Best Jay Croft Podcasts (2025)

1
How to Use Psychology to Drive Health and Fitness Coaching, with Alex McBrairty 39:50

5d ago39:50

39:50

In this episode of The Optimal Aging Podcast, Jay Croft sits down with Alex McBrairty, a fitness coach whose personal transformation—losing nearly 100 pounds as a teen—launched a lifelong journey into behavior change, motivation, and the psychology of fitness. Alex shares how his struggle with self-esteem and identity led him to pursue a degree in …

1
2025 Episode 4: Emily Minett, Mitch Mallia and Hannah Tomelic 1:00:40

6d ago1:00:40

1:00:40

Hosts Teo Pellizzeri and Annabelle Banfield catch up with Emily Minett (Manly United), Mitch Mallia (Blacktown City) and Hannah Tomelic (Marconi Stallions) and go through the latest happenings in Football NSW competitions. Stay up to date with the NPL NSW competitions by visiting nplnsw.com.au or following NPL New South Wales on Facebook and Instag…

1
Beyond the Youth Obsession: Your Gym's Future Is with the Over-50 Market 30:22

13d ago30:22

30:22

The Functional Aging Summit, held online June 13–14, is an incredible opportunity to learn from industry leaders about how to train people over 50 and grow your business with this large, lucrative, and underserved population. Go here to learn more: https://functionalagingsummit.com In this episode of the Optimal Aging Podcast, host Jay Croft talks …

1
How Publishing a Book Can Grow Your Fitness Business with Rick Streb 33:55

19d ago33:55

33:55

In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Rick Streb—fitness industry veteran, marketing strategist, and bestselling author—to explore how publishing a book can supercharge your fitness business. Whether you're a gym owner, trainer, or health coach, Rick explains why having your own book is more than just a vanity …

1
How a Physical Therapist Grew Her Wellness Business with Real-World Marketing 35:54

1M ago35:54

35:54

Can walking your neighborhood really help grow your fitness or physical therapy business? For Shayna Gross, the answer is a resounding yes. In this episode of the Optimal Aging Podcast, Jay Croft of Prime Fit Content talks with Shayna, a veteran physical therapist and the owner of Physiovation in Atlanta. After moving to a larger location in the ec…

1
2025 Episode 3: James Hilton, Isabella Coco-Di Sipio and Sam Armson 1:11:23

1M ago1:11:23

1:11:23

Hosts Teo Pellizzeri and Annabelle Banfield speak with James Hilton (Marconi Stallions), Isabella Coco-Di Sipio (Bulls FC Academy) and Sam Armson (Inter Lions) and discuss the state of play in Football NSW competitions! Stay up to date with the NPL NSW competitions by visiting nplnsw.com.au or following NPL New South Wales on Facebook and Instagram…

1
Alzheimer’s Isn’t Inevitable: Amy Lang on Lifestyle, Family History, and Protecting Brain Health 37:14

2M ago37:14

37:14

Is Alzheimer’s disease just something we have to wait and worry about as we age? Amy Lang doesn’t think so. In this episode of The Optimal Aging Podcast, Jay Croft talks with Amy Lang, a brain health coach and former gym owner whose personal experience with Alzheimer’s — both her mother and grandmother were diagnosed — set her on a mission to educa…

1
How Adventure Travel Can Motivate Your 50+ Fitness Clients 34:48

2M ago34:48

34:48

Want to inspire your 50+ clients to stay active, connected, and confident? In this episode, I talk with Road Scholar’s PR Director, Kelsey Knoedler Perri, about how fitness and travel work hand-in-hand to promote healthy aging. We explore survey data from Road Scholar’s “Age Adventurously” campaign and how fitness pros can use these insights to mot…

1
Marketing to Active Agers: Real Talk to Grow Your Gym 13:18

2M ago13:18

13:18

Let’s bust some outdated assumptions. In this solo episode, I share exactly how to market your gym or studio to today’s 50+ clients — who are active, discerning, and ready to invest in their health. You’ll learn communication strategies that build trust and help your content actually land with this high-value audience. 📌 Actionable for: gym owners,…

1
Content Marketing That Converts: Lessons from 3 Fitness Leaders Serving Adults 50+ 37:50

2M ago37:50

37:50

Meet three gym owners who are thriving by combining smart content with meaningful connection. In this episode, I talk with Micah Morgan, Jake Trione, and Lisa Grace Wright — all of whom have built powerful brands and loyal communities by speaking directly to the needs of active agers. 📣 Designed for fitness business owners and marketers Takeaways: …

