Best Pmax Podcasts (2025)

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#30 - When Performance Max falls off a cliff (Google Ads) 14:00

23h ago14:00

14:00

In this episode I dive into a few ideas on what you can do when you see your Performance Max fall off a cliff. I also talk about how to future proof your account so you don't have this happen.By Dan Caston

1
Harley Davidson PPC 101: Fueling Conversions with Smarter Ad Strategies 30:00

3d ago30:00

30:00

In this powerful episode of The POMCAST by Premier Online Marketing, Mike Shaug, Founder and CEO of Premier Online Marketing, dives into the foundational and advanced strategies behind high-performance PPC (pay-per-click) advertising for Harley-Davidson dealerships. With years of hands-on experience driving digital success for powersports dealers, …

1
SEO: The 3 Questions Every eCommerce Brand Should Be Asking with Dan Coleman 37:15

4d ago37:15

37:15

Dan Coleman is an eCommerce Wizard. He’s accredited by both the Chartered Institute of Marketing AND the Institute of Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston. Dive in: [04:04] eCommerc…

1
Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116 46:07

4d ago46:07

46:07

Watch the video version here: https://youtu.be/AEXzdt87ujU Kirk Williams (Founder of ZATO Marketing) joins Frederick Vallaeys to explore how digital marketing agencies can not only survive but thrive in the new AI-powered world of advertising.As AI changes everything from campaign management to creative production, Kirk shares what it takes for age…

1
SEO: How to Improve eCommerce SEO with a Content Quality Audit with Ian Ferguson 35:49

11d ago35:49

35:49

Ian Ferguson is a Freelance SEO consultant, specialising in helping eCommerce brands to grow their revenue from organic search. He’s been improving SEO performance for over 15 years getting deep into technical SEO optimisation, on-page experience and lots of data crunching! In this episode, he shares why cleaning up your site might be the smartest …

1
SEO: How to Drive SEO Buy-In From Plan to Execution with Owain Lloyd-Williams 37:46

18d ago37:46

37:46

Getting buy-in for your SEO plans can often feel like navigating a maze, but we’re here to simplify that journey. The main takeaway from today’s discussion is that understanding the unique story and aspirations of your brand is crucial when you're trying to get approval for your SEO strategies. Whether you’re in a big enterprise or a smaller team, …

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The #1 Reason Your Brand is INVISIBLE to AI (And How to Fix It) | PPC TH 115 46:36

24d ago46:36

46:36

Watch the video version here: https://youtu.be/w6mD2Wv5Gh4 Is the era of the search engine over? Are we now living in the age of the Answer Engine?In this episode, Frederick Vallaeys sat down with Kasim Aslam, a trailblazer who went from running the #1 ranked Google Ads agency to becoming a pioneer in the new field of Answer Engine Optimization (AE…

1
SEO: Using TikTok Data to Create High-Impact Content with Christine Corbin 32:23

25d ago32:23

32:23

Using TikTok data to create trending on-site content is a game changer for eCommerce brands. In this episode, Christine Corbin shows us how to use TikTok’s Creator Search Insights tool to find keyword gold—no business account needed. She shares how to spot content gaps, build timely collection pages, and drive fast SEO wins. If you want to boost tr…

1
#29 – How to Structure Your Ad Groups in Google Ads (and What to Avoid) 25:17

30d ago25:17

25:17

In this episode, I break down how to properly structure your ad groups in Google Ads. Whether you're just getting started or you've been running campaigns for a while, your ad group setup can make or break your results. I cover: • The right way to group keywords • When to split into separate campaigns • Common mistakes to avoid • How to keep your s…

1
SEO: ChatGPT + Shopify... How can you capitalise on AI Shopping? with Sam Wright, Blink 27:06

1M ago27:06

27:06

Understanding the rapidly evolving landscape of SEO is more crucial than ever, especially with the introduction of ChatGPT's shopping functionality. In this episode, we explore how the integration of the buy button in ChatGPT creates a new product discovery channel, fundamentally changing how brands will need to approach their data and optimization…

1
National Paid Search Playbook: How To Dominate With Big Budgets & Massive Target Areas 1:05:31

1M ago1:05:31

1:05:31

In this powerhouse episode of The POMCAST, Mike Shaug, Founder and CEO of Premier Online Marketing, shares expert-level insights on how to build, manage, and scale national paid search campaigns with large budgets and wide target areas. Drawing from his years of experience running high-stakes digital advertising efforts for clients across automotiv…

1
Google Ads: The Ultimate Guide to Six-Figure Campaigns with Issy Johnson, Stellar Search 28:42

1M ago28:42

28:42

Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing your investment, focusing on the importance of creative, campaign diversity, and a test-and-learn mindset. We also discuss how to properly manage scaling…

