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The Wellness Creator Podcast is your go-to source for expert insights and actionable tips in the evolving world of health, wellness, and spiritual-based business. Join us as we explore proven online growth strategies, chat about current trends, and interview fellow wellness creators who’ve managed to turn passion into profit by helping people live better, healthier lives.
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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Vijay Peduru provides one million-dollar startup idea every Tuesday. These ideas won't help you build the next Instagram or Twitter, but would help you create a $2K to $10K MRR(Monthly recurring revenue) business. The goal is to help you accumulate half a million to a million dollars in 3-5 years. These ideas could be easily implemented without much tech background.
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Worried someone’s going to steal your business idea? You’re not alone — and you’re not powerless. In this short episode, I’m sharing exactly what to do when copycats come for your product — because they will. I’ll break down why fear of being copied holds so many founders back, how I learned this lesson the hard way, and the real strategies that pr…
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Most creators are using AI completely wrong for their copywriting. Today, we're talking about why pasting prompts into basic ChatGPT gives you bland, generic copy that screams "a tiny robot wrote this." The game-changer? Training your own AI copywriting assistant, complete with your brand voice, audience insights, and specific behavioral instructio…
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In this episode, Christina Stembel, founder of Farmgirl Flowers, reveals how she built a $65M+ floral business from her dining room—with no funding, no degree, and no industry experience. She reveals: • Why she chose a perishable, logistics-heavy product in a recession • How she scaled with no marketing budget and $411 left in the bank • The scrapp…
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In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy players like Oral-B and Philips. They share: • Why the electric toothbrush was overdue for disruption • The intentional product and packaging design t…
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We explore two alarming stories that highlight the growing security threats facing wellness creators and online entrepreneurs. First, we uncover the shadowy world of Meta brokers - underground operators who exploit Facebook's internal systems to restore hacked accounts for thousands of dollars, while Meta's official support channels remain largely …
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In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares:• Why most ecommerce founders start email marketing too late• How to convert more website traffic into high-intent subscribers• The 2% of automations that drive 40% o…
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In this episode, Brittney Saunders, founder of FAYT, Staple Swim, Form Active, and OUTDŌ, shares how she went from YouTuber to multi-brand empire builder—running multiple 7-figure businesses with a hands-on, no-agency approach. She shares: • How she transitioned from influencer to real founder with 40+ staff • The power of brick-and-mortar stores i…
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We're breaking down what's hot in the wellness creator world right now. From the shift toward authentic face-to-camera storytelling on TikTok and Instagram (goodbye, hyper-produced content!) to the return of carousel posts with trending music, we're covering the social media trends that actually matter for your business. We also explore how the AI …
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What You’ll Learn in This EpisodeIn this episode, Richmond Dinh, founder of the Tiny Challenge model, reveals how he went from nearly going bankrupt to building a 7-figure coaching empire—without a big audience, paid ads, or complex funnels. He shares:• How he rebuilt his life after losing it all in property investing• The one framework that helped…
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In this episode, Maggie Sellers—founder, investor, creator, and force behind Hot Smart Rich—shares how she turned vulnerability, storytelling, and a scrappy content strategy into a multimillion-dollar movement and investing powerhouse. She shares:• The celebrity deal that taught her the power of owning your narrative• How she built Hot Smart Rich f…
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In today's episode, we're exploring a troubling trend that's making it harder than ever to run a small business: unrealistic consumer expectations and the rise of performative outrage against entrepreneurs. Drawing insights from Anne Helen Peterson's brilliant Culture Study newsletter, we discuss why customers expect Amazon-level service from local…
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In this episode, Holly Thaggard, founder of Supergoop!, shares how she redefined the sunscreen category and built a globally recognized $700M brand from the ground up. She shares:• The heartbreaking moment that inspired her SPF obsession• How she created the world’s first chemical sunscreen without oxybenzone• Her failed school program—and why it l…
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In this episode, Fameez Haroon, co-founder of OTAA, shares how he and his brother bootstrapped a fashion accessories brand from a Melbourne bedroom to $40M+ in sales—without outside funding. He shares:• How they built OTAA from $2,000 and zero fashion experience• The customer pain point that sparked the brand idea• Their scrappy PR hustle that led …
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In this episode, we explore three hot topics affecting wellness creators: The explosive growth of GLP-1 medications and peptides in wellness - from weight management to athletic performance enhancement and women's health. We discuss the business opportunities this presents for wellness practitioners as these treatments become more mainstream and ac…
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In this episode, Kristina Karlsson, founder of Kikki.K and Dream Life, opens up about building a $100M global brand, losing it all, and why she's starting again—this time, on her own terms. She shares:• The wild journey of scaling Kikki.K to 120 stores in 6 countries• How losing her business twice reshaped her view of failure and resilience• Why jo…
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In this episode, Dany Garcia - founder, producer, chairwoman, and the powerhouse behind brands like ZOA Energy, Teremana Tequila, GSTQ, Seven Bucks Productions, and the XFL—shares how she built a billion-dollar business empire from scratch. She shares:• How she went from finance to managing Dwayne Johnson and producing blockbuster films• Why she “f…
