The First Podcast Dedicated to Deadzone The Miniature Board Game
…
continue reading
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai. David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from ...
…
continue reading

1
Smarter Media Measurement and Incrementality – with Clerdata’s Meghan Corroon
28:01
28:01
Play later
Play later
Lists
Like
Liked
28:01This week we’re joined by Meghan Corroon, Co-Founder and CEO of Clerdata. In a world full of spend reports, inflated ROAS claims, and buzzwords like "directional" or "efficiency," Clerdata helps brands see clearly which investments are moving the needle - and which are just noise. Meghan brings a deeply analytical mindset (honed through time at the…
…
continue reading

1
Deadzone the Podcast 170.0 - Threat Assessment Incoming
1:41:37
1:41:37
Play later
Play later
Lists
Like
Liked
1:41:37Welcome to Episode 170 of Deadzone the Podcast. It’s official gang! A new update for Deadzone and Firefight is being released as we speak online in the Companion app and a PDF copy to follow! Join Bryan and Scott as they comb through the rules changes they could find and highlight some of the big game changers hitting the table. Also BOOOM! Scott’s…
…
continue reading

1
How Expert-Led Content Is Rebuilding Brand Trust - with The Desire Company's Eric Sheinkop
30:37
30:37
Play later
Play later
Lists
Like
Liked
30:37What if you could swap out your influencer campaign…for a NASA astronaut? This week on Beyond the Shelf, Eric Sheinkop, CEO of The Desire Company, breaks down why expert-led content is outperforming traditional UGC and influencer videos—and how his team built a community of world-class experts to power high-converting content across Target, Sam’s C…
…
continue reading

1
How Great Retail Events Come Together – with Groceryshop & Shoptalk's Rocquan Lucas
34:06
34:06
Play later
Play later
Lists
Like
Liked
34:06This week we’re joined by Rocquan Lucas, VP of Content at Groceryshop and Shoptalk, where he leads speaker recruitment, agenda development, and content strategy for two of the most influential retail events in the world. Rocquan shares his journey from interning at Internet Week NY to curating high-impact events attended by thousands of the biggest…
…
continue reading

1
Embracing Change: How to Be Agile in the Age of AI – with Status: Alpha’s Alicja Spaulding
30:44
30:44
Play later
Play later
Lists
Like
Liked
30:44This week we’re joined by Alicja Spaulding, Founder of Status: Alpha, who helps marketing leaders operationalize AI, digital transformation, and creative agility. Alicja started her career in the music industry—cutting her teeth in the early days of digital disruption—and has since built brands in architecture, food, and now AI-enabled strategy. Sh…
…
continue reading

1
REWIND: What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster
20:43
20:43
Play later
Play later
Lists
Like
Liked
20:43We're off this week, so we're re-airing Dave's interview with Walmart Connect's Diana Finster from earlier this month. They discuss: Walmart’s approach to closed-loop measurement and omnichannel ROI How to balance scale and precision in media strategy The launch of Walmart Connect’s Display Advertising API—and how partners like It’sRapid are helpin…
…
continue reading

1
Deadzone the Podcast 169.0 - Summer Projects
56:30
56:30
Play later
Play later
Lists
Like
Liked
56:30Welcome to Episode 169 of Deadzone the Podcast. In this episode Bryan and Scott recap some of the latest news and rumors around an update for Deadzone 3.5, we catch a glimpse of DreadBall All Stars, and we see how cool Mantic minis look when they’re scaled up to 300% Rick at Mantic HQ Deadzone 300% Scott’s new game Battlecry Fantasy Battles https:/…
…
continue reading

1
Building Global Content Infrastructure – with Church & Dwight's Julie Clifford
30:48
30:48
Play later
Play later
Lists
Like
Liked
30:48This week we’re joined by Julie Clifford, Global eCommerce Acceleration & Capabilities Senior Manager at Church & Dwight. Julie’s journey from art teacher to global ecommerce leader has one big throughline: helping others succeed. In this episode, she shares how that mindset fuels her work in marketing tech, content strategy, and digital transforma…
…
continue reading

