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The Big John Big Life Podcast We can inspire and learn when we are open with each other about our life experiences. Join Big John every Thursday as he shares his personal experiences, weight-loss journey, and professional expertise as a Brand Strategist to boost your personal brand and make you be better. Big John also features inspirational people on the show to get you fired up! If you believe in learning from others and going on to inspire others yourself, this is the podcast for you. It' ...
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Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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Smart People Podcast

Smart People Industries

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Smart People Podcast is a biweekly, interview-based podcast that features today's most well respected thought leaders engaging in authentic, insightful conversation for the benefit of the listener. The host, Chris Stemp, and his co-host/producer Jon Rojas, utilize their insatiable curiosity and relatable charm to provoke their guests into giving the interview of a lifetime. Every single guest has achieved a high level of recognition within their arena and in doing so has collected a wealth o ...
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The Food is Not Bae Podcast is a podcast that goes beyond the typical verbiage of weight loss and diet culture. In a homegirl, down-to-earth, yet professional, type of way, Dr. Ebony chats with you about ways to free yourself from societal, familial, and cultural messages rooted in the diet culture that is keeping you stuck in a toxic relationship with food. Dr. Ebony will discuss the issues we don't want to talk about or want anybody to know - those internal (and external) issues leading to ...
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This week, it’s our annual Ask Terry episode. As we do every year, we open the show to questions from our listeners. This week, we’ll answer a question about the longest-lasting slogans in history, we’ll explore why there is so much dancing going on in commercials these days, and we’ll play a fun game where you have to guess the celebrity voice. Ho…
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If you’ve ever felt like you’re doing all the right things—the workouts, the healthy food, the meditation app, the supplements—but your body still isn’t responding the way it should… this episode is for you. Because here’s the truth: You can’t heal until your body feels safe. Not calm. Not relaxed. Safe. And that’s not just a mindset—it’s a biologi…
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Dramatic car stunts are not just the stuff of movies. They’re also the stuff of car commercials. We’ll talk about one ad where skydivers risked their lives spelling out the word “Honda” in the sky, a commercial where a car speeds on the roof of a skyscraper, and a story about a car that was dropped from an airplane - and the parachute didn’t work. …
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This week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns. Yet people with disabilities control half a trillion dollars in spending money. We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’…
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We’ve been taught to fear stress, avoid it, and manage it like a toxin. But what if that belief is actually making us weaker? Dr. Sharon Bergquist has spent decades studying the relationship between stress, cellular health, and chronic disease—and what she’s discovered turns the conventional wisdom upside down. We dig into what that means at the bi…
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This week, it’s our annual Brand Envy episode. We look at four brands that I admire. One is a cosmetics empire started by a woman in an era when women couldn’t even vote. One is a band I have a soft spot for. Another is a family-owned business that has lasted 88 years. The fourth is a TV show that broke records. And they all have one thing in commo…
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What if the federal government walked away from public education? That’s not a hypothetical—it’s part of a real plan gaining traction right now. In this episode, we break down what it actually means to defund and dismantle the U.S. Department of Education, and why it could upend the future for millions of students. Former Secretary of Education Joh…
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This week, we talk about Pet Marketing. The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object. We’ll listen to a pet food campaign that had dogs conduct a symphony orchestra. We’ll flip through IKEA’s CAT-alogues and DOG-alogues. And we’ll explore Dolly Parton’s “Doggy Parton” fashion line. Hoste…
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This week, it’s our annual “Bookmarks” episode. We read a lot of books to research this show, and often we stumble on great stories that don’t fit our regular episodes. So we save them up for this show. We’ll talk about a new book on SNL producer Lorne Michaels, we’ll take a few notes from a famous songwriter, and we’ll talk about a Bible with a wi…
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What if the relentless chase for big goals is actually what’s making you feel unfulfilled? In this episode, hospice physician and author Jordan Grumet shares what he’s learned from those at the end of life—and why our culture’s definition of purpose may be all wrong. Instead of striving for impact, Jordan invites us to focus on the simple, joyful a…
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This week, we look at how the marketing industry seizes pop culture moments. We’ll talk about a website that got national attention by making a bold prediction about a TV show. How A1 Steak Sauce caught the funniest – and luckiest break. And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers. Hosted on Acast. See acast.co…
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This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there. And do it with an iota of the budget. It requires exceptional creativity. We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors. Hosted on…
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Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference…
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Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he prepares for a show - but more importantly - Max talks about how the creative process is not all about talent, it’s about curiosity, enthusiasm, and lea…