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In this episode, we break down the tech drama that could shake up how online wellness businesses connect with their audience. We're tracking Meta's courtroom showdown (could Instagram become its own company again?) and Google's recent advertising battle loss - changes that might actually benefit small wellness creators in the long run. But here's t…
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In this episode, Jordan Menard breaks down what it really takes to scale Facebook ads in 2025. He shares why creative is now the targeting, why brands need to focus more on offers than tactics, and how to fix your conversion economics to unlock serious scale. Jordan also walks through his exact ad creative process—including scripting, ad types, and…
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What You’ll Learn in This Episode In this episode, Nick Mowbray, co-founder of ZURU, shares how a backyard hot air balloon project turned into a global toy and consumer goods empire with over $3 billion in projected revenue. He shares:• Why he and his brother lived off cents for 7 years in China to make ZURU work• The brutal lessons learned from ge…
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Join us for our first-ever variety show episode, where we tackle three fascinating wellness industry topics: the hidden health dangers of plastic-based athleisure wear, the story of an AI tarot card reading company's quick rise and demise on Instagram, and how artificial intelligence is revolutionizing medical treatment by repurposing existing drug…
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What You’ll Learn in This EpisodeIn this episode, Jake Kassan, co-founder of MVMT Watches, reveals the emotional rollercoaster of building and selling a business for $100M—and what came after. He shares:• How he scaled Movement from a $5,000 credit card to a $100M exit• The loneliness and identity crisis he faced after selling• Why chasing money al…
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In this episode, Tori Gill shares how she transitioned from being a barber to launching a six-figure sunscreen brand in just three months. She dives into how she identified a gap in the market, built a brand that resonated with parents, and leveraged Instagram and organic marketing to drive rapid sales. Tori also reveals how she balanced starting t…
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Today, we're talking about AI (like every other person on the internet right now!!), but we believe this is such an important conversation because it's transformed our business, and we wanted to transform yours too. We dig into how to use AI tools effectively in 2025, emphasizing that you can't just drop a one-sentence prompt into ChatGPT and expec…
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In this episode, Jess Hatzis shares the journey of how she and her co-founders built Frank Body into a $100M skincare brand with just $10,000. Jess dives deep into the power of brand voice, why traditional beauty marketing was broken, and how Frank Body pioneered influencer-driven marketing before it became mainstream. She also reveals how the bran…
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In this episode we explore four critical mindset shifts for wellness entrepreneurs: breaking through self-imposed "upper limits" that create false ceilings on success, balancing visionary thinking with consistent action, moving beyond victim mentality to take ownership of business outcomes, and setting realistic timeframes that acknowledge slow ini…
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In this episode, Dan Martell shares his journey from troubled youth to building and exiting multiple SaaS businesses. Dan reveals the strategies behind his Buy Back Your Time framework, showing entrepreneurs how to scale efficiently without burning out. He also discusses his early business failures, the lessons he learned from selling companies, an…
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Wellness creators need to shift away from passive financial management where they hope there's money left over after expenses to pay themselves. Instead of viewing profit as an afterthought, entrepreneurs should intentionally decide their compensation first and then adjust business expenses accordingly, as this intentional approach to paying yourse…
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In this episode, Matthew Orlic shares how he built Qure Skincare into a $50M+ brand in just three years. After losing $5M when Dick Smith collapsed overnight, Matthew had to reinvent himself, shifting from wholesale to digital marketing and mastering a multichannel e-commerce approach. He dives into how he applied four key leverage points—product, …
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In the third episode of the Financial Intelligence series, we discuss the importance of tracking your numbers. We want women to understand financial metrics, bookkeeping essentials, and the creation of a ritual around financial tracking. The conversation covers various aspects of sales tracking, goal setting, and key business metrics that go beyond…
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In this episode, Rachael Wilde, founder of TBH Skincare, shares how she went from a marketing career in the medical devices industry to creating a leading skincare brand. She talks about discovering patented acne-fighting technology, securing licensing rights, and launching TBH Skincare with her mother as a co-founder. Rachael dives deep into how s…
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In this episode, I sit down with Saurabh Nigam—HR leader, angel investor, and author of People-Powered Startups: Building a Culture of Collaboration, Innovation, and High Performance. With over two decades of experience, Saurabh shares actionable insights on building a thriving startup culture, avoiding common HR mistakes, and hiring the right peop…
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In this episode, we discuss the importance of understanding your profit and loss statements and why women entrepreneurs need to embrace financial literacy. We break down the components of a P&L statement, including revenue, cost of goods, gross profit, and net profit. The discussion also covers the significance of monitoring expenses and the necess…
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In this episode, Nick Sharma, founder of Sharma Brands, shares his incredible journey from managing celebrity social media accounts as a teenager to becoming one of the most sought-after names in direct-to-consumer (DTC) marketing. Nick dives into the strategies that helped him scale brands like Hint Water and Feastables, including the importance o…
