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Listen to Mrs. Smoke (@mrs_smoke) and Rob (@showmerob) as they dive through today's dialogue of education, storytelling the impact of technology in our culture, community, and our learners.
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Does marketing ever feel hard and time-consuming? What if instead, growing your business was as easy as talking to an old friend? Join Rob Drummond, Matthew Bliss, and me, Peter Daly-Dickson, to explore how, on Help Before You Sell. A podcast created by and for Activate Your Podcast. If you'd like to get started with your podcast, head to https://activateyourpodcast.com/.
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If you're interested in our personal projects: Peter Daly-Dickson "The Wealthy Artist": https://thewealthyartist.com/patreon Rob Drummond "Wise Echoes": https://WiseEchoes.com Matthew Bliss "RE:Thinking Podcasting": https://rethinkingpodcasting.captivate.fm/listen Thanks for listening to Help Before You Sell! If you'd like to find out more about ho…
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What if your next great podcast episode could cut through the noise AND show your authentic self? In this episode, Peter Daly-Dickson, Rob Drummond, and Matthew Bliss sit down with Royce Blake, a seasoned radio broadcaster turned copywriter and marketing strategist. With decades behind the mic and hundreds of interviews under his belt, Royce shares…
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What if the reason your content isn’t landing is because you’re solving the wrong problem—or talking about it in the wrong way? In this episode, Pete, Rob and Matthew are joined by ethical marketing strategist Katie Spreadbury, who brings her background in psychology and market research to the world of online business. Katie helps coaches, consulta…
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In this special preview episode, we’re giving you a behind-the-scenes look at what’s in store for attendees at the Propellus Tech Summit 2025! Recorded for registered participants, this episode walks you through the session formats, keynote highlights, featured partner sessions, and all the high-energy moments waiting for you at Wichita State Unive…
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In this episode, Pete and Rob are joined by systems strategist and author Gareth Everson, founder of SystemsWise and creator of the Lemonade Plan: a refreshingly practical framework for building a business that grows predictably through smart systems. Gareth shares the story behind his new book and explains why starting with the end in mind - refer…
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Award-winning filmmaker and business coach Izzy Stevens joins Peter, Rob and Matt for a rich, real, and unfiltered conversation about what it means to truly help before you sell - especially when you’re building a business around your creativity. Izzy shares her journey from working in Hollywood and directing indie films to helping creatives build …
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In this episode, Rob Drummond, Peter Daly-Dickson, and Matthew Bliss make the case for an old-school tool with new-school potential: the print newsletter. What starts as a light-hearted catch-up turns into a rich, practical conversation about how physical newsletters can build trust, extend your reach beyond digital, and deepen client relationships…
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What makes a great podcast interview? In this episode, Peter Daly-Dickson, Rob Drummond, and Matthew Bliss discuss the real craft behind interviewing or, as they prefer to call it, having meaningful conversations. Drawing from their own podcasting and client experiences, the hosts unpack why reframing "interviews" as conversations leads to more aut…
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If you’ve ever wondered how podcasting fits into a slower, more human approach to marketing, this episode is packed with insight. Pete, Rob, and Matt are joined by Gord Vickman—former radio host and producer, now the man behind Strategic Coach’s entire podcast network. Gord shares how he uses storytelling, structure, and a whole lot of personality …
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In this episode, the team talk about our bread and butter: podcasting. But this isn’t a step-by-step how-to. It’s a conversation about why podcasting can be such a useful, human, and surprisingly low-effort way to build trust with your ideal clients… before you ever sell them anything. Pete, Rob, and Matt discuss how Help Before You Sell came to be…
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In this episode, we dive into online webinars — the good, the bad, and the often overwhelming. Rob shares his behind-the-scenes experience of running high-stakes webinars with Peter & Matt. They talk about when they’re worth doing, what makes them effective, and how they fit into a help-before-you-sell approach. We cover how to structure a webinar …
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In this episode we dig into live events, explore why they’re one of the most effective ways to help people before you sell, and how to run them well. We talk about the unique power of in-person workshops to build trust and clarity with your ideal clients, what makes a good event (and what absolutely doesn’t), and the balance between giving value an…
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Have you ever gone out networking to promote yourself and your business? Every business needs a support network to succeed, so good networking skills are widely transferable. Listen in as we share our top insights. Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to http…
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Every coach and consultant on the planet seems to offer a 'free discovery call' as a way to individually help potential clients. (We're no different - you can book one here!) The trouble is, you only ever want to be on calls with qualified, interested prospects. How do you make that happen? Find out in today's episode! Resources mentioned: Jason Le…
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There's a lot of talk online about the importance of 'authentic marketing'. To be authentic, you need to share some of your story... which is where the wheels fall off! We tend instead to second-guess ourselves, assuming that: We haven't done anything interesting. Our clients only care about themselves and their own problems. Our story is a distrac…
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Finding new clients and making new sales isn't something you can do perfectly on Day 1 - you need to take the time to practice, refine and test the optimal method and process for you. In this episode of Help Before You Sell, Rob, Peter, and Matthew talk about refining and testing your marketing efforts. Drawing from their diverse experiences in ads…
