From the creators of the hit podcast The Flame comes a brand new scripted musical podcast Journey to the Heart! In a world where everyone shares a tattoo with their soulmate, you'd think falling in love would be easy. Journey to the Heart follows three best friends as they go on an adventure of a lifetime. Albina, Babette, and Charlie are displeased with their soulmate tattoo, or lack of one, which leads them to go on an adventure that will change their lives forever. Journey to the Heart wi ...
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Join Food Industry Finance Expert Sarah Delevan as she breaks down the need-to-know financial concepts for running a profitable food business, shares case studies and lessons from around the food industry, and highlights the many different ways to build a successful food business on your own terms through conversations with founders and industry experts.
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Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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BABOYOT with Harvest Chocolate: Using Data to Drive Smart Growth in a Bean-to-Bar Chocolate Business
52:56
52:56
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52:56In this Building a Business on Your Own Terms episode, Sarah sits down with Matt Cross, co-founder of Harvest Chocolate, a bean-to-bar chocolate company in Tecumseh, Michigan. Matt shares how he and his wife Elizabeth transformed their culinary expertise into a thriving chocolate business that started in their kitchen during the pandemic and now op…
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The Resilient Food Brand: Financial Strategies to Weather Economic Storms
35:20
35:20
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35:20Despite rising costs and economic uncertainty, Sarah brings her characteristic straight talk to food business finances in this timely episode: "All is not lost." Drawing from both historical patterns and current market insights, she explains why specialty food brands can still thrive during economic downturns as consumers continue treating themselv…
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BABOYOT with Benny Blanco Tortillas: Premium Pricing, Patient Expansion, and the Secret Code of Giving
1:02:18
1:02:18
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1:02:18In this episode Sarah sits down with Christopher Hudson, the Arizona native behind Benny Blanco Tortillas. After years in food service, Christopher purchased the company in what he calls "a match made in heaven." Christopher's approach to building a business on his own terms combines premium quality ingredients with transparent sourcing, a premium …
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Beyond 51%: Determining Your TRUE Product Margins for Food Business Success
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44:40
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44:40Did you hear the episode where Sarah told her client they needed 70% product margins? Were you curious why it was so much higher than the usually recommended 51%? In this episode, Sarah pulls back the curtain on how she determines the right product margins for different food businesses, and guides you to finding yours. She reveals where your P&L is…
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BABOYOT with People's Choice Beef Jerky: Crafting Legacy on Their Own Terms
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52:00
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52:00In a world where food startups chase rapid growth and quick exits, People's Choice Beef Jerky stands as a refreshing counterexample. This Los Angeles-based company has been crafting premium meat products since 1929, and is now thriving under fourth-generation leadership. Their story offers valuable lessons for food founders looking to build sustain…
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Community, not FOMO: Sarah Returns to Expo West After 10 Years Away
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44:48
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44:48After more than 10 years away, Sarah decided to return to natural foods' biggest industry event - but why now? In this candid Season 14 opener, Sarah takes you behind the scenes of her Expo West experience, revealing what's changed, what hasn't, and whether the industry hype actually lives up to reality. The conversation also explores the striking …
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Breaking the Monopoly: How Founders Can Navigate a Consolidated Market
47:58
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47:58In this eye-opening episode of the Good Food CFO podcast, Sarah Delevan talks with Stacy Mitchell, co-executive director of the Institute for Local Self-Reliance, about the myths of market consolidation and how food founders can fight back against corporate monopolies. Stacy Mitchell is a writer, strategist, and policy advocate whose work focuses o…
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Ask The Good Food CFO: Is Rent a COGS, How to Establish Channel Margins, and the Hidden Costs of Co-Packers
38:45
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38:45In this special episode of The Good Food CFO podcast, we’re sharing highlights from our live Q&A session with BABOYOT members. These quarterly events are an awesome opportunity to connect with Founders and answer their most pressing financial questions. Some of the topics we tackled: Food Service vs. Wholesale Pricing: Discover why conventional wis…
