AI and digital expert Suchi Srinivasan and fintech practice leader Kamila Rakhimova from Boston Consulting Group (BCG) talk to the women at the vanguard of business, digital, and technology. They’re digging into how these powerhouse leaders got where they are—everything from the joy of projects gone right to the realities of family responsibilities. And crucially, asking: what was that moment you knew you weren't merely getting there...you had arrived? That's when you know you're in your ele ...
…
continue reading
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Creative UX research solutions in fintech: insights from Tide
Manage episode 456288974 series 3400520
Content provided by UserTesting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UserTesting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Episode web page: https://bit.ly/3VNnj2G
-----------------------
Rate Insights Unlocked and write a review
If you appreciate Insights Unlocked, please give it a rating and a review.
Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.
-----------------------
In this episode of Insights Unlocked, host Kerry Johnstone welcomes Veronica Bogdacenco, Channel and Optimization Manager at Tide, a leading UK-based fintech company. Veronica shares her expertise in blending marketing insights with UX strategies to create seamless and effective user experiences. She delves into the challenges of maintaining agility in a fast-growing company, creative approaches to user testing, and how AI is reshaping UX research.
From her innovative weekend testing methods to leveraging in-app notifications for user feedback, Veronica provides actionable tips for product teams navigating growth and tight deadlines. She also highlights the importance of quick, iterative research to de-risk decisions and ensure clarity in regulated industries like finance. Whether you're a UX researcher, product manager, or designer, this episode is packed with practical advice for building user-centric products efficiently.
What You’ll Learn in This Episode:
- Blending Marketing and UX: How to use qualitative and quantitative data for deeper customer insights.
- Maintaining Agility in a Growing Organization: Veronica’s methods for decentralizing UX research and streamlining processes.
- Innovative Testing Techniques: The power of weekend tests, external testers, and in-app notifications to gather feedback without disrupting workflows.
- AI in UX Research: How AI can enhance UX processes by automating tasks like feedback summaries and detecting emotional responses.
- Working in Regulated Industries: Key considerations for ensuring clarity and transparency in customer-facing designs.
- Scaling UX Practices: Strategies to embed UX testing into workflows as teams and product portfolios expand.
175 episodes
Share
Manage episode 456288974 series 3400520
Content provided by UserTesting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UserTesting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Episode web page: https://bit.ly/3VNnj2G
-----------------------
Rate Insights Unlocked and write a review
If you appreciate Insights Unlocked, please give it a rating and a review.
Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.
-----------------------
In this episode of Insights Unlocked, host Kerry Johnstone welcomes Veronica Bogdacenco, Channel and Optimization Manager at Tide, a leading UK-based fintech company. Veronica shares her expertise in blending marketing insights with UX strategies to create seamless and effective user experiences. She delves into the challenges of maintaining agility in a fast-growing company, creative approaches to user testing, and how AI is reshaping UX research.
From her innovative weekend testing methods to leveraging in-app notifications for user feedback, Veronica provides actionable tips for product teams navigating growth and tight deadlines. She also highlights the importance of quick, iterative research to de-risk decisions and ensure clarity in regulated industries like finance. Whether you're a UX researcher, product manager, or designer, this episode is packed with practical advice for building user-centric products efficiently.
What You’ll Learn in This Episode:
- Blending Marketing and UX: How to use qualitative and quantitative data for deeper customer insights.
- Maintaining Agility in a Growing Organization: Veronica’s methods for decentralizing UX research and streamlining processes.
- Innovative Testing Techniques: The power of weekend tests, external testers, and in-app notifications to gather feedback without disrupting workflows.
- AI in UX Research: How AI can enhance UX processes by automating tasks like feedback summaries and detecting emotional responses.
- Working in Regulated Industries: Key considerations for ensuring clarity and transparency in customer-facing designs.
- Scaling UX Practices: Strategies to embed UX testing into workflows as teams and product portfolios expand.
175 episodes
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Similar to Insights Unlocked
AI and digital expert Suchi Srinivasan and fintech practice leader Kamila Rakhimova from Boston Consulting Group (BCG) talk to the women at the vanguard of business, digital, and technology. They’re digging into how these powerhouse leaders got where they are—everything from the joy of projects gone right to the realities of family responsibilities. And crucially, asking: what was that moment you knew you weren't merely getting there...you had arrived? That's when you know you're in your ele ...
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continue reading
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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
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