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Consistency is a must if you're attempting email marketing, podcasting or any project (even hobbies) and want to find fulfilment! In this episode of "Help Before You Sell", Peter, Rob and Matthew discuss the critical role of consistency in achieving long-term success in marketing and personal pursuits. Drawing on their personal experiences, includi…
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In this "Help Before You Sell" episode, Rob Drummond, Peter Daly-Dickson, and Matthew Bliss challenge the traditional marketing funnel! We ask: is there a more dynamic and engaging way to create a sustainable, trustworthy marketing strategy? Resources Mentioned: Gareth Everson's "Systemwise" podcast: https://www.youtube.com/watch?v=Hb8nWtXbDME&ab_c…
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On the last episode, we were looking inward at identifying your unique genius. On this episode of Help Before You Sell, we're looking outward and asking: how can you climb inside the head of your ideal clients? Rob shares insights from the Robert Collier Letter Book, emphasising empathy in understanding customers' thoughts and needs, and the signif…
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Without understanding yourself and your unique zone of genius, there's no way you can help your clients achieve their true potential. In this episode of "Help Before You Sell," hosts Matthew Bliss, Peter Daly-Dickson, and Rob Drummond explore the importance of self-reflection and understanding one's story as a foundational step towards effective ma…
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The first and most valuable way you can help your audience is by sharing your story. As Daniel Priestley says in Key Person of Influence, your story is a goldmine underneath your feet! So on this first episode, Rob, Matt and myself share a slice of our own stories, and discuss what 'Help Before You Sell' means to us. As you listen, have a think abo…
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"Help before you sell" sounds simple in practice. But in the heat of the moment it's all-too-easy to leap into sales mode! On this episode we explore why this is such a problem, and why we love podcasting as a way to help people authentically at scale. Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can hel…
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We have a saying that most marketing is HAT: Hard and Time-Consuming. When in fact, great marketing should feel like a comfortable GLOVE, and be Generous, Loving, Opulent, Valuable and Easy. Unfortunately, creating something that is a joy to experience and easy to consume is often a lot of work! Which is where we pick up the conversation... Thanks …
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Every business strategy comes with what economists call an 'opportunity cost'. In other words, you could always have done something else with your efforts! So, how do you know that 'Help Before You Sell' is the right strategy for your business? And if so, what systems do you need in place? Thanks for listening to Help Before You Sell! If you'd like…
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If you sell based on trust and expertise, then helping before you sell is a great way to grow your business. But of all the possible strategies, which should you pursue? And above all, which are right for you and your team? Do you need to appear everywhere, or is it better to have one core platform? Thanks for listening to Help Before You Sell! If …
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Welcome to the forefront of educational transformation, where technologymeets tradition, and innovation creates inspiration. You're tuned into What the EdTech?, the go-to podcast for educators, tech enthusiasts, and change-makers. Today, we're thrilled to introduce a special guest, a visionary in the realm of educational technology. He's not just a…
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What's the most powerful tool in today's classrooms? The answer might surprise you. Welcome to a captivating episode where we explore the transformative power of Artificial Intelligence in education with our distinguished guest, Serena Sax Mandel from Microsoft. Serena's riveting journey from corporate IT to ed-tech sets the scene as we delve into …
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In this episode, Rob is joined by two guests: Katelyn Schoenhofer, a technology coach and an eSports enthusiast, and Snow White, a leader of education sales strategy at Intel. We discuss the following topics: How eSports can benefit students in terms of academic, social, emotional, and career development. We share their personal experiences and sto…
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Welcome, listeners, to another exciting episode of "What the EdTech". Today, we're diving into a topic that's not only close to my heart but also incredibly promising for the future of work in technology and education. We'll be exploring the inspiring worlds of Girls Who Code and Girls Who Game, two remarkable initiatives that are reshaping the lan…
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Ladies and gentlemen, welcome to What the Edtech podcast - the show that explores the ever-evolving landscape of technology in education. I'm your host, Rob Dickson, and as always, I'm joined by my co-host, Dyane Smokorowski. Today, we're thrilled to welcome a special guest, Shannon Davenport, who is the Director of Professional Learning at the Nor…
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Welcome to the What the EdTech podcast, where we delve into the world of learning and explore innovative approaches to education. Today, we're honored to be joined by Tonya Witherspoon from Wichita State University and Tiffany Bonfiglio from Wichita Public Schools to discuss the exciting applied learning opportunities available to students in the d…
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This podcast highlights the Verizon Innovative Learning Program. We currently have 12 Middle Schools involved in the comprehensive program as well as 6 secondary schools in the hotspot program. On the podcast is Sara Crawford, Deputy Director of Professional Learning, Verizon Innovative Learning Schools. Also on the podcast is our very own Catherin…
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Smoke and Rob discuss with Amanda Young how technology impacts both the traditional classroom and the virtual classroom opportunities through the lens of Education Imagine Academy. Resources discussed in the podcast: Dr. Catlin Tucker https://catlintucker.com/ Blended Learning Playbook for Elementary Teachers by Jayme Linton https://us.corwin.com/e…
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