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Building a Profitable Business: Advice from a $400 Million Brand Founder
51:09
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51:09In this episode of The Good Food CFO Podcast, Sarah Delevan shares candid insights from a recent meeting with the founder of a brand generating over $400 million in annual revenue, and doing it profitably. Through a series of powerful "sound bites" captured during their conversation, Sarah reveals how this founder's approach challenges traditional …
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BABOYOT with Hope Lawrence of Hudson Henry Baking Co.: Building and Selling a Million Dollar Brand
1:03:32
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1:03:32In this episode of the Good Food CFO Podcast, Sarah Delavan sits down with Hope Lawrence, founder of Hudson Henry Baking Co., who shares her remarkable journey of building a profitable granola business on her own terms. From starting with just $4,000 in her farmhouse kitchen to reaching $1.25M in annual revenue, Hope's story proves that sustainable…
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Pivot Tables: A Secret Weapon for Food Business Profitability
53:31
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53:31In this episode, Sarah is sharing her favorite tool for quickly and easily transforming your basic data into actionable business intelligence - Pivot Tables. From helping you recognize sales patterns and trends, to identifying issues and opportunities, and seeing your customer and sales channel profitability, pivot tables are truly a secret weapon …
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Values over Volume: Why Big Spoon Roasters is Breaking up with Big Grocery
28:51
28:51
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28:51After a decade of national growth, Big Spoon Roasters made a decision that has the CPG industry talking: they're walking away from Whole Foods, UNFI, and other national grocery chains. But this isn't a story about failure – it's about what happens when a good food brand chooses values over volume. In this episode of The Good Food CFO podcast, we di…
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Revolutionizing Local Food: The Story of Argus Farm Stop
54:57
54:57
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54:57When Bill Brinkerhoff and his wife stumbled upon a unique store model during a college drop-off trip, they had no idea it would lead them to transform an abandoned gas station into a revolutionary market that's paid out over $22 million to local farms. In this episode, discover how Argus Farm Stop flipped the traditional retail model on its head, g…
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6 Strategic Questions to Drive Personal & Business Growth
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50:11Ready to dig into some questions that could transform the way you think about your business? In this episode, Sarah and Chelsea share six questions that every founder should ask themselves. They tackle everything from "If we close 100 more deals like this, will we be happy?" to "What's one thing I'm afraid to ask my team, but probably should?" Thro…
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The $20,000 Mistake: What CPG Founders Need to Know About Branding & Trademarks
55:08
55:08
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55:08What’s worse? A $20,000+ legal battle, or having to completely rebrand your CPG company in 30 days? In this eye-opening episode, trademark attorney Nicole Swartz shares how losing her own brand to trademark issues led her to protect over 1,200 brands with a 99.8% success rate. Together with CPG brand strategist Kelly Bennett, they reveal their uniq…
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BABOYOT with Sarah Nathan of Nooish: How an Industry Veteran Created a Buzz-Worthy and Profitable Product
52:50
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52:50Meet Sarah Nathan, founder of Nooish, who transformed traditional Jewish matzo ball soup into an instant comfort food sensation. On this episode of The Good Food CFO podcast, Nathan shares how her decade of experience in CPG and deep roots in Jewish culinary culture led her to invent freeze-dried matzo balls - a culinary breakthrough that turns an …
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How these founders rebranded this 600 year old product w/ Y'all Sweet Tea
18:25
18:25
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18:25Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab It's time to get the par-tea started. And today's product promises to be the best you've ever had. Will they be able to convince the Sharks that they need a taste? Or will their $10M valuation prove too steep? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their busi…
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Turning kids into content creators?! w/ Creator Camp
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18:16
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18:16Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab Today's founders are trying to solve the iPad Kids phenomenon by giving them more reasons to be on their iPads. Make it make sense, am I right? Their summer camp program aims to have your kids filming and editing their way to content creator success. Will the Sharks think it's tec…
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Grateful & Growing: Saying Goodbye to Where This All Began