1
How to Turn Post-Purchase Moments into Ad Revenue – with Thanks’ Doron Ostrin
28:59
28:59
Play later
Play later
Lists
Like
Liked
28:59This week we're joined by Doron Ostrin, Co-Founder and Co-CEO of Thanks – the customer-first ad network that’s transforming how brands show up after checkout. Doron shares why the most underutilized moment in digital commerce might just be the one right after a purchase—and how Thanks is turning it into a high-performing, brand-building opportunity…
…
continue reading

1
What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster
20:43
20:43
Play later
Play later
Lists
Like
Liked
20:43This week we’re joined by Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect. Diana’s team is leading the charge on what retail media can be—bridging physical and digital, performance and storytelling. With deep experience across brands, agencies, and platforms, she’s uniquely positioned to talk about the evolving relations…
…
continue reading

1
How to Bring B2B Online (Without Losing Your Mind) – with Wastequip’s Kevin Creese
28:59
28:59
Play later
Play later
Lists
Like
Liked
28:59It’s one thing to sell snacks or sneakers online. It’s another to sell dumpster lids and hydraulic cylinders. This week we’re joined by Kevin Creese, Director of Ecommerce at Wastequip, where he’s leading the charge to modernize how waste handling parts are discovered, bought, and supported online. Dave and Kevin dig into the heavy-duty realities o…
…
continue reading

1
Deadzone the Podcast 168.0 - Veteran Strike Teams
1:06:41
1:06:41
Play later
Play later
Lists
Like
Liked
1:06:41Welcome to Episode 168 of Deadzone the Podcast. In this episode Bryan and Scott go over a new way to bring a little extra life into your typical Deadzone game with Veteran Strike Teams. Find out how you too can make your typical soldiers a little more unique such as only having one arm or having gill asthma! Veteran Strike Team Rules Every member o…
…
continue reading

1
How to Spend the Next Dollar – with Edgewell’s Nate Moran
33:29
33:29
Play later
Play later
Lists
Like
Liked
33:29This week we’re joined by Nate Moran, Senior Director of Growth, Digital Strategy & Analytics at Edgewell Personal Care—the company behind brands like Schick, Banana Boat, Wet Ones, and more. With a career spanning Red Bull, Newell, Unilever, and now Edgewell, Nate brings a sharp perspective on what it takes to turn data into decisions and insights…
…
continue reading

1
How to Hire, Connect, and Lead with Trust – with The FMCG Guys' Daniel Torres Dwyer
27:06
27:06
Play later
Play later
Lists
Like
Liked
27:06What do hiring, podcasting, and great marketing all have in common? If you ask Daniel Torres Dwyer, the answer is the same: it’s about trust, not transactions. Daniel wears a few hats—he’s the Co-Host of The FMCG Guys podcast and Director of Executive Search at Dwyer Partners—and at the heart of both roles is one thing: helping people find the righ…
…
continue reading

1
The Infinite Loop of E-Commerce – with Russell Stover's Celia Van Wickel
26:28
26:28
Play later
Play later
Lists
Like
Liked
26:28This week we’re joined by Celia Van Wickel, Director of Digital Commerce at Russell Stover Chocolates. With a background spanning media, data, neuroscience, and digital commerce, Celia brings a rare and well-rounded perspective to the fast-evolving world of retail media and e-commerce. She and Dave cover everything from aligning marketing and sales…
…
continue reading

1
Cutting Through the Clutter in Modern CPG – with Tina Mehta (Chloe's, Chobani, Mars)
35:47
35:47
Play later
Play later
Lists
Like
Liked
35:47Dave sits down with Tina Mehta, former CMO at Chloe’s, to explore what it really takes to grow a challenger brand in today’s CPG landscape. With a background that also spans powerhouse companies like Mars Chocolate and Chobani, Tina brings deep experience across brand management, shopper marketing, and e-commerce. She shares how her team at Chloe’s…
…
continue reading

1
How Brands Can Regain Control in Online Retail – with i2o Retail's Manu Sareen
30:36
30:36
Play later
Play later
Lists
Like
Liked
30:36In this episode of Beyond the Shelf, host Dave Feinleib sits down with Manu Sareen, Founder & CEO of I2O Retail, to explore the evolving challenges of brand protection, unauthorized resellers, and AI’s role in retail transformation. With deep experience at Amazon and Best Buy, Manu brings a sharp lens to the nuts and bolts of e-commerce—from the ba…
…
continue reading

