Best Tripwire Podcasts (2025)

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65 | Creating tripwires and order bumps that make sense and profit 20:00

15d ago20:00

20:00

🔓 The Kajabi Glow-Up Experience is now open for enrollments. In this episode, we’re talking tripwires, order bumps, and upsells: what they are, why they matter, and how to make them irresistible. We do a deep-dive in topics like: The #1 mistake Kajabi users make How to design a no-brainer tripwire that turns freebie seekers into buyers Order bump p…

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Building Your Product Suite: Tripwires, Upsells, and Premium Offers 5:16

23d ago5:16

5:16

Struggling to convert free subscribers into paying customers? The missing piece might be your product funnel strategy. Raw, unfiltered, and packed with immediately applicable tactics, this episode breaks down the essential components of a profitable customer journey that maximizes revenue while delivering genuine value at every step. Your customer'…

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67 | Start building your offer funnel 18:53

12h ago18:53

18:53

🎬 Get started with Your First Mini Course Workshop. Feeling overwhelmed by all the talk about funnels, offers, and opt-ins? Wondering how the heck you’re supposed to start building your online product suite without wanting to throw your laptop into the sea? In this practical, step-by-step episode, we’re breaking down the basics of funnels - what th…

1
Overthinking Kills Progress 4:26

1d ago4:26

4:26

Are you caught in the overthinking trap? That overwhelming feeling when you're pulled in multiple directions by shiny objects and an endless to-do list, but nothing seems to move your business forward? This episode cuts through the noise to deliver a powerful framework that transforms business paralysis into purposeful action. At the heart of busin…

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Ep. 543: Make a Decision and Make It Work, a Text-Scheduling Hack & Following Up on Mean "Jokes" 34:37

13h ago34:37

34:37

We discuss how to make use of counterintuitive research that shows that our ability to change our minds often makes us less satisfied with our choices. We share a helpful smartphone hack for scheduling text messages. Plus we continue our discussion about handling a spouse who makes hurtful "jokes," with practical advice from listeners who've succes…

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Your Audience is Ready to Buy—Here's How to Win Them Over 10:45

3d ago10:45

10:45

Making the sale doesn't have to feel uncomfortable or pushy. In this value-packed episode, we dive deep into the critical final phase of the customer journey: the decision stage. This is where all your hard work pays off—where interested prospects make that all-important choice to become paying customers. Your potential customers have already recog…

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A Little Happier: What Happened When Steve Jobs’s Question Was Dismissed. 5:20

3d ago5:20

5:20

In the “Four Tendencies” personality framework, tech legend Steve Jobs was a Questioner. At a crucial moment, his question was ignored—with profound consequences. Resources & links related to this episode: Get in touch: [email protected] Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness …

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More Happier: Watercoloring, Novel-Writing & 80’s Bestsellers 26:29

6d ago26:29

26:29

We discuss how we’re doing on some items from our “25 for ’25 lists,” and how book writing is going for both of us. Plus we talk about the joys of reading commercial fiction from the 1980s. Resources & links related to this episode: Sign up for the 30-day summer reading challenge at gretchenrubin.com For the Love with Jen Hatmaker Get in touch: pod…

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66 | How much does it really cost to create an online course? 21:06

8d ago21:06

21:06

Thinking about launching your first online course but worried it’s going to break the bank? In this episode, we’re busting myths and breaking down the real costs of course creation - without the overwhelm or the BS. Whether you’re transitioning from in-person services or testing the digital waters with your first offer, I’m walking you through: The…

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Ep. 542: Point to Your Ugliest Thing, Use Photos to Save Memories & Understand Obliger-Rebellion 28:20

9d ago28:20

28:20

We discuss why it’s useful to identify the "ugliest thing" in your life—i.e., what aspect needs the most attention? We also share an easy hack about enhancing family memories, and we explore a Four-Tendencies situation involving a young-adult son's surprising reaction to his father's lateness. We wrap up with listener suggestions for creative befor…

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From Overwhelmed to Organized: The Systems Every Entrepreneur Needs to Scale with Jackie Klein 25:25

