Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: Stand out in a crowded fitne ...
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Movies, Music, and Beer is an entertainment podcast hosted by Jay Croft and Ryan Looney. Each episode covers one or more recently released or retrospective films, as well as music selections and our beer(s) of choice. Episodes will also include segments covering news about movies coming to theaters and/or home video, as well as recommended or regretful films/shows.
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A business podcast for health and wellness professionals who want to start and scale a profitable business in the online space.
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Formerly known as "The Lifestyle Chase", Chasing Common Ground is a purpose-driven podcast that doesn't fit into one box or category. The mission is to help listeners find common ground with a variety of guests and solo topics and progress in life year over year rather than simply staying the same. chrisliddle.substack.com
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The Fitness Business University Podcast — The #1 Fitness Business Podcast — is the go-to educational show for gym owners, by gym owners. Hosted by Vince Gabriele, a seasoned pro with 18 years in the trenches of the fitness industry, this podcast pulls back the curtain on the real strategies, systems, and money-making wisdom that have helped gyms around the world grow and thrive. If you’re a Gym Owner or Fitness Entrepreneur ready to get more clients, make more money, and free up your time to ...
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Master Trainer and Jedi Knight of movement Rocky Snyder explores all facets of health and fitness with experts around the world.
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This Podcast is Intended to educate Anyone who wants to better themselves. The Jay Anxious Podcast will Cover Many topics to inform the listener on how to be the best overall self they can be. Topics Include but not limited to.. Health (Mental and Physical), Diet, Exercise, Investing, Personal Finance, Pop Culture, Politics, Entertainment and Much More. Thank You for your Support I really appreciate it. Please Subsribe, Share and most importantly Leave a written review!
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Kick-Off features news and interviews from across the Football NSW competitions landscape, including NPL Men's NSW, NPL Women's NSW and the Football NSW Leagues. Check out our websites for more information on https://footballnsw.com.au/ and https://nplnsw.com.au/
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Marketing to People Over 50 with Jay Croft
56:42
56:42
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56:42If you want Vince’s book The Ultimate Guide to Hiring Version 2, click here. To check out more about Jay Croft, click here: www.primefitcontent.com Podcast Summary In this special episode, Vince sits down with Jay Croft, founder of Prime Fit Content, to discuss one of the most overlooked yet powerful markets in the fitness industry—adults over 50. …
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Selling Longevity & Finding Purpose After 50 with Jay Croft
53:22
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53:22In this episode of Chasing Common Ground, I sit down with Jay Croft — a journalist-turned-fitness content strategist helping gyms serve adults over 50. We talk about his new book Selling Longevity, why older clients are the future of fitness, and how life pivots can lead to deeper purpose. We cover:✅ Why gyms struggle to serve adults 50+✅ The turni…
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If you want Vince’s book The Ultimate Guide to Hiring Version 2, click here. Podcast Summary In this episode, Vince breaks down the three fundamental ways to grow a gym and why most owners focus too heavily on just one of them. He shares strategies learned from years of consulting, live workshops, and his own fitness business experience. From raisi…
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How to Go From 8K to 45K Per Month in Less Than 12 Months
16:58
16:58
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16:58If you want Vince’s book The Ultimate Guide to Hiring Version 2, click here. Email Vince directly at: [email protected] Podcast Summary In this episode, Vince shares the incredible story of Christoph, a 23-year-old SPF Mastermind member who went from earning $8,000 a month to $45,000 a month in less than a year. Despite running a small 900-…
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5 Lessons from Launching Selling Longevity
16:25
16:25
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16:25In this solo episode of The Optimal Aging Podcast, host Jay Croft shares five key lessons he’s learned from promoting his new book, Selling Longevity, and appearing on multiple podcasts. These takeaways will help fitness, health, and wellbeing professionals better connect with the over-50 market — a powerful audience with time, resources, and motiv…
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2025 Episode 6: Ashlie Crofts, Brendan Cholakian and Jordan Baker
1:20:23
1:20:23
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1:20:23Hosts Teo Pellizzeri and Maeve Sparrow sit down with Ashlie Crofts (APIA Leichhardt), Brendan Cholakian (Rockdale Ilinden) and Jordan Baker (St George FC), examining all the happenings across our competitions as we get closer to business end of the season! Stay up to date with the NPL NSW competitions by visiting nplnsw.com.au or following NPL New …
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How to get clients to stay longer (Long Island Gym Tour Episode 5)
26:18
26:18
