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The Craft of Marketing: Content Marketing | Business Strategy | Entrepreneurship & Startups

Hosted by Seth Price: Marketing Strategist, B2B Blogger & Keynote Speaker

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A marketing podcast by people who do it for a living: Marketers, Creatives, and Entrepreneurs. Listen in for the tips, hacks and strategies that marketing professionals share with each other...but rarely share in public. The Craft of Marketing is about providing marketing insight and education for those thirsting to be a better marketer but just don't have time to think about it all day long. Whether you are an entrepreneur, business owner, marketer in the trenches or someone who just wants ...
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Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to ...
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*This podcast is now archived but I'm actively still producing b2b marketing and the attention economy episodes over on 'The Digital Dispatch Podcast'. And maybe throwing in a complaint or two about the Jaguars. Follow along with all of my content/socials at: https://digitaldispatch.io/blythe-brumleve-bio-owner-of-digital-dispatch/
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The Heart Of Marketing

Jayme Soulati and John Gregory Olson

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Despite the latest new digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover inclu ...
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The content landscape has fundamentally shifted. Simple how-to guides used to be a staple of B2B marketing - highly valuable, searchable, and if your SEO is on-point they can appear at the top of search engine results pages. In this episode, host Amy Woods shares how these simple how-to guides are now best left to AI, but this presents an opportuni…
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Running a B2B webinar can feel like walking a tightrope. It’s a balancing act between providing valuable content with handling tech issues with keeping your audience engaged. Plus, you have to promote it, get people to sign up in the first place, and repurpose it. In part five of our B2B webinar miniseries, Amy Woods, CEO & Founder, and Hayley Evan…
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A well-planned webinar is just the beginning — what you do with that content afterwards can make all the difference. In this episode, Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, joins host Amy Woods in the fourth installment of our webinar miniseries. They explore how to repurpose webinar content into ne…
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Promotion doesn't stop once the webinar begins, and follow-up is just as important. In part three of our miniseries all about B2B webinars, Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, run through the full promotion cycle: before, during, and after. They share practical advice on how to get …
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A successful webinar starts with a smart plan. In part two of our webinars miniseries, Amy Woods is joined again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to share how B2B marketers can plan webinars that deliver real value – and set the stage for repurposing afterwards. They cover everything from c…
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Webinars have been a favorite format in B2B content marketing for years – but why do they work so well? In the first episode of our webinars miniseries, host Amy Woods is joined by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to explore the benefits of webinars from both a strategic and practical point of…
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Webinars continue to be one of the most trusted and effective tools in B2B marketing – and in this episode, we’re highlighting why. Ahead of our upcoming webinar miniseries, Amy Woods brings together insights from guests on our sister podcast, B2B Content Strategist, who all had one thing in common: they believe webinars are worth the effort. From …
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Live, virtual, and hybrid events continue to be a strategic advantage for B2B marketers – offering original thought leadership and genuine human connection that AI can’t replicate. In this episode, Amy Woods explores how live and virtual events can become high-performing engines for content – if you plan for it. From community-building to capturing…
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Original research is one of the most powerful tools in B2B marketing. It’s a direct path to unique insights, fresh content, and a strong and differentiated industry presence. Host Amy Woods breaks down why original research is worth the effort, how it positions your brand as a trusted authority, and the many ways it can fuel your entire marketing f…
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How do you find and book fantastic experts to interview? And how can you use expert interviews to create content that stands out? To add value to our recent five-part miniseries on expert interviews, we’re bringing back a fantastic conversation from 2023 with Sarah Goff-Dupont, prev. Principal Writer for Work Life by Atlassian, executive ghostwrite…
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In the final episode of our five-part series, host Amy Woods is joined once again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to answer the most frequently asked questions about expert interviews. From how long they should be to how to keep conversations on track, Amy and Hayley share practical advice…
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In the fourth episode of our five-part miniseries, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, discuss ways you can repurpose expert interviews effectively. They discuss how to reuse and reshape interviews for podcasts, blog posts, social media, and more, covering how to pick out key m…
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You’ve done the prep, set the strategy, and picked the experts. Now it’s time to hit record! But a great interview isn’t just about asking the right questions – it’s about creating the right environment for insightful conversations to happen. In part three of this five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and C…
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The key to great expert interviews? It all starts with the right preparation. In part two of our five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, break down how to plan, structure, and set-up expert interviews. From selecting the right experts (and interviewers) to asking …
