Explore the human side of sales and business with host Tyler Lindley. Leaders in their field share a dose of inspiration through stories about life and business. Sales professionals provide tactical tips you can put into practice today. It all comes together to help you chart your path forward. Achieve your goals on your terms — get inspired by stories from extraordinary people, elevate your performance with the latest outbound tactics, and find the lift you need to take your career to the n ...
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We interview outbound sales leaders so that you can learn directly from the people on the front lines. Our goal is to help our audience learn sales development, coaching, and prospecting best practices from people that are currently building or have built SDR teams.
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The Prospecting Podcast is a podcast focused on making you better at outbound prospecting. Whether you are AE, SDR, BDR, or just a pirate, we don't care. We're grabbing some of our favorite people in sales, rotating in content where you can learn about selling. This show is sponsored by LeadIQ, which helps sales team focus on high value activities when they do outbound prospecting.
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Welcome to Why Did It Fail?, a series hosted by Cognism’s Sales Coach, Shivan Pillay. Each episode digs into the real stories behind deals that fell through, strategies that didn’t land and campaigns that missed the mark. Through honest conversations with sales leaders, founders, and operators, we unpack what went wrong and more importantly, what they learned from it. No fluff, just failures that made them better.
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Agentic AI in Action dives into how human expertise pairs with intelligent automation to elevate AI-driven projects. Each episode features expert discussions, actionable insights, and strategies to help you harness agentic AI and enhance your go-to-market initiatives. Stay informed with the latest innovations and best practices in AI, brought to you by Landbase, a leader in advanced AI solutions and thought leadership.
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B2B buying has changed and sales approaches need to catch up! Listen to key conversations with sales leaders and get actionable insights you can use everyday to improve your skills.
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The Enterprise Sales Development podcast offers insights on ABM, prospecting, outbound, and the world of sales development. Host Eric Quanstrom is the CMO at the leading Sales Development company CIENCE, where he interviews proven leaders, rockstar performers, renowned authors, and one-of-a-kind personalities to learn the latest and greatest strategies for success. Come level up with us!
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394: What Most Founders Miss About the First $1M with Mike Zayonc
18:25
18:25
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18:25In this episode, Mike Zayonc, co-founder at Kodif, shares what finding real traction actually looks like: testing fast, selling early, and staying close to the problem. If you're still guessing at PMF, this conversation will help you stop guessing and start proving. Highlights include: Taking a Leap of Faith (01:00), Validating Your Next Role (03:3…
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The audio edition of this article: 'Landbase Raises $30 Million Series A to Help Businesses Find Their Next Customer' is narrated by https://adauris.ai. https://www.landbase.com/blog/landbase-raises-30-million-series-a-to-help-businesses-find-their-next-customer
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393: You Don’t Need More Features, You Need Perspective with Jacob Bank
46:21
46:21
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46:21When we first spoke to Jacob Bank, founder of Relay.app, the product was ambitious, powerful, horizontal, flexible, but a bit challenging to grasp. It was early, and the clarity wasn’t quite there. Fast forward a year, and something’s changed. Jacob’s post caught fire on LinkedIn: customer love, sharp metrics, and unmistakable momentum. It was clea…
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The Failure That Shaped a Brand New Approach to Sales
33:56
33:56
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33:56What happens when you don’t pass your sales probation? In this episode, Shivan sits down with Harry Monkhouse to hear the story of how he failed his first SDR probation and turned it into the catalyst for a career in sales leadership. They dig into the mindset shift Harry had to make, the tactical changes that got him back on track, and the three t…
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392: Analytics Don’t Close Deals. Answers Do with Ajay Bam
19:37
19:37
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19:37Marketers didn’t have time to review their own content. Consumers clicked random thumbnails. And most of the videos, over 90%, never got watched. Vyrill was built to fix that. The insight wasn’t about creating better video. It was about making existing video useful by making it searchable. Highlights include: Imagine You're Buying a Car (02:20), We…
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391: Give the People What They Ask For with Walt Maclay
13:16
13:16
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13:16In the early days, it’s tempting to say yes to everything, especially if you’re in services and can technically do it all. But if you want to build a business people refer to, remember, and trust, saying “we do everything” is a fast track to being forgotten. Walt Maclay learned this the hard way. He didn’t start with a GTM strategy or customer pers…
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The Ego Trap: How Getting Fired Made Chris Ritson a Better Leader
43:06
43:06