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26:18Have a question? Text Vince now! To get more information about booking a consulting day with Vince, please do one of the following: Send a direct email to Vince to bypass his sales team: [email protected] Click the link below and fill out the form: https://coaching.vincegabriele.com/ Podcast Summary In the final episode of the Long Island G…
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Comp Structures for Staff (Long Island Gym Tour Episode 4)
16:37
16:37
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16:37To get more information about booking a consulting day with Vince, please do one of the following: Send a direct email to Vince to bypass his sales team: [email protected] Click the link below and fill out the form: https://coaching.vincegabriele.com/ Podcast Summary In episode four of the Long Island Gym Tour, Vince visits new SPF Mastermi…
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Genius Marketing Tip (Long Island Gym Tour Episode 3)
15:41
15:41
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15:41To get more information about booking a consulting day with Vince, please do one of the following: Send a direct email to Vince to bypass his sales team: [email protected] Click the link below and fill out the form: https://coaching.vincegabriele.com/ Podcast Summary In episode three of the Long Island Gym Tour, Vince visits longtime SPF Ma…
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Some People Are Total Jerks (Long Island Gym Tour Episode 2)
10:12
10:12
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10:12To get more information about booking a consulting day with Vince, please do one of the following: Send a direct email to Vince to bypass his sales team: [email protected] Click the link below and fill out the form: https://coaching.vincegabriele.com/ Podcast Summary In episode two of the Long Island Gym Tour, Vince visits a gym owner facin…
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Jeb Stuart Johnston on Time, Relationships & Living a Life of Service
1:04:07
1:04:07
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1:04:07This week on Chasing Common Ground, I’m joined by strength coach and nutritionist Jeb Stuart Johnston to explore how our perception of time, our relationships, and the ability to embrace discomfort shape the lives we live. We discuss: * How viewing time differently changes your choices * Building relationships that last decades in fitness & busines…
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How to Increase Revenue By 33% Immediately (Long Island Gym Tour Episode 1)
18:31
18:31
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18:31To get more information about booking a consulting day with Vince, please do one of the following: Send a direct email to Vince to bypass his sales team: [email protected] Click the link below and fill out the form: https://coaching.vincegabriele.com/ Podcast Summary In this episode of the FBU podcast, Vince takes listeners along for part o…
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How Oreet Turned Belly Dance into a Scalable Fitness Certification
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32:34
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32:34In this episode of the PT Profit Podcast, I sit down with Oreet, founder of the SharQuí Method, to explore how she transformed her cultural roots and passion for belly dance into a scalable, accredited fitness certification that's empowering instructors around the world. We discuss: The origin story of SharQuí Method and how Oreet identified a gap …
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Gym Focus & Fitness Over 50: Rick Mayo on Staying Mission-Driven
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42:04In this episode of the Optimal Aging Podcast, Jay Croft sits down with Rick Mayo, founder and CEO of Alloy Personal Training, for an insightful deep dive into franchising, fitness, and the over-50 market. Jay and Rick explore entrepreneurship, messaging, and personal growth—including a fascinating discussion about the book "The Gap and the Gain." R…
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How to Make Sales Everyday on Instagram as a Health Pro
23:56
23:56
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23:56In this value-packed episode, Beverley Simpson breaks down the strategic approach to making daily sales on Instagram as a health professional transitioning online. She shares her proven four-pillar content strategy (Interrupt, Inspire, Invite, Implement) and explains how to create both macro and micro content cycles that drive consistent sales with…
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Ask Vince: The 5 Point Checklist of A Great Retention System
47:15
47:15
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47:15Click here to schedule a call and receive our exclusive Price Increase Guide—trusted by over 200 gym owners to increase revenue without additional costs or losing members. In this episode, Leo and Vince kick things off by recapping Vince’s unplugged anniversary vacation to Cancun, which turned into a business lesson on opportunistic upselling, seaw…
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The Truth About Grief, Healing, and Who You Become After Loss with Rachel Tenpenny McGonigle
57:25
57:25
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57:25In today’s powerful episode, I’m joined by grief coach and author Rachel Tenpenny McGonigal, whose groundbreaking work is helping high achievers, parents, and entrepreneurs alike redefine what it means to heal after loss. Rachel shares her deeply personal story of losing her two baby daughters, what most people get wrong about grief, and how she te…
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Selling Longevity: How to Attract Over-50 Fitness Clients and Grow Your Business
14:10
14:10
