A podcast about people who create something from nothing. Writers, inventors, entrepreneurs - people who can't just be OK with the status quo and will probably never be satisfied.
…
continue reading
What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minut ...
…
continue reading
In each episode, we talk with inspiring scientists, thinkers, and other self-actualized individuals who will give you a greater understanding of yourself, others, and the world we live in. Scott Barry Kaufman explores the depths of human potential and tries to get a glimpse into human possibility in every episode.
…
continue reading
Before book sales and PR buzz, your favorite writers began with two things: the blank page and an idea. Each week on How I Write, we go behind-the-scenes with today’s top writers to uncover the meta-mechanics of writing and the lifestyle behind it. You’ll be the first to hear writers deconstruct their creative process: from banging their head on the keyboard to marking the last period of their final draft. Victory. Come discover how great writing is made. And who knows? Maybe you’ll be next. ...
…
continue reading

1
Ezra Klein: The Case Against Writing With AI | How I Write
55:06
55:06
Play later
Play later
Lists
Like
Liked
55:06Ezra Klein is one of the internet’s most influential journalists. He co-founded Vox in 2014, and it was there he really pioneered this new era of online journalism. Remember those Vox explainer videos that were so popular? As I’ve recorded this, he’s got the #1 book on the New York Times bestseller list. We talked about the state of media, why piec…
…
continue reading

1
Using AI to streamline and elevate UX research with Google's Alita Kendrick
37:29
37:29
Play later
Play later
Lists
Like
Liked
37:29Episode web page: https://bit.ly/4370dIB ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, we’re joined by Alita Kendrick, a UX researcher at Google leading…
…
continue reading
This week, Scott sits down with Sahil Bloom—investor, creator, and New York Times bestselling author of The Five Types of Wealth: A Transformative Guide to Design Your Dream Life. Sahil shares his powerful philosophy that the most meaningful transformations in life come not from finding the right answers, but from asking the right questions. Togeth…
…
continue reading

1
Eric Roth: The Screenwriter Behind Forrest Gump and Dune | How I Write
1:35:00
1:35:00
Play later
Play later
Lists
Like
Liked
1:35:00Dune. Forrest Gump. Benjamin Button. Eric Roth wrote all of them. He’s been nominated for seven Oscars and won Best Adapted Screenplay for Forrest Gump. I got the chance to ask him about how you find a deeper theme in a story, what a writer can do to really move people, and what it’s actually like working with people like David Fincher, Steven Spie…
…
continue reading

1
Building a customer research panel with BECU
38:28
38:28
Play later
Play later
Lists
Like
Liked
38:28Episode web page: https://bit.ly/3S1wxq4 ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, we sit down with Jessica Schultz, senior manager of experience re…
…
continue reading

1
Michael Jamin: The Hollywood Sitcom Writer | How I Write
1:23:40
1:23:40
Play later
Play later
Lists
Like
Liked
1:23:40Michael Jamin has been writing Hollywood sitcoms for 28 years on shows like King of the Hill and Beavis and Butt-Head. Unlike most comedy writers, he’s not focused on punchlines, he’s more focused on building rich characters, developing deep storylines, and layering the comedy on top.But how do you do that? That’s what this episode is all about. En…
…
continue reading

1
Leverage the Jobs To Be Done framework to drive growth
40:05
40:05
Play later
Play later
Lists
Like
Liked
40:05Episode web page: https://bit.ly/4d2nCOx ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode, UserTesting’s Lija Hogan sits down with Jim Kalbach, Chief Evangelist at Mural and aut…
…
continue reading

1
Breaking the Stigma w/Mayim Bialik and Jonathan Cohen
1:12:30
1:12:30
Play later
Play later
Lists
Like
Liked
1:12:30This week, Scott is joined by the multitalented Mayim Bialik and Jonathan Cohen. You might know Mayim as the star of Blossom and The Big Bang Theory, or as the former host of Jeopardy!, but she’s also a neuroscientist with a PhD from UCLA and the creator of the popular mental health podcast Mayim Bialik’s Breakdown. Jonathan Cohen, her co-host and …
…
continue reading

