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What kind of Influencer generate the best 'Engagement Rate' ?
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The answer to this question lies in understanding what is ‘Engagement’ when it comes to Influencer Marketing?
Engagement when it comes to IM is equivalent to Magic happening for a brand. Interaction with the influencer is far more valuable than a simple Facebook like. Interaction means that connection is happening and, hopefully, trust is being built between the brand and the influencer’s audience.
Engagement is one of the most pivotal metrics that brands want to measure with an intent to analyze the effectiveness of their influencer marketing campaigns. It showcases how effectively has the Influencer’s followers engaged with him or her on their posted content.
Brands can also understand the Influencer engagement rates basis the kind of traction that comes between a sponsored post and an organic post.
From an Influencer’s angle, this measure holds paramount importance since it becomes a funnel for them to attract more brands to associate with them.
Let me share some insights into this in today’s podcast…
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