1
2025 Episode 2: Alexia Karrys-Stahl, Bai Antoniou and Bianca Galayini 1:04:17

2M ago1:04:17

1:04:17

Hosts Teo Pellizzeri and Annabelle Banfield bring you the latest episode of Kick-Off, featuring interviews with Alexia Karrys-Stahl (Illawarra Stingrays), Bai Antoniou (St George FC) and Bianca Galayini (Hills United)! Stay up to date with the NPL NSW competitions by visiting nplnsw.com.au or following NPL New South Wales on Facebook and Instagram.…

1
Mastering Content Marketing for the 50+ Fitness Audience 19:55

2M ago19:55

19:55

Want to market your fitness business to the 50+ demographic more effectively? In this special episode of the Optimal Aging Podcast I share my top 7 content marketing do’s and don’ts for connecting with people over 50. 💬 Discover why storytelling, email marketing, and consistent messaging are key to attracting and retaining clients over 50. Learn wh…

1
Meet Your Audience Where They Already Are When Marketing Fitness over 50 12:44

3M ago12:44

12:44

How do your clients and prospects want to receive communications from you? Do you know? And are you meeting them where they are -- or expecting them to come to you? On this week's Optimal Aging, I'm sharing a lesson I've learned about my business, and how I communicate with people I want to be in my audience. I started recording my podcast on video…

1
Club Pilates Founder Bets on Red Light Therapy | Fitness Franchise Trends for 50+ Clients 32:23

3M ago32:23

32:23

What do you do after founding a global fitness brand like Club Pilates? For Allison Beardsley, the next move is all about longevity, wellness, and the booming demand from adults over 50. In this episode of The Optimal Aging Podcast, Allison joins Jay Croft to talk about her new venture — The Red Light Method — a boutique red light therapy franchise…

1
2025 Episode 1: David Perkovic, Mel Caceres and Noah Chianese 1:00:29

3M ago1:00:29

1:00:29

Hosts Teo Pellizzeri and Annabelle Banfield bring you the first in-season episode of Kick-Off for 2025, featuring interviews with David Perkovic (NWS Spirit), Mel Caceres (APIA Leichhardt) and Noah Chianese (SD Raiders)! Stay up to date with the NPL NSW competitions by visiting nplnsw.com.au or following NPL New South Wales on Facebook and Instagra…

1
Email Marketing that Moves the Needle for 50+ Fitness Clients — with Lara Gallert of Alloy 34:12

3M ago34:12

34:12

Still on the fence about sending regular emails? In this conversation with Lara Gallert from Alloy Personal Training, we dig into how simple email newsletters drive engagement, boost retention, and make your fitness brand stand out with older adults. Plus, Lara shares her own studio’s wins and how we turned one email into serious ROI. 🧠 Best for: g…

1
What Gyms Get Wrong about Marketing Fitness over 50 | The Optimal Aging Podcast 39:25

4M ago39:25

39:25

How do you market your gym and services to a specific audience? How do you get prospects into the gym for a sales talks – and then how do you turn them into members? Well, Sherman Merricks and I get into it on this episode – who do you want, how do you talk to them, and why you need to sometimes stop talking and get comfortable with pauses in a con…

1
2025 Season Preview: NPL Women's New South Wales 1:17:01

4M ago1:17:01

1:17:01

NPL Women's NSW is back for 2025! Teo Pellizzeri, Annabelle Banfield and Nikola Pozder preview all the teams ahead of the upcoming season. Stay up to date with the NPL Women's NSW competition by visiting nplnsw.com.au or following NPL New South Wales on Facebook, Instagram and Twitter. Watch every game this season live, free and on demand on the Fo…

1
How a Veteran Trainer in Houston Is Delivering In-Home Personal Training to Over-50 Clients 32:11

4M ago32:11

32:11

Trainers often ask me for advice about taking their businesses mobile, how they can bring their fitness equipment and coaching to clients over 50 in the clients’ homes. Well, on this episode, I’m talking to a trainer who has figured it out and sharing all his tips. Benjamin Villalon has been training people at home for a while with Benefitnessnow i…

1
Finding New Ways to Share 'Ageless' Fitness after 50 with Shebah Carfagna and Nate Wilkins 30:35

4M ago30:35

30:35

In this week's episode of the Optimal Aging Podcast, I’m joined by veteran fitness trainers Shebah Carfagna and Nate Wilkins, who are finding new ways to help more people live fit, healthy lives. Shebah, 67, and Nate, 71, share their fitness journeys, personal health challenges, and news about a couple of new partnerships, including their selection…

