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User Generated Content (UGC) and its relationship with Influencer Marketing
Manage episode 314832928 series 3251683
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Gone are the days when traditional marketing channels combined with digital ruled the share of wallet for the marketers. Now, research states that content created by influencers can deliver 11x higher ROI than traditional digital marketing channels.
For influencers who drive a higher engagement rate through their UGC posts not only drive the fact that their content is hitting the mark well with their audience, but they also resonate with the need fulfillment of the brand as well.
Let us delve into this to learn more…
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