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Automation Ladies

Automation Ladies

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The podcast where girls talk industrial automation! We interview people from all walks of life in the Industrial Automation industry. Through a personal narrative/conversational framework we talk about PLCs, SCADA, IIoT, Machine Vision, Industrial Robots, Pneumatics, Control Systems, Process Automation, Factory Automation, Systems Integration, Entrepreneurship, Career Stories, Personal Journeys, Company Culture, and any other interesting and timely topic we want to discuss. Co-Hosted by Nikk ...
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Ready to launch faster, market better, and stress less as a course creator? You’re in the right place. Hosted by Julie Ball—marketing and tech strategist, business cheerleader, and your go-to girl for simplifying the techy stuff—the Digital Course Assistant Podcast delivers bite-sized, practical episodes to help you grow your course business smarter and simpler. Get ready for AI-powered shortcuts, marketing strategies that actually work, and behind-the-scenes tips to build a business that su ...
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Geezers of Gear

Marcel Fairbairn

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Music Industry veteran talking about anything and everything with incredible people - behind the scenes creating live events, concert and entertainment. Over 300 episodes, with memorable conversations and stories from many pioneers of the event and concert touring world, including hot new up and comers. Geezers Of Gear is never boring, offering great surprises as well. Plus, check out the NEW "Leading Ladies" episodes - that celebrate the incredible women of the concert business, with host ( ...
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Curious how someone ends up building a career around machine vision and industrial automation? Nikki sits down with Kerry Pierce, discussing the winding path that led her from computer engineering to becoming a machine vision integrator, the invaluable lessons learned along the way, and how she’s helping demystify the field for newcomers. ------- T…
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AI can save you hours in your business—but it shouldn’t replace you. In this episode, we’re talking about how to use AI in a smart, strategic way to simplify your marketing without losing your voice. In this episode, you’ll learn: ✅ Why not all AI is equal (and the difference between generic ChatGPT and custom AI Assistants) ✅ How to use AI to spee…
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Writing your sales page doesn’t have to feel like a cringe-fest. In this episode, I’m walking you through how to write a sales page that actually converts—without resorting to hype or hard sells. In this episode, you’ll learn: ✅ Why most sales pages flop (hint: it’s usually vague copy or over-the-top promises) ✅ The simple anatomy of a high-convert…
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If you’ve ever felt stuck or overwhelmed trying to set up a sales funnel, this episode is for you. We’re breaking it all down step-by-step—no tech headaches required. In this episode, you’ll learn: ✅ What a sales funnel actually is (for the newbies, we’re keeping it simple) ✅ The core elements of a sales funnel tied to top, middle, and bottom of fu…
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Struggling to grow your email list? You’re not alone—and your problem probably isn’t your email platform… it’s your lead magnet. In this episode, we’ll break down: ✅ What a lead magnet really is (especially if you’re new to list-building) ✅ How to come up with the right lead magnet idea for your course audience ✅ Lead magnet examples ✅ Smart ways t…
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Ready to write emails that actually connect with your audience and drive sales—without feeling spammy? In this episode, we’re kicking off Season 1 with a fresh look at email marketing for course creators. I’ll walk you through: ✅ Why your emails aren’t converting (and the #1 mistake most course creators make) ✅ My simple Value, Tease, Pitch framewo…
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Nils Thorjussen – Executive Chairman, Verge Aero Nils is a pioneering entrepreneur and technology executive with over three decades of experience shaping the entertainment technology landscape. Now as Executive Chairman of Verge Aero, he’s leading the way in drone show technology, making drone entertainment smarter, safer, and more spectacular. He …
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How do you build business skills as a chemical engineer? In this episode of the Automation Ladies podcast, Ali G chats with Brielle Reisman, who shares her experiences at Applied Control Engineering, and the importance of combining technical skills with business acumen. Brielle shares how she embraced the value of personal branding and content crea…
