Building a Legacy: Intellectual Property Insights for Women Leaders with Lauren Bercuson

#WisdomOfWomen

In this episode, we delve into the critical importance of intellectual property protection for women founders.

We engage with Lauren Bercuson, a distinguished trademark and copyright attorney, who elucidates the necessity of safeguarding creative and business assets to foster growth and sustainability within women-led enterprises.

Lauren shares her insights on how proactive legal planning can prevent costly pitfalls and ensure that founders can focus on their innovative endeavors without the looming threat of infringement or loss of brand identity.

Throughout our discussion, we explore the nuances of trademarking and copyright, emphasizing the need for comprehensive searches and registrations to secure one's brand and legacy effectively. Ultimately, this episode aims to empower women entrepreneurs with the knowledge and resources required to navigate the complex landscape of intellectual property law, thereby amplifying their voices and enhancing their business prospects.

Takeaways:

• Lauren emphasizes the importance of protecting intellectual property for women entrepreneurs.
• Effective trademark protection is crucial for safeguarding business identity and preventing future legal disputes.
• Proactive legal planning can save women founders significant time and resources while ensuring business growth and longevity.

Chapters:

08:54 The Importance of Intellectual Property for Women Entrepreneurs

11:15 Understanding Trademark and Copyright Protection

28:11 Understanding Trademark and Copyright Protection

33:23 The Future of Intellectual Property in the Age of AI

Burning Questions Answered:

1.What does it look like to build a successful business from something you're deeply passionate about?

2.How do you know when it’s time to leave a traditional career behind?

3.What boundaries actually help women founders thrive?

4.How can social media be used to build a values-aligned brand — without burning out?

Favorite Quotes:

“If something’s not lighting you up, it’s OK to say no. Even to good opportunities.” – Lauren

“When you’re clear on your purpose, it’s easier to let go of what doesn’t serve you.” – Coco

“You can run a business with heart and still have boundaries.” – Lauren Bercuson

Offers & Contact Information:

LinkedIn: https://www.linkedin.com/in/laurenbercuson/

LinkedIn Business: https://www.linkedin.com/company/lb-storylock-legal/

Website: https://www.storylocklegal.com/

Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.

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Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

Growth Accelerator: https://aforceforgood.biz/accelerator/

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