1
Dean Koontz: 120 novels published. 500 million copies sold. | How I Write
1:47:18
1:47:18
Play later
Play later
Lists
Like
Liked
1:47:18Dean Koontz has written over 100 books and sold more than 500 million copies, making him one of the best-selling authors of all time. I visited Dean at his home and personal library to understand what truly sets him apart. Unlike most mass-market writers, Dean is obsessed with the craft. He doesn’t just write stories, he truly lives for the beauty …
…
continue reading

1
The power of courageous marketing with Gong's Udi Ledergor
45:05
45:05
Play later
Play later
Lists
Like
Liked
45:05Episode web page: https://bit.ly/3YTrCuW ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, UserTesting CMO Johann Wrede chats with Udi Ledergor, former CMO …
…
continue reading

1
Johann Hari: The Obsessive Research Method | How I Write
1:14:11
1:14:11
Play later
Play later
Lists
Like
Liked
1:14:11The world isn’t made of atoms, it’s made of stories. I’ve never heard anyone speak so deeply about interviewing. Johann Hari has written four books, and for each one he travels the globe to record hundreds of conversations. In this episode, he’ll explain exactly how he does it, sharing stories of getting up close and personal with homeless people i…
…
continue reading

1
Designing AI products: Insights from Figma's 2025 report
32:43
32:43
Play later
Play later
Lists
Like
Liked
32:43Episode web page: https://bit.ly/4400s9a ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, Jason Giles, VP of Design at UserTesting, chats with Andrew Hogan…
…
continue reading

1
Rise Above with Dr. Scott Barry Kaufman (Interviewed by Dr. Jonathan Haidt)
48:22
48:22
Play later
Play later
Lists
Like
Liked
48:22In a special role-reversal episode of The Psychology Podcast, Dr. Scott Barry Kaufman is interviewed by renowned social psychologist Dr. Jonathan Haidt to discuss Scott’s brand-new book, Rise Above: Overcome a Victim Mindset, Empower Yourself, and Realize Your Full Potential. This powerful conversation explores how modern culture can reinforce limi…
…
continue reading

1
Will Storr: The Science of Storytelling | How I Write
1:07:30
1:07:30
Play later
Play later
Lists
Like
Liked
1:07:30Will Storr has written 7 books and he’s basically a scientist for storytelling. Now you might be thinking: Do we really need another storytelling guy? But Will is different. That's because he doesn’t just talk about plot or the hero’s journey, he focuses on character. Great stories don’t start with plot… they start with people. The best part? By th…
…
continue reading

1
Leading AI transformation with Greg Shove of Section
30:06
30:06
Play later
Play later
Lists
Like
Liked
30:06Episode web page: https://bit.ly/4jHDYyu ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- PROMO CODE for this episode with Section's Greg Shove: USERTESTING30 The code is good for Section cours…
…
continue reading

1
How customer journey mapping and storytelling unlock innovation at G2
34:17
34:17
Play later
Play later
Lists
Like
Liked
34:17Episode web page: https://bit.ly/4l9JDil ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this Insights Unlocked episode, UserTesting’s Jason Giles sits down with Dane Howard, Vice President…
…
continue reading

1
Radical Listening with Robert Biswas-Diener and Christian van Nieuwerburgh
54:01
54:01
Play later
Play later
Lists
Like
Liked
54:01This week Scott is joined by Robert Biswas-Diener and Christian van Nieuwerburgh, pioneers in positive psychology coaching and co-authors of the new book Radical Listening: The Art of True Connection. Together, they share powerful insights on how to deepen our conversations and relationships through the transformative practice of radical listening.…
…
continue reading