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13:30In this special bonus episode of the Good Food CFO podcast, Sarah Delavan shares a deeply personal moment as she prepares to leave the home office where her consulting business was born seven years ago. From an unexpected job loss that led to her first consulting gig, to launching a podcast that's grown into a thriving community, Sarah reflects on …
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What To Do When A Product Is Too Niche? w/ Chalkless
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20:30Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab In sports, it's important to be gritty, or according to today's founders, grippy. That's right, forget about chalk, today's product promises stronger grips with a quick pat pat and clap clap. With a $10M valuation, these founders may find themselves in a sticky situation. Will the…
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Power saws for kids?? What could go wrong?! w/ Chompshop
19:52
19:52
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19:52 The holidays are upon us and what better gift for your child than a specialty power saw? Don't worry, it's totally kid proofed. It'll just cut your bank account with its price tag of $230. What could go wrong? Will the Sharks think this product is a cut above the rest or will these founders be dismissed as hacks?…
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Bringing Back a 1980s Clothing Trend with a New Twist w/ 1920 Convertible Clothing
20:17
20:17
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20:17Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab What do you call a jacket that goes up in flames? A blazer! Not unlike today's pitch, am I right? Mostly joking. This outerwear company boasts all time sales of $505, 000, but with a valuation of $2.5 million, will these founders manage to snuggle up next to a shark, or will the re…
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A Fresh Take on Planning for the New Year: Why Looking Back is the Secret to Moving Forward
47:43
47:43
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47:43In this must-listen season finale, Sarah Delevan flips the script on typical year-end planning by exploring why looking back is crucial before looking ahead. Inspired by an Office Hours member's approach to evaluating progress, Sarah reveals how understanding your past performance in context can transform your decision-making. She challenges the "b…
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Can this product make “butt cleavage” a new trend in men's swimwear? w/ Moonies
16:44
16:44
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16:44Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab The product today is simply astounding. It's an innovative take on men's swimwear that's more than a little cheeky. But with only 1, 000 in sales, the Sharks may need some buttering up. Will the Sharks take a bite or will these founders leave bummed? Hosts Jorie Munroe and Ariel Bo…
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The Ins and Outs of Pre-Sales as Launch Strategy w/ Terrashroom
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17:08Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab What kind of vehicle did the mushroom drive? A spores car, of course! We've covered at least three other mushroom products from Shark Tank, but nothing with a $7M valuation. Will this product make the Sharks give a shiitake or will the Sharks think this founder needs way more room …
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This product aims to be the Impossible Foods of Sushi w/ Finneato Fysh Foods
19:37
19:37
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19:37Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab There's something fishy about today's product. As in, it looks like a fish. It tastes like a fish, but it's made from vegetables? That's right, it's a safe and vegetarian spin on raw fish. Mercury and parasites not included. And for one special shark, this product is going to be a …
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BABOYOT with Sydney Karmes-Wainer of French Squirrel: Lessons in Pricing, Negotiations and Sustainable Growth
1:07:22
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1:07:22From accidental entrepreneur to confident business owner: Sydney, founder of French Squirrel, reveals how she transformed her healthy snack company by confronting hard truths about pricing and profitability. After years of underpricing her premium date-based treats and struggling with razor-thin margins, Sydney shares the pivotal mindset shifts tha…
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Mark Cuban: “This could be our biggest deal ever” w/ Doatnut
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17:35If there is one life lesson to be learned from Shark Tank, it's doughnut stop believing in yourself entrepreneurs and today's product will leave you simply a-glazed with all this one woman show has managed to accomplish. I won't sugarcoat this–some sharks are going to love this pastry product a whole lot and others will find it a bit of a weirdoh. …
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Did Going Viral Plunge This Waxing Startup Into Debt? w/ Sugardoh
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19:32
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19:32Today's episode is about to get hairy. Not to wax poetic, but this is a fun new spin on hair removal. Will the Sharks find their $10M valuation a sweet deal or will these founders be left in a sticky situation? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: The pros/cons of p…
