Best Tripwire Podcasts (2025)

1
AI-Proof Your Business 39:43

2d ago39:43

39:43

Worried AI might make your business obsolete? Take a deep breath—it's actually your secret weapon for growth when used strategically. In this thought-provoking conversation with Tremaine Wills, I reveal five essential strategies to ensure your business stays relevant and thriving in an AI-powered world. We explore how positioning yourself through m…

1
69 | Blueprint of a best-selling course - best practices to follow 10:24

6d ago10:24

10:24

So... what does a bestselling course actually look like? If you’ve ever wondered how long your lessons should be, whether to drip your content, or if talking head videos are still a thing - this episode is about to clear the fog. In this week’s episode of the Savvy Offer Hub, I’m breaking down the most common student preferences (yep, based on real…

1
Converting Visitors into Subscribers: The Homepage Formula That Works 13:05

9d ago13:05

13:05

Your website homepage makes a critical first impression in less than a second. Are you making it count? Most business owners struggle with creating homepages that actually convert visitors into email subscribers and customers. They end up with cluttered, confusing pages that drive potential clients away rather than drawing them in. This episode bre…

1
68 | Is blogging dead in 2025? 16:11

13d ago16:11

16:11

Blogging is so 2005... or is it? In today’s episode, we’re tackling a spicy question that stirs up a lot of strong opinions online: Is blogging dead? Spoiler alert: I don’t think so and I’m breaking down why blogging is still one of the most powerful long-term strategies for online entrepreneurs who love writing, want more control over their conten…

1
How do you Prioritize Tasks when Everything is on Fire with Skye Waterson 23:25

16d ago23:25

23:25

Ever feel like your business is constantly on fire, with urgent tasks multiplying faster than you can handle them? This conversation with ADHD business coach Skye Watterson delivers the practical framework you've been searching for to break free from the overwhelm cycle. Skye reveals her "Two Minute Focus Formula" (also called the prioritization fi…

1
67 | Start building your offer funnel 18:53

20d ago18:53

18:53

🎬 Get started with Your First Mini Course Workshop. Feeling overwhelmed by all the talk about funnels, offers, and opt-ins? Wondering how the heck you’re supposed to start building your online product suite without wanting to throw your laptop into the sea? In this practical, step-by-step episode, we’re breaking down the basics of funnels - what th…

1
Overthinking Kills Progress 4:26

21d ago4:26

4:26

Are you caught in the overthinking trap? That overwhelming feeling when you're pulled in multiple directions by shiny objects and an endless to-do list, but nothing seems to move your business forward? This episode cuts through the noise to deliver a powerful framework that transforms business paralysis into purposeful action. At the heart of busin…

1
Your Audience is Ready to Buy—Here's How to Win Them Over 10:45

23d ago10:45

10:45

Making the sale doesn't have to feel uncomfortable or pushy. In this value-packed episode, we dive deep into the critical final phase of the customer journey: the decision stage. This is where all your hard work pays off—where interested prospects make that all-important choice to become paying customers. Your potential customers have already recog…

1
66 | How much does it really cost to create an online course? 21:06

27d ago21:06

21:06

Thinking about launching your first online course but worried it’s going to break the bank? In this episode, we’re busting myths and breaking down the real costs of course creation - without the overwhelm or the BS. Whether you’re transitioning from in-person services or testing the digital waters with your first offer, I’m walking you through: The…

1
From Overwhelmed to Organized: The Systems Every Entrepreneur Needs to Scale with Jackie Klein 25:25

1M ago25:25

25:25

Ready to break free from entrepreneurial chaos? This candid conversation between Jenny Melrose and Jackie Klein (former teacher turned HoneyBook educator and CRM consultant) reveals exactly why your endless to-do list might be the very thing preventing business growth. Jackie breaks down the three essential systems every entrepreneur needs: a robus…

1
65 | Creating tripwires and order bumps that make sense and profit 20:00

1M ago20:00

20:00

🔓 The Kajabi Glow-Up Experience is now open for enrollments. In this episode, we’re talking tripwires, order bumps, and upsells: what they are, why they matter, and how to make them irresistible. We do a deep-dive in topics like: The #1 mistake Kajabi users make How to design a no-brainer tripwire that turns freebie seekers into buyers Order bump p…

1
Guiding Buyers Through the Consideration Stage 10:56

1M ago10:56

10:56

Ready to transform curious prospects into confident buyers? That pivotal middle ground—the consideration stage—is where the magic happens in your sales funnel, and yet so many entrepreneurs get it completely wrong. In this strategic deep dive, I break down exactly how to recognize when your audience has moved beyond awareness and is actively resear…