10d ago25:25

25:25

Ready to break free from entrepreneurial chaos? This candid conversation between Jenny Melrose and Jackie Klein (former teacher turned HoneyBook educator and CRM consultant) reveals exactly why your endless to-do list might be the very thing preventing business growth. Jackie breaks down the three essential systems every entrepreneur needs: a robus…

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Little Happier: "Love Is Unconditional, and Love is Demanding” & Other Secrets of Adulthood for Parents 5:18

11d ago5:18

5:18

With time and experience, we learn “Secrets of Adulthood,” and parenthood teaches us many of those lessons. Resources & links related to this episode: "Secrets of Adulthood" Get in touch: [email protected] Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collection, and the Happ…

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More Happier: Talking Secrets of Adulthood with Shannon Watts 24:11

13d ago24:11

24:11

In a recent Secrets of Adulthood Substack Live conversation, I talked to the terrific Shannon Watts, founder of Moms Demand Action (the nation’s largest grassroots group fighting gun violence. We discuss insights from her latest book and how we've arrived at several of our own Secrets of Adulthood, including why it’s important to ask yourself wheth…

1
Ep. 541: Try These Parenting Hacks from Listeners, Manage Your Own Worry & an Easy Packing Hack 33:25

16d ago33:25

33:25

We share a treasure trove of creative, easy parenting hacks from our listeners, as well as a happiness hack about creating a "prep station" bin to stay organized for trips and special events. In our "Know Yourself Better" segment, we explore how the desire to manage our own worry can lead us to burden or try to control others. Plus, we share some i…

1
Guiding Buyers Through the Consideration Stage 10:56

17d ago10:56

10:56

Ready to transform curious prospects into confident buyers? That pivotal middle ground—the consideration stage—is where the magic happens in your sales funnel, and yet so many entrepreneurs get it completely wrong. In this strategic deep dive, I break down exactly how to recognize when your audience has moved beyond awareness and is actively resear…

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Little Happier: Is it a Bug? Is it a Feature? It Depends on You 2:48

18d ago2:48

2:48

The familiar proverb “It’s not a bug, it’s a feature” is a reminder that one person may seek out a product, an experience, or a situation for the very reason that someone else avoids it. Resources & links related to this episode: Get in touch: [email protected] Visit Gretchen's website to learn more about Gretchen's best-selling books, prod…

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More Happier: No “Guilty” Pleasures & Returning to the Treadmill Desk 25:03

20d ago25:03

25:03

We talk about why it can helpful to trust our interests and inclinations about what to read, watch, or listen to, without imposing a lot of judgment on our choices. Resources & links related to this episode: Elizabeth's treadmill desk Get in touch: [email protected] Visit Gretchen's website to learn more about Gretchen's best-selling books,…

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64 | Audit and optimize your own funnels 16:34

22d ago16:34

16:34

In this episode, I’m breaking down how to audit your own customer experience step-by-step, from the moment a stranger finds you online to the second they hit that "buy" button and what happens after. We’re talking about common mistakes, optimizing the little things (hello, mobile view!), and rethinking your entire flow with your audience in mind. P…

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Ep. 540: Very Special Episode: Treasure Trove of Easy Ideas to Add Whimsy to Daily Life 30:15

23d ago30:15

30:15

In this Very Special Episode, we share dozens of ideas from listeners—and ourselves—about how to add an element of whimsy to everyday life, without needing to spend much time, energy, or money. Resources & links related to this episode: Order your copy of Secrets of Adulthood My article: Why Whimsy Is Having a Moment Elizabeth's newsletter: Happier…

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Ai for Small Businesses with Phil Pallen 22:39

25d ago22:39

22:39

The AI revolution doesn't have to feel overwhelming for small business owners. In this enlightening conversation with branding expert Phil Palin, we explore how entrepreneurs can harness artificial intelligence as a productivity tool rather than viewing it as a threat to their business. Phil brings a refreshing perspective as someone who wears two …