1
Michael Dean: The 27 Patterns To Fix Bad Writing | How I Write
1:51:30
1:51:30
Play later
Play later
Lists
Like
Liked
1:51:30Architect Michael Dean breaks down the hidden patterns behind the great essays of our time. In this video, we go over his 27-point framework that makes up every world class piece of writing and how he uses the same system to analyze the Guggenheim and Apple Store. We also talk about what skills will still matter as AI continues to improve and why l…
…
continue reading

1
How FNBO is leverages its content marketing strategy to build trust and increase CSAT
34:37
34:37
Play later
Play later
Lists
Like
Liked
34:37Episode web page: https://bit.ly/4l9JDil ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
…
continue reading

1
Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write
1:20:13
1:20:13
Play later
Play later
Lists
Like
Liked
1:20:13The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng Meservey has worked with companies like Substack, Anduril, and Activision Blizzard, and this is her tell-all a…
…
continue reading

1
How Anthropologie gets omnichannel right (and what to learn)
27:29
27:29
Play later
Play later
Lists
Like
Liked
27:29Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click o…
…
continue reading

1
Multiple Intelligences w/ Dr. Howard Gardner
1:06:47
1:06:47
Play later
Play later
Lists
Like
Liked
1:06:47In this special episode, Scott welcomes the legendary Dr. Howard Gardner, a developmental psychologist and professor at Harvard’s Graduate School of Education. Best known for his groundbreaking Theory of Multiple Intelligences, Dr. Gardner’s 1983 book Frames of Mind challenged the traditional view of intelligence as a singular ability measured by I…
…
continue reading

1
The Ultimate Guide to Writing with AI | How I Write
1:29:31
1:29:31
Play later
Play later
Lists
Like
Liked
1:29:31Get my free PDF on using LLM's for writer's + my in-depth prompts: https://perell.com/ai AI has triggered an existential crisis for me. In this episode, I share my thoughts on standing out as a writer with AI and how I use it everyday. This is one of the most in-depth looks at what it means to be a writer in 2025. Hey! I’m David Perell and I’m a wr…
…
continue reading

1
Search Experience Optimization (SXO): The Future of SEO?
26:47
26:47
Play later
Play later
Lists
Like
Liked
26:47Episode web page: https://tinyurl.com/45pcxtn9 How can businesses move beyond traditional SEO rankings to create a truly engaging and high-converting user experience? In this episode of Insights Unlocked, host Nathan Isaacs sits down with Georgia Tan, co-founder of Switch Key Digital, to discuss the future of search and the rise of Search Experienc…
…
continue reading

1
How UX and marketing drive better customer experiences
8:52
8:52
Play later
Play later
Lists
Like
Liked
8:52Episode web page: https://tinyurl.com/4txxcx83 ----------------------- In this episode of Insights Unlocked, we explore how marketing, UX, and customer experience teams can collaborate to craft impactful, data-driven strategies. Our guests—Emily Carrion, CMO at Entrepreneurs' Organization; Katie Karr, a Senior User Experience Designer at Workiva; …
…
continue reading

1
Magic, Skepticism, and Success w/ Dr. Richard Wiseman
1:06:16
1:06:16
Play later
Play later
Lists
Like
Liked
1:06:16This week, Scott is joined by Dr. Richard Wiseman, a psychologist renowned for his work on magic, illusion, deception, luck, and self-development. As the UK's only Professor of the Public Understanding of Psychology at the University of Hertfordshire, Dr. Wiseman has published over 100 academic papers and authored bestselling books such as The Luck…
…
continue reading

1
Johnny Harris: Master Storytelling on YouTube | How I Write
1:26:39
1:26:39
Play later
Play later
Lists
Like
Liked
1:26:39In this episode, I sit down with YouTube storytelling master Johnny Harris to discover how he creates his videos. Johnny Harris has proven he can make pretty much anything go viral, from breakfast and lottery tickets to bread-making and extra virgin olive oil. We look at his entire creative process, breaking down exactly what makes his storytelling…
…
continue reading