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It was big news recently that Amazon is taking over creative control of the James Bond franchise. So this week, we look at how James Bond has been employed to pitch products over the years. From high-end watches, to beer, liquor and breakfast cereals, 007 has been busy. And even the Bond villains have been hawking products. Hosted on Acast. See aca…
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This week, we have some fun and listen to commercial outtakes. Just like the movies, there are multiple takes, lots of pressure, and mistakes happen. Sometimes actors get the words all mixed up to hilarious results. Sometimes celebrities have melt-downs. And sometimes professional actors just break down in a fit of the giggles. Hosted on Acast. See…
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This isn’t another hype-filled tech episode or a doomsday warning about robots taking over. It’s a grounded, human conversation about what we lose when we hand over too much to AI—and how to hold onto what matters most. In this episode, author and technologist Faisal Hoque blends decades of innovation experience with Eastern philosophy to explore s…
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This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time. We’ll talk about a Rocket Richard commercial that spawned a catchphrase that nearly every Boomer can recite. We’ll look at a powerful Nike commercial Serena Williams did about women in sports. And we’ll talk about what it took to …
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This week, we ask an interesting question: What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards, restaurants and dating apps? What is the busiest day of the year for weddings? And what is the busiest day of the year for… plumbers? It’s all fascinating – and often very surprising. Hosted on Acast…
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What if brainwashing isn’t just a Cold War relic, but something we’re all quietly experiencing every day? In this episode, Harvard professor and author Rebecca Lemov joins us to unpack the hidden mechanics of mind control—from historical POW camps to the subtle pull of your social media feed. We talk about the concept of “ungrounding,” how it sets …
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This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll look at what may be the most successful global retailer Canada has ever built, a television pioneer worshipped and revered by generations of Canadians and a world-class brand that operates out of the sma…
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We're sharing a new show we think you'll enjoy! If you ever wonder, “Where is all our money going?”—you’re not alone. In episode 192 of Money For Couples titled, “We spend 98% of what we make—Where is it all going?”, you’ll hear real stories and practical strategies to help you align on finances, stop money fights, and build a shared financial visi…
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This week, we take a look at one of the tools of political marketing – the campaign song. Politicians have used songs going all the way back to at least the 1700s. Sometimes the songs are written expressly for the political party or candidate. Sometimes, politicians co-opt pop songs. And sometimes, pop artists have a major problem with that. Hosted…
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Ever wonder why a routine checkup can leave you more anxious than assured? In this episode, we sit down with Dr. Erika Schwartz—author of Don’t Let Your Doctor Kill You—who’s on a mission to dismantle the fear culture in modern medicine. If you’re tired of endless tests and pill-pushing, get ready for real talk about where to draw the line.Think yo…
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Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024. We’ll talk about when Apple launched its thinnest computer ever, which led to a big fat PR problem. We’ll look at a seasonal candle that fired up accusations of white supremacy. And we’ll try and figure out how a children’s doll package…
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Introducing 'Reflections,' a new twist on our classic podcast format. In this special new series, I'm flipping the script - instead of interviewing an expert, I'm sharing my personal takeaways, insights, and action items from our previous conversation. Tune in for a behind-the-scenes look at how our expert's wisdom is impacting my life, and discove…
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Today, movie theatres have to compete with home theatre systems and streaming services. This week, we look at how cinemas are transforming to attract more movie goers. To survive, theatres now offer restaurant meals and full bar menus. They offer loyalty programs and special theme nights. And many cinemas now offer patrons “atmospheric” movie exper…
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Sex and gender are at the center of heated debates—but what if much of what we believe isn’t rooted in biological truth? In this episode, Dr. Nathan Lents, author of The Sexual Evolution, reveals what nature and evolution really tell us about sex, gender, and human relationships. You’ll discover why diversity in biology—whether in sex, gender, or m…
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There are things in the world of marketing that are forbidden. It’s illegal to use certain sounds, for example. If an advertiser does use them, they are heavily fined. In some countries, there are rules around using national anthems in commercials. In other countries, there are no rules. And even Winnie the Pooh is forbidden in one country because …
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This week, we look at how some companies advertise to haters. Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold. Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a pl…
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🚨 AI is changing healthcare—are we ready? 🚨 In this episode, we sit down with Dr. Lloyd Minor, Dean of the Stanford School of Medicine, to explore how artificial intelligence is revolutionizing medicine—from diagnosing diseases faster to improving patient care and even reshaping drug development. But with all the promise, there are major challenges…
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This week, we take a whiff of some of the strangest fragrances being marketed today. Choosing a perfume or cologne is a form of personal expression. What you smell like says something about you. But does that include bacon perfume? Or mayonnaise cologne? There’s a fragrance that makes you smell like a bakery, and a soap for men that smells like gas…
