Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Press play to activate beast mode in business. Upgrade your B2B marketing, sales, and operations with next-level ideas, systems, and strategies. Steal the secret sauce of top-tier executives and entrepreneurs. And follow the stepping stones of their success. Listen, learn from multi-million dollar ideas, stellar stories, and epic failures. All from the world's best B2B founders, leaders, and legends. Some would call them high-performance humans... We call them beasts.
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Welcome to the ultimate podcast for service providers and coaches—including fitness, life, and business coaches—seeking top-tier digital marketing insights. I'm your host, Caroline Balinska, excited to guide you on a transformative journey to boost your leads, create more time for family, and build a business you adore! In each episode, we delve into powerful strategies and insider secrets tailored just for you. From mastering content marketing and audience engagement to designing standout s ...
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How I Built A $6.3B Network From Scratch (BTS Private Business Summit)
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10:54
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10:54Most people underestimate how far genuine relationships can take them.I share lessons from a private marketing event that’s driven over $6.3 billion in revenue, and why real networking starts with giving first. I talk about the ups and downs of hosting these events, how being a connector creates long-term value, and why relationships—not just tacti…
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Practical, Real World AI Business Hacks To Deploy Now (Important)
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33:34AI is rewriting the rules of business—faster than most people realize. In this talk I had at the YPO Global Marketing Summit, I break down how AI is enabling leaner teams to drive real revenue, shift business models, and operate at scale. I share frameworks for implementation, how SEO is evolving into search everywhere, and how we’re using AI for r…
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LLM TIER LIST BASED ON MONEY MAKING POTENTIAL
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11:26
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11:26In this episode, I break down the AI tools that are actually moving the needle for businesses right now. I cover everything from the strategy power of ChatGPT 4.0 to lesser-known tools like Lllama that offer serious cost advantages. Whether you’re looking for better insights, coding leverage, or operational efficiency, this is your shortcut to what…
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Building a Marketing Strategy in the AI Era | The Ultimate Guide
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11:55
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11:55A winning marketing strategy starts with the right foundation.In this video, I break down how to build a solid marketing strategy by diving deep into research, knowing your audience, and sizing up your competition. We cover picking the right marketing channels, then focus on smart content creation and distribution. Throughout, I stress the need to …
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A Complete Guide to SEO in 2025 | Get Ahead in the AI Era of Content
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9:15SEO is evolving fast—and if you're still only thinking Google, you're already behind. In this episode, I break down why long tail keywords matter more than ever, how AI is changing the SEO game, and why adapting across platforms is the only way to stay ahead. The future belongs to those who move fast and stay flexible.TIMESTAMPS(00:00) The Evolutio…
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AI Has Killed Website Traffic: The NEW Way To Drive Leads
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10:52SEO's changing fast—with AI reshaping search and users looking beyond Google, it's time to evolve. I break down why topical authority beats chasing big keywords, how programmatic SEO is a game-changer, and why your content needs to work everywhere. Plus, I share how to build assets people actually want to link to.Timestamps:(00:00) Navigating the C…
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AI agents are already saving businesses serious time and money—and this is just the beginning. I break down how to build your own, which tools are worth exploring, and why this shift is going to change the way we work forever. If you're not adapting now, you're going to get left behind.Timestamps:(00:00) Introduction to AI Agents(02:23) Building Yo…
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10 AI Marketing Trends You Need to Pay Attention to
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6:52
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6:52AI is reshaping marketing at lightning speed, and those who don’t adapt will fall behind.In this video, I break down the rise of generative AI and how it’s transforming marketing strategies. From super agents automating tasks to the shift towards search everywhere optimization, AI is revolutionizing the game.Timestamps:(00:00) The Rise of Generativ…