1
Deadzone the Podcast 167.0 - Adepticon Recap with Rick
55:15
55:15
Play later
Play later
Lists
Like
Liked
55:15Welcome to Episode 167 of Deadzone the Podcast. Bryan and Scott are joined by our long time friend and previous co-host Rick Hall to recap the events of Adepticon! We find out which of our predictions were spot on and which were far off the mark! Scott’s new game Battlecry Fantasy Battles https://www.wargamevault.com/product/510537/Battlecry-Fantas…
…
continue reading

1
REWIND: The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman (originally aired 2/4/25)
39:35
39:35
Play later
Play later
Lists
Like
Liked
39:35This week we're re-airing a fantastic discussion we had back in February with Media, Ads + Commerce's Andrew Lipsman. Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends …
…
continue reading

1
How AI & Data Are Transforming Sports E-Commerce – with Franklin Sports' Scott Kennedy
31:32
31:32
Play later
Play later
Lists
Like
Liked
31:32From unpaid intern to VP of Digital Strategy & Analytics, Scott Kennedy has had a wild ride in the sports and e-commerce world! In this episode of Beyond the Shelf, host Dave Feinleib sits down with Scott to unpack his journey, the meteoric rise of pickleball, and how AI and data are transforming e-commerce. Scott shares how Franklin Sports—the off…
…
continue reading

1
The Future of AI in E-Commerce and Retail Media with Two Isaacs' Matthew Adam Smith
37:17
37:17
Play later
Play later
Lists
Like
Liked
37:17How is AI reshaping e-commerce, retail media, and business transformation? In this episode of Beyond the Shelf, Matthew Adam Smith, Founder & CEO of Two Isaacs, shares how brands and retailers can leverage AI and automation to drive business growth, creative strategy, and better consumer experiences. With a background in retail transformation, incl…
…
continue reading

1
Elevating Digital Commerce Content at Scale with Mondelēz’s Eric Altschul
28:57
28:57
Play later
Play later
Lists
Like
Liked
28:57How do you manage digital content at scale for some of the world’s most iconic snack brands? In this episode of Beyond the Shelf, Eric Altschul, Director of Digital Commerce Content at Mondelēz International, shares how content, digital shelf strategy, and automation play a critical role in winning in eCommerce. With over 10 years at Mondelēz, Eric…
…
continue reading

1
Deadzone the Podcast 166.0 - What Might Happen At Adepticon
47:25
47:25
Play later
Play later
Lists
Like
Liked
47:25Welcome to Episode 166 of Deadzone the Podcast. Bryan and Scott couldn’t make it out to Adepticon this year, but that didn’t stop them from wildly speculating on what all happened there! Tune in to get the latest in wishful thinking, dream team showdowns, and the final standings for tournaments that haven’t happened yet! Scott’s new game Battlecry …
…
continue reading

1
Optimizing Amazon & Marketplace Growth with Jungle Scout’s Chris Barnes
30:01
30:01
Play later
Play later
Lists
Like
Liked
30:01For a limited time, Jungle Scout customers can get their first Product Detail Page Image or Banner Ad created free by It'sRapid! Reach out to [email protected] with code "JS2025" to find out more! Expanding on Amazon and beyond requires a deep understanding of marketplace trends, retail media investments, and digital shelf strategies. In this episo…
…
continue reading

1
E-Commerce, AI & Big Brand Strategy with Mike Geller (Amazon, PepsiCo, Newell)
23:47
23:47
Play later
Play later
Lists
Like
Liked
23:47This week, we welcome Mike Geller to the show! Mike has built a career at the intersection of technology and retail, working with some of the world’s biggest brands, including PepsiCo, Newell Brands, and Amazon. He started as a founder, selling one of his first startups to John Sculley (former CEO of Apple & PepsiCo), and later helped shape e-comme…
…
continue reading