1
Alloy's Nick Garrity on His Year of Growth with the 'Older' Fitness Market 39:02

4M ago39:02

39:02

About a year ago, I had Nick Garrity on the podcast for the first time. Back then, I had just started helping him with his newsletters and other content marketing, and he had 2 Alloy studios up and running here in Atlanta, with a third on the way. Now, a year later, all three of Nick’s studios are doing great. In fact, on the day we did this second…

1
Why Email Newsletters Are So Vital to Your Fitness-over-50 Business 10:20

5M ago10:20

10:20

The biggest social media channels in the world have been in the news a lot lately. And it has renewed my belief in the power of email for marketing your small business and exercising the greatest control over your communications. Now, I’m not saying you shouldn’t use Facebook or any of the others — they’re still powerful tools, of course. And I’m n…

1
Skin Health after 50 Is More than Botox: Not That There's Anything Wrong with That! With Dr. Mary Alice Mina 30:11

5M ago30:11

30:11

Why is there still a stigma around Botox and other simple cosmetic procedures? And what role does skin health play in healthy aging? These are topics I discuss on this episode with Atlanta dermatologist Dr. Mary Alice Mina. You know, it’s funny. We don’t think anything about working out and looking better… but we raise a skeptical glance at the pos…

1
2025 Season Preview: NPL Men's New South Wales 1:08:06

5M ago1:08:06

1:08:06

The new NPL Men's NSW season is almost here! Teo Pellizzeri and Nikola Pozder discuss all the major transfer news and how each club is shaping up for 2025. Learn all you need to know before the action kicks off on February 7th! Stay up to date with the NPL Men's NSW competition by visiting nplnsw.com.au or following NPL New South Wales on Facebook,…

1
Longevity, Ozempic and Other Trends Shaping Fitness Now, Connected Health & Fitness Summit 18:27

5M ago18:27

18:27

It’s an exciting time for the fitness industry, with broad trends coalescing around topics like longevity, wellness, preventive care and others that are particularly resonant for fitness over 50. So what does the new year hold for all of this? Well, I’m lucky today to share a conversation about all of this with one of the people behind the Connecte…

1
Hormones, Sex, and Staying Attractive: How Fitness Fits into Preventive Care after 50. Season 3, Episode 1 26:22

5M ago26:22

26:22

What role does fitness play in preventive healthcare after 50? I believe it's a big one, as does my guest this week on the Optimal Aging podcast, the show all about getting more mature adults to live healthier lives. New York urologist Dr. David Shusterman says more mature adults are understanding the relationship between exercise and healthy livin…

1
Marketing Small Group Personal Training to People over 50, with Author Vince Gabriele. 32:00

9M ago32:00

32:00

Curious about how small group personal training can revolutionize your fitness business and attract clients over 40? Join us as Vince Gabriele, an acclaimed gym owner, Fit Biz coach, and marketing expert, shares his transformative insights from his latest book, "The Ultimate Guide to Small Group Personal Training." Vince reveals why small group tra…

1
From Full-Time Foodie to Powerlifter at 60, One Writer's Empowering Story, with Jill Silva 21:41

10M ago21:41

21:41

Imagine if your job was to review restaurants, test recipes, and hobnob with the foodiest of the foodies in a major American city. Well, my friend Jill Silva has had that job for decades. She was the Food editor of the Kansas City Star for more than 20 years and now has a PR business focusing on food and dining. Now, at 60, Jill has a new passion: …

1
2024 Episode 6: Championship Series Special 58:43

10M ago58:43

58:43

In our latest episode of Kick-Off, hosts Teo and Henley speak to our competition experts Tony Tannous and Nikola Pozder to wrap-up the regular season and make predictions for the incoming Championship Series! With the 2024 NPL NSW Grand Finals now confirmed to be played at the iconic CommBank Stadium in Parramatta on September 7th, all our finalist…

1
It's Worth Repeating: Keep Talking about Muscle after Age 50 (and 3 Other Timeless Topics) 14:35

10M ago14:35

14:35

I was at a little dinner party the other night and the conversation turned to fitness for people over 50. All four of us at the table are in the demo and we’re all healthy and active. My partner and I are in the fitness industry and I quickly realized that we were discussing things on a different level than our friends, more familiar, in shorthand.…