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14:10In this solo episode of the Optimal Aging Podcast, host Jay Croft shares a powerful chapter from his new book Selling Longevity: How Over-50 Fitness Can Transform Lives and Your Business. If you’re a fitness professional wondering how to better serve and attract people over 50—this is your playbook. You'll learn: Why the over-50 market is your bigg…
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From Gym Life to Classroom Wisdom: Dean Guedo on Teaching, Parenting, and Purposeful Fitness
56:00
56:00
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56:00Dean Guedo returns for his fifth appearance—his first since the show’s rebrand. This time, the mic is flipped toward life lessons, shifting priorities, and the quiet power of showing up when it’s not glamorous. Dean talks candidly about returning to teaching, evolving as a dad, coaching high school football, and why he’s doubling down on movement t…
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How to Get Clients on Instagram as a Health Pro
27:48
27:48
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27:48Join me, Beverley Simpson, a former district fitness manager turned seven-figure online business owner, as I break down a strategic approach to acquiring clients through Instagram. I’m sharing my proven methodology for health and fitness professionals looking to grow their business using Instagram's platform, whether they're focusing on in-person, …
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Ask Vince Podcast: Summer Growth Playbook
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33:22
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33:22Click here if you want to level up your business during the dog days of summer to make the most money you've made to close out the year. Podcast Summary In this episode of the Ask Vince podcast, Vince and Leo break down real-world, real-time strategies for gym owners trying to grow their business when things feel chaotic, urgent, or just plain slow…
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The Hidden Key to Aging Well for Women: Strength Training Over 50 with Dr. Cindy Dallow
42:42
42:42
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42:42In this episode of The Optimal Aging Podcast, Jay Croft speaks with Dr. Cindy Dallow—a registered dietitian, endurance athlete, and now certified personal trainer—about her unexpected journey into strength training in her 60s. Despite her impressive background in nutrition and Ironman triathlons, Cindy had never lifted weights… until she realized s…
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Ask Vince Podcast: My Near Death Experience
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45:49
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45:49Click here if you want to level up your business during the dog days of summer to make the most money you've made to close out the year. Podcast Summary This episode of the Ask Vince podcast kicks off with a story that’s as real as it gets—Vince shares how he got caught in a flood, had to be rescued by police, and still managed to stay calm while w…
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Burn the Boats: What It Really Means to Commit
12:57
12:57
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12:57In this solo reflection, I explore one of the most repeated motivational phrases—burn the boats. But what does it actually mean when those boats are your comfort, identity, or backup plan? I walk through the moments where I truly committed, the times I hesitated, and how it shaped my growth—personally and professionally. From quitting my job to pur…
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The Untapped Goldmine: Why Serving Clients Over 50 Is the Smartest Move in Fitness with Jay Croft
49:24
49:24
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49:24In today’s episode, I’m joined by Jay Croft, the founder of Prime Fit Content and host of The Optimal Aging Podcast. Jay brings a unique perspective to the conversation, having transitioned from a successful career as a newspaper journalist and corporate communicator into the world of fitness marketing. What sparked the shift? He noticed something …
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Starting Your Online Coaching Business for Older Adults, with Chris Liddle
31:38
31:38
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31:38In this episode of the Optimal Aging Podcast, host Jay Croft sits down with online coaching expert Chris Liddle to explore how fitness professionals can launch and grow an online business, particularly focused on serving adults over 50. Chris offers practical advice on getting started, choosing the right tools, and creating meaningful client relati…
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3 Levers to Pull to Double Lifetime Client Value
14:05
14:05
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14:05🎟️ Get Your Virtual Pass to the Sold Out Mastermind Event: https://events.vincegabriele.com/july2025 Podcast Summary Vince previews this weekend’s SPF Mastermind, focused on Lifetime Customer Value—the key to growing your gym’s revenue. He breaks down the three levers you must master: Value: Deliver such great experiences that clients never leave. …
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2025 Episode 5: Nicholas Olsen, Chloe Gordon and Claudio Fabiano
1:31:32
1:31:32
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1:31:32Hosts Teo Pellizzeri and Maeve Sparrow catch up with Nicholas Olsen (Wollongong Wolves), Chloe Gordon (Sydney Olympic) and Claudio Fabiano (UNSW FC) and dive into all the latest action and storylines from across the Football NSW competitions. Stay up to date with the NPL NSW competitions by visiting nplnsw.com.au or following NPL New South Wales on…
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Hey Coach, in this episode, I’m sharing exactly how I accidentally torched my email domain—yes, the same email list that brings in the majority of my revenue—and what that moment taught me about building a sustainable business. From tech glitches to Instagram meltdowns, I’ve broken my business twice now—and I’m walking you through it all: what happ…