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The College Dropout Who Turned Down $300K For His $1M Side Hustle w/ Kobee’s
20:01
20:01
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20:01I love a product that creates a good buzz, and let me tell you, this founder's been on a roll. All natural lip balm is just the bee's knees. But truth be told, I'm not sure the Sharks will be won over by this small company's $5M valuation. Will the Sharks bite, or will this founder be left stung? Hosts Jorie Munroe and Ariel Boswell jump into the t…
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What Makes A Brand A ‘Lifestyle’ Brand? w/ Yardsale
21:11
21:11
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21:11Slope and steady wins the race, or at least that's what today's product is trying to show the Sharks with only $220K in sales to date. Will the Sharks take a bite of this company boasting a whopping $2M valuation? Or will they tell these founders, ski you later? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on…
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Answering Listener Questions: Customer Profitability Analysis, Cash Flow Management, and Bubble Goods
49:56
49:56
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49:56In this value-packed episode of The Good Food CFO podcast, we tackle three critical business questions asked by our BABOYOT Members. First, we reveal why your cash flow tools might not be delivering results (hint: it's probably not the tool's fault!). Then, we dive into a step-by-step guide for analyzing customer profitability – essential knowledge…
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We Break Down The Branding Mistakes Behind This Mock Fried Chicken w/ Life Raft Treats
20:59
20:59
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20:59These days my favorite trend on social media is the “is it cake?” trend. Bakers the world over try to bake cakes that look like real world objects. Today's founders look to take it a step further and will have you asking, “is it ice cream?” It's a tantalizing treat that's worth a whopping $5M valuation. Will the sharks bite or will this founder duo…
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Is This Product The Next Cornhole of Yard Games? w/ Bucket Golf
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19:43
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19:43Four! Yes, like golf. But also the number of sharks that enter the tank, ready to take a bite out of today's product. It's a feeding frenzy that will make these founders want to party. Will this innovative new yard game be a hole in one or will the sharks find them not up to par? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their bu…
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Breaking Free from the Food Industry Playbook: How to Stop Comparing and Start Customizing
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42:17This week on The Good Food CFO podcast, we explore financial benchmarks for CPG brands, emphasizing that many common questions about business finances often lead to the answer 'it depends.' Sarah discusses the importance of understanding individual business contexts rather than relying solely on industry standards, challenges prevalent beliefs in t…
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How To Turn A Product Into A Company w/ RigStrips
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17:07After a long day on the slopes, the last thing you need is for your skis to shred the side of your car as they fall. Today's two founders aim to give powder to the people with their innovative new product. Will the Sharks hop on board or is it all downhill from here? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insigh…
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How To Successfully Scale A Regional Food Tradition w/ Topsail Steamer
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21:28We're shrimply on cloud nine when I'm at a good lobster bake. Too bad they usually only happen in the summer. Today's founder aims to change all that with her new spin on bringing seafood to a kitchen near you. You just need to add water. Will this product sink or swim? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business ins…
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This App Aims To Gamify Running. But Will It Work? w/ Card.io
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17:54These days, there's an app for everything. An app to be social, an app to track your fitness, and an app to entertain you. But today's founder said, why not all three? It's an interactive fitness app that even has the founder of Pokemon Go throwing money at him. Will the Sharks agree? Hosts Jorie Munroe and Ariel Boswell jump into the tank with the…
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BABOYOT with Keesha of Live Loud Foods: Building a Bold and Authentic Brand
1:09:47
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1:09:47In this BABOYOT episode of The Good Food CFO podcast Sarah chats with Keesha, the vibrant founder of Live Loud Foods, a brand that’s redefining the nut market with bold, unique flavors. Keesha shares her fascinating journey from information systems engineer to culinary entrepreneur, highlighting the challenges of launching a food business, includin…
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How to Build Awareness for a Niche Sneakerhead Community w/ 1587 Sneakers
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19:12