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Little Happier: “New Yorker” Covers and My Peculiar Yearning for a City I Already Have 2:20

25d ago2:20

2:20

New Yorker magazine covers capture something both true and elusive about the city, by distilling New York in single images, so that the place feels simultaneously familiar and out of reach. Get in touch: [email protected] Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collecti…

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More Happier: Bestselling Novel "The Ministry of Time" Audiobook Preview 39:53

27d ago39:53

39:53

In honor of our upcoming Read 25 Day, we are excited to share an audiobook preview of bestselling novel "The Ministry of Time" from Lemonada's own "Your Next Listen" podcast. More about the book: This genre-bending time-travel sci-fi slash romance slash mystery slash spy thriller was a breakout hit for debut author Kaliane Bradley. It’s been recomm…

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63 | Low-ticket offers may be the exact thing you need - here's why 15:24

29d ago15:24

15:24

🎬 Explore Your First Mini Course Workshop here. Ever feel like lower-ticket offers are the black sheep of the online business fam? You’re not alone. In this juicy episode, we're diving deep into the age-old debate: Are low-ticket offers worth it, or just a waste of your time? We’re talking about those $7, $21, maybe $33 offers that people love to t…

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Ep. 539: Don't Disparage What Matters, Funny Travel Trends & Handling Hurtful "Jokes" 28:17

30d ago28:17

28:17

We discuss why we shouldn't downplay things that are actually important to us (such as saying “I don’t care about my birthday” if you do care). We also review some fun new travel terms, such as "townsizing" and "JOMO travel," and we address the problem of waiting until we're ready to make big decisions. Plus, we tackle a listener's question about d…

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Understanding the 5 Stages of Awareness (and How to Market to Each One) 11:52

1M ago11:52

11:52

Ever wonder why your content isn't converting into sales? The answer lies in understanding where your audience is in their journey of awareness. Most entrepreneurs create content without considering how people find them or what stage of awareness they're in when they do. This disconnect explains why even great content sometimes fails to generate le…

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Little Happier: Paris, Rose, a Fortune Cookie—an Anniversary Toast to My Husband Jamie 4:39

1M ago4:39

4:39

A double anniversary (of a wedding and of a life-saving medical cure) inspired this toast—with allusion to Gertrude Stein, Wendell Berry, and “The Office.” Resources & links related to this episode: The most purely happy day of my life Get in touch: [email protected] Visit Gretchen's website to learn more about Gretchen's best-selling books…

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More Happier: Gretchen on Totally Booked with Zibby Owens 32:22

1M ago32:22

32:22

We bring you a conversation with my friend Zibby Owens on her podcast Totally Booked. Taped in front of a life studio audience, we discuss my new book, Secrets of Adulthood, the beauty of frameworks, and why you should label your next email "confidential." Resources & links related to this episode: Zibby Owens Totally Booked Get in touch: podcast@g…

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62 | Why would anyone buy YOUR offer? 13:20

1M ago13:20

13:20

If you've ever asked yourself, “Why would anyone buy my product when there are already a hundred out there?” - this one’s for you. Inside this episode, I’m walking you through three mindset shifts that’ll help you stop second-guessing your brilliance and start creating (and selling) offers with confidence. You'll learn: Why you are the secret sauce…

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Ep. 538: Set a Tripwire, Decide If You Need the Storage Unit & Do You Use that Gizmo? 31:16

1M ago31:16

31:16

We talk about why it can be helpful to set a tripwire for making a decision or moving forward. We also discuss a Secret of Adulthood that’s very relevant to the practice of keeping a storage unit (even one that’s not really needed), and a know-yourself-better question related to the use of gadgets and gizmos. Resources & links related to this episo…

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Legal Requirements for Small Businesses with Ana Juneja 27:53

1M ago27:53

27:53

Starting a business without addressing essential legal requirements is gambling with your future success. In this eye-opening conversation with intellectual property and business attorney Ana Junca, we explore the critical legal foundations every entrepreneur needs to establish from day one. Ana reveals why most entrepreneurs fall into two dangerou…

