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How to fast-track your content strategy with pillar pages featuring James Scherer
Manage episode 321710913 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Content marketing is a key component to your overall marketing strategy. And getting your content in the right hands is always a challenge. But most businesses really struggle with creating content that will rank high in SERPs.
Therefore, companies must invest more time — not just money — to determine how to create content that will bring value to their target audience, promote their brand without being too pushy, and follow SEO rules (even though they are constantly changing).
In this episode of Content Logistics, our host Camille Trent chats with James Scherer, the VP of Growth at Codeless, about pillar pages. James breaks down the content creation process, emphasizing the synergy between people and tools, and explains what every piece should contain to rank high on the SERP. He also shares real-life examples of the effective use of the pillar post structure.
66 episodes
Share
Manage episode 321710913 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Content marketing is a key component to your overall marketing strategy. And getting your content in the right hands is always a challenge. But most businesses really struggle with creating content that will rank high in SERPs.
Therefore, companies must invest more time — not just money — to determine how to create content that will bring value to their target audience, promote their brand without being too pushy, and follow SEO rules (even though they are constantly changing).
In this episode of Content Logistics, our host Camille Trent chats with James Scherer, the VP of Growth at Codeless, about pillar pages. James breaks down the content creation process, emphasizing the synergy between people and tools, and explains what every piece should contain to rank high on the SERP. He also shares real-life examples of the effective use of the pillar post structure.
66 episodes
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