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How to Lead Your Team So They Get Stuff Done and Don’t Hate You
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37:00
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37:00Get more leadership insights and behind-the-scenes tips: Follow Business Tips for Gym Owners by Clicking Here Attend the event virtually or in person and keep leveling up your leadership game: Reserve your spot here or email [email protected] if you have questions. Ever wonder how the most effective leaders get their teams to produce results wi…
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The Power of Positivity in Business, Health, and Leadership with Jay Clark
36:21
36:21
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36:21In this uplifting episode of The Optimal Aging Podcast, host Jay Croft reconnects with longtime friend and positivity expert Jay Clark, principal of JC Charity Services and a John Gordon-certified trainer. Jay shares how a positive mindset is not just feel-good fluff — it’s a practical, powerful tool for overcoming adversity, improving your health,…
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Unplug to Reconnect: Lessons on Aging, Purpose, and Choosing What Matters with Mark Zarate
1:01:31
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1:01:31In this episode of Chasing Common Ground, Chris reconnects with long-time friend and fellow coach Mark Zarate. They reflect on the past two years of life, growth, aging, and all the messy middle parts that come with being in your 30s and 40s. From the therapeutic power of trees to navigating burnout, digital overstimulation, and learning how to act…
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Steve Lutz on Losing 170 lbs, Quitting Alcohol, and Rebuilding Purpose from the Ground Up
51:52
51:52
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51:52Today’s episode is one of the most powerful I’ve recorded—because it’s so real. Meet Steve Lutz—first-time podcast guest, fitness coach, and someone who’s walked through fire. At one point, Steve was 381 pounds, drinking heavily every day, and living abroad in deep isolation during the pandemic. Now? He’s a coach helping others change their lives—a…
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Cutting Through the Supplement Confusion After 50 with Nikki Raymond
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38:22
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38:22Feeling overwhelmed by supplement choices after 50? You're not alone. On today's episode, Nikki Raymond, holistic nutritionist and IFBB Pro Bodybuilder, joins Jay Croft to cut through the noise. Nikki shares her journey from personal trainer to functional nutrition expert, emphasizing the critical role personalized bloodwork and supplements play in…
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Elevating Your 50+ Clients to Superhero Status
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44:47
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44:47In this powerful episode from the Functional Aging Summit, Jay Croft—founder of Prime Fit Content—reveals how fitness professionals can use client storytelling to attract, engage, and retain more clients over 50. You’ll learn how to frame your clients as the heroes of their own fitness journeys (not you), why that subtle shift builds trust and cred…
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Building Life Momentum: Lessons from Minecraft
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49:00
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49:00🧱 What can a pixelated video game about punching trees teach us about fitness, mindset, and life momentum? In this solo episode, I break down surprising parallels between Minecraft and the real-life pursuit of meaningful goals—especially in fitness, health, and career. Whether you’ve never played the game or you’re an everyday adventurer, this epis…
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How to Navigate Complex Female Clients with PCOS, Hormonal Imbalance & Gut Dysfunction with Dr. Ashley Dwyer
46:19
46:19
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46:19In this episode, I’m so excited to have Dr. Ashley Dwyer back on the show! We were deep in convo—so you know this episode is packed. Ashley’s walking us through: How she identifies and coaches women with complex cases—think PCOS, hormone imbalances, gut issues The checklist she uses to assess whether a client truly is “doing all the right things” W…
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How to Use Psychology to Drive Health and Fitness Coaching, with Alex McBrairty
39:50
39:50
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39:50In this episode of The Optimal Aging Podcast, Jay Croft sits down with Alex McBrairty, a fitness coach whose personal transformation—losing nearly 100 pounds as a teen—launched a lifelong journey into behavior change, motivation, and the psychology of fitness. Alex shares how his struggle with self-esteem and identity led him to pursue a degree in …
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2025 Episode 4: Emily Minett, Mitch Mallia and Hannah Tomelic
1:00:40
1:00:40
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1:00:40Hosts Teo Pellizzeri and Annabelle Banfield catch up with Emily Minett (Manly United), Mitch Mallia (Blacktown City) and Hannah Tomelic (Marconi Stallions) and go through the latest happenings in Football NSW competitions. Stay up to date with the NPL NSW competitions by visiting nplnsw.com.au or following NPL New South Wales on Facebook and Instag…
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DO NOT Hire a General Manager... Here's Why!
