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Beyond the buzzword: how storytelling can transform research communications
Manage episode 425889245 series 2129751
It's the final episode of Research Comms! To mark this momentous moment, Peter takes a trip through six years of archives to explore a topic that has featured prominently throughout the series: Storytelling.
With insights from past guests, including Dame Uta Frith, Kat Arney, Will Storr and Jessica Fox, the podcast unpacks why stories have such a hold on our brains and how we can harness that power to craft compelling narratives about research.
It also digs into the darker side of storytelling - looking at how stories and rumours can help spread misinformation and mistrust. And looks at how certain narratives can shape public attitudes to emerging technologies like AI.
This is the last episode of Research Comms in its current form but we'll be back later this year with a brand new podcast dedicated to the art and science of communicating research. Watch this space!
Take part:
Connect with us:
Show links:
- The Psychology of Curiosity, George Loewenstein
- The Ketchup Conundrum, Malcolm Gladwell
- The Global AI Narratives Project
- First Create the Media - Kat Arney
- The Science of Storytelling, Will Storr
63 episodes
Manage episode 425889245 series 2129751
It's the final episode of Research Comms! To mark this momentous moment, Peter takes a trip through six years of archives to explore a topic that has featured prominently throughout the series: Storytelling.
With insights from past guests, including Dame Uta Frith, Kat Arney, Will Storr and Jessica Fox, the podcast unpacks why stories have such a hold on our brains and how we can harness that power to craft compelling narratives about research.
It also digs into the darker side of storytelling - looking at how stories and rumours can help spread misinformation and mistrust. And looks at how certain narratives can shape public attitudes to emerging technologies like AI.
This is the last episode of Research Comms in its current form but we'll be back later this year with a brand new podcast dedicated to the art and science of communicating research. Watch this space!
Take part:
Connect with us:
Show links:
- The Psychology of Curiosity, George Loewenstein
- The Ketchup Conundrum, Malcolm Gladwell
- The Global AI Narratives Project
- First Create the Media - Kat Arney
- The Science of Storytelling, Will Storr
63 episodes
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1 Beyond the buzzword: how storytelling can transform research communications 34:45

1 Rewriting the future of dementia: building a community of researchers with a shared purpose | Lucy Wilson | UK Dementia Research Institute 33:57

1 Making Sense of Sensemaking: A framework for communications that cut through the noise | Liz Neeley & Ambika Kamath | Liminal 35:51

1 How an economic institute's video strategy helped it reach millions of people around the world | Matthew Kulvicki | Institute for New Economic Thinking 33:07

1 Avoiding the Spiral of Silence: The Case for Talking About Climate | Eric Fine | Yale Program on Climate Change Communication 39:08

1 Generative-AI: Establishing guidelines for how to use it | Amy Mollett, Barney Brown and William Kerslake | University of Cambridge 44:52

1 Trust: how can research communicators earn the trust of the public? 33:53

1 Changing landscapes: telling stories from Antarctica against a backdrop of climate change and an evolving media | Athena Dinar | British Antarctic Survey 24:43

1 Unpacking ‘impact’: What does it mean, and how do you know if you’re achieving it? | Prof. Mark Reed | Fast Track Impact 32:29

1 How can research-adjacent professionals pave the way for a more collaborative research and innovation ecosystem? | Sarah McLusky | Research-Adjacent Consultant 33:03

1 Fusion energy: how to prepare the world for transformative technology | Celestine Cheong | UK Atomic Energy Authority 38:11

1 How can we improve public understanding of artificial intelligence to ensure it works for all? | Sophie McIvor | Alan Turing Institute 23:13

1 Attitudes of young people to science | Katherine Mathieson | British Science Association 29:12

1 What can we learn from the Covid pandemic about crisis communications? | Glen Nowak | Grady College 28:38

1 Growing your community on Linkedin | Laura Hannan | Pitch121 36:17

1 Harnessing the power of social media | Amy Mollett | University of Cambridge 30:47

1 Communicating research for the development sector and NGOs | Suzanne Fisher-Murray | Christian Aid 33:46

1 Telling stories about innovation | Ashley Jennings | Texas Innovation Center 25:31

1 Is 'data sonification' the new frontier for science communication? |Matt Russo | System Sounds 21:56

1 How to read statistics (and knowing when to trust them) |Tom Chivers 33:30

1 Creating new narratives around Artificial Intelligence |Dr Kanta Dihal| Global AI Narratives Project 33:54

1 The art of data visualization | Stefanie Posavec and Miriam Quick 28:48

1 How to create effective online public engagement events | Dr. Jamie Gallagher 29:02

1 Communicating the biggest story of our times | Alex Buxton | University of Oxford 41:42

1 How to combat the 'crisis of science communications' | Prof. Andy Miah | University of Salford 31:37

1 Going viral on Tik Tok with vaccine video content | Dr. Anna Blakney 30:03

1 #BlackInSciComm Week and STEM diversity | Raven Baxter aka Raven the Science Maven 36:42

1 How to build an engaged community | Dr Susanna L Harris 38:14


1 Championing women in STEM | Suw Charman-Anderson | Ada Lovelace Day 47:27

1 Dispelling myths about animal research | Wendy Jarrett | Understanding Animal Research 31:19

1 Medical Research Charities: Communicating in a Crisis 19:05

1 Is listening the best antidote to vaccine scepticism? | Prof. Heidi Larson | Vaccine Confidence Project 37:24

1 How to 'prebunk' misinformation | Dr Sander van der Linden | University of Cambridge 44:02

1 What makes a conspiracy theorist? | Dr. Asheley Landrum | Texas Tech University 44:16


1 Talking climate change with sceptics | Prof. Katharine Hayhoe 45:59

1 'Scientists who selfie' - scicomm + social media | Dr Paige Jarreau 32:06

1 Covid-19 as a news story | Fiona Fox | Science Media Centre 40:15

1 Paving the way for scicomm | Prof. Uta Frith 52:53

1 Taking on the 'anti-vaxxers' | Dr. Pete Hotez | Baylor College of Medicine 40:44

1 How to harness the 'science of storytelling' | Will Storr 46:08


1 The power of authenticity | Barney Brown | University of Cambridge 44:57
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