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How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23

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Manage episode 493416680 series 3510658
Content provided by Haines McGregor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Haines McGregor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar.

Pippa Murray is one of the UK’s brightest brand builders, and the impressive feat of Pip & Nut’s ascendence does not come at the expense of the environment.

Ethics can be expensive, which is what makes Pippa’s vision, resilience and razor sharp intuition magnitudes more valuable to a brand set to take over the industry’s top step.

Join us on You, Me & CPG this week to break down the ingredients that comprise Pip & Nut’s winning strategy…

This episode covers

  • Pip & Nut’s natural brand evolution
  • The ethics of innovation in a B Corp
  • Balancing profit with purpose
  • How a product range can influence your consumers’ habits
  • The secret to disrupting a dusty market

Pippa Murray

https://www.linkedin.com/in/pippamurray/

Pip & Nut

https://www.pipandnut.com/

https://www.instagram.com/pipandnut/

https://www.linkedin.com/company/pipandnut/

Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 493416680 series 3510658
Content provided by Haines McGregor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Haines McGregor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar.

Pippa Murray is one of the UK’s brightest brand builders, and the impressive feat of Pip & Nut’s ascendence does not come at the expense of the environment.

Ethics can be expensive, which is what makes Pippa’s vision, resilience and razor sharp intuition magnitudes more valuable to a brand set to take over the industry’s top step.

Join us on You, Me & CPG this week to break down the ingredients that comprise Pip & Nut’s winning strategy…

This episode covers

  • Pip & Nut’s natural brand evolution
  • The ethics of innovation in a B Corp
  • Balancing profit with purpose
  • How a product range can influence your consumers’ habits
  • The secret to disrupting a dusty market

Pippa Murray

https://www.linkedin.com/in/pippamurray/

Pip & Nut

https://www.pipandnut.com/

https://www.instagram.com/pipandnut/

https://www.linkedin.com/company/pipandnut/

Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor

  continue reading

24 episodes

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