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19:12Some hobbies, like hiking, can come cheap. Other hobbies, not so much. Rabid collectors will shell out thousands of dollars to get the latest and greatest hat, figurine, or sneaker. Today's founders are banking on just that. Will their sneaker company be a hit or a miss? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business in…
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$15M Valuation for a Mouthguard?! w/ TruFit
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19:14Protecting your pearly whites should always be top of mind when it comes to playing sports, but the options on the market today are bulky and messy. Today's founder aims to change that. But with a whopping $15M valuation, we'll see if the Sharks think this innovation is worth it at all. Will they bite? Hosts Jorie Munroe and Ariel Boswell jump into…
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We Brainstorm Go-to-Market for This Non-Alcoholic Cocktail w/ Little Saints
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20:45Today in the tank, we have a product that aims to help you indulge in your favorite adult beverages without all the negative side effects. Will the Sharks give a shiitake about this product or will this founder walk away without a deal? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. List…
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Why Doesn’t My Model Match Reality? How to Know and What to do When Your Model isn’t Working
1:02:03
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1:02:03Financial Modeling helps build financially successful businesses. But what if your model doesn’t match reality?! Sarah and Producer Chelsea are discussing the importance of regularly comparing your models to your actual business outcomes, how to identify if your model doesn’t match reality (because as you’ll hear it is not always obvious!) and, of …
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Prototyping, Viral Growth, and What REALLY Happens When a Deal Falls Apart | Shed Defender Interview
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30:18In today's episode we have a very special guest, Tyson Walters. Tyson is the founder of Shed Defender, a positively pawsome product that keeps your dog relaxed and comfortable, while ensuring your clothes and furniture don't become a giant hairball. Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank p…
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We Revisit 1 of Shark Tank Most Successful Products w/ Drop Stop
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19:05Shift happens when you're driving stick–or if you're driving while texting. Put the phone down, people! Today's product, which goes on to become one of Shark Tank's most successful products, is here to stop distracted driving in its tracks. Will it have the same effect on our sharks? Hosts Jorie Munroe and Ariel Boswell jump into the tank with thei…
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Sarah’s Take: What the Siete Acquisition Says About Our Food Industry
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33:18Stay Connected! Instagram: @TheGoodFoodCFOYouTube: @thegoodfoodcfo Join us in The Good Food CFO Community There were a lot of “hot takes” on the recent PepsiCo acquisition of Siete Foods, a popular brand known for its grain-free tortillas and snacks. In this episode, Sarah offers her nuanced perspective, explores the reactions from various groups, …
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Bringing the Tiny House Trend to the WFH Market w/ ootBox
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20:11
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20:11Why did the box refuse to fight? It was afraid of getting flattened, of course. Will today's pitch suffer the same fate, or will the Sharks go all in on this custom built but strangely out of the box solution? It's a product that could have you saying flip or flop to your household for the price tag of a measly $20, 000. Hosts Jorie Munroe and Arie…
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Everyone has a blast on Independence Day or New Year's Eve. Literally, those fireworks shows always blow me away. But you know who doesn't think they're totally pawsome? Our doggo friends. Every year, the very fireworks that lighten your mood kills theirs. Today's product, which will run you $199, aims to fix just that. Hosts Jorie Munroe and Ariel…
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Old School Meets New Tools: How to Use CPG Automation to Do More of What You Love with Jessi Freitag
1:17:24
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1:17:24What advice would you get from a CPG Operations Expert that believes in building a business on your own terms (BABOYOT), and enhancing productivity to do more of what you love, rather than simply doing more? Sarah invited CPG Operational Expert, Jessi Freitag to the show to find out. Jessi is an operations and project management consultant helping …
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How We’d Sell Thousands of This Seasonal Product w/ Create A Castle
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20:02What happened when the sand went for a swim? It got tied down! That's right, Ariel. Grab your flip flops and snorkel. For today's product, we're headed to the beach. Will today's tool, which has over 12 patents, be enough to hook a shark? Or will this product sink and not swim? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their busi…
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