1
64 | Audit and optimize your own funnels 16:34

1M ago16:34

16:34

In this episode, I’m breaking down how to audit your own customer experience step-by-step, from the moment a stranger finds you online to the second they hit that "buy" button and what happens after. We’re talking about common mistakes, optimizing the little things (hello, mobile view!), and rethinking your entire flow with your audience in mind. P…

1
Building Your Product Suite: Tripwires, Upsells, and Premium Offers 5:16

1M ago5:16

5:16

Struggling to convert free subscribers into paying customers? The missing piece might be your product funnel strategy. Raw, unfiltered, and packed with immediately applicable tactics, this episode breaks down the essential components of a profitable customer journey that maximizes revenue while delivering genuine value at every step. Your customer'…

1
Ai for Small Businesses with Phil Pallen 22:39

1M ago22:39

22:39

The AI revolution doesn't have to feel overwhelming for small business owners. In this enlightening conversation with branding expert Phil Palin, we explore how entrepreneurs can harness artificial intelligence as a productivity tool rather than viewing it as a threat to their business. Phil brings a refreshing perspective as someone who wears two …

1
63 | Low-ticket offers may be the exact thing you need - here's why 15:24

2M ago15:24

15:24

🎬 Explore Your First Mini Course Workshop here. Ever feel like lower-ticket offers are the black sheep of the online business fam? You’re not alone. In this juicy episode, we're diving deep into the age-old debate: Are low-ticket offers worth it, or just a waste of your time? We’re talking about those $7, $21, maybe $33 offers that people love to t…

1
Understanding the 5 Stages of Awareness (and How to Market to Each One) 11:52

2M ago11:52

11:52

Ever wonder why your content isn't converting into sales? The answer lies in understanding where your audience is in their journey of awareness. Most entrepreneurs create content without considering how people find them or what stage of awareness they're in when they do. This disconnect explains why even great content sometimes fails to generate le…

1
62 | Why would anyone buy YOUR offer? 13:20

2M ago13:20

13:20

If you've ever asked yourself, “Why would anyone buy my product when there are already a hundred out there?” - this one’s for you. Inside this episode, I’m walking you through three mindset shifts that’ll help you stop second-guessing your brilliance and start creating (and selling) offers with confidence. You'll learn: Why you are the secret sauce…

1
Legal Requirements for Small Businesses with Ana Juneja 27:53

2M ago27:53

27:53

Starting a business without addressing essential legal requirements is gambling with your future success. In this eye-opening conversation with intellectual property and business attorney Ana Junca, we explore the critical legal foundations every entrepreneur needs to establish from day one. Ana reveals why most entrepreneurs fall into two dangerou…

1
61 | Is Kajabi really worth it? 16:39

2M ago16:39

16:39

📥 Get your free Digital Product Platform guide here. Ah, Kajabi - my old nemesis. In this episode, I spill the tea on one of the most hyped platforms in the digital product space. Is it the holy grail of online course and product hosting, or an overpriced headache wrapped in slick marketing? If you've ever stared at Kajabi’s pricing page and wonder…

1
How to Use ChatGPT Prompts to Create Content Faster and Smarter 14:28

2M ago14:28

14:28

Feeling overwhelmed by content creation demands while trying to scale your business? You're not alone. The pressure to consistently produce high-quality content across multiple platforms can be exhausting—but what if you had a powerful assistant ready to help 24/7? ChatGPT and other AI tools can transform your content creation process, but only whe…

1
60 | How to know if your course will sell? 14:43

2M ago14:43

14:43

Oh, the almighty question of WILL IT SELL? How to know if your course will actually make the expected profit? How will your first launch go? What to keep in mind and what to get prepared for? All of that and more in this episode that also marks ONE YEAR of the Savvy Offer Hub podcast 🥳 TAKE THE NEXT STEPS 💸 Get a deep-dive Course Creation Checklist…

1
How to Get Media Coverage with Mickie Kennedy 28:45

2M ago28:45

28:45

Media coverage might be the missing ingredient in your marketing strategy, and it's more accessible than you think. Mickey Kennedy, founder of eReleases with 26 years of experience helping entrepreneurs get media attention, breaks down the crucial difference between press release syndication and valuable earned media coverage. The startling reality…

1
59 | Taking social media break and letting go of busy 16:42

3M ago16:42

16:42

📣 Explore all the mentioned offers here! In this episode of the Savvy Offer Hub, I’m sitting down for a long-overdue, unscripted life and business update. I’m chatting about what’s been going on behind the scenes lately - from battling an untimely spring flu to unintentionally stepping back from social media after Spain randomly lost electricity on…

1
Crafting Content that Aligns with Your Product 13:13

3M ago13:13

13:13

Ever wonder why some content creators consistently drive sales while others struggle despite massive followings? The secret lies in content alignment—a strategy few master but anyone can learn. Creating content that doesn't align with your products is like building a highway that leads nowhere. You might attract traffic, but your visitors won't rea…

