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The Tip of the Spear to Reach your Target Market when you start your Portfolio Career
Manage episode 490388367 series 3672001
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In this episode we discuss target markets, who do we serve and the persona. How you prepare the tip of the spear to reach your target audience.
Time Stamp:
[03:00] Low hanging fruits to get to a paid market
[07:40] How to make yourself easy to "buy"
[11:00] Iterating and solving problems for target market
[14:00] Shaping your value proposition for target market
[16:00] Plan but expect to change
[19:00] The tip vs the handle of your spear
[22:00] Why you need to practise writing a brief
Connect with Hosts
Zed Vakil https://www.zarirvakil.com/
Mike Anderson https://dottt.co.uk/
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