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We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.
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You might think you’re keeping a close eye on your gym’s profits — but what if hidden problems were draining thousands of dollars from your business every year without you even noticing? In this episode, Tim and Randy uncover five silent killers that are quietly eating into gym profitability — and share why most owners don’t catch them until it’s t…
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In this episode, Randy and Zach introduce SpringBoard, ProFit’s redesigned coaching program that trades pressure for progress. Instead of forcing everyone through the same 12-week sprint, SpringBoard gives gym owners 12 months of coaching support — with a custom path built around your business, your goals, and your pace. This program draws inspirat…
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This one’s not new… but it is necessary. This is a re-release of an old episode – because sometimes the most important stuff is the stuff you need to hear again. Especially when it comes to the basics. In this episode, Tim and Randy take us back to the foundations – the systems your gym business can’t survive without: Attraction, Conversion, Delive…
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If you’re doing everything right and still struggling, maybe it’s not you. Maybe it’s the model. In this episode, Tim and Randy take a hard look at the CrossFit business structure and ask the uncomfortable question too many gym owners avoid: Is this model even built to succeed long-term? (Spoiler: It’s not.) It’s not a lack of business skills causi…
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5 Non-Negotiables That Separate Real Gyms From Side Hustles
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Still running your gym like a hobby – and wondering why it’s not growing? A lot of gym owners say they want to scale. But when you peek under the hood, what they really have is a collection of hacks, manual workarounds, and good intentions. In this episode, Tim and Randy dive into the five non-negotiable systems every fitness business needs to grow…
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You think you’re covered – until one April Fools’ joke makes you question everything. In this episode, Tim and Randy reflect on a prank that started with a fake all-staff callout… and ended with a real conversation about how fragile even the best systems can be in a single-location gym. Tim shares how the scare made him rethink just how “removed” h…
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Shouldn’t Q1 be our best quarter? That’s what a lot of gym owners assume – until the numbers roll in. In this episode, Tim and Randy unpack the uncomfortable truth that no one likes to talk about – but they’ve seen it across dozens of gyms: member numbers dipping slightly in Q1. Not because something’s broken, but because that’s just how this time …
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Every year, it hits like clockwork – members walk in with that dreaded “Got a minute?” and hit you with the freeze request. Summer’s here, and with it comes the revenue dip that gym owners have been conditioned to accept. But what if you didn’t have to? In this episode, Tim and Zach share how they rethought their freeze policy after realizing it wa…
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“I don’t want to lie in my ads…” We hear that all the time from gym owners. You want to tell the truth – that your workouts are hard, that results take time, that this isn’t some magic fix... And we get it. But here’s the problem: If you position your marketing that way, no one will show up at your door. In this episode, Tim and Zach talk about the…
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Many gym owners are still building their businesses around what worked five years ago. But what if the game has already changed – and you’re still playing by the old rules? In this episode, Tim and Randy recap Tim’s visit to the recent HFA Expo in Las Vegas (formerly IHRSA), where some clear shifts in the fitness industry are starting to take shape…
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“I need more leads.” That’s the default response when gym owners feel stuck. But what if leads aren’t the problem at all? What if the real issue is buried somewhere in your process – between lead, booking, show-up, sale, and retention – and you’re trying to fix the wrong thing? In this episode, Tim and Randy break down why constantly changing offer…
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What Makes A Gym Business Valuable To Buyers w/ Brook Hartnett
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Gym owners spend years building their businesses — early mornings, long days, and countless client sessions. But when it’s finally time to sell, most realize too late that their gym isn’t worth what they thought. In this episode, Tim and Randy sit down with Brook Hartnett, a former gym owner turned business broker at Transworld Business Advisors, t…
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It started with a comment – one word, blunt and honestly offensive: “retarded.” Tim had posted an ad comparing two gyms, both with 100 members. One gym was generating $500,000 a month, while the other barely made $200,000. Same headcount, completely different results – why is that? A CrossFit gym owner jumped in, did the math, and lost it. He said,…
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Profit Centers for Gyms - The 5 Questions I Ask
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Adding more revenue streams sounds like the best way to grow your gym… but is it? Many gym owners fall into the trap of launching new services—supplements, nutrition programs, or specialty classes—before their core business is stable. Instead of boosting profits, this often leads to distraction, dilution, and ultimately, stagnation. In this episode…
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"We should have done this sooner." That’s the first thing every gym owner says after switching from large group training to semi-private. No one ever regrets making the transition. The only thing they wish is that they had done it sooner. It's easy to see why. Large group training feels comfortable. It’s familiar. It brings people in the door. But …
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What happens if a fisherman heads out to sea with just one fishing line? No backup rods, no different baits – just one shot at catching something. If they’re lucky, maybe they’ll reel something in. But more often than not, they’re coming home empty-handed. That’s exactly how a lot of gym owners approach their marketing. They put all their eggs in o…
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How I Make Decisions Around Spending Money On The Gym