1
58 | Let's chat about making zero with your courses 16:38

3M ago16:38

16:38

In this episode, I’m taking you way back - to my very first course launch... and the grand total of sales I made: drumroll... zero. Yep, I said it. I had the idea, the passion, the cute Canva slides (well, for the second course, anyways) - and absolutely no clue how to sell the damn thing. I’m sharing the messy, honest truth of what didn’t work, wh…

1
Outworking Imposter Syndrome 5:21

3M ago5:21

5:21

Feeling like a fraud despite your accomplishments? That persistent voice asking "Who am I to be doing this?" affects entrepreneurs at every level. Today we tackle imposter syndrome head-on, revealing a powerful strategy that goes beyond positive thinking or forced confidence. The solution lies in creating robust systems that carry you forward when …

1
The Ultimate Blog Roadmap: How to Go from Overwhelmed to Thriving with Amy Reinecke & Jennifer Draper 30:04

3M ago30:04

30:04

Turning your hobby blog into a thriving business doesn't have to feel overwhelming. This eye-opening conversation with Amy Reinecke and Jennifer Draper of Spark Media Concepts reveals the strategic framework bloggers need to build sustainable, profitable platforms. The foundation begins with clarity. Many content creators struggle with the "multi-p…

1
57 | "I made $10K overnight" - oh, did you? 14:08

3M ago14:08

14:08

In this episode, I pull back the curtain on the wild world of online income claims. You know the ones: “I made $10K overnight!” or “My first launch hit 6 figures!” Yeah… let’s talk about that. I’m diving into why most income claims are either totally false or missing major context - and why believing them (or feeling pressured to share your own) ca…

1
Should You Use Ai for Content Creation? 15:31

3M ago15:31

15:31

Artificial intelligence has transformed how entrepreneurs approach content creation, but should you fully embrace it or maintain a healthy distance? This question sits at the heart of today's digital marketing landscape. I dive deep into the practical realities of using AI tools like ChatGPT in your content strategy. Rather than viewing AI as a rep…

1
56 | No-bs offer pricing: how to price an online course? 14:07

3M ago14:07

14:07

In this episode, I’m breaking down one of the most confusing parts of digital product creation: how the hell to price your offer. I’m not here to give you some “industry standard” pricing chart or tell you what everyone else is charging - I’m here to help you figure out what makes sense for you. I share real talk about why your pricing isn’t just a…

1
Building Your Brand with Youtube with Sarina Correa 38:02

3M ago38:02

38:02

Ever felt intimidated by creating YouTube content for your brand? You're not alone. In this value-packed conversation with Serena Correa, "the coach to creatives," we demolish the myths holding you back from leveraging YouTube's massive potential. Did you know YouTube had 20% more watch hours than Netflix last year? This isn't just another social p…

1
55 | Honestly, I just don't love selling 14:18

3M ago14:18

14:18

Here, the moment has come and I've finally said the truth out loud. I HATE SELLING. It feels so freeing to state this :) Can you relate? Do you hate selling but have to keep showing up? Do you feel like you're stuck in a vicious cycle of always having to sell to see that next enrollment happen? This episode mostly is just a RANT about how I never a…

1
How to Build a Content Creation Strategy That Drives Results 12:50

4M ago12:50

12:50

Ready to transform your content from random posts into a strategic revenue driver? Discover the fundamental elements that make content marketing work for your business rather than drain your time and energy. Many entrepreneurs find themselves creating content that generates little engagement or results. The problem isn't your creativity or expertis…

1
54 | Tools, platforms and softwares that hold my business together 14:27

4M ago14:27

14:27

Want a peek behind the scenes of anonline business? In this episode, I share the exact tools and systems I use to run my digital product business without breaking the bank. From website platforms and product hosting to marketing tools, video editing apps, and client management software, I break down what’s working, what I’ve ditched, and how I keep…

1
Stay Calm, Stay Profitable: Nervous System Regulation for Business Growth with Lahana Vigliano 31:48

4M ago31:48

31:48

Ready to transform your entrepreneurial experience from constant stress to sustainable success? Dr. Lahana Vigliano reveals how your nervous system directly impacts your business decisions, creativity, and bottom line. Most business owners don't realize they're operating in a perpetual fight-or-flight state, with their bodies producing the same str…

1
172. Why TPT Sellers Should Sell on Their Own Site 24:42

4M ago24:42

24:42

What if you could take full control of your teacher seller business—and keep more of the money you worked so hard to earn? In this episode, I chat with websitesite designer Carla Fedeler about how to confidently build your own teacher seller website, even if tech isn’t your thing. From choosing the right platform and tools to understanding the mark…

1
53 | Throw that e-book out the window: better first digital product ideas 16:36

