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How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23
Manage episode 493416680 series 3510658
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Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar.
Pippa Murray is one of the UK’s brightest brand builders, and the impressive feat of Pip & Nut’s ascendence does not come at the expense of the environment.
Ethics can be expensive, which is what makes Pippa’s vision, resilience and razor sharp intuition magnitudes more valuable to a brand set to take over the industry’s top step.
Join us on You, Me & CPG this week to break down the ingredients that comprise Pip & Nut’s winning strategy…
This episode covers
- Pip & Nut’s natural brand evolution
- The ethics of innovation in a B Corp
- Balancing profit with purpose
- How a product range can influence your consumers’ habits
- The secret to disrupting a dusty market
Pippa Murray
https://www.linkedin.com/in/pippamurray/
Pip & Nut
https://www.instagram.com/pipandnut/
https://www.linkedin.com/company/pipandnut/
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
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