1
Mastering Automation & Optimization: Insights from Belkin’s Jyoti Malik
29:56
29:56
Play later
Play later
Lists
Like
Liked
29:56This week, Dave welcomes Jyoti Malik, Senior Director of eCommerce at Belkin, to discuss how brands can leverage data & automation to stay competitive. With over 15 years in eCommerce and omni-channel strategy, Malik shares insights on the evolution of eCommerce, retail media, and AI-driven optimization, what has changed and what remains constant. …
…
continue reading

1
Defining Your eCommerce Playbook with Royal Canin’s Elise Barry
29:51
29:51
Play later
Play later
Lists
Like
Liked
29:51Dave’s guest this week is Elise Barry, Digital Communications Manager at Royal Canin, one of the world’s largest manufacturers and suppliers of dog and cat food. An eCommerce and Digital Marketing specialist with more than 10 years of experience in diverse marketspaces, Barry understands the importance of defining and maintaining a strong digital p…
…
continue reading

1
Deadzone the Podcast 165.0 - Enter the BabyZone
59:49
59:49
Play later
Play later
Lists
Like
Liked
59:49Welcome to Episode 165 of Deadzone the Podcast. Bryan’s got a new baby! Also Chris and Scott chat about Adepticon, winter projects, and we celebrate 15 years of Mantic! Also also, new hat available in the store! If we meander a little, it’s just the baby brain talking :D Scott’s new game Battlecry Fantasy Battles https://www.wargamevault.com/produc…
…
continue reading

1
Digital Shelf Dominance: Understanding CPGs with Hayden Consultancy's Eleanor Hayden
32:21
32:21
Play later
Play later
Lists
Like
Liked
32:21Dave’s guest this week is Hayden Consultancy Founder, Eleanor Hayden. Hayden Consultancy works with food and beverage brands to help them increase their digital footprints and and improve their eCommerce strategies. Having worked in the industry for more than 10 years, both as an entrepreneur and as a Shopper Marketing expert, Eleanor understands t…
…
continue reading

1
Deadzone the Podcast 164.5 - Interview with Christopher Verspeak
48:57
48:57
Play later
Play later
Lists
Like
Liked
48:57Welcome to Episode 164.5 of Deadzone the Podcast. Bryan and Scott get a chance to sit down with one of the main authors of the Warpath Universe setting, Christopher Verspeak! We ask him all sorts of questions about our favorite gaming universe, the upcoming re-release of the novel First Strike - Alpha Strike Edition, and all sorts of other tales he…
…
continue reading

1
Starting with Search Before Anything Else with VML’s Kristy Meinzer
25:34
25:34
Play later
Play later
Lists
Like
Liked
25:34Dave’s guest this week is Kristy Meinzer, Discoverability Director for Performance Content at VML, a creative agency that helps brands grow by combining brand experience, customer experience and eCommerce insights. With expertise in search capabilities, content strategy and brand awareness, Kristy provides insights into the ever-changing world of e…
…
continue reading

1
AI Is No Longer a Trend - It's Fundamental with Retail Media Breakfast Club’s Kiri Masters
35:24
35:24
Play later
Play later
Lists
Like
Liked
35:24Dave’s guest this week is Kiri Masters, who hosts and writes Retail Media Breakfast Club, a daily podcast and newsletter summarizing the latest trends in retail media. She’s also a regular contributor to Forbes’ Retail section. Previously she founded Bobsled Marketing, which was acquired by Acadia in 2022. Kiri shares why it’s so difficult to find …
…
continue reading

1
The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman
37:50
37:50
Play later
Play later
Lists
Like
Liked
37:50This week we welcome Andrew Lipsman back to the show! Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce unive…
…
continue reading

1
Deadzone the Podcast 164.0 - Times Change All The Time
1:05:30
1:05:30
Play later
Play later
Lists
Like
Liked
1:05:30Welcome to Episode 164 of Deadzone the Podcast. Bryan, Scott, and Chris ring in the new year with wild speculation on what the future holds! We’ve had lots of sneak peeks from Mantic, but not a lot of information to go with it so the guys put together a little bit of a wishlist on what we’d like to see. Also Adepticon registration is open and the s…
…
continue reading
Dave’s guest this week is one of the most sought-after leaders in the E-Commerce and Retail Media spaces: Sam Gagliardi. Sam’s 20-plus year career has included senior roles with both leading brands including Colgate-Palmolive, J&J and Barilla, as well as with SaaS enterprises Reckitt and, most recently, Circana - making him a veteran on both sides …
…
continue reading