4M ago16:36

16:36

Get Your First Mini Course Workshop here 🔓 Years of course creation experience all packed up for you in this one action-focused Workshop – because it really can be that simple. What is the best digital product to get started with? (And why it's probably not an e-book?) As you explore various digital products to create, it's easy to get overwhelmed …

1
What are Brand Values 13:15

4M ago13:15

13:15

Ever wondered why some businesses instantly click with audiences while others struggle to make meaningful connections? The answer often lies in something foundational yet frequently overlooked: brand values. These guiding principles form the backbone of your business identity and determine how you show up for your customers, audience, and team. In …

1
171. Seller Book Club Chat: The Plan, by Kendra Adachi 29:10

4M ago29:10

29:10

What if planning wasn’t about perfect calendars and to-do lists, but about making space for what truly matters? In this episode, I’m joined by Bethany, Jennifer, and Ashley to dive into The Plan by Kendra Adachi—a book that challenged us to rethink productivity, rest, and work-life balance. We unpack why flexibility is key, how to stop treating res…

1
52 | Are courses still profitable in 2025? 11:49

4M ago11:49

11:49

📌 If you're ready to start working on your course, join us for Kickstart Your Course Challenge starting April 14th. Today's topic is a juicy one! Are courses still profitable? Is creating an online course worth your time and effort? And will it bring in the expected income? If you've been online for more than a day, you might have come across the o…

1
Building a Brand Online with Maya Elious 25:05

4M ago25:05

25:05

Maya Ellis joins Jenny Melrose to reveal the essential framework for building a powerful personal brand that converts followers into customers. If you've ever wondered why some entrepreneurs seem to effortlessly attract clients while others struggle despite creating mountains of content, this episode holds your answer. At the heart of Maya's approa…

1
170. How to Sell More on TPT (Without More Work) 8:09

4M ago8:09

8:09

Want to sell more on TPT without constantly creating new products or spending hours marketing? In this episode, I’m sharing one of the best-kept secrets of successful TPT sellers—sales funnels. These automated systems turn potential buyers into paying customers, helping you make consistent sales on autopilot. You’ll learn how to set up a simple yet…

1
51 | Let's get technical: downsides of platforms without video hosting (like ThriveCart!) 15:29

4M ago15:29

15:29

In this podcast episode, we're about to get a bit technical and chat about online course video hosting and video hosting for any other digital products you may create. 📥 Get access to FREE Digital Product Platform Masterclass here. What is a video hosting and why it matters that the platform you choose has it built-in? What are the differences betw…

1
The Rise of Private Podcasts: Why Creators & Businesses Love Them! 7:15

5M ago7:15

7:15

Ever feel like you're crafting podcast content to please algorithms rather than genuinely connecting with your most dedicated listeners? You're not alone. The growing trend of private podcasting is revolutionizing how creators engage with their audiences, and it might be the missing piece in your content strategy. Private podcasts offer what public…

1
169. How to Build a Sales Funnel That Sells Your TPT Products on Autopilot 10:19

5M ago10:19

10:19

If you’ve ever wished your TPT products could sell themselves while you focus on creating, this episode is for you! Sales funnels might sound intimidating, but they’re actually a game-changer for TPT sellers looking to grow their business without constantly chasing sales. In this episode, I break down exactly how a well-structured funnel can take p…

1
50 | Thinking about starting a podcast? Tips for first-time podcasters 18:37

5M ago18:37

18:37

The 50th episode of the Savvy Offer Hub podcast is HERE 🥳 On that note, the focus of this episode is to inspire you to take that leap of faith and start podcasting as well if it's been on top of your mind. In this episode, you'll learn a bit more about my first steps in podcasting back in May 2024, along with tips for starting your own podcast and …

1
Take the Leap of Faith with Melanie O’Reilly-Rogers 27:20

5M ago27:20

27:20

What happens when you decide to chase a dream despite overwhelming self-doubt? Melanie O'Reilly-Ralictors faced this exact question when planning her first-ever motherhood summit. Her powerful story demonstrates that courage isn't the absence of fear—it's moving forward despite it. Melanie, founder of Mostly Under Control, describes herself as "not…

1
168. Coffee Chat With Erin & Ashley: Tripwires, an Embarrassing Story, & More 18:08

5M ago18:08

18:08

Welcome back to another coffee chat! Well, kind of. This time it’s a night session so it’s decaf only! As usual, we’re having a casual conversation about the latest in business and personal life, including a slightly embarrassing moment that had me doing double the work (oops!). Of course we can’t chat without diving into some business strategy too…

1
49 | My Instagram views grew by 140% - here's how 14:49

5M ago14:49

14:49

Ready to uplevel your Instagram presence? In this podcast episode, I talk all about that! I do a deep-dive of what I did to grow my Instagram views by 140% over the period of a few weeks. If your Instagram presence has been stagnating, test out these ideas. Instagram is a great way to build trust with your audience but you won't see much growth or …

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