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Designing AI products: Insights from Figma's 2025 report

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Manage episode 479527885 series 3400520
Content provided by UserTesting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UserTesting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Episode web page: https://bit.ly/4400s9a

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Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?

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In this episode of Insights Unlocked, Jason Giles, VP of Design at UserTesting, chats with Andrew Hogan, Head of Insights at Figma, about the evolving role of design in the AI era. Fresh off the release of Figma’s 2025 AI Report, Andrew shares key takeaways from a survey of 2,500 designers and developers using AI in product development.

The conversation covers how teams are shifting from experimentation to evaluating AI’s real-world impact, why design is more crucial than ever for AI-powered products, and how successful teams are navigating the contradictions of rapid innovation. They also dive into the rise of agentic AI, the ongoing productivity vs. quality debate, and why tight design-dev collaboration is becoming non-negotiable.

Whether you're building the next-gen user experience or exploring how AI fits into your workflow, this episode is packed with insights on making AI work for your team and your users.

What you’ll learn:

  • Why 52% of builders say design is more important for AI products than traditional ones​
  • How agentic AI is emerging as the fastest-growing category—and what that means for UX
  • The growing gap between AI’s ability to speed up work and its impact on work quality
  • Why “measured momentum” might best describe AI’s trajectory in 2025
  • What high-performing teams do differently: iterate, collaborate, and stay flexible​

Resources & Links:

  continue reading

176 episodes

Artwork
iconShare
 
Manage episode 479527885 series 3400520
Content provided by UserTesting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UserTesting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Episode web page: https://bit.ly/4400s9a

-----------------------

Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?

Send me a voice message via email at [email protected]

-----------------------

In this episode of Insights Unlocked, Jason Giles, VP of Design at UserTesting, chats with Andrew Hogan, Head of Insights at Figma, about the evolving role of design in the AI era. Fresh off the release of Figma’s 2025 AI Report, Andrew shares key takeaways from a survey of 2,500 designers and developers using AI in product development.

The conversation covers how teams are shifting from experimentation to evaluating AI’s real-world impact, why design is more crucial than ever for AI-powered products, and how successful teams are navigating the contradictions of rapid innovation. They also dive into the rise of agentic AI, the ongoing productivity vs. quality debate, and why tight design-dev collaboration is becoming non-negotiable.

Whether you're building the next-gen user experience or exploring how AI fits into your workflow, this episode is packed with insights on making AI work for your team and your users.

What you’ll learn:

  • Why 52% of builders say design is more important for AI products than traditional ones​
  • How agentic AI is emerging as the fastest-growing category—and what that means for UX
  • The growing gap between AI’s ability to speed up work and its impact on work quality
  • Why “measured momentum” might best describe AI’s trajectory in 2025
  • What high-performing teams do differently: iterate, collaborate, and stay flexible​

Resources & Links:

  continue reading

176 episodes

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