AI is STEALING Your Local Customers! (Here's How to Fight Back)
Manage episode 477221035 series 3490507
Is your local business suddenly invisible online? Artificial Intelligence like ChatGPT, Gemini, and Meta AI is changing how customers find you FOREVER. Google isn't the only game in town anymore. In this Google Business Buzz episode, Ajay & Henry reveal how AI impacts your traffic and why your old marketing might be failing. Learn the crucial steps (website, reviews, directories!) to ensure AI sees YOUR business, not your competitors'. Don't get left behind – future-proof your marketing NOW! #AI #LocalBusiness #Marketing #SEO #GoogleBusinessBuzz
00:00 Intro & Welcome Back Ajay!
1:00 Today's Topic: How AI is Changing the Customer Journey
2:00 AI's Impact on Finding Local Businesses
3:19 SERP Changes: LSA, Ads & the AI Overview Layer
4:45 Organics & Websites: The AI's Source of Truth
5:28 The Importance of Directories (Yelp, BBB, etc.)
5:40 Schema Markup: Feeding the AI Directly
7:35 Be Everywhere: The New Necessity
8:29 Where Does AI Pull Information From? (Website, Directories, GBP)
10:05 Everything Old is New Again: Fundamentals Matter!
10:43 Reputation, Listings & Social Media Management are CRUCIAL
11:23 The Evolving Customer Research Journey
13:33 Meta AI & Advantage+: AI-Powered Ad Targeting
15:06 The Thesis: Anchor Your Business for AI Visibility
16:08 Anchor 1: Directories (The Right Ones)
16:59 Anchor 2: The Website (Source of Truth)
17:17 Final Thoughts & Shameless Plug (Local Marketing Essentials)
18:06 Outro
Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com
Chapters
1. Welcome back and catching up (00:00:00)
2. AI's impact on customer journey (00:01:55)
3. Shifts in traffic and search results (00:04:16)
4. Where AI pulls business information (00:07:55)
5. Actionable tips for business owners (00:10:01)
6. Future-proofing your business online (00:13:38)
22 episodes