1
How AI + user feedback transformed puppy training with Zigzag's Jack Mitchell
26:01
26:01
Play later
Play later
Lists
Like
Liked
26:01Episode web page: https://tinyurl.com/ywpva5x5 ----------------------- In this Insights Unlocked episode, host Michael Domanic sits down with Jack Mitchell, Head of Product and Operations at Zigzag, the #1 puppy training app. Jack shares how his team built Ziggy, an AI-powered virtual puppy trainer designed to provide personalized, science-backed t…
…
continue reading

1
Tyler Cowen: The Most Practical Conversation on AI Writing | How I Write
1:09:02
1:09:02
Play later
Play later
Lists
Like
Liked
1:09:02Tyler Cowen, an economist and writer, talks with me about how AI is changing writing and research. He explains a practical approach to using AI tools while maintaining your own voice. He explains the ways he incorporates LLMs into his daily work. We talk about how people will be writing fewer books in the future and how he believes truly human writ…
…
continue reading

1
How smart content drives better customer experiences
22:23
22:23
Play later
Play later
Lists
Like
Liked
22:23Episode web page: https://tinyurl.com/2p9rbkfu ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click o…
…
continue reading

1
Does Telepathy Exist? w/ Dr. Diane Hennacy Powell
1:02:21
1:02:21
Play later
Play later
Lists
Like
Liked
1:02:21This week, Scott is joined by Dr. Diane Hennacy Powell—an integrative medical doctor, neuropsychiatrist, and researcher of extraordinary states of consciousness. Dr. Powell's research explores the neuroscience behind psychic phenomena, telepathy, and the incredible abilities of autistic savants. She is the author of "The ESP Enigma: The Scientific …
…
continue reading

1
Dana Gioia: Why Poetry Matters | How I Write
3:10:57
3:10:57
Play later
Play later
Lists
Like
Liked
3:10:57Dana Gioia is a poet, former Chairman of the NEA, and one of America's most insightful writers on the craft of poetry and prose. This is the deepest conversation I've ever had about writing. Dana breaks down the writing process from his first drafts to revision, and shares practical wisdom about finding your voice and creating work that lasts. His …
…
continue reading

1
LinkedIn marketing strategies (organic and paid) that work
34:28
34:28
Play later
Play later
Lists
Like
Liked
34:28Episode web page: https://tinyurl.com/4rymcmrs ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click o…
…
continue reading

1
Effectiveness vs. efficiency in design with Dropbox's Alastair Simpson
52:41
52:41
Play later
Play later
Lists
Like
Liked
52:41Episode web page: https://bit.ly/3CBgLhw ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
…
continue reading

1
A Legacy of Social Psychology w/ Dr. Elliot Aronson & Dr. Joshua Aronson
1:18:12
1:18:12
Play later
Play later
Lists
Like
Liked
1:18:12In this special episode, Scott is joined by two legendary figures in social psychology: Dr. Elliot Aronson and his son, Dr. Joshua Aronson. At 93, Elliot Aronson remains a towering influence in psychology, known for pioneering the Jigsaw Classroom—a groundbreaking cooperative learning technique that reduces interethnic hostility and enhances learni…
…
continue reading

1
Ward Farnsworth: How To Say Things That Last Forever | How I Write
1:01:41
1:01:41
Play later
Play later
Lists
Like
Liked
1:01:41Ward Farnsworth is a law professor and former dean at the University of Texas School of Law who has written popular books about clear thinking, language, and philosophy. His books include Classical English Style and works on rhetoric and legal writing. He’s a genius at making complex ideas simple and useful for everyday life. Enjoy! Get 60 days fre…
…
continue reading

1
AI meets human insight: UX research at Consumer Reports
24:31
24:31
Play later
Play later
Lists
Like
Liked
24:31Episode web page: https://bit.ly/3EGU4ZD ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
…
continue reading

1
Alex Hormozi: Copywriting Masterclass | How I Write
1:09:04
1:09:04
Play later
Play later
Lists
Like
Liked
1:09:04Alex Hormozi has written two killer business books that have sold more than 1M copies. His writing has gotten him to 9M followers across social media. This is the first interview where he breaks down his writing system. Get 60 days free Readwise Reader at https://readwise.io/davidperell/ I also made a website that helps you learn from the best writ…
…
continue reading