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AI isn't coming for your job—it's coming for your inefficiencies. Most marketers are still stuck doing things the slow way. I walk through how we’re using AI to pump out high-quality content at scale, speed up design, and take over channels—without adding headcount. If you’re not automating parts of your marketing with AI, you’re already behind. Ti…
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AI agents are changing the marketing game. In this one, I break down 6 tools that help with content, scheduling, outreach—even hiring. Plus, how to manage them so they actually save you time. Timestamps: 00:00 Revolutionizing Marketing with AI Agents 03:03 The Power of AI in Content Creation 05:58 Streamlining Scheduling and Outreach How to Connect…
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AI Agents Will Change Your Life by 2026 - Here's How
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9:31AI is quietly reshaping how companies run—faster decisions, leaner teams, and way less busywork.It doesn’t mean jobs vanish overnight, but it does mean work starts to look a lot different. The smart move? Start adapting before it’s no longer optional.Timecodes⏰(00:00) The Rise of AI-Driven Firms(03:03) Implications of AI on Business Efficiency(06:0…
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6 AI Use Cases That Will ACTUALLY 10x Your Income
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9:18
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9:18AI is revolutionizing every aspect of business and life. In this video, I show you how to leverage AI for personal and business finance, optimize your health for better productivity, enhance content creation, and streamline operations and software development. These practical strategies will help you unlock massive growth and efficiency.Timecodes⏰(…
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This AI Marketing Stack Is Adding Millions To My Business
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14:17AI is no longer just a buzzword—it's a full-blown business stack. I walk through how AI stacks and agents are transforming everything from recruitment and M&A to content creation and coding. These tools aren’t just helping—they’re slashing time and costs across the board.If you're not building with AI, you're getting left behind.Timecodes⏰(00:00) T…
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AI Is Replacing Marketing Teams: How to Survive
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13:01From keyword research to content creation, AI is blowing past what most teams can handle manually. The smartest move now? Stop resisting and start partnering—because those who treat AI as a strategic advantage will outpace everyone still playing catch-up.Timecodes⏰(00:00) The Rise of AI in Marketing(02:57) AI Tools Transforming Marketing Efficiency…
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Manus AI Just COMPLETELY Changed the SEO Game
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11:15Manus AI is revolutionizing SEO by completing tasks in minutes that once took days. It streamlines content strategy, creation, and competitor analysis, proving that the future of SEO is in AI-human collaboration. Timecodes⏰ (00:00) The Future of SEO with AI (03:01) Exploring Manus AI's Capabilities (05:52) Streamlining Content Strategy and Creation…
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The Truth About The Marketing Job Market in 2025 (From a Marketing Agency CEO)
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9:44AI is changing the job market, and roles with clear answers are the first to go. To stay ahead, you need to embrace lifelong learning and use AI tools to level up your skills. Watch the video to learn how to future-proof your career! Timecodes⏰ (00:00) The Rise of AI and Job Security (03:10) Understanding Legibility in Jobs (05:57) The Importance o…
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Manus AI Will Actually Make You Rich: Full Walkthrough
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7:44Manus AI is shaking up stock analysis, SEO, and content creation. It’s helping businesses move faster, cut costs, and boost revenue. The AI race is heating up, and those who don’t adapt will fall behind. Timecodes⏰ (00:00) Revolutionizing Business with Manus AI (02:51) Deep Dive into Stock Analysis and Insights (06:12) Transforming SEO and Content …
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I Just Created and Launched 500 Ads in 5 Minutes, Full Walkthrough
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5:42Most companies take weeks to launch personalized B2B ads. I did it in five minutes—without AI. One campaign re-engaged a ghosted lead, got their CMO’s attention, and closed the deal fast. Some companies using this are slashing CPCs by 50% and doubling engagement. The arbitrage is now—before everyone catches on. TIME-STAMPED SHOW NOTES (00:00) The E…
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How I'm Adding Millions To My Business Using AI
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37:17AI is the ultimate business multiplier—and most people aren’t using it right. In this video, I break down exactly how I’m leveraging AI to automate workflows, scale revenue, and build a high-profit business with fewer people. TIME-STAMPED SHOW NOTES (00:00) The AI Revolution: A New Era of Business (02:47) Marketing Transformation: From SEO to Searc…