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43:06In this episode of Why Did It Fail?, sales coach Shivan Pillay sits down with Chris Ritson, founder, advisor, and sales trainer, for a raw and revealing conversation about the leadership failure that reshaped his life. Chris opens up about the moment he was let go from his first AE leadership role, how unchecked ambition and ego clouded his judgmen…
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390: Validating Without Burning Out with Jason Moolenaar
36:47
36:47
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36:47Founders overvalue revenue in the early days. The first 10 customers are about learning. Nothing you build next will matter if you don’t have a tight feedback loop. That’s how Jason Moolenaar approached the launch of Sentient. A tool that fixes one of the most expensive blind spots in B2B sales: the time lag between form fills and follow-ups. He kn…
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The audio edition of this article: 'The AI SDR Dream Team: Multi‑Agent Systems Reshaping Outbound Sales in 2025' is narrated by https://adauris.ai. https://www.landbase.com/blog/the-ai-sdr-dream-team-multi-agent-systems
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The audio edition of this article: 'Top 10 AI SDR Platforms in California to Boost Pipeline' is narrated by https://adauris.ai. https://www.landbase.com/blog/top-10-ai-sdr-platforms-in-california
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389: Avoid the “Jack of all trades” Syndrome with Noah Berk
28:59
28:59
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28:59“You either crush it and they don’t need you anymore, run out of leads, or just don’t get the results. Every cold email engagement has an expiration date.” That was the reality for Noah Berk and his co-founder in 2016. Their business, built on cold outbound, worked at first. But behind the early wins was a model that couldn’t hold. Highlights inclu…
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When the Vision Doesn’t Match Reality: Michael Isernio on Startup Missteps and Sales Leadership Lessons
14:43
14:43
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14:43Welcome to the first episode of Why Did It Fail?, a fresh look on Redefining Outbound! In this episode, Cognism’s Shivan sits down with Narrative AI founder Michael Isernio to unpack a failed VP of Sales stint, exploring why outbound fell flat, how misalignment with leadership signaled deeper issues, and what he’d do differently if given another sh…
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The audio edition of this article: 'VibeGTM vs. Vibe Coding: Revolutionizing Go-to-Market with Agentic AI' is narrated by https://adauris.ai. https://www.landbase.com/blog/vibegtm-vs-vibe-coding
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The audio edition of this article: 'What Is VibeGTM?' is narrated by https://adauris.ai. https://www.landbase.com/blog/what-is-vibegtm
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388: Get the Story Right or Die Trying with J Ryan Williams
58:01
58:01
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58:01J. Ryan Williams spent years leading sales at high-growth startups. Then he quit. Not because he lost faith in sales, but because he realized most founders were doing it backwards. Product-market fit starts with message-market fit. Say it simply. Say it like an insider. Say it on camera. Then watch everything else get easier. Highlights include: Th…
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387: Build It Free. Prove It Fast. Then Charge.
28:35
28:35
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28:35The best startup ideas don’t start with brainstorming. They start with frustration. Anirudh Ganesh didn’t invent a new market. He spotted an obvious, painful inefficiency: boutique hotels had outdated, unusable websites, losing up to 30% of revenue to online travel agencies (OTAs). Startup ideas don’t need to be revolutionary. They need to fix some…
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386: Enterprise Tech, Built Like a Startup with Thomas Kircheis
50:23
50:23
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50:23Product-market fit doesn’t always start with innovation. Sometimes, it starts with frustration. That’s exactly how Pulpo WMS began: not as a genius idea in a boardroom, but as a real-world pain point inside a medical warehouse. Highlights include: Has Anyone Actually Tried This? (03:53), Where did Rebillia’s First Customer Come From? (09:33), The P…
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Where Customer Success Meets Outbound: Growth Beyond the Sale with Natasha Evans
29:12
29:12
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29:12This week we’re flipping the script and looking at outbound through a post-sale lens. Evan Nelson, VP of Customer Experience at Cognism, sits down with Natasha Evans, VP of Customer Growth at Hook, to explore how Customer Success can become a true driver of revenue. They dive into how principles from traditional outbound sales are deeply relevant i…
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385: Built from Frustration with Moran Mizrahi
18:31
18:31
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18:31When Moran Mizrahi joined us on the Predictable Revenue Podcast, the conversation started with something every founder can relate to: the moment you hit a wall using a tool that clearly wasn’t designed for people like you. For Moran and Rebillia, that moment came in the subscription billing space. After years running retail and eCommerce businesses…
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384: Podcasts as a Growth Channel with Dr. Jeremy Weisz
49:40
49:40
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49:40Collin Stewart almost canceled this episode. Not because the guest wasn’t great, he was. Dr. Jeremy Weisz, co-founder of Rise 25, helped Collin get his podcast off the ground years ago. No, Collin hesitated because the strategy they were about to talk about… was working too well. “I don’t want everyone else to start doing this,” Collin admitted. “I…
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Lessons in Leading and Elevating SDR Teams with David Wilkins, Founder of Saleswise and SDR Leaders of EMEA
25:48
25:48
