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What is the 2021 Future of Influencer Marketing looks like?
Manage episode 314832924 series 3251683
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What a year 2020 has really been for the brand owners and marketers. All of their plans have gone topsy-turvy and similar has been the scenario for Influencers as well. Influencer Marketing has been a growing industry not just in India but across the globe.
Influencer marketing is not a new trend, but it is one that is going to stay for a long time. The real reason for this to flourish has been the humane element that it brings in with real people and their real stories.
Let’s start by asking what is the role of young marketers who are managing brands and contributing towards their growth either internally as an employee or a brand owner or externally as an influencer.
Well, the answer to this question lies in the fact that Influencers can help marketers achieve a variety of marketing goals and not just generate leads.
If a brand is related to an influencer, the brand reputation grows based on how much authority the Influencers have. Likewise, an influencer’s reputation depends on which brands they endorse. It’s like creating power centers of influence for each niche. 2021 will definitely see more of this...
Let us delve into the podcast to see what those upcoming trends are as we embark in 2021.
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