1
How Twilio is transforming customer communication with AI
28:34
28:34
Play later
Play later
Lists
Like
Liked
28:34Episode web page: https://bit.ly/4aP37nC ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
…
continue reading

1
How To Help Children Thrive in the Age of Uncertainty w/ Dr. Tovah Klein
58:19
58:19
Play later
Play later
Lists
Like
Liked
58:19This week Scott is joined by Barnard College Professor Dr. Tovah Klein. Scott and Dr. Klein discuss her groundbreaking research on child development including the importance of being a safe anchor for your children by providing them safety in their worst moments, accepting them for who they are, and being there for them no matter what. See omnystud…
…
continue reading

1
Transforming healthcare UX with storytelling, data, and AI
28:29
28:29
Play later
Play later
Lists
Like
Liked
28:29Episode web page: https://bit.ly/4h5CI79 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
…
continue reading

1
Actionable tips on empowering women in tech
18:36
18:36
Play later
Play later
Lists
Like
Liked
18:36Episode web page: https://bit.ly/40y13N5 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
…
continue reading

1
Finding Balance In The Age of Indulgence w/ Dr. Anna Lembke
55:19
55:19
Play later
Play later
Lists
Like
Liked
55:19This week Scott is joined by Stanford Psychiatrist and addiction expert, Dr. Anna Lembke. Scott and Dr. Lembke discuss how to reset your dopamine system to take back control of your life and turn the things that you really want into their own reward. See omnystudio.com/listener for privacy information.…
…
continue reading

1
Unlocking your UX superpowers to lead and build influence
13:00
13:00
Play later
Play later
Lists
Like
Liked
13:00Episode web page: https://bit.ly/4gFlEVz ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
…
continue reading

1
171 Years of Writing Advice in 90 Minutes | How I Write
1:29:39
1:29:39
Play later
Play later
Lists
Like
Liked
1:29:39In this episode, I share my very favorite clips from world-class experts I interviewed last year. Their combined 171 years of writing experience is tightly packed into this 90-minute video. Enjoy! I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ Hey! I’m David Perell and I’m a writer, teache…
…
continue reading

1
Unlocking AI’s potential: why training drives productivity
27:03
27:03
Play later
Play later
Lists
Like
Liked
27:03Episode web page: https://bit.ly/4gFlEVz ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
…
continue reading

1
Best of 2024- Reclaim Yourself w/ Emma Seppala
46:44
46:44
Play later
Play later
Lists
Like
Liked
46:44Happy New Year! As we prepare for the new season of the Psychology Podcast, here's one of our favorites to get you through the holidays. This week Scott is joined by happiness researcher and best selling author, Dr. Emma Seppala. Scott and Dr,. Seppala discuss the concept of “sovereign", an emancipation from all the ways you subjugate yourself in y…
…
continue reading

1
Best of 2024- How to Feel Alive Again in a World That Wears Us Down w/ Corey Keyes
1:00:58
1:00:58
Play later
Play later
Lists
Like
Liked
1:00:58Happy New Year! As we prepare for the new season of the Psychology Podcast, here's one of our favorites to get you through the holidays. This week Scott is joined by sociologist and psychologist, Corey Keyes. Scott and Corey discuss the pervasiveness of languishing in our society today and how to feel alive again. Dr. Keyes explains the 5 psycholog…
…
continue reading

1
Demotainment: how to create engaging product demos
21:22
21:22
Play later
Play later
Lists
Like
Liked
21:22Episode web page: https://bit.ly/408ltw2 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
…
continue reading

1
Creative UX research solutions in fintech: insights from Tide
26:56
26:56
Play later
Play later
Lists
Like
Liked
26:56Episode web page: https://bit.ly/3VNnj2G ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
…
continue reading