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How to identify your right Micro-Influencer?
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In the new age of the digital world, brands are constantly on the search to identify the right fit of Influencers for their brands. There are varied factors which contribute to this …ranging from the size of the brand, the investment they are keen to go with, expectations of the brand, brand synergies with Influencers, competitive space that the Influencer has been associated with, past experience of the Influencer, the most commonly known metrics of follower, reach and engagement amongst other aspects.
The Influencers range anywhere from Nano to Macro and a large brand might dabble on both ends of the spectrum for differential needs that they might expect to be fulfilled and a smaller brand might be contented to identify the right fit of Micro-Influencer to ensure that the ROI for their intent is achieved.
Let me share some insights into this in today’s podcast…
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