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Can I afford this? This is the first question most gym owners ask when they look at a new expense. But that’s not the right question – it’s one driven by fear. It shows that someone is holding onto every dollar, afraid to invest in growing their business. However, spending itself isn’t the issue. The issue is spending on the wrong things. You’ll se…
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Imagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they truly great at any one dish? Now, imagine walking into a world-class steakhouse. One focus. One specialty. Absolute mastery. Many gym owners fall into the Cheesecake Factory trap – trying to be everything to…
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“More leads will fix my business.” That’s what many gym owners think. But in reality, packing your gym with new members won’t matter if they don’t stay. Yes, gyms with packed classes and buzzing energy seem successful from the outside. But behind the scenes, most of them are constantly replacing members who drop off after a few months. It’s because…
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Walk into any gym, and you'll hear the same pitch – fitness, nutrition, and accountability. Every gym owner swears their method is the best, but to the consumer, it all sounds the same. And when everything sounds the same, the only thing left to compare is the price. That’s a losing game… at least for gym owners. When consumers can’t tell the diffe…
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Scalable Semi-Private Training Is A Premium Product
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We constantly claim that the semi-private training model is the key to scaling your gym business. However, there are gym owners who struggle to charge premium prices for it. Usually, they assume it’s just a smaller version of group training, so they price it too low. At the same time, they hope clients will see the difference and the value of their…
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Same story every month – running a new promotion, pushing another high-ticket challenge, chasing short-term sales… doing everything just to keep your gym’s lights on. And yes, the money rolls in. But it’s gone just as fast. Sound familiar? This is the rat race gym owners get trapped in when they rely on paid-in-full memberships and one-time offers.…
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What are you really selling? Have you ever asked yourself this question seriously? Many gym owners would say they’re selling personal training, top-tier facilities, or a strong brand… Yes, those might seem like the right answers, but are they what keep clients coming back? Nope. Your real product is actually your training program and delivery syste…
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How Your Marketing Affects Your Retention
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If your retention isn’t where it needs to be, your marketing might be to blame. Most gym owners think their marketing is doing its job if it’s bringing in leads. But that’s only somewhat true because if you’re attracting the wrong people, your retention will suffer – no matter how great your service is. In this episode, Tim and Randy talk about the…
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Every gym client would like to get personal training. But not everyone can afford it. Most gyms solve this by offering small group training – one coach, multiple clients, the same workout. Easy, isn’t it? But, although this might look good on paper, when clients realize they’re following the same routine as everyone else, the value of the offer sta…
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Some gyms are always full, and their owners rarely stress about cash flow. Others fight tooth and nail every month just to keep the lights on. Why is that? What makes the difference? No, it's not the market, the location, or even the trainers. It's the business model. Large group training might seem like a good choice – low overhead, easy scalabili…
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Trying to grow your gym without focusing on the right metrics is like driving without a map – you’ll waste time, money, and energy, all while heading in the wrong direction. Many gym owners exhaust themselves obsessing over member counts or lead costs, but here’s the truth: only two KPIs truly matter for sustainable growth – Return on Ad Spend (ROA…
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Many gym owners step into the business for the freedom to call the shots. You leave the 9-to-5 grind to finally be your own boss. But after months – or even years – of working long hours, you start to wonder: did I really leave a job just to buy myself another one? If you’re in this place, you need to change something. (Well, not maybe – definitely…
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Running a gym can feel like a never-ending hustle. One month, you’re up; the next, you’re scrambling for high-ticket sales just to keep the lights on. But it doesn’t have to be this way. In this episode, Tim and Randy share the one metric that can transform your business - recurring revenue. Forget the quick wins. Sustainable growth is about buildi…
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Everyone thinks January is the holy grail for gym owners. New Year's resolutions mean new sign-ups, right? But what most people don’t know is that January is also the month with the highest cancellations. In this episode, Tim, Randy, and Zach explore the paradox of January in the fitness industry. They also discuss accountability, a buzzword that i…
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When the going gets tough, do you double down or retreat? Uncertainty in business can make gym owners hesitant to invest in marketing. In this episode, Randy and Zach explain why now is the time for gym owners to push the gas, even when the market feels uncertain. They also discuss the dangers of pausing marketing and why automation systems are the…
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What can gym owners expect in 2025? While no one can predict the future with absolute certainty, we can forecast where the industry seems to be heading based on what’s already happening in the market and what clients are asking for. Tim and Randy have identified seven key predictions they believe will shape the fitness industry in 2025. Here’s a gl…
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Owning a gym is really a dream job – unless you find yourself wearing every hat in the business. Programming workouts, training clients, fixing machines, running payroll... When does it end? Well, it doesn’t – at least, not until you step away from the “trainer brain” mindset. The point is, you can’t scale your business if you’re thinking like a tr…
