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REPLAY: Brand forward emails vs. performance marketing | Takeaways from Absurdist Adieu
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Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18.
Ideas you don’t want to miss
(06:11) Takeaway #1: Build your brand’s human side with safety nets
(06:16) Takeaway #1.1: Test your sender names
(07:43) Takeaway #2: Keep the customer front and center when using humor
(10:24) Takeaway #3: Weave branding into your email strategy
(11:32) Takeaway #4: Find mini-niches to spotlight and engage with
Links from this episode
Take a look at the emails we featured in Ep. 18
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Thinking of starting a podcast? I highly recommend Chana Greenstein’s podcast bootcamp (nope, not an affiliate!)
Missed the Rev episode with Nick Guadio, Reputation REVamped? Listen here
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Missed the Bitly episode with Devin O’Toole, Love and Links? Listen here
Have fun with Jared’s website here
Plan more effective campaigns with my Email Playbooks or with my SaaS Success Pack.
Free consult when you sign up for Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.
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