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How to rank #1 on ChatGPT, Claude, Gemini, Perplexity FAST
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6:28
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6:28AI-driven search is the future. In this video, I break down how to rank for top LLMs quickly. TIME-STAMPED SHOW NOTES (00:00) AI-Driven Search is the Future (00:18) Real Example - Marketing School ranks #1 on nearly all LLMs (01:33) The Importance of Citations (02:47) Optimizing for AI Overviews (03:28) Using Community Platforms (04:30) Search Ever…
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The future of traffic is changing! Search engine usage dropped from 98% in 2020 to 61% today, yet, Google traffic is still growing... In this video, I break down what’s working now—from Reddit’s 700M visitor surge to AI’s real impact on SEO and the automation workflows we’re scaling at Single Grain. Plus, I reveal four key pillars for 2025 and beyo…
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Service-Based Businesses Are About to Change FOREVER
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13:31This episode will make a lot of agency owners uncomfortable — The traditional agency model of throwing more people at problems is about to collapse, and the playbook of giant consulting firms with thousands of employees is becoming obsolete. But there's hope… Watch the full interview here: https://youtu.be/UT10uggffps TIME-STAMPED SHOW NOTES: (00:0…
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Imposter Syndrome: The Confidence Killer You Didn’t See Coming
29:33
29:33
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29:33Send us a text Ever felt like you're not good enough despite all your achievements? You’re not alone! Whitney and Ashlie dive deep into imposter syndrome, exploring how it manifests in both men and women, the different ways it affects career growth, and personal experiences that bring it to life. They discuss startling statistics—like how 75% of wo…
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The $100M Marketing Agency Strategy In An AI World
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39:05What does it take to turn a struggling business into a multi-million-dollar empire? Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools that eliminate grunt work, Eric breaks down how he's reshaping the future of marketing and business. W…
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Sink or Swim: Navigating Leadership Choices
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29:07
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29:07Send us a text What’s the hardest decision you’ve had to make, and how did it shape the future? Whitney and Ashlie dive deep into the art of decision-making, whether it’s about navigating family holidays, dealing with toxic relationships, or making multi-million-dollar business investments. They explore the complexities of balancing leadership, col…
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Is SEO really dead? 🤔Think again. In this power-packed episode, Eric Siu teams up with Neil Patel and Kip Bodner from HubSpot's Marketing Against the Grain podcast to discuss the future of marketing. Watch the full interview here: https://youtu.be/VhjMD1A-i0g TIME-STAMPED SHOW NOTES: (00:00) The Future of Marketing: An Overview (03:09) SEO in the A…
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Founder Story: Building a $100M Software Company
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21:52Eric Siu shares the highs, lessons, and hustle of building Karrot, a game-changing LinkedIn ABM tool. From major enterprise leads to planning for explosive 2025 growth, this vlog is a masterclass in entrepreneurship. Watch the full interview here: https://youtu.be/ptwPlz03nBU TIME-STAMPED SHOW NOTES: (00:00) Introduction and Updates on Carrot's Pro…
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Inside the Mind of a $500M Entrepreneur | Jess Mah
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1:11:37
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1:11:37Jess Mah went from an immigrant family in a small New York apartment to building a $500M net worth—without a trust fund. In this episode, we unpack the mindset, strategies, and wild experiments that got her there. And wait until you hear her take on why most people never get rich. Let’s dive in! Watch the full interview here: https://youtu.be/ROn69…
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Founder Story: Building the Most Innovative Agency
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21:14
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21:14In this episode, Eric Siu is stepping in front of the camera for his first-ever vlog! From unexpected lessons on stress to the real story behind remote work and scaling a $1B company, this vlog is just the beginning as we take viewers behind the scenes. Watch the full interview here: https://youtu.be/16ndfDznnZw TIME-STAMPED SHOW NOTES: (00:00) Nav…
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Lisa Resnick's Journey FROM CITY STRESS TO SMALL TOWN SUCCESS!