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25:48Cognism’s VP of Sales Development, Catherine Olivier, sits down with David Wilkins to unpack what it really takes to be an impactful SDR leader in today’s sales landscape. They dive into the difference between good and great SDR teams, how to build high-performing teams from the ground up, and why strong leadership is about more than just tracking …
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383: From Messy Beginnings to Product-Market Fit with Ty Allen
27:29
27:29
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27:29After a serious spinal injury left him temporarily paralyzed, Ty had to navigate the healthcare system to find the right specialists, without reliable online information to guide those critical choices. On this episode of the Predictable Revenue Podcast, Ty Allen, founder of SocialClimb, shared the deeply personal story behind his company’s origin.…
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382: Selling Something People Don’t Know They Need with Kathleen Egan
38:17
38:17
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38:17Sustainability in construction is no longer optional. It’s a business imperative. Large corporations and government agencies demand low-impact materials, pushing manufacturers and suppliers to adapt. However, the complexity of sustainability standards, scattered data, and inconsistent reporting slow adoption. Kathleen Egan, CEO of Ecomedes, appeare…
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Defining Outbound: Scaling Sales as a Founder with Ilia Papas
19:55
19:55
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19:55This week on Redefining Outbound, Nat Ferrante talks with Ilia Papas, CEO and co-founder of Band, about building and scaling sales as a founder, especially when coming from an engineering background. Ilia shares how he built a B2B outbound motion from scratch, the lessons he carried over from scaling Blue Apron, and the creative strategies he’s usi…
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The audio edition of this article: 'Agentic AI in Go-to-Market: How Autonomous AI Agents Drive GTM Processes' is narrated by https://adauris.ai. https://www.landbase.com/blog/agentic-ai-in-go-to-market-how-autonomous-ai-agents-drive-gtm-processes
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381: Cutting The Cost of Acquiring Customers in Half with Brandon Healey
41:25
41:25
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41:25For years, conventional wisdom has said that outbound sales works in B2B but not B2C. The reason? Email. In business sales, you can source and validate work emails. In consumer sales, personal emails are difficult to find and even harder to verify, often leading to spam filters. Brandon Healy, VP of Sales & Growth at Hemlane, took on this challenge…
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380: Fail Fast, Pivot Smart with Paul Doerwald
28:46
28:46
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28:46Paul Doerwald set out to solve a problem he knew well. Helping small consultancies manage multiple projects without getting lost in Trello boards and Gantt charts. The idea made sense. It was solving a real issue. But when he brought it to his target audience, the response was clear: "I wouldn’t use it." Instead of defending his idea, Paul listened…
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Driving Revenue, Retention, and Relationships in Enterprise Account Management with Max Lemmens
33:10
33:10
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33:10In this episode of Redefining Outbound, Cognism’s Nat Ferrante sits down with Max Lemmens, Senior Account Manager of Global Strategic Accounts at Adyen, to discuss the evolving role of outbound in account management. They explore what it takes to drive long-term success, balancing revenue growth with retention, building meaningful customer relation…
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379: The Role of Being Social in Customer Acquisition with Courtney Krstich
23:24
23:24
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23:24Quitting a stable job to start a company is a bet on yourself. For Courtney Krstich, that bet started with a simple but widespread problem in the landscaping industry: business owners didn’t have an easy way to track their finances. You don’t need the perfect product from day one to turn an idea into a business. it’s You need constant validation, a…
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378: Customer Feedback for Product Success with Muneeb Awan
16:48
16:48
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16:48Like many startups, PostNitro didn’t start with its current idea. It began as a Twitter automation tool until Elon Musk’s API changes forced a complete reset. With two months of development scrapped, the team had to rethink everything. During this transition, Muneeb Awan promoted its original product by designing carousel posts and infographics. Th…
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Mastering the Fundamentals and Cutting Through the Noise in Outbound Sales with Matthew Putnam
25:57
25:57
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25:57This week on Redefining Outbound, Catherine Olivier and Matthew Putnam dive into the evolving world of outbound sales. They discuss why the fundamentals of selling are more important than ever and what it takes to succeed as an SDR, from cold calling to social selling. Tune in to learn how to cut through the noise, leverage multi-channel outreach, …
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377: The Product-Market Fit Journey with Zach Barney
18:18
18:18
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18:18Every founder starts with a problem. For Zach Barney, that problem was event sales. After years of leading sales teams, attending conferences, and struggling with lead attribution, he realized something: event-driven sales was broken. “You don't move up in sales leadership unless you know your numbers,” Zach explained. “But when it came to conferen…
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