Data-Driven Revenue Growth: Leveraging First-Party Data and CRM for Smarter Lifecycle Marketing Engagement

Revenue Boost: A Marketing Podcast

In this episode of Revenue Boost: A Marketing Podcast, titled, ""Data-Driven Revenue Growth: Leveraging First-Party Data and CRM for Smarter Lifecycle Marketing Engagement"" we’re diving into the powerful intersection of first-party data, CRM strategy, and lifecycle marketing to drive smarter, more impactful engagement. I’m joined by Jake Schmidt, founder of Structured Agency, who shares his expertise on leveraging CRM systems to transform how businesses connect with their customers. We explore why lifecycle marketing is a game-changer for revenue growth—especially in an era where ads are getting more expensive and customer expectations for personalization are at an all-time high. Jake unpacks the importance of optimizing your CRM, using first-party data to build meaningful connections, and segmenting audiences for highly personalized communication. Whether you’re struggling with declining email performance, inefficient marketing spend, or simply trying to figure out how to retain more customers, this episode is packed with actionable tips to help you fix those pain points and grow revenue. We’ll also discuss creative strategies like quiz funnels for collecting valuable first-party data, and how to design automations that deliver the right message to the right customer at the right time. Jake’s practical advice will help you harness your CRM’s full potential to improve customer engagement, maximize ROI, and strengthen your overall marketing performance. If you’re looking for ways to better connect with your audience, optimize your marketing strategy, and drive measurable growth, this episode is for you. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by. Follow / Subscribe on Apple, Spotify, and YouTube Tap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes 🎧 Fresh episodes drop often—never miss a pipeline-popping idea. Keep the momentum rolling Read full Marketing Podcast transcripts for every episode (perfect for note-taking and sharing with your team) Connect with me, Kerry Curran, on LinkedIn for daily GTM nuggets Follow RBMA for frameworks that turn ABM into a company-wide GTM engine Need a revenue catalyst? RBMA: Revenue Based Marketing Advisors helps B2B and SaaS brands transform siloed efforts into a unified GTM program that drives sustainable, year-over-year growth. Fractional GTM & CRO leadership Keynotes, panels, and podcast guesting Hands-on workshops that turn strategy into pipeline Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Let’s build revenue that compounds.