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45:36
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45:36Send us a text Ever felt like life was pushing you toward a fresh start? Ashlie and Whitney welcome Lisa Resnick. Lisa turned her challenges into opportunities, transforming big-city ambition into small-town innovation. From a career in Washington, D.C., to founding Dandelion Inc., Lisa shares how grit, serendipity, and a passion for community fuel…
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In this talk from "This Is Marketing," Eric Siu and Neil Patel reveal how SEO is evolving into "search everywhere optimization." They discuss the future of search behavior, the rise of community-driven marketing, AI's impact on content, and the game-changing potential of voice search and new media. Watch the full interview here: https://youtu.be/HC…
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Make YouTube Videos That Drive Customers in 2025 🤯
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13:33
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13:33Are your YouTube videos driving real revenue? Learn why 99% of creators fail and how to create content that converts views into customers. Discover proven strategies for YouTube success in 2025! Watch the full interview here: https://youtu.be/CH8PoT9oeu0 TIME-STAMPED SHOW NOTES: (00:00) Driving Revenue Through YouTube (02:59) The Importance of Targ…
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Send us a text Feeling the holiday chaos? Whitney and Ashlie dive into the whirlwind of holiday prep, gift-giving, and balancing work, family, and sanity during the busiest season of the year. From wrapping presents to managing school parties and planning for the new year, they share relatable stories, clever strategies, and heartfelt reminders abo…
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Ultimate Social Media Marketing Strategy for 2025
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29:12
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29:12Ready to supercharge your social media strategy? In this video, Eric Siu shares how his team is scaling to 100 million views per month—without spending a dime on extra tools. He breaks down what’s working, what’s not, and how to dominate in 2025. Watch the full interview here: https://youtu.be/VGS-1HnIKM4 TIME-STAMPED SHOW NOTES: (00:00) Introducti…
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My Annual Review & 2025 Plan | FREE Template
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34:21
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34:21Want to crush 2025? Eric Siu breaks down his powerful annual review & reflection template to help you reflect on wins, set bold goals, and plan your most successful year yet. Stay tuned for game-changing insights you can apply today. Watch the full interview here: https://youtu.be/foJkDkOxW2w TIME-STAMPED SHOW NOTES: (00:00) Annual Review Template …
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Send us a text When do you hold the line, and when do you let go? Ashlie and Whitney dive into the art of decision-making—personally, professionally, and everything in between. They candidly share their experiences navigating difficult decisions, from choosing which clients to take on, to balancing personal challenges, to financial and operational …
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How Being Addicted to Video Games Made Me MILLIONS
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21:32From gamer to game-changer — Eric Siu reveals how his days as a video game addict transformed into the ultimate training ground for building a thriving business empire. Discover how the strategies, resilience, and mindset honed through gaming became his secret weapons in marketing and entrepreneurship. Watch the full interview here: https://youtu.b…
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My LinkedIn Post Accidentally Got 838 Leads. Here’s How
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10:46Imagine turning a single LinkedIn post into 838 leads for your business. In this conversation, Eric Siu reveals the strategy behind this success, dives into the future of SaaS, and shares actionable tips for leveraging LinkedIn to drive organic growth while building lasting client relationships. Watch the full interview here: https://youtu.be/CFnjJ…
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Climb The Corporate Ladder To C-Suite SUCCESS!
