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How Mother Trucker Yoga Revolutionized Wellness on the Road with Hope Zvara
Manage episode 448594974 series 2936824
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IN THIS EPISODE...
Maintaining a healthy lifestyle is of utmost importance for truck drivers, who often face unique challenges that can impact both their physical and mental well-being. Long hours spent on the road in confined spaces make it difficult to engage in traditional fitness routines, causing many drivers to struggle with issues such as fatigue, stiffness, and chronic pain. However, innovative programs like "Mother Trucker Yoga" are redefining health and fitness for this community by incorporating adaptable practices that fit seamlessly into their lifestyles.
Hope Zvara is the CEO of Mother Trucker Yoga, a trucking fitness company that provides simple trucking yoga and trucking fitness programs. Hope is a 17-year yoga veteran who is passionate about helping others live better, more rewarding lives. For nearly two decades, Hope has worked with people in pain, demonstrating how modest, easy changes may lead to huge benefits. Having understood what it is like to deal with mental demons, weight, and food, Hope has spoken on hundreds of stages, sharing her toolkit for achieving health and happiness. Now, she dedicates herself to the trucking community, providing much-needed hope to both men and women.
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Full show notes, guest bio, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “Hope”)
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WHAT TO LISTEN FOR:
1. How has social media impacted your ability to connect with clients in your industry?
2. What are the main challenges truck drivers face when maintaining a fitness routine?
3. How does the limited space in a truck impact a driver's mental and physical well-being?
4. In what ways can wellness programs be adapted to serve the needs of truck drivers better?
5. Why is creating a safe space for drivers to discuss their health concerns important in the trucking industry?
6. What are the benefits of focusing on one specific audience needs in your business?
7. What is the main cause of people leaving the trucking industry?
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FEATURED TIMESTAMPS:
[02.55] Hope’s life outside of work.
[05.35] The birth story of Mother Trucker Yoga.
[09.00] How Mother Trucker Yoga works.
[11.00] The evolution of relationship-building in the trucking industry.
[13.31] The life of a truck driver.
[15.20] The Mother Trucker Yoga App.
[18.54] Signature Segment: Hope’s entry into the LATTOYG Playbook: Creating a safe space for truck drivers.
[23.10] The importance of focusing on one specific audience.
[26.06] Educating truck drivers in an early stage.
[29.53] Signature Segment: Hope’s LATTOYG Tactics of Choice: Leading with executive presence.
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ADDITIONAL RESOURCES FOR YOU:
Overview: Our Signature Leadership Development Experience: http://bit.ly/DevelopYourGame
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