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Many gym owners hit a plateau and assume it’s the ceiling for their business. But what if the real problem isn’t your market, location, or services? What if the problem is your environment – specifically, the people you surround yourself with? In this episode, Tim and Randy dive into the Iron Circle Mastermind, an exclusive community where gym owne…
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What should you do when a loyal client faces financial hardships? Many gym owners have been there – a longtime client loses their job or hits a financial wall, leaving you with a tough choice: A: Do you enforce strict policies as your contract states? B: Do you bend the rules and potentially compromise your bottom line? The answer lies in balancing…
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Your Clients Don't Want To See You Succeed
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Have you ever felt like your success makes your clients uncomfortable? It’s frustrating but all too common – the bigger you grow, the more pushback you might get, even from those you thought would cheer you on. In this episode, Tim and Randy explore why some clients (and even peers) react negatively to a business owner’s progress. They break down h…
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It’s often tempting for gym owners to think more leads are the answer to all their problems. But here’s the thing: bringing in new clients without fixing retention is like trying to fill a bucket with a hole in it. No matter how many you add, they’ll keep slipping away. In this episode, Tim and Randy explain why focusing on retention, systems, and …
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When gym owners first step into entrepreneurship, signing a lease, putting down guarantees, and starting a business, it feels monumental. It’s the ultimate risk – leaving the comfort of certainty for the chance at something greater. But somewhere along the way, many stop taking those risks. They start playing it safe, treating essential investments…
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Legal issues can be one of the costliest mistakes gym owners make – and it often comes down to not being prepared. Whether it’s liability waivers, insurance policies, or state-specific health club regulations, waiting too long to address these essentials can create serious problems. A single oversight – like missing a compliance deadline or having …
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Buffet gyms promise it all – classes, recovery lounges, personal training, and more. But offering everything to everyone often means excelling at nothing. It’s a recipe for a business bogged down by overhead and mediocrity, attracting clients who treat your gym like an all-you-can-eat deal instead of valuing quality. Tim and Randy make the case for…
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Imagine this: your gym’s bills are paid before the month even starts. No last-minute sales pushes, no desperate offers – just steady, predictable income that keeps growing. That’s the power of recurring revenue. Here’s the thing. Too many gym owners are chasing short-term wins with paid-in-full deals or flashy challenges. Sure, a big upfront paymen…
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For gym owners, hiring the right people isn’t just a challenge – it’s often a crisis. Without a plan, losing a coach means you’re back on the training floor, juggling sessions and managing clients. It puts business growth on pause, leaving you stuck in a constant state of firefighting and unable to focus on the bigger picture. Sound familiar? But t…
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Nothing grabs attention like being recognized as the expert in your local community. Whether it’s within a five-mile radius or across your entire city, the right approach can transform your business from just another gym into a trusted authority on health and fitness. One of the most effective ways to achieve this is by launching a podcast. A podca…
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Gym owners are often frustrated by a constant flow of members coming and going. They usually try new marketing strategies, flashy promotions, and revamping their offerings, yet retention rates remain stuck. That’s because retention isn’t just about attracting people - it’s about what happens after they walk through the door. At some point, you have…
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For months leading up to the election, gym owners across the country were struggling. Facebook ad costs had skyrocketed, leads disappeared, and consumer spending froze. No matter how much they tested or tweaked their strategies, the results just weren’t there. Then, something remarkable happened. The day after the election, everything changed. Ad p…
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Fastest Way To Get Your Coaches Up To Speed
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Coach turnover is the gym owner’s worst nightmare. A coach leaves, and suddenly, clients are walking out, too. It’s a disruption that hits both your bottom line and your gym’s morale. Most gym owners try to “fix” the problem by hiring experienced candidates. However, it often becomes frustrating because the candidate pool is so limited. As a result…
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Many gym owners are struggling to enforce their policies without losing trust. They’ve followed the usual playbook – written clear contracts, outlined cancellation terms, and even added flexibility – yet they still find themselves dealing with upset clients. When clients face policies they don’t agree with, they often take it personally, seeing enf…
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"My clients don’t want this." How many times have you heard – or told yourself – this excuse? It’s one of the most common fears gym owners have when considering a shift to semi-private training. In this episode, Tim and Randy tackle the resistance head-on, breaking down why so many gym owners fail to transition successfully and how to avoid their m…
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Building a gym business without a structured, long-term strategy is like constructing a house on shifting sands – it may stand for a while, but eventually, cracks will appear. Most gym owners begin focused on member count and day-to-day survival, but few consider the endgame. But building your gym with future value in mind – starting with a solid f…
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You’ve heard it before – content is king. But the real power is in repurposing it so that one piece of content works across multiple channels, keeping your audience engaged without constantly creating new material. In this episode, Tim and Randy unpack exactly how gym owners can take one idea and create multiple pieces of content that work for you …
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