1
Google Ads: Advanced Tips for Precision Conversion Tracking and Optimisation with Michael Cole, Everflow 36:47

2M ago36:47

36:47

Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today’s episode, we dive into how understanding different buyer personas can significantly enhance your advertising strategy. We break down the importance of providing accurate attribution data to the Google Ads platform, …

1
Google Ads: Optimising Your Shopping Feed for Maximum Impact with Danny Ireland, Launch 32:49

2M ago32:49

32:49

If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed wi…

1
What’s Working in Google Ads in 2025 ft. Kirk Williams | GML Takeaways & Smart Agency Strategy 1:11:38

2M ago1:11:38

1:11:38

In this episode, I’m joined by Kirk Williams, founder of ZATO Marketing and one of the Top 50 Most Influential PPC Experts in 2025, as recognized by the PPC Survey. We dig into: 🔥 What’s actually working in Google Ads in 2025 🧠 Key insights from Google Marketing Live 2025 💡 Performance Max, Brand Search, and the role of AI 🏗️ How to build a lean, h…

1
Google Ads: Audience Targeting Strategies for eCommerce Brands with Jyll Saskin Gales 28:38

2M ago28:38

28:38

Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We’ve got …

1
Google Marketing Live Recap: AI Overviews, PMax reporting, AI Max, and more 45:36

2M ago45:36

45:36

Google is positioning AI at the center of its advertising ecosystem with substantial changes to search, shopping, and campaign management. The new "PowerPack" approach combines Performance Max, Demand Gen, and AI Max for search campaigns, though questions remain about how these components will work together without cannibalizing each other. • AI Ov…

1
Google Ads: The 5 Dos and 5 Don'ts of PMax Optimisation with Becky Hopkin and Jonny Hyams 33:26

2M ago33:26

33:26

If you're looking to up your game with Google Ads, you're in the right place. We're diving deep into the world of Performance Max, or PMAX, and sharing the five essential dos and five key don’ts for optimising your campaigns. Understanding what you aim to achieve with your campaign is crucial before you even set your bid strategy. With insights fro…

1
#28 - Google Ads Bidding Target ROAS vs Target CPA Explained 15:53

2M ago15:53

15:53

In this episode, I talk about target ROAS and Target CPA. These can be very powerful strategies that are sometimes misunderstood. I also talk about what I have noticed to be working in todays Google Ads world with a bonus tip on a special bidding strategy that no one talks about. Want to work with me? Visit focusyourads.com or email me at support@f…

1
Video: Google Search Ranking Volatility, Web Publishing Dead, AI Mode Search Console Data & AI Mode Scares SEOs

2M ago

—

This week, we covered more Google Search ranking volatility around May 29th. Google’s CEO, Sundar Pichai, said web publishing is not dead and had a great interview with The Verge. Most SEOs are scared of AI Mode in Google...By Barry Schwartz

1
Honda Powersports PPC 101: Paid Search Strategies for Honda Powersports Dealers 25:41

2M ago25:41

25:41

In this episode of The POMCAST, Premier Online Marketing, CEO, Mike Shaug, delivers a masterclass on digital advertising tailored specifically for Honda Powersports dealers. As a newly designated Honda Powersports preferred vendor, Mike draws on deep industry expertise to demystify paid search strategies that drive results. Listeners will learn why…

1
Google Marketing Live 2025 Exclusive Insider Intel With Ginny Marvin | PPC TH 114 1:02:18

2M ago1:02:18

1:02:18

Watch the video version: https://youtu.be/GPKgUZPM3H0 Key Takeaways from the Episode 🔍 Search Is Evolving Fast Google Ads is adapting to a post-keyword world where prompts, AI conversations, and multimodal inputs dominate. AI Overviews and AI Mode represent major shifts in how queries are interpreted. 🤖 AI Max for Search AI Max is a toggle within S…

1
#27 - What I'd Do With Just $500 in Google Ads 32:33

2M ago32:33

32:33

If you have a small budget of about $500, let's talk about how I would optimize this. What campaign type, strategy, keyword match type and more. Let's dive in! Need someone to manage your ads or want a consultation session, reach out at focusyourads.com.By Dan Caston

1
Email & SMS: Why SMS Should Be Your Next Marketing Move with Naomi Davies 26:54

2M ago26:54

26:54

SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start. I chat with Naomi Davis…

1
Search News Buzz Video Recap: Google I/O, Marketing Live, AI Mode, AI Overviews, AI Ads, Search Volatility & More

3M ago

—

This week was a huge week for search; between Google I/O and Google Marketing Live - it was just a lot. We had two unconfirmed Google ranking updates, one on I/O day and one on May 16th. Google announced AI Mode was...By Barry Schwartz

