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Ep. 30: SEO vs. Social The Search Engine Battle No One Told You About
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Think Google is the only way to get found online? Think again. Social media platforms like Facebook, Instagram, and TikTok are becoming powerful search engines; if you're not optimizing for them, you're missing opportunities. In this episode, we dig into the real search battle—SEO vs. Social. The team shares surprising insights, clears up common misconceptions, and explains why your customers might search for you in places you never considered.
Episode Highlights:
Introduction to the idea of search engines beyond Google.
Kelly discusses Facebook and Instagram's evolving role as search engines and the importance of keywords on social media.
John explains the significance of diversifying your search strategy across platforms.
Jim highlights the need for multi-platform optimization and shares a case study of a client’s successful transition to a broader search strategy.
The importance of video content and how it plays into search on new platforms like TikTok.
Conclusion on why businesses need to stay adaptable in a changing search landscape.
📌 Key Strategies:
✔️How social media platforms are changing search: Diversifying your search strategy beyond Google to include social media
✔️Why SEO alone isn’t enough anymore: rise of Facebook and Instagram as search engines and their keyword usage.
✔️Using video content to boost visibility on platforms like TikTok.
✔️How to optimize content for different platforms to increase online discoverability.
✔️ The difference between organic search and paid search on social
✔️ Where your business needs to show up to stay competitive
Listen now and learn how to get found online—on Google, Instagram, or beyond!
Contact Information:
Website: https://www.ruinvisibleonline.com/
LinkedIn: https://linkedin.com/company/ruinvisibleonline
#RUInvisibleOnline #SEO #DigitalStrategy #OnlineVisibility #VideoMarketing #SocialMediaStrategy @wsiworld
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