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What if your best content is already within your team, waiting to be uncovered? In this first episode of our five-part series, host Amy Woods is joined by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to discuss the power of expert interviews and how they unlock high-value content that AI can’t replicate. …
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The question on every B2B marketer’s mind: how do you compete with AI-generated content? And should you even try? We say no – rise above it. Social feeds and Google search results are filling up with AI-generated content that is repetitive, uninspired, and simply low-quality. With the rise of commoditized content, it’s our job to create differentia…
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What can 11 years of blogging data teach us about building a successful B2B blog content strategy? Amy Woods is joined by Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, and the mastermind behind a highly regarded annual blogging survey that’s been running for over a decade. Andy shares some fascinating insights from the lat…
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Content marketing never stands still. New ideas, tools, and techniques appear weekly, which is why anticipating then taking advantage of developments is so important for marketers. As we head into 2025, several developments look set to define the year, the most notable of which is AI. More and more content we read online is generated with the click…
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2024 has been an exciting year for The Content 10x Podcast. We’ve had the privilege of speaking with incredible guests who’ve shared their expertise and experiences across some of the most talked-about topics in B2B content marketing. From the role of AI to creative strategies for repurposing content, this episode brings together some of the stando…
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Generative AI tools can be used for lots of aspects of content creation, from writing to creating images, but what about using AI to repurpose your long videos into short-form social media videos? Short, vertical videos have become increasingly important these days, especially with LinkedIn’s new video-only feed putting them front and center. In th…
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Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling. Discover: How storytelling can strengthen your brand and foster community engage…
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Are you struggling to get found through your content? We dive into the art of effective content repurposing, exploring how it can transform your content strategy across search, email, and social media. In a world where people search for information everywhere—from Google and Instagram to TikTok and generative AI tools—having a robust content strate…
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Ever feel like keeping up with the constantly shifting world of digital-first marketing can feel overwhelming? Neal Schaffer, Fractional CMO, author and speaker, offers a refreshing perspective on how to weave together the essential components of effective marketing. In this episode of The Content 10x Podcast, host Amy Woods dives deep with Neal in…
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How do you use AI to create authentic content? AI is being integrated into every aspect of our working lives as content marketers. Especially with content creation and repurposing. In many ways it’s fantastic, but there are risks when you take it too far and end up stripping out the human element of your content. No one wants their B2B content to s…
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Gen AI tools are having an impact on B2B marketing – sometimes good, sometimes bad, sometimes ugly! In this episode, host Amy Woods is joined by Ian Anderson Gray to explore using AI when creating and optimizing content. They talk about: The best tools and what they can help to streamline, such as ChatGPT, Descript, and Notion The benefits, and eth…
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Did you know that AI tools can inadvertently produce content that infringes on copyrights and trademarks? In this episode of The Content 10x Podcast, host Amy Woods unpacks some of the legal and ethical ramifications of using generative AI for content creation in B2B marketing. Amy discusses crucial aspects such as copyright and trademark infringem…
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How do marketing and business leaders build a competitive advantage? Everyone wants their brand to stand out from the crowd and to reach their customers in a way that they find rewarding, relevant, and impactful. And research shows that customers' expectations are for a highly personalized, relevant experience that doesn’t waste their time. In this…
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Are you optimizing your content for AI-powered search? In this episode of The Content 10x Podcast, host Amy Woods explores the changes to B2B marketing strategy since the rise of generative AI. Amy discusses how AI is changing search behavior and talks through nine strategic and tactical tips for building B2B brand awareness and mindshare with gen …
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What impact is generative AI having on search behaviors and how is that affecting the way we approach content marketing in the B2B space? In this episode of The Content 10x Podcast, host Amy Woods speaks to Christopher Penn, who is the Co-Founder and Chief Data Scientist at Trust Insights, an organization that helps companies collect data so they c…
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With more than 100,000 active communities, Reddit is a vast and often untapped resource for B2B marketers. And so, in this episode of the Content 10x Podcast, host Amy Woods dives into its potential as a tool for B2B marketing. Discover the fundamentals of Reddit, from the unique structure of subreddits to its voting system that brings the most pop…
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What’s happened in the world of zero-click content and audience research since Amanda Natividad, VP of Marketing at SparkToro, was last on The Content 10x Podcast? In this episode, host Amy Woods welcomes Amanda back to find out about that and much more. Amanda explains a bit about SparkToro, an audience research tool, that reveals critical insight…
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Webinar content is just crying out to be repurposed! So, in this episode of the Content 10X Podcast, host Amy Woods shares 10 practical strategies for repurposing a webinar to maximize ROI. Amy discusses the benefits of webinars for B2B marketing strategies and dives into methods like creating on-demand videos, thought leadership social posts, YouT…