1
How to Measure and Improve Mobility after Age 50? There's an App for That 27:04

11M ago27:04

27:04

Unlock the secrets to optimal mobility and injury prevention for those over 50 with Andrew Menter, the visionary CEO of Physmodo. Discover how a simple overhead squat assessment captured through your smartphone can revolutionize fitness routines by measuring and enhancing mobility, stability, posture, and symmetry. Andrew enlightens us on the conce…

1
Communities for Active Agers Are a Far Cry from Outdated Ideas of 'Old Folks Homes' 22:16

11M ago22:16

22:16

My grandmother, who was born in 1905, lived at home until the end of her life at 95, but she was always afraid her children would send her to an old folks home, as she called it. Nowadays, things have changed so much we might even need a new vocabulary to discuss communities for older people. But whatever we call them, they’re offering a more attra…

1
2024 Episode 5: Jay McGowan, Ashlie Crofts and Emily Kos 48:55

11M ago48:55

48:55

Relegation battles, title challenges and promotion pushes, the latest episode of Kick-Off has it all! Hosts Teo Pellizzeri and Henley Warner speak with Jay McGowan (Sutherland Sharks), Ashlie Crofts (APIA Leichhardt) and Emily Kos (Mount Druitt Town Rangers). McGowan's Sharks are currently locked in a five-team fight to avoid relegation from NPL Me…

1
5 Branding Strategies for Gyms Targeting the Over-50 Market 19:40

11M ago19:40

19:40

Could targeting the over-50 demographic unlock unprecedented growth for your fitness business? Listen to Jay Croft of Prime Fit Content as he reveals five essential strategies to make your fitness brand stand out in a crowded market. Drawing from his recent presentation at the Functional Aging Summit, Jay delves into the challenges of feeling invis…

1
Unlocking Cognitive Health: How Marbles Brain Body Fitness Is Spreading Good News about Aging 34:17

12M ago34:17

34:17

Unlock the secrets to a sharper mind and healthier body with our guest, Dr. Cody Sipe, CEO of Brain Body Fitness franchise. Ever wondered how pairing brain games with physical exercise could stave off dementia? In this engaging episode, we dive into the innovative world of Marbles Brain Body Fitness, the pioneering brain gym franchise focused on a …

1
2024 Episode 4: Siobhan Edwards, Jak O'Brien and Chris Payne 49:45

1y ago49:45

49:45

The latest episode of Kick-Off features interviews with Siobhan Edwards (Illawarra Stingrays), Jak O'Brien (Blacktown City) and Chris Payne (Bankstown City)! Hosts Teo Pellizzeri and Henley Warner speak to our guests about the season so far and also provide a wrap on the latest news across the Football NSW competitions space, including the Australi…

1
When Is It Too Late to Get Fit? Author Gwendolyn Bounds on Pushing Limits at Any Age 31:54

1y ago31:54

31:54

How old is too old? How late in life is TOO late in life to get fit, change your life, and improve your health? Or is the answer, it’s never too late? Well, these are the questions we’ll be covering on this episode of Optimal Aging, where we discuss the business of exercise, healthy living and wellbeing for people 50 and over. Each week, we explore…

1
Answering Questions from Fitness Pros in Over-50 Fitness: Emails, Facebook, and More, with Dan Ritchie of the Functional Aging Institute 29:16

1y ago29:16

29:16

On the last episode of Optimal Aging, I shared a recent presentation I gave to the Functional Aging Institute online. THIS episode features the Q&A session that followed, and it's full of smart questions and (I hope) useful replies. Do you wonder about posting on a blog? How often you should share on social media? And what about emails? Then, this …

1
2024 Episode 3: Zac Sapsford, Kim Davey, Tom Whiteside and Jordan Baker 1:03:59

1y ago1:03:59

1:03:59

Kick-off is back with a bumper episode featuring four guests from across NPL New South Wales and Football NSW Leagues! Zac Sapsford (Western Sydney Wanderers) and Kim Davey (Gladesville Ravens) give an insight into the top tier before Tom Whiteside (Mount Druitt Town Rangers) and Jordan Baker (St George FC) chat about the season so far in the Leagu…

1
How Many Emails to Send? Which Social Media to Use? My Functional Aging Content Webinar 27:47

1y ago27:47

27:47

This week's episode is the recording of a webinar I did with Dr. Dan Ritchie of the Functional Aging Institute. Dan was kind enough to let me present on seven "Do This/Not That" communications examples for gym owners who want to grow their businesses with more people over 50. There were quite a bit of questions after my presentation. I'm going to s…

