, IoT service providers, and systems integrators, with sales teams available across Europe, North America, and Asia-Pacific regions to support your global IoT initiatives. Real Talk About Marketing An Acxiom podcast where we discuss marketing made better, bringing you real... Listen on: Apple Podcasts Spotify Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com Imagine turning your biggest frustration into a business that serves millions. That's exactly what happened when Joaquin and his team got tired of spending hours hunting for quality images while designing websites back in 2010. "The main idea was we're scratching our own itch," explains Joaquin, CEO and founder of Freepik. What began as a simple search engine for free images has evolved into a comprehensive AI-powered design platform that's revolutionizing how creative professionals work. Their user-centric approach has driven continuous innovation, from adding icons and photos to embracing the transformative potential of generative AI two years ago. Today, Freepik offers a suite of sophisticated tools leveraging approximately twenty different AI models under the hood. Their video generation capabilities provide end-to-end production with integration to leading models like Glyn, VO2, and Runway. Their image generation suite features their proprietary Mystic model alongside Google's Image N3 and various Flux options, all enhanced by carefully curated visual styles. This technical sophistication is wrapped in an accessible interface designed to simplify complex workflows. Most remarkable is their unwavering commitment to accessibility. Despite the computing costs associated with AI generation, Freepik maintains a strong freemium model, positioning themselves as the most affordable option in the market. "When you make something 10 times cheaper, you get a different use case," Joaquin notes, explaining how dramatic price reductions enable entirely new applications and ultimately expand the market. As they navigate the complex ethical landscape of AI-generated content, Freepik remains committed to respecting creator rights, using only properly licensed images or those without explicit restrictions. Their enterprise solutions even allow companies to disable specific models based on their comfort levels with different technologies. Looking ahead, Freepik continues innovating with new interface paradigms, team collaboration features, and intelligent assistants that orchestrate complex workflows automatically. For Joaquin, a technical founder who witnessed the early internet, today's AI revolution represents an even more profound technological shift with unlimited potential. Want to experience how AI is transforming creative workflows? Visit Freepik today and discover tools that make sophisticated design accessible to everyone. Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com Security should be easy, or people simply won't adopt it. This fundamental truth drives everything at Front Egg, where balancing robust protection with frictionless user experiences has become their mission in the SaaS identity management space. During our conversation with Aviad Mizrachi, CTO and co-founder of Front Egg, and Miriam, their tech support engineer and resident Gen Z expert, we uncovered shocking statistics about how security friction directly impacts business outcomes. Did you know that 49% of consumers will abandon a purchase entirely when faced with a password reset? That's half of potential customers walking away with their wallets still full—all because of poor authentication experiences. What makes this conversation particularly fascinating is the generational perspective. While older users grudgingly accept security hurdles as necessary evils, Gen Z approaches technology with different expectations. Having grown up with iPads, Google Classroom, and biometric authentication as the norm, they demand personalization, speed, and seamless experiences. Yet having witnessed countless data breaches affecting loved ones, they maintain healthy skepticism toward emerging technologies like AI. As Miriam puts it, "We understand that AI is innovative, but we also know new vulnerabilities will be introduced." The rapid acceleration of AI has transformed security from a slow-moving field to one where threat cycles complete in days rather than months. Front Egg is responding with AI-powered solutions, including autonomous agents that protect both human and non-human identities. However, they emphasize that the human element remains irreplaceable—particularly in support scenarios where "people just want to talk to people." Ready to see how the right balance of security and user experience could transform your SaaS offering? Listen to this episode for insights that could dramatically improve both your security posture and customer retention. Support the show More at https://linktr.ee/EvanKirstel…
 
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