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In this episode of the Leading Ladies podcast, Sarah discusses her experiences on tour, focusing on mental health, the challenges of catering, and the importance of team dynamics. She shares personal stories of stress and breakdowns, emphasizing the need for support and organization within the touring environment. The conversation highlights the si…
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Patrick Dierson is the president of The Activity, a production design firm behind massive shows for artists like Shakira, Drake, and Jay-Z, plus events for FIFA, iHeartRadio, and even the White House. With 30+ years in the business, he’s known for his no-BS approach, sharp design eye, and ability to make any rig—big or small—look like a spectacle. …
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Jordan Goodfellow is the CEO of GigRent and founder of The Rare Experience, with over 20 years of experience in technical direction, video engineering, and live event production. Known for his problem-solving mindset and hands-on leadership, Jordan built GigRent into a go-to AV subrental partner for high-stakes corporate and entertainment events ac…
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Welcome to the Digital Course Assistant Podcast—the show for course creators who want to launch faster, market better, and stress less. Hosted by Julie Ball, a marketing and tech strategist with over a decade in the online business world, this podcast is your go-to for practical tools, AI-powered shortcuts, and strategies to grow your course busine…
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How will AI change Industrial automation? Ashlesha Anil Chaudhari and Alex Kaderi from Masked Owl Technologies join us this week to discuss how their team is building practical solutions to support engineers and rethink the use of AI and new technologies on the factory floor. Hear firsthand insights into what manufacturers are actually adopting, wh…
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Dive into the bold new Elation REBEL Profile, a compact, IP65-rated powerhouse reshaping professional lighting for both indoor and outdoor events. On this episode of FutureTech, Chris and Lacy break down its innovative features, rugged design, and why it’s quickly becoming the go-to fixture for creative lighting professionals. https://www.youtube.c…
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How is automation and robotics changing the future of farming? Katie Bradford, Founder and CEO of Rotate8, joins Nikki to share her story of building practical automation that empowers small farms to thrive without sacrificing repairability or local expertise. Tune in to hear the challenges and opportunities in ag-tech, the design of accessible rob…
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Think ticks can’t find you at work? Think again! In this special episode hosts Nikki Gonzales and Courtney Fernandez sit down with tick expert Emily Merritt (aka the “Tick Chick”). Learn firsthand what Lyme disease can really mean, what to watch for after a bite, how to handle household exposure, and tips you won’t find on a repellant can. Ready to…
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This week Nikki sits down with Brit Bartolini, Enterprise Account Director at MaintainX, for a conversation on digital transformation in manufacturing, the future of maintenance, and attracting new generations to STEM careers. Hear how real-world manufacturing pain points, a love of gadgets, and a dash of maker-spirit are turning maintenance work i…
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Frustrated by the skills gap in automation? There’s a new approach in town. Join Nikki Gonzales as she sits down with Paul Godines from Logix Trainers to talk real solutions for bridging the entry-level technician divide. On this episode of Automation Ladies, you’ll get the inside story on why simulation training matters, what makes tenacity essent…
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Scott is the founder and former CEO of Fisher Technical Services (FTSI), where he developed the industry-changing Navigator control system for live entertainment and film automation. After merging FTSI with Tait, Scott shifted focus to motion control and stunt rigging for major feature films. With decades of experience across touring, themed attrac…
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Greg is the Founder and Chairman of Clearwing Productions, Inc., a leading live event production company he established in 1985. With over 40 years in the industry, Greg has built Clearwing into a trusted provider of full-service production support—including audio, lighting, staging, video, and backline services—for events of all sizes. From intima…
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How do you build sustainable talent pipelines for the industry? Nikki Gonzales, Ali G, and Courtney Fernandez sit down with Dr. Nicole Schra Martin, an expert in manufacturing and automation, to discuss early STEM education, practical hiring for automation roles, and the changing face of industrial automation careers. These themes are essential for…