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Little Happier: Four Helpful “Secrets of Adulthood” for Parents 5:46

1M ago5:46

5:46

Becoming a parent can be one of the most transformative, and instructive, experiences of our lives. These four “Secrets of Adulthood” examine some of the most important lessons parenthood can teach us. Resources & links related to this episode: Open-door stage Secrets of Adulthood A version of this piece was originally published on the CNBC site. G…

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More Happier: James Taylor, Unrealistic Expectations & Do You Love to Provision? 26:07

1M ago26:07

26:07

James Taylor and a new puppy are making us happier. We also explore the question of whether it’s common these days to have perhaps unrealistically high expectations from the people and organizations in our lives, from marriage to work to friendship. Plus we discuss an intriguing question: Do you love to "provision,” to stock up on essential items? …

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61 | Is Kajabi really worth it? 16:39

1M ago16:39

16:39

📥 Get your free Digital Product Platform guide here. Ah, Kajabi - my old nemesis. In this episode, I spill the tea on one of the most hyped platforms in the digital product space. Is it the holy grail of online course and product hosting, or an overpriced headache wrapped in slick marketing? If you've ever stared at Kajabi’s pricing page and wonder…

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Ep. 537: Create a Family “Familect,” Organize Your Apps & Listeners’ Great Secrets of Adulthood 30:36

1M ago30:36

30:36

We discuss the idea of the “familect” and why it might be fun to create a dictionary for our own familect. We also talk about a hack that makes it easier to use a smartphone, and we share dozens of listeners’ thought-provoking “Secrets of Adulthood.” Resources & links related to this episode: Order your copy of Secrets of Adulthood Join Secrets of …

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How to Use ChatGPT Prompts to Create Content Faster and Smarter 14:28

2M ago14:28

14:28

Feeling overwhelmed by content creation demands while trying to scale your business? You're not alone. The pressure to consistently produce high-quality content across multiple platforms can be exhausting—but what if you had a powerful assistant ready to help 24/7? ChatGPT and other AI tools can transform your content creation process, but only whe…

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Little Happier: Some Words from Winston Churchill—Among Other Things, He Was a Terrific Writer 8:36

2M ago8:36

8:36

Winston Churchill was an extraordinary presence on the world stage, and among his strengths, he had a tremendous gift with words. Here are just a few of the powerful, insightful, or hilarious observations he made. Resources & links related to this episode: Secrets of Adulthood Forty Ways to Look at Winston Churchill Episode of “A Little Happier on …

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More Happier: Parenting Roundtable with Dr. Becky and Samantha Bee 42:16

2M ago42:16

42:16

The Roundtable Series tackles the subject of parenthood. With parenting expert Dr. Becky Kennedy and comedian Samantha Bee, we discuss the most helpful lessons we’ve learned, big challenges we’ve faced, the anxieties that we sometimes feel as parents, and more. Resources & links related to this episode: Dr. Becky Kennedy Samantha Bee Get in touch: …

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60 | How to know if your course will sell? 14:43

2M ago14:43

14:43

Oh, the almighty question of WILL IT SELL? How to know if your course will actually make the expected profit? How will your first launch go? What to keep in mind and what to get prepared for? All of that and more in this episode that also marks ONE YEAR of the Savvy Offer Hub podcast 🥳 TAKE THE NEXT STEPS 💸 Join Your Course Creation Membership to p…

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Ep. 536: Make a Before-&-After Book, Enter the Library, and How to Deal with a Questioner Spouse 35:27

2M ago35:27

35:27

We discuss how creating before-and-after photo books of renovations or improvements can bring satisfaction and preserve memories. Our happiness hack suggests visiting your local library (or museum) for the first time; that first visit can be surprising to make. We also share listeners’ strategies for handling a spouse who asks too many questions at…

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How to Get Media Coverage with Mickie Kennedy 28:45

2M ago28:45

28:45

Media coverage might be the missing ingredient in your marketing strategy, and it's more accessible than you think. Mickey Kennedy, founder of eReleases with 26 years of experience helping entrepreneurs get media attention, breaks down the crucial difference between press release syndication and valuable earned media coverage. The startling reality…

