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Why does measurement of ‘Influencer Marketing’ continues to be a challenge?
Manage episode 314832925 series 3251683
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As per insights, measurement of ROI for Influencer Marketing is a major challenge for 52% of the Marketers. This is one of the most critical metrics which defines what is working and what isn’t in any campaigns. The measurement aspect has far-reaching impact for a Marketer’s future influencer marketing plans. Brands and Marketers strive to identify the overall impact on their business growth however what is of paramount importance is what is it that they had set out for before the campaign was initiated.
On the face of it, what comes out a lot of times from the brand side is unclear creative and marketing briefs, wishlists are far too many and keeps on increasing during the course of the campaign and this also has an impact on clarity in communication.
Let me share some more insights into this in today’s podcast…
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