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Do you have a plan for your talk other than delivering it on a stage – be it at a live event or a virtual stage? Because although one great keynote can be delivered over and over, there are other ways it can be repurposed. In this episode of The Content 10x Podcast, host Amy Woods focuses on the process of transforming talks into engaging webinars.…
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How do you decide what content to repurpose? What is the best type of content to repurpose? What are some of the biggest misconceptions about content repurposing? These are just some of the questions we get into with our guest on this episode, Chris Hutchins from 6sense. Chris shares his insights on why long-form content is powerful for repurposing…
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Need a little helping hand when it comes to creating content for LinkedIn? We’ve all been there. It continues to be the fastest-growing platform and has the potential to have a major impact on your brand and your company, not to mention your career trajectory. So when the annual Algorithm Insights report from Richard van der Blom and his team at Ju…
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How do you turn your long-form written content into short, snappy, social media content? This is a question that Erica Schneider realized people needed help to answer, and so she collaborated with an AI prompt writer and they created a course called Long to Short in which they help people understand how to turn a piece of pillar content into multip…
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Welcome to the second episode of our mini-series featuring B2B marketing experts spilling the beans on their content repurposing strategies, hacks, and eye-roll moments! We are talking to the brilliant Jess Cook in this episode. Jess is the Head of Content and Comms at Island and she featured on our sister podcast B2B Content Strategist where she s…
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This is the first episode of our B2B expert mini-series featuring B2B marketing leaders all talking in-depth about their content repurposing strategies, tips and advice. In this episode, host Amy Woods is talking to Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian. Ashley appeared on our sister podcast, B2B Content Strategist and in…
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Welcome to a milestone episode of The Content 10x Podcast – episode 300! We are thrilled to have journeyed through 300 episodes with you. Together we’ve explored content repurposing strategies every which way, heard from fascinating marketing leaders and we’re just getting started! To mark this landmark episode, host Amy Woods is reflecting on the …
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Have you ever experienced the frustration of seeing your brand’s most engaging social media content disappear far too quickly at the whim of the algorithms? We’ve all been there. As a marketer, you want to capture these fleeting moments of engagement and transform them into lasting assets. So in this episode we spoke to a marketing leader who did j…
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Creating a piece of long-form B2B content and want to get the maximum ROI from it? You’re in the right place! Because in this episode we share how to plan your repurposing before you sit down to create the content. Long-form B2B content is rich with repurposing opportunities, from thought leadership-style LinkedIn posts, to stand alone industry ins…
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Editing and developing a repurposing plan for a long, complex B2B marketing report could be an excruciating process, but it doesn’t have to be. Not if you have a tried and tested set of steps to go through that you know are going to get you to that perfect end-result on deadline! What are those steps? That’s what Content Marketing Strategist Daniel…
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Content marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficul…
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The key to a good marketing campaign is content that your audience can relate to and identify with. But what are some of the best strategies to help you achieve this connection? In this episode, host Amy Woods teams up with Content 10x Marketing Manager, Jason Morton, to chat about how you can create content with (rather than just for) your audienc…
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Whether you call it core content, anchor content or pillar content, the concept is the same. It’s the long-form content that feeds all the other content you create. Having one main type of pillar content can be effective because you can focus on perfecting it and distributing it consistently. You also free up time and expertise to repurpose it, mea…
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All brands publish content, but there are those brands that publish content that’s so good and so helpful that it builds its own tribe of loyal followers. People that follow and share the content and recommend the products or services, without necessarily having purchased or used it themselves. The content is so convincing that they don’t need to! …
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It’s great when your team members share your company content with their audiences. But how do you create content that they actually want to amplify? We share content that we relate to. We share content that shows off our expertise, makes us look intelligent, funny, or aligned with a group or movement. It’s human nature to what to show off our best …
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The science behind why people share content is one that could be debated ad nauseam. But, as with all things that involve the human psyche, there are no hard and fast rules that will guarantee a viral post, (if only!). However, there are a few tricks that, when applied in the right context at the right time, work together to make your organization’…
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More and more, employee advocacy is becoming a niche marketing tool that businesses are utilizing to extend the reach of their content. But there is a right way and a wrong way to go about it, says Bradley Keenan, Founder and CEO of DSMN8. The world have moved away from what Bradley describes as ‘”employee advocacy 1.0”, where the company just use …
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In the super fast-paced world of content creation it’s easy to get caught up in the cycle of producing the same content (again and again) without pausing to assess its impact and relevance. Not to suggest that you are chucking out content willy nilly without consideration of course! However, it’s easy to get stuck in a tried and tested formula and …
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