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Little Happier: The Surprising Origin of One of My Favorite Book Titles 4:19

2M ago4:19

4:19

I love book titles, and when I finally tracked down the book attached to one of my favorite titles, I was astonished to learn where I heard about it. Get in touch: [email protected] Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collection, and the Happier app. Find the transc…

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More Happier: Our Longest-Lasting Relationships, a New Way to Think About Our Past & a Fun Quiz 23:50

2M ago23:50

23:50

We discuss why it’s interesting to consider our longest continuous non-family relationships. We spotlight a tool for spring: the Five-Senses Quiz that helps you discover which of our senses might be neglected. Plus, we explore how authors like Stephen King shape their creative landscapes from personal memories, and how viewing the own past through …

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59 | Taking social media break and letting go of busy 16:42

2M ago16:42

16:42

📣 Explore all the mentioned offers here! In this episode of the Savvy Offer Hub, I’m sitting down for a long-overdue, unscripted life and business update. I’m chatting about what’s been going on behind the scenes lately - from battling an untimely spring flu to unintentionally stepping back from social media after Spain randomly lost electricity on…

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Ep. 535: Create Your “Summer of __,” Some Reading Recommendations & Listeners’ Favorite Words 36:39

2M ago36:39

36:39

We discuss a fun summer challenge of focusing on a specific theme or goal. We also include a few helpful, fun hacks, and we share some of listeners’ favorite words—a delightful collection of language. Resources & links related to this episode: Order your copy of Secrets of Adulthood Read 25 in 25 Design Your Summer Reading List in the Happier app E…

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Crafting Content that Aligns with Your Product 13:13

2M ago13:13

13:13

Ever wonder why some content creators consistently drive sales while others struggle despite massive followings? The secret lies in content alignment—a strategy few master but anyone can learn. Creating content that doesn't align with your products is like building a highway that leads nowhere. You might attract traffic, but your visitors won't rea…

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Little Happier: Good Smell, Bad Smell? Context Changes Our Experience. 2:47

2M ago2:47

2:47

Our perception of smells depends on context—the same scent is experienced as delightful when labeled "Parmesan cheese" but revolting when called "vomit." Our interpretation of our circumstances often matters just as much as the circumstances themselves. Resources & links related to this episode: Life in Five Senses Get in touch: podcast@gretchenrub…

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More Happier: Gretchen Rubin on NPR's Life Kit 22:01

2M ago22:01

22:01

We bring you my interview with NPR's Life Kit where I discuss that the key to happiness is actually to know yourself better and what questions to ask yourself. We also discuss my Four Tendencies framework and one of my favorite "try this at home" hacks: the one minute rule. Resources & links related to this episode: Four Tendencies Quiz One-minute …

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58 | Let's chat about making zero with your courses 16:38

2M ago16:38

16:38

In this episode, I’m taking you way back - to my very first course launch... and the grand total of sales I made: drumroll... zero. Yep, I said it. I had the idea, the passion, the cute Canva slides (well, for the second course, anyways) - and absolutely no clue how to sell the damn thing. I’m sharing the messy, honest truth of what didn’t work, wh…

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Ep. 534: Recognize Your Exceptional Advantage, Don’t Be Fooled by Familiarity & an Empty-Nest Question 30:23

2M ago30:23

30:23

We discuss why it's valuable to identify your "exceptional advantages" in both work and personal life—those unique blessings or abilities you might take for granted but actually set you apart. We also share a hack that can save you time and frustration when going somewhere, and a simple, revealing question that can help you know yourself (and other…

1
Outworking Imposter Syndrome 5:21

2M ago5:21

5:21

Feeling like a fraud despite your accomplishments? That persistent voice asking "Who am I to be doing this?" affects entrepreneurs at every level. Today we tackle imposter syndrome head-on, revealing a powerful strategy that goes beyond positive thinking or forced confidence. The solution lies in creating robust systems that carry you forward when …

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