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Optimal Aging

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Manage series 2798350
Content provided by Jay Croft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Croft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.

Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:

  • Stand out in a crowded fitness market
  • Connect with older clients who value quality
  • Build trust through storytelling and clarity
  • Keep members engaged and coming back

Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.

💡 Topics include:

• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health

Subscribe now and learn how to build a better fitness business — by helping people age well and live better.

Visit: https://primefitcontent.com

  continue reading

156 episodes

Artwork

Optimal Aging

updated

iconShare
 
Manage series 2798350
Content provided by Jay Croft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Croft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.

Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:

  • Stand out in a crowded fitness market
  • Connect with older clients who value quality
  • Build trust through storytelling and clarity
  • Keep members engaged and coming back

Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.

💡 Topics include:

• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health

Subscribe now and learn how to build a better fitness business — by helping people age well and live better.

Visit: https://primefitcontent.com

  continue reading

156 episodes

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