1
EP 18: A Primer on Google Ads for Amazon Sellers with Jyll Saskin Gales 44:33

3M ago44:33

44:33

🎙 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares—and complements—Amazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical ad…

1
Email: Increase Loyalty to Grow CLV & Profits with Anna Frapwell, Neon Digital Clicks 31:04

3M ago31:04

31:04

Building customer loyalty isn’t just a nice-to-have; it’s essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer rela…

1
Search News Buzz Video Recap: Google Rethinking Search, Replacing Reddit, Search Console Annotations & So Much More

3M ago

—

This week, we covered, you guessed it, more Google search ranking volatility. Google also said they are rethinking its search stack from the ground up because of LLMs. Google is testing AI Overviews in more regions and languages prior to Google I/O/ Google is testing AI Mode buttons throughout Google...…

1
EP 17: Does Your Brand Really Need Amazon DSP with Will Haire 43:58

3M ago43:58

43:58

🎙️ In this episode, e-commerce advertising expert Will Haire, founder of BellaVix, joins Abe and Robyn to break down Amazon DSP (Demand Side Platform). They dive into who should be using DSP, when it makes sense, and why it’s often misunderstood. Will shares tactical advice, pitfalls to avoid, and how DSP fits into a broader Amazon advertising stra…

1
LinkedIn Masterclass: AJ Wilcox's 3-Stage Funnel That 5Xed Conversions | PPC TH 113 48:11

3M ago48:11

48:11

Watch the video version here: https://youtu.be/FKCn21Z0TN8 Are LinkedIn Ads worth it in 2025? In this conversation, Frederick Vallaeys chats with AJ Wilcox, the world's top LinkedIn Ads expert and a top PPC influencer, about why LinkedIn is becoming the most powerful platform for B2B marketers.They dive into:- Why Google Ads alone won’t cut it anym…

1
Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister 30:04

3M ago30:04

30:04

Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn't, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the ba…

1
Search News Buzz Video Recap: Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop & Google Ads AI Max

3M ago

—

It's been calm for the past two weeks but we are seeing Google ranking volatility hit on May 8th. Google held another creator summit, this one in Washington, D.C. Apple said Google searches are declining in Safari, but Google said...By Barry Schwartz

1
EP 16: Audience Targeting on Amazon, Understanding PMAX Ads, and New Features with Michael Facchin 41:15

3M ago41:15

41:15

🎙In this episode, Michael Erickson Facchin, a seasoned digital marketing expert and host of the PPC Den podcast, shares valuable insights on Amazon PPC, audience targeting, and the evolving e-commerce landscape. He discusses the importance of data, the challenges of navigating new features, and how brands can balance testing with fundamentals to op…

1
Big exits & bold bets: Temu stops ads in US while OpenAI enters ecommerce. Plus, debating the marketwide pivot to profit. 35:17

3M ago35:17

35:17

We broke the news: Temu hit the brakes – hard. In this episode, Mike and Chris dig into Why Temu suddenly killed all ads in the US, and what happened next Signs that Temu's ad spend shifted to Europe OpenAI’s move into ecommerce, joining Amazon, Perplexity, and Microsoft in the AI shopping race Does Google’s silence might signal hesitation or confi…

1
Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora 29:55

3M ago29:55

29:55

Maximising email sign-ups is the name of the game in our latest chat. We dive deep into the effectiveness of using mystery offers over straightforward discounts, revealing how this simple tweak can significantly boost opt-in rates. I recently tested this with a luxury home brand, and we saw a jump from 12% to 18% in email sign-ups, proving that a l…

1
Search News Buzz Video Recap: Google Search Ranking Volatility, Wild AI Mode, Google Ads Commercial Queries & Channel Reporting & ChatGPT Shopping Search

3M ago

—

This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data for Gemini AI. Google Search Console leaked that it was showing desktop data...By Barry Schwartz

1
EP 15: Can AI Replace Your Agency 34:34

3M ago34:34

34:34

🎙 Robyn Johnson & Abe Chomali break down where AI enhances agency work and where it falls short. They share real-world examples across images, copywriting, advertising, and brand ideation, emphasizing how AI supports — but does not replace — human expertise and strategy. 🔑 Key Takeaways 🖼️ AI in Images: Helpful, but Risky • Great for quick lifestyl…

1
Will AI Break Google Search? Plus: Tariff Shocks & the Rise of Zero-Click 44:01

3M ago44:01

44:01

Google’s turning into an answer engine—so why does it feel like the internet’s disappearing beneath it? In this episode of Growing Ecommerce, Mike and Chris tackle the search shake-up and what it means for everyone from advertisers to publishers: • AI Overviews (AIO) could kill clicks — We break down how Google’s zero-click model is reshaping the i…