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What’s the ROI of your trade show booth? Trade shows cost more than most companies realize. Yet, year after year, exhibitors throw away tens of thousands by showing up unprepared, staff glued to phones, demos unfinished, and leads lost. In this episode we chat with veteran exhibitors and industry experts, Joe Campbell and Jennifer Mass, to learn ho…
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Lighting legend Benoit Richard returns for a long-overdue follow-up to his original appearance on Geezers of Gear, recorded just before the pandemic changed the world. In this episode, Benoit dives into how his career evolved since 2020, shifting further into motion picture and television work while continuing to apply his concert touring experienc…
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This episode highlights how Elation's cutting-edge technologies, including the KL CORE IP and KL PROFILE FC, are revolutionizing outdoor events, historic theaters like Stefan Żeromski Theater and Dakota Theater, and multi-functional venues like Nova Broadcasting Group. Chris and Lacy share personal experiences, showing how LED advancements enhance …
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Founder & CFO, Delicate Productions Chris “Smoother” Smyth is the founder and CFO of Delicate Productions, with over 45 years in live event production. His career began in the early ’70s with a spontaneous leap onto a U.S. tour, eventually working with artists like Genesis, Leo Sayer, Patti Smith, and Kiss. A pivotal tour with Supertramp led to the…
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What is it like to build a thriving controls engineering company with your partner? The Automation Ladies sit down with Caitlyn Young from Integrated Controls and Engineering to discuss what it takes to balance business, engineering, and partnership—all while serving the local industry at the highest level. Join us as Caitlyn shares the secrets of …
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Learn about the transformative power of Elation PULSE technology, from dazzling New Year’s Eve displays at the Seattle Space Needle to the revitalization of Truth Nightclub in Johannesburg. Discover how cutting-edge fixtures like the PULSE Bar and PULSE Panel conquer logistical challenges and enhance audience experiences worldwide. Chris and Lacy s…
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Curious why manufacturer-distributor relationships still make or break automation sales? Nikki Gonzales talked with industry veterans Frank Hurtte & Larry White at AHTD about tariffs, global supply chain headaches, how AI is shifting the workforce & why family-run industrial businesses are thriving. ------ Huge thank you to Automate.org for sponsor…
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Join us and discover Main Light's 42-year legacy in live event production, plus their recently expanded inventory featuring CHAINMASTER D8 hoists, and the rigorous equipment testing in their state-of-the-art facilities in all locations. Our hosts share personal experiences, emphasizing the role of reliability, innovative solutions, and exceptional …
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The Automation Ladies are all back together! Catch up as they mark the return of the podcast for a new season, sharing candid updates on life transitions, moves, industry shifts, and unexpected opportunities. Listen in for real talk about building and growing their women-led automation community, the creative push behind the unique OT SCADA CON eve…
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Sooner Rae Routhier is an award-winning show designer and creative producer behind some of the most iconic live performances of the past two decades. Her work with artists like Coldplay, Green Day, The Weeknd, Paramore, Muse, and Rihanna has been seen on global tours and major broadcasts including The AMA’s, The Voice, and The Tonight Show. A two-t…
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Discover how Dakota Theater in The Hague transformed its events with Elation's groundbreaking LED systems, supported by Rolight. This episode highlights the KL and FUZE series, detailing their precision, energy efficiency, and creative versatility, which benefit theaters, live shows, and cinematic setups alike. Learn how these innovations redefine …
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In this episode of Leading Ladies, host Sarah Birnie speaks with Kim Martin, an accomplished account manager at Felix Lighting, about her journey in the lighting industry. They discuss the importance of education, networking, and self-awareness in building a successful career. Kim shares her experiences as a woman in a male-dominated field, the cha…
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Many factories struggle with unexpected equipment failure, resulting in costly downtime hits without warning. How can you avoid this with predictive maintenance strategies? Join us as we welcome special guest Ryan Treece from FreeWave Technologies for a discussion covering many industry insights. Discover how implementing predictive maintenance usi…
