What Every Dietitian Needs to Know About Website Design

Pursuing Private Practice

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk with guests Courtney Vickery, Whitney Bateson, and Morgan Sinclair as they share their unique journeys and expertise in creating impactful websites for healthcare professionals. Discover the importance of a well-designed website as an extension of your business, learn about the different platforms and tools available, and gain insights into the technical aspects of website maintenance.

Whether you're a dietitian looking to enhance your online presence or simply curious about the intersection of nutrition and design, this episode is packed with valuable advice and inspiration.

1. Transition from Dietitian to Designer: The guests discuss their journeys from working as dietitians to becoming website designers, highlighting pivotal moments and motivations.

2. Importance of Having a Good Website: The discussion focuses on how a website acts as a business extension and a crucial sales tool, compared to social media.

3. Google Analytics and Tracking: An overview of basic tracking metrics, their importance, and the impact of AI and ChatGPT on search and analytics.

4. Favorite Aspects and Challenges of Being a Website Business Owner: The guests share what they love about their work, the challenges they face, and the importance of outsourcing.

Timestamps:

• 03:29 Guest Introductions: Meet our guests as they share who they are and their unique takes on designing websites for dietitians.

• 03:51 Wellness Pro Website System: Whitney talks about her Wellness Pro website system and how it helps dietitians get online with ease.

• 04:50 Branding and Web Design Studio: Morgan talks about her studio that supports weight-inclusive clinicians with branding and website design.

• 05:58 WordPress, Support, and SEO: Courtney shares how she helps dietitians build solid WordPress sites with ongoing support and a focus on local SEO.

• 07:14 Journey from Dietitian to Designer: Hear how each guest made the leap from being a dietitian to becoming a website pro.

• 19:05 Importance of a Website: Speakers dive into why a website isn’t just a nice-to-have; it’s a key part of your business that works like a 24/7 salesperson.

• 26:56 Website Components and Planning: From domains to plugins, they break down the essentials of planning and setting up a professional site.

• 32:45 Maintenance and Technical Aspects: Discussion on website upkeep, especially what it takes to keep a WordPress site running smoothly.

• 42:13 Google Analytics and Tracking: They explore how to track what’s working (and what’s not) on your site using Google Analytics.

• 46:23 Impact of AI on Websites: A quick chat about how tools like ChatGPT and AI are shifting the digital landscape, especially around analytics and traffic.

• 51:56 Favorite Aspects and Challenges: Our guests reflect on what they love most about their work and the real challenges that come with running a website business.

This episode is your reminder that building an intentional, effective website is totally doable and a powerful way to grow your business.

About Whitney:

Whitney Bateson, MPH, RD, is a website strategist and marketing expert who has helped over 130 wellness professionals create high-converting websites that attract clients and grow their reach. As the creator of the Wellness Pro Website System, she has developed a proven, step-by-step framework that empowers business owners to launch beautiful, strategic websites - without the tech overwhelm.

Whitney is also the host of The Growth Show podcast, where she shares practical marketing strategies and website tips to help health and wellness entrepreneurs build profitable, sustainable businesses.

Find Whitney on Instagram: @whitneybateson

About Morgan:

Morgan Sinclair (she/her) is a multipassionate entrepreneur in Houston, Texas. She designs brands and websites for clinicians through Morgan Sinclair Designs, hosts trips through The Eating Expedition, and co-hosts the Weight Inclusive Innovators podcast. When not working, Morgan can most likely be found grabbing drinks with friends, signing up for a new hobby, or on her way to the airport for a weekend getaway.

Morgan is an extroverted Enneagram Type 7, feel-your-feelings, dessert-before-dinner kinda gal. When not working, Morgan can most likely be found grabbing drinks with friends, signing up for a new hobby (like getting her level 2 wine educator certification!), or on her way to the airport for a weekend getaway.

Find Morgan on Instagram: @morgansinclair

About Courtney:

Courtney is an anti-diet dietitian turned designer who swapped MyPlate for WordPress and now spends more time crafting websites than meal plans. These days, she’s the CEO of Declet Designs, where she helps weight-inclusive businesses shine online with websites, SEO, strategy, and branding that reflect their unique approach to health.

Before launching Declet Designs, Courtney was deep in the world of dietetics, running her own practice, Vickery Wellness, as an anti-diet dietitian and Certified Intuitive Eating Counselor. When she's not designing websites or teaching future dietitians, she's at home with her high school sweetheart-turned-husband of 15 years, their two kids, a dog named Oliver, and two cats, Finn and Callie. It’s a full house, but she wouldn’t have it any other way!

Find Courtney on Instagram: @decletdesigns

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