1
Using AI and Data to Put Powerful Body Information in Fitness Consumers’ Hands. With Jason Moore of Spren. 26:32

1y ago26:32

26:32

They say knowledge is power, and mankind has never before had so much power – or knowledge – at our fingertips as we do now. When that comes to fitness over 50, health and wellbeing, the potential for improving lives with this data is spectacular. We can carry real-time information on body composition, biomarkers, heart-rate variability, sleep, str…

1
2024 Episode 2: Demi Koulizakis (Sydney Olympic) and Jordan Segreto (APIA Leichhardt) 40:55

1y ago40:55

40:55

In our latest episode of Kick-Off we're joined by Demi Koulizakis (Sydney Olympic) and Jordan Segreto (APIA Leichhardt)! Stay up to date with the NPL NSW competitions by visiting nplnsw.com.au or following NPL New South Wales on Facebook, Instagram and Twitter. Keep up with the Football NSW Leagues competitions by visiting footballnsw.com.au or fol…

1
Longevity in Action: 'Keep Moving' as the Key to a Long, Healthy Life, from Those Who Know 10:05

1y ago10:05

10:05

Longevity is a trendy topic these days. Everybody wants to read and talk about the newest, best ways to live a vital life for as long as possible. So, I take a look back at a powerful conversation I had with a frequent exerciser as she was turning 100. Toni Stahl passed away recently at 105, and she and other super-agers left us key lessons about h…

1
The Hero’s Journey, Emotional Content, and Focusing on the Client Helped Ryan Carver Grow His Utah Gym 24:53

1y ago24:53

24:53

Ryan Carver learned a key lesson about marketing his gym to people over age 55: Make it about THEM, not about HIM. Ryan, owner of Leverage Fitness Solutions near Salt Lake City, told me he realized he had to make his content more emotional and follow the “hero’s journey” – with the client as the hero and him as the helper. They’re Luke Skywalker. H…

1
Leave The World Behind (2023) 1:24:07

1+ y ago1:24:07

1:24:07

In this episode, we discuss the late 2023 Nextlix original film, Leave The World Behind, starring Julia Roberts, Ethan Hawke, Kevin Bacon, and Mahershala Ali. A family's getaway to a luxurious rental home takes an ominous turn when a cyberattack knocks out their devices, and two strangers appear at their door. We also share the recent shows/films w…

1
2024 Episode 1: James Temelkovski (Marconi Stallions) and Phoebe Gilbane (Manly United) 32:11

1+ y ago32:11

32:11

With the new season now truly up and running, James Temelkovski (Marconi Stallions) and Phoebe Gilbane (Manly United) join hosts Teo Pelizzeri and Henley Warner for the latest edition of Kick-Off! Stay up to date with the NPL NSW competitions by visiting nplnsw.com.au or following NPL New South Wales on Facebook, Instagram and Twitter. Keep up with…

1
Weight-Loss Expert Amy Lang on How to Stop Negative Thoughts and Build Healthy Habits 33:15

1+ y ago33:15

33:15

Remember Daisy Duke on “The Dukes of Hazard"? Anyone who grew up in the late '70s and early '80s does. It featured a beautiful young actress named Catherine Bach playing the part of Daisy Duke, who was most famous for her short-short cutoff jeans, curvaceous figure, and legs that went down to Mexico. Like millions of households every Friday night, …

1
Consistency Pays: Building a Thriving Fitness Business for Older Adults in Nashville 21:04

1+ y ago21:04

21:04

Fitness success is a lot like communications success. Both involve repeating the same steps consistently over time, making incremental progress, and remaining committed to doing the right thing. Even when a shiny new temptation wants to steal your attention or you'd rather just stay on the couch and forget about it. Aaron Hines, a gym owner from th…

1
2024 Season Preview: NPL Women's New South Wales 39:33

1+ y ago39:33

39:33

We're almost ready to start another incredible season of NPL Women's NSW football! Teo Pelizzeri, Henley Warner and Nikola Pozder break down all the major transfer news and which clubs and players to watch out for 2024. All matches this season will be broadcast live and free on YouTube from March 3rd! Stay up to date with the NPL Women's NSW compet…

1
Overcoming Alcoholism to Forge a Health Legacy: Gary's Inspirational Fitness Journey at 50+ 12:27

1+ y ago12:27

12:27

Nothing moves people like a story. More than mere facts, and more than promotions or advertising, a good story makes us feel something. We relate to it. We want to take action, even if it’s just talking about the story some more. Here’s an example of how powerful storytelling can be – for people trying to improve their lives and for a gym or fitnes…

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Jay Croft Podcasts

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