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30:30If you want to meet the SPF Team and make a real impact in your business, come to our live event July 18th and 19th inside Gabriele Fitness. Click here to learn more: https://events.vincegabriele.com/july2025 In this hard-hitting episode of Ask Vince, Vince and Tom break down the real reason most gym owners should not hire a General Manager. While …
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How to Start a Profitable Online Health Coaching Business in 2025 (Step-by-Step Blueprint)
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14:56
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14:56In this episode, I’m kicking off a new series for health and wellness pros who want to build a profitable online business. I’ll share the exact steps I used to go from district fitness manager to scaling a multiple six and seven-figure business. We’ll cover business foundations, crafting offers, client communication, and building systems that suppo…
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See Vince and the SPF Team live on July 18th & 19th inside Gabriele Fitness! Click the link to learn more: https://events.vincegabriele.com/july2025 In this episode, Vince breaks down 7 simple but powerful lists every gym owner needs to grow their business, improve relationships, stay productive, and define success. It’s all about having clear targ…
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The Best Podcast of 2025... In My Opinion
25:21
25:21
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25:21Come meet Vince and the SPF Team at his Live Mastermind Event, July 18-19. Tickets are selling fast. Click below to learn more: https://events.vincegabriele.com/july2025 In this episode of Business Secrets for Gym Owners, Vince shares a powerful, real-time example of leveraging joint ventures to grow a gym business. He walks through a coaching sess…
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Beyond the Youth Obsession: Your Gym's Future Is with the Over-50 Market
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30:22
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30:22The Functional Aging Summit, held online June 13–14, is an incredible opportunity to learn from industry leaders about how to train people over 50 and grow your business with this large, lucrative, and underserved population. Go here to learn more: https://functionalagingsummit.com In this episode of the Optimal Aging Podcast, host Jay Croft talks …
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5 Ideas to Add Up to $60K at Your Gym Starting Tomorrow
1:32:04
1:32:04
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1:32:04Join Vince and the SPF crew live this July click below to get your seats before they sell out! https://events.vincegabriele.com/july2025 In this episode of Business Secrets for Gym Owners, Vince Gabriele shares five proven "money bombs"—simple strategies that have helped real gym owners generate up to $60,000 (or more) in new revenue, often from ju…
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How Publishing a Book Can Grow Your Fitness Business with Rick Streb
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33:55
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33:55In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Rick Streb—fitness industry veteran, marketing strategist, and bestselling author—to explore how publishing a book can supercharge your fitness business. Whether you're a gym owner, trainer, or health coach, Rick explains why having your own book is more than just a vanity …
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Debunking Misconceptions in Hormone Health with Dr. Ashley Dwyer
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52:19
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52:19In this episode, I reconnect with Dr. Ashley Dwyer to dive into hormone health and its common misconceptions. Dr. Dwyer breaks down the importance of lifestyle choices over quick fixes and provides actionable advice for managing hormones like cortisol and insulin. The conversation also touches on the importance of authenticity and integrity in the …
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Ask Vince: Why Most Gym Owners Blow It with Joint Ventures (And How to Fix It)
27:23
27:23
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27:23Grab your seat to attend my live Mastermind Event inside of my gym on July 18th and 19th before tickets sell out! Click here to learn more: https://events.vincegabriele.com/july2025 Leo’s back in the saddle and Vince couldn’t wait to roast him. Between the jabs, they dropped serious gold for gym owners dealing with real-life business headaches. Thi…
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Getting Famous, Getting More Focused, and Changing Offers When They Break
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28:06
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28:06Join us July 18–19 at the SPF Mastermind Event and learn exactly how to grow your gym, stand out in your community, and finally get the freedom you’ve been chasing—grab your seat here! Or click here: https://events.vincegabriele.com/july2025 In this episode of Ask Vince, Vince Gabriele and guest host Onur celebrate the show’s unexpected #1 ranking …
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How a Physical Therapist Grew Her Wellness Business with Real-World Marketing
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35:54Can walking your neighborhood really help grow your fitness or physical therapy business? For Shayna Gross, the answer is a resounding yes. In this episode of the Optimal Aging Podcast, Jay Croft of Prime Fit Content talks with Shayna, a veteran physical therapist and the owner of Physiovation in Atlanta. After moving to a larger location in the ec…
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