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Coaching a Founder Through a Social Media Identity Crisis (Yes, You Can Be Luxury & Real), Episode 147
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What do you share on social media when your business brand is luxury, but your real life is, well... a little messy?
In this episode, Lisa coaches founder and luxury brand strategist Rachel Hale live, helping her navigate the question every visionary business owner faces: Can I be both high-end and human online?
Rachel, the founder of The Hale Effect, shares her struggle with aligning her authentic self—messy buns, dog rescues and all—with her high-end brand. Together, she and Lisa work through the messaging tension between vulnerability and authority, and craft a strategy rooted in revenue clarity, not social media confusion.
If you've ever asked yourself what to post, how real is too real, or whether your content is actually aligned with your goals, this episode gives you both mindset and messaging shifts to move forward.
🎧 What you’ll walk away with:
– A fresh lens on how to blend authenticity with a luxury brand – Clarity around content pillars that align with your offer – Why boredom with your content might be a good sign – The “7-Hour Rule” that’s reshaping social media trust-building
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🔗 Connect with Lisa: Website: www.bebrightlisa.com Instagram: @bebrightlisa LinkedIn: Lisa Guillot
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