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With over 50 years in the industry, Steve Terry has been a driving force in entertainment lighting technology and standards. As Director of Standards and Industry Relations at ETC, he has shaped global protocols like DMX512, RDM, and ACN and contributed to the National Electrical Code (NEC) Panel since 1994. Previously, he led Production Arts Light…
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With over 25 years in the music industry, Mindi is a highly respected tour manager known for her expertise in handling every facet of touring, from pre-production and logistics to budgeting and day-to-day operations. She has worked with some of the biggest names in music, including The Chicks, Avril Lavigne, Norah Jones, Tori Amos, Fleetwood Mac, a…
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In this episode of Geezers of Gear, the hosts celebrate the 50th anniversary of ETC, a leader in entertainment lighting. They discuss the legacy of ETC, including the iconic Source Four, and explore the innovative new lineup of Hog consoles designed for various production needs. The conversation highlights the importance of reliable technology in c…
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We’re back! In this special solo kickoff to Season 6, Nikki shares what’s new with Automation Ladies — including her new role at Weintek USA, a big media partnership, and all the exciting things ahead for the show and community. In this episode: •Why Nikki joined the team at Weintek USA •The big announcement: Automation Ladies is now part of Indust…
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Joe is a seasoned international business executive with over 25 years of experience in global expansion, operations, and business transformation. Having lived in Japan and Hong Kong for seven years, he has successfully launched and grown businesses in over 50 countries.Currently President of Artistry In Motion, Joe led the company to record sales a…
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Heidi is a seasoned production stage manager with a career spanning theater, live TV, film, and large-scale concert productions. From The Lion King and Celine Dion’s Vegas residency to The Tabernacle Choir and Orchestra at Temple Square, she thrives in high-pressure live events. Passionate about mentorship and mental health in the industry, Heidi v…
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Bob McCarthy is a leading expert in sound system design and optimization, with over 40 years in the industry. He pioneered Source Independent Measurement (SIM®) in 1984 and has worked on major productions, including Metallica, Cirque du Soleil, and Broadway hits like Wicked and Les Misérables. His book, Sound Systems: Design and Optimization, is a …
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Steve Watts is the founder and Managing Director of Abstract AVR, a pioneer in LED lighting innovation for architectural, entertainment, and commercial sectors. With over 35 years in the industry, he has designed groundbreaking products like the Twister, one of the most reproduced disco lights, and the VR8 intelligent scanner.From his early days as…
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Hailey Featherstone is an award-winning lighting designer and director with a passion for crafting immersive experiences. With a BA in Theatre Design and Production from ASU, she has worked across all facets of the industry—from technician to creative lead—on global tours, special events, and interactive installations.Her credits include:Hans Zimme…
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Ethan Weber is a renowned lighting designer and director, best known for his decades-long work with The Rolling Stones and an extensive career spanning U2, John Mayer, Green Day, P!nk, and more. Starting at See Factor in 1984, he joined the Stones in 1994’s Voodoo Lounge Tour, evolving into a key creative force behind their legendary shows. With a …
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Kara Kemp is a passionate leader dedicated to supporting live event professionals. As General Manager of ECCHO Live, she champions mental health, career growth, and industry-wide education. With a background in business, performing arts, and over a decade as a Dega Catering crew chief, she’s worked alongside music legends like Bob Dylan and Keith U…
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Todd Spencer has a career that spans more than 25 years with firms varying in size from 1 million to $3 billion in revenue. Over 18 years, in executive leadership roles working with both startups and established companies to guide strategic and operational growth, acquisitions, turnarounds and business sales. Establish track record of success in st…
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With over a decade in the entertainment industry, Amber has built an impressive career as a production coordinator and VIP coordinator, working alongside legendary artists like Alice Cooper and The Hollywood Vampires (Alice Cooper, Joe Perry, Johnny Depp). From coordinating world tours to ensuring seamless VIP experiences, Amber thrives in high-pre…
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