1
Google Ads Exclusive with Ginny Marvin, Ads Product Liaison | PPC TH 112 52:33

3M ago52:33

52:33

Watch the video version: https://youtu.be/oO0962bWLZw Get the inside scoop on Google Ads directly from Ginny Marvin, the Google Ads Product Liaison.In this exclusive interview hosted by Navah Hopkins, Ginny shares what’s changing in the world of paid search — from Performance Max updates and ad rank mechanics to landing page experience, creative op…

1
Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto 34:54

3M ago34:54

34:54

Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep into the importance of empathy in retention marketing and how it can significantly impact customer loyalty and revenue. In this engaging episode, we sit …

1
Search News Buzz Video Recap: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More

4M ago

—

This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results. Google will stop supporting the...By Barry Schwartz

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EP 14: AI with Ritu Java 43:13

4M ago43:13

43:13

🎙 Robyn Johnson & Abe Chomali chat with Ritu Java (PPC Ninja) about how AI is transforming workflows, from hiring automation to creative asset generation. Ritu shares real use cases, tool recommendations, and insights on prompt engineering. 🔑 Key Takeaways 🧠 AI Isn’t Magic — It’s Layered • AI works best when problems are broken into parts. • Think …

1
Instagram's Fake AI Influencers? Plus: A CSAM Scandal Rocks Google & Zuckerberg’s Moderation Cuts 36:08

4M ago36:08

36:08

Who’s real anymore? In this episode of Growing Ecommerce, Mike and Chris break down the chaos unfolding across the digital advertising world: • Instagram is testing AI-generated user profiles — Are we entering a world of fake influencers, and what does it mean for ad targeting? • Zuckerberg pulls back on content moderation — We dive into the actual…

1
Partnerships: Tapping into Experts to Maximise Conversions with Eric Sheinkop 31:21

4M ago31:21

31:21

Partnerships can be a game changer when it comes to boosting your conversion rates, and today we're diving deep into how to leverage experts to make that happen. We’ll be unpacking insights from Eric Sheinkop, co-founder of The Desire Company, who shares his unique approach to connecting brands with knowledgeable professionals rather than influence…

1
Google's Core Update: AI Overviews and the Future of Search for SMGs 47:31

4M ago47:31

47:31

In this episode of The POMCAST, Andres Fernandez, Director of SEO at Premier Online Marketing, breaks down Google’s March 2025 Core Update and what it signals for the future of search—especially for small and mid-sized businesses. Andres explains how AI Overviews are changing search behavior, pushing many small business websites further down the pa…

1
EP82 -Why PMax Sucks and How to Make It Suck Less - Google Ads Podcast 1:03:05

4M ago1:03:05

1:03:05

Why PMax sucks… and how to make it suck less 🤷‍♂️ I recently sat down with Andre Kempe, founder of Admiral Media, on his podcast Why PMax Sucks – and we went deep into the messy world of Google Ads Performance Max. We discussed: 🔍 Why PMax feels like a black box (and why that’s a problem) 🧠 Why Meta Ads still wins when it comes to creative testing …

1
Ep81 Let's Dive Inside Google Ads with Jyll Saskin Gales 1:04:25

4M ago1:04:25

1:04:25

Join me for a powerhouse conversation with none other than Jyll Saskin Gales, Google Ads Coach and Founder of Inside Google Ads – just days before the release of her much-anticipated book “Inside Google Ads”! Whether you’re running your own ads, part of a PPC team, or just want to stay ahead of the curve—this is one live session you don’t want to m…

1
Search News Buzz Video Recap: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

4M ago

—

Google was ruled, for the second time, an illegal monopoly again by a Federal Judge yesterday. And another week and more heated volatility in the Google Search results. Google also announced they will redirect...By Barry Schwartz

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EP 13: Navigating Tariffs, COGs, Bonded Warehouses and More with Brandon Young 39:17

4M ago39:17

39:17

Episode Summary: Brandon Young on Tariffs & Survival Strategies for Amazon Sellers Due to the changing nature of this topic, we feel it is important to note that the recording date of this episode was April 16th, 2025 🎙️ Brandon is a seasoned 8-figure Amazon private label seller, founder of Seller Systems, and co-creator of Data Dive software. He j…

1
2025 State of PMax Report, plus: Zuckerberg shrugs ads, Amazon shares its ad stack 36:25

4M ago36:25

36:25

Digital ads in 2025 are anything but boring. In this episode, Mike and Chris unpack: Mark Zuckerberg’s eyebrow-raising claim that ads aren’t important (despite 98% of Meta’s revenue coming from ads) Amazon’s move to sell its ad tech to other retailers—friend or Trojan horse? Plus details from our comprehensive new PMax research: How Google’s Perfor…

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