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Introducing 'Reflections,' a new twist on our classic podcast format. In this special new series, I'm flipping the script - instead of interviewing an expert, I'm sharing my personal takeaways, insights, and action items from our previous conversation. Tune in for a behind-the-scenes look at how our expert's wisdom is impacting my life, and discove…
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This week, we talk about some of the most interesting people throughout history – and the fact they all had a consistent personal style. Consistency is the key to branding, and these famous people all understood that. We’ll take a look at Julius Caesar, who shocked fellow Romans with the way he dressed and acted. We’ll examine the incredible popula…
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In this episode, Adam Galinsky, acclaimed professor and TED speaker, dives into the fascinating world of social hierarchy, influence, and inspiration. From his role as an expert witness in high-profile cases like Dominion vs. Fox News to his groundbreaking research on human dynamics, Adam shares how understanding social structures can empower us to…
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This week, we look at the marketing of ICE. It may sound like a strange topic, but our obsession with ice - as a product - is only 200 years old. The history of ice marketing starts with an amazing story about a bold entrepreneur with a vision, the cutthroat clash between competing ice companies, and the long list of ice brands and products that ha…
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Introducing 'Reflections,' a new twist on our classic podcast format. In this special new series, I'm flipping the script - instead of interviewing an expert, I'm sharing my personal takeaways, insights, and action items from our previous conversation. Tune in for a behind-the-scenes look at how our expert's wisdom is impacting my life, and discove…
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This week, we take a look at Last Chance Tourism. Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering. Namely, they are vanishing. From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the…
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In this episode of Smart People Podcast, Dr. Alexandra Sowa, an expert in obesity and metabolic health, reveals the groundbreaking science behind GLP-1 medications like Ozempic and their impact on weight loss and overall health. Dr. Sowa explains how hormones like insulin, GLP-1, and leptin influence hunger, satiety, and fat storage—and how these s…
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In our first episode of 2025, we explore a strange aspect of advertising. Specifically, when TV and movie characters endorse products. Not the actors themselves - but the characters they portray. It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza. Today, it includes characters like Breaking Bad's Walter White and ev…
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Introducing 'Reflections,' a new twist on our classic podcast format. In this special new series, I'm flipping the script - instead of interviewing an expert, I'm sharing my personal takeaways, insights, and action items from our previous conversation. Tune in for a behind-the-scenes look at how our expert's wisdom is impacting my life, and discove…
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As you might know, the team behind Under The Influence has more podcasts executive produced by Terry. The story in this episode of Backstage at the Vinyl Cafe is the most requested Vinyl Cafe story of all time. "Today is the day Dave cooks the turkey!" Jess tells us why it gives her such pleasure to say those words, and plays the beloved story that…
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Another one of our favourite episodes from our sister podcast We Regret To Inform You: The Rejection Podcast and just in time for the holiday, is the rejection story of the movie Elf. This beloved and timeless Christmas classic, starring Will Ferrell brought in over $200M at the box office. But, back in 2000 the script was rejected by production co…
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What if you could taste intensity, experience life fully, and connect deeply with existence? Join us for a fascinating conversation exploring the world of mysticism. We delve into the concept of mysticism as a mode of experience and way of life, beyond religious practice. Discover how embracing the unknown can transform your life. Our guest shares …
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Terry was recently interviewed on Dr. Andrea Wojnicki's podcast, Talk About Talk. Andrea is an executive communications coach. She helps executives improve their communication skills and elevate their confidence and credibility. It is an interesting chat about communication. Hope you enjoy it. Hosted on Acast. See acast.com/privacy for more informa…
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Believe it or not, this January will mark our 20th year on CBC. To celebrate the milestone, join us Feb 6th for a live podcast recording, a Q&A, live band, giveaways and yummy gin cocktails at Reid’s Distillery in Toronto. Tickets here. Time flies when you’re Under the Influence. Hope to see you there. Hosted on Acast. See acast.com/privacy for mor…
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Introducing 'Reflections,' a new twist on our classic podcast format. In this special episode, I'm flipping the script - instead of interviewing an expert, I'm sharing my personal takeaways, insights, and action items from our previous conversation. Tune in for a behind-the-scenes look at how our expert's wisdom is impacting my life, and discover h…
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Join award-winning neurologist Richard Cytowic as he reveals the surprising reasons behind our screen addictions. Our brains, unchanged since the Stone Age, are woefully unprepared for the temptations of modern technology. Cytowic explains how ancient instincts like desire, reward and competition are hijacked by Big Tech, leading to unhealthy attac…
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I talk to director David Tedeschi about his new Beatles film. Produced by Martin Scorsese, it captures the mania of Beatlemania when the Fab Four land in New York for the first time in 1964, including their historic appearance on the Ed Sullivan Show. David tells us how it all came together, and what surprising things he learned about this first Fa…
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