Leaders in Customer Loyalty: The CEO's Desk | 2025 Customer Loyalty Trends Uncovered Part 2

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Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360 original podcast series featuring exclusive executive insights from Loyalty360 CEO Mark Johnson.
In part 2 of this interview, Mark unpacks the Top 11 Trends in Customer Loyalty for 2025, straight from Loyalty360’s Advisory Board sessions at the 2025 Loyalty Expo.
What You’ll Learn in This Episode:
• Why organizational alignment is mission-critical to program success How leading brands are substantiating and reinforcing loyalty program value
• The growing pressure to prove ROI to CFOs and align loyalty with business strategy Key strategies for simplifying loyalty program structures and overcoming tier fatigue
• The evolving role of AI, data, and personalization in loyalty program optimization
• How brands are adapting to economic uncertainty, supply chain disruption, and regulatory changes
• Real-world examples of loyalty innovation from brands like Wigels and others
Whether you’re a loyalty program manager, brand executive, or tech partner, this episode is packed with critical insights to help you evolve your loyalty strategy in a time of rapid change.
📌 Subscribe for more in-depth discussions on customer loyalty, emotional engagement, loyalty partnerships, and next-gen program design.

Chapters

1. Continuing the 2025 Loyalty Trends Discussion (00:00:00)

2. Strategic Partnership Components and Challenges (00:01:04)

3. Technology Integration and AI Considerations (00:04:33)

4. Program Differentiation and Alternative Rewards (00:08:20)

5. Cross-Functional Metrics and Data Integration (00:12:23)

6. Looking Forward: Operationalizing Loyalty Programs (00:16:28)