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26:01Send us a text What does it take to rise through the ranks, shatter glass ceilings, and lead with integrity? Ashlie and Whitney welcome their first-ever guest, Dr. Karen Hills Pruden. Dr. Pruden shares her incredible journey from middle management to senior leadership, fueled by resilience, mentorship, and her unique talent for leveraging analytics…
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95% of People FAIL in Business – Here’s How You Can Succeed
1:29:53
1:29:53
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1:29:53What does it take to scale a business and thrive? Darren Lee interviews Eric Siu about smart hiring, AI’s impact on marketing, and why authenticity is king. They cover leadership, long-term growth, balancing work and relationships, and the power of storytelling. A must-listen for anyone looking to level up! Watch the full interview here: https://yo…
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Eric Siu takes the stage at HubSpot's INBOUND 2024 event as he shares powerful, practical strategies you can start using today—going beyond generative AI. Get insights on agentic workflows, programmatic SEO, and conversion rate optimization, plus some game-changing tools you've probably never heard of. Watch the full interview here: https://youtu.b…
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Do Women Leaders Need to Play Office Politics to Succeed?
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31:21Send us a text Do women in leadership positions need to play office politics to reach the top and stay there? Ashlie and Whitney explore the age-old question of whether women leaders can succeed without getting caught up in the game of office politics. From navigating male-dominated industries to dealing with stereotypes and biases, they share stor…
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Why Bitcoin Is The Future of Personal Finance
1:32:50
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1:32:50Eric Siu had an epic conversation with Anthony ‘Pomp’ Pompliano about Bitcoin — your defense against inflation. Pomp shares his personal insights on building wealth, timeless life lessons he has written for his kids, and the secrets to a sustainable business culture driven by profit, purpose, and a no-BS approach. Watch the full interview here: hht…
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The Brutal Truths About Building a Successful Agency
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1:00:54Jasmine Star sits down with Eric Siu to talk all about the real side of running a marketing agency. They chat about influencer myths, creative standards, pricing strategies, and what the future of agencies could look like with more tech and performance-based models. Watch the full interview here: https://youtu.be/LRzWisnsdyk TIME-STAMPED SHOW NOTES…
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Boundaries: The Key to Surviving Other People’s Instability
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34:07
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34:07Send us a text Ever wondered how to handle someone else’s instability without losing your own peace? Ashlie and Whitney tackle exactly that, sharing personal experiences from both work and life. They offer practical strategies on dealing with difficult personalities, maintaining boundaries, and finding ways to manage emotions—even when you’re tempt…
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Marketing Insider Reveals The Truth About Marketing That Businesses Don’t Want You to Know
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57:38In this episode, Eric Siu chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher. Watch t…
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I Sacrificed My 20s to Get Rich, Was It Worth It?
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19:10In this video, Eric Siu shares his journey from gaming to entrepreneurship, reflecting on the sacrifices, loneliness, and ambition that fueled his success. He opens up about the challenges of choosing growth over comfort and the importance of building strong connections along the way. Watch the full interview here: https://youtu.be/-Z21mInSxuw TIME…
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Success Timelines: How Happiness Evolves on Your Journey
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26:48Send us a text Do you remember the advice you gave your younger self? In this episode, Whitney and Ashlie explore a 14-year-old Whitney's journal entry titled "Guide to Successful Living." As they unpack the wisdom within this childhood writing, they reflect on how life perspectives change over time, the connection between happiness and success, an…
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If You're Not Incorporating AI into Your Business, You're F*cked
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36:34This is Eric's presentation around AI in marketing from Limitless Expo 2024 which just wrapped last month. There are accompanying slides, so we recommend you watch it on YouTube at the link here, https://youtu.be/Jowh3Oqm9jg. Eric discusses how you can 10x your business through AI in marketing, specifically diving into marketing strategy, SEO, CRO,…
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This Mistake Almost Destroyed My 8-Figure Business
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35:56Eric Siu reveals the dramatic turnaround story of Single Grain, the marketing agency he saved from the brink of bankruptcy in 2015. From early mistakes like poor hires and lack of focus to leveraging SEO and building a powerhouse team, Eric uncovers the secrets to his success. He shares hard-earned lessons on leadership, hiring, and maintaining top…
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