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Showcasing emerging artists—today, my guest is Leia Tyebjee, co-founder of Pylot Studios, an interdisciplinary creative platform dedicated to artistic design, curation, and community engagement. In this episode, we discuss the challenges of creating spaces for artists, breaking barriers in a male-dominated industry, and how Pylot Studios is redefin…
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In this episode, we tackle the often-avoided topic of financial intelligence in business. We discuss why many entrepreneurs, especially women, shy away from their numbers and provide practical guidance on developing a healthy relationship with your finances. Through personal stories and practical advice, we break down the barriers that keep wellnes…
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In this episode, Iris Smit, founder of The Quick Flick, shares her inspiring journey of creating a multi-million dollar beauty empire from her dorm room. Iris opens up about her struggles with self-doubt, turning down a Shark Tank deal, and hitting rock bottom before rebuilding her business from the ground up. Learn how Iris leveraged influencer ma…
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In this episode of the Wellness Creator Podcast, we explore the complex issue of low engagement in online programs and offerings, challenging the assumption that lack of visible interaction means failure. We discuss how clients may be getting value from your content in ways that aren't immediately apparent, emphasizing the importance of not making …
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✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → http://www.foundr.com/startdollartrial ✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? https://foundr.com/pages/coaching-start-application → Already selling and want t…
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In this episode of the Wellness Creator Podcast, hosts Jeni Barcelos and Sandy Connery make a compelling case for why wellness practitioners should incorporate one-on-one sessions into their business model, particularly through the Well Well Well marketplace. RESOURCES: Check out the marketplace: www.wellwellwell.io Join Marvelous: www.heymarvelous…
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In this episode, Mike Smith, founder of Zero Co, shares how a backpacking trip around the world turned into a mission to solve the plastic waste crisis. Mike walks us through the early days of bootstrapping the business with his last $100K, moving back in with his parents, and how he raised over $750K through Australia's most successful Kickstarter…
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As business owners in the wellness space, we often wrestle with a challenging question: when tragedy strikes, should we pause our marketing efforts? In this episode, we dive into this difficult topic, drawing from our own experiences and missteps to help you navigate these sensitive situations.By Marvelous
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In this episode, Cassey Ho, founder of POPFLEX and Blogilates, shares her journey from rock bottom to building two eight-figure brands. Discover how Cassey combined her passion for fitness and design to create unique products that solve real problems. She opens up about overcoming toxic environments, handling copycats, and the challenges of scaling…
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In this episode, we sit down with Tiffany Sankary, founder of Movement and Creativity and a Feldenkrais practitioner who brings a uniquely artistic approach to mind-body wellness. Based in Somerville, Massachusetts, Tiffany shares her journey of blending physical movement, emotional intelligence, and creative expression into a transformative practi…
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In this episode, Caleb Marshall, founder of Tropeaka, opens up about his journey from battling chronic fatigue to building a global health brand. After discovering the life-changing benefits of quality nutrition, Caleb and his co-founder launched Tropeaka to make healthy living accessible and appealing. Caleb shares his insights on scaling a brand …
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Meta recently announced major changes to their content moderation policies on Instagram + Facebook, potentially impacting how wellness creators share information on these platforms. In this episode, we break down the new policy changes and explore what they mean for anyone sharing health-related content on social media. We'll share real examples of…
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In 2014, Erin Deering gifted Triangl swimwear to relatively unknown legacy celebrities Hailey Bieber (Baldwin) and Bella Hadid. Their friend, Kendall Jenner, loved the products and reached out to Erin directly to get Triangl samples. Then Jenner posted on Instagram and tagged Triangl–that’s when everything went mad. But the success of Triangl didn’…
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It's a brand new year, so what should you focus on in your wellness business? How do you stand out? In this episode, we walk you through the top six trends to help your wellness business explode in 2025. These trends are shaping the wellness industry and provide insights into how wellness creators can adapt and thrive in this evolving landscape.…
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We're diving back into another episode from the Foundr Archives to revisit my interview with Mitch Harper, founder of BigCommerce - as well as a long-time mentor and coach of mine who has been driving force behind Foundr’s success. In this episode, Mitch Harper takes us behind the scenes of his incredible entrepreneurial journey. From building soft…
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Kendra Scott started her self-titled billion-dollar jewelry business out of failure. Her first business failed after 5 years, and she started selling handmade jewelry door-to-door as a side hustle. Now, Kendra Scott Jewelry is a billion-dollar business with 100 retail locations across the US. But success didn't come quickly. Through personal strugg…
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In 2024, we had our most raw, insightful and relevant conversations with founders to date. To cap off the year, we've compiled their most impactful lessons, stories, and business advice into a final episode for 2024. In this exclusive episode, you'll gain valuable insights from: Eric pulls back the curtain on his wild partnership with Kanye West, f…
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