AI and digital expert Suchi Srinivasan and fintech practice leader Kamila Rakhimova from Boston Consulting Group (BCG) talk to the women at the vanguard of business, digital, and technology. They’re digging into how these powerhouse leaders got where they are—everything from the joy of projects gone right to the realities of family responsibilities. And crucially, asking: what was that moment you knew you weren't merely getting there...you had arrived? That's when you know you're in your ele ...
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The power of courageous marketing with Gong's Udi Ledergor
Manage episode 480666242 series 3400520
Content provided by UserTesting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UserTesting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Episode web page: https://bit.ly/3YTrCuW
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Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?
Send me a voice message via email at [email protected]
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In this episode of Insights Unlocked, UserTesting CMO Johann Wrede chats with Udi Ledergor, former CMO and current Chief Evangelist at Gong, and author of Courageous Marketing. Udi shares why bold, differentiated marketing beats "best practices" every time—and how marketers can unlock extraordinary results by giving themselves permission to stand out.
Drawing from his own nontraditional career path from magician and musician to marketing leader, Udi explains why simply following industry norms creates a "sea of sameness." He unpacks strategies for building trust with sales, the critical importance of aligning marketing metrics to real business outcomes, and how to thoughtfully invest in brand marketing—even when budgets are tight.
Whether you're just starting out or leading a large marketing team, this episode offers candid, actionable advice for becoming a more courageous marketer, building iconic brands, and driving measurable impact.
Why following marketing "best practices" leads to ordinary results
How courageous marketing stands out and drives growth
Practical tips for building trust and alignment between marketing and sales
How to measure brand investments creatively when ROI isn’t immediate
Smart ways to manage marketing experiments with limited budgets
Career advice for marketers at every stage—from entry-level to CMO
Resources & Links:
Connect with Udi on LinkedIn
Udi’s new book: Courageous Marketing
Udi’s website
Connect with Johann Wrede on LinkedIn
Learn more about Insights Unlocked: usertesting.com/podcast
What you'll learn:
176 episodes
Share
Manage episode 480666242 series 3400520
Content provided by UserTesting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UserTesting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Episode web page: https://bit.ly/3YTrCuW
-----------------------
Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?
Send me a voice message via email at [email protected]
-----------------------
In this episode of Insights Unlocked, UserTesting CMO Johann Wrede chats with Udi Ledergor, former CMO and current Chief Evangelist at Gong, and author of Courageous Marketing. Udi shares why bold, differentiated marketing beats "best practices" every time—and how marketers can unlock extraordinary results by giving themselves permission to stand out.
Drawing from his own nontraditional career path from magician and musician to marketing leader, Udi explains why simply following industry norms creates a "sea of sameness." He unpacks strategies for building trust with sales, the critical importance of aligning marketing metrics to real business outcomes, and how to thoughtfully invest in brand marketing—even when budgets are tight.
Whether you're just starting out or leading a large marketing team, this episode offers candid, actionable advice for becoming a more courageous marketer, building iconic brands, and driving measurable impact.
Why following marketing "best practices" leads to ordinary results
How courageous marketing stands out and drives growth
Practical tips for building trust and alignment between marketing and sales
How to measure brand investments creatively when ROI isn’t immediate
Smart ways to manage marketing experiments with limited budgets
Career advice for marketers at every stage—from entry-level to CMO
Resources & Links:
Connect with Udi on LinkedIn
Udi’s new book: Courageous Marketing
Udi’s website
Connect with Johann Wrede on LinkedIn
Learn more about Insights Unlocked: usertesting.com/podcast
What you'll learn:
176 episodes
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AI and digital expert Suchi Srinivasan and fintech practice leader Kamila Rakhimova from Boston Consulting Group (BCG) talk to the women at the vanguard of business, digital, and technology. They’re digging into how these powerhouse leaders got where they are—everything from the joy of projects gone right to the realities of family responsibilities. And crucially, asking: what was that moment you knew you weren't merely getting there...you had arrived? That's when you know you're in your ele ...
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continue reading
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