1
The Next $10 Trillion of Retail Growth with Retail Cities & Confluencer Commerce’s Bryan Gildenberg
37:57
37:57
Play later
Play later
Lists
Like
Liked
37:57We’re thrilled to welcome Bryan Gildenberg back to the show. Bryan was the very first guest on Beyond the Shelf, back in August 2023. It’s amazing how much the retail landscape has changed in such a short period of time! Bryan is currently keeping busy as Managing Director of Retail Cities, a global retail data and insights firm, primarily focused …
…
continue reading

1
AI is Everywhere with IntentWise’s Sreenath Reddy
32:32
32:32
Play later
Play later
Lists
Like
Liked
32:32Dave’s guest this week is Sreenath Reddy, Founder of Intentwise. Intentwise provides unified, comprehensive, and reliable analytics and advertising applications for Amazon and Walmart. Sreenath provides overviews of machine learning (8:32) and Intentwise (11:21), and how they’re solving the problem of connecting scattered sources of data to help cu…
…
continue reading

1
Leadership through Listening & Learning with The Campbell's Company's Neha Shah
29:09
29:09
Play later
Play later
Lists
Like
Liked
29:09Happy New Year! We kick off 2025 with Neha Shah, Senior Manager, Digital Commerce and Omnichannel Shopper Marketing at The Campbell’s Company. Neha’s nearly two-decade career has included senior eCommerce positions at Johnson & Johnson and Kenvue. In her new role, she is spearheading omnichannel efforts across the Campbell’s portfolio of brands. Ne…
…
continue reading

1
Deadzone the Podcast 163.0 - Not a Creature Was Stirring Except
1:08:27
1:08:27
Play later
Play later
Lists
Like
Liked
1:08:27Welcome to Episode 163 of Deadzone the Podcast. Bryan, Scott, and Chris chat over the holiday season to talk about gaming with family and friends, look over the large list of Mantic events at Adepticon, and we reveal the contents of the scifi advent calendar! With Kyro be able to save Christmas this year? Deep Space Pest Control Advent Calendar Man…
…
continue reading

1
Saving 50,000 Hours by Automating Sell Sheets with Kids2’s Dawn Powell
22:41
22:41
Play later
Play later
Lists
Like
Liked
22:41We’re closing out 2024 with a bang! This week’s guest is Dawn Powell, Manager of Ecommerce at Kids2. Kids2 is a leading manufacturer of products and solutions for early stage parents. Baby Einstein, Brightstarts and SwaddleMe are but a few of brands under the Kids2 umbrella that are household names for parents. Recently, Dawn has spearheaded the su…
…
continue reading

1
The Connected Commerce Rocket Ship with Danone’s Jennifer Angelus
28:17
28:17
Play later
Play later
Lists
Like
Liked
28:17Dave catches up with Jennifer Angelus, Director, Digital Shelf + Capabilities at Danone. Jennifer has been with Danone for nearly a decade across a multitude of roles, including Brand Strategy, Trade Marketing and Category Insights, before shifting to the Digital Shelf side of the business in 2021, where she leads her “E-MAZING” team of ecommerce e…
…
continue reading

1
How AI Can Improve Operational Efficiencies with Salsify’s Piyush Chaudhari
34:13
34:13
Play later
Play later
Lists
Like
Liked
34:13Dave’s guest this week is Piyush Chaudhari, Chief Executive Officer at Salsify. Piyush joined Salsify this past June after an illustrious career in leadership at prestigious firms including SRS & Co, where was CEO, and IRI, where he was President, Americas and Global Strategy. Piyush shares the three things changing the retail landscape today (8:02…
…
continue reading

1
Deadzone the Podcast 162.0 - The Great Journey Begins
1:21:55
1:21:55
Play later
Play later
Lists
Like
Liked
1:21:55Welcome to Episode 162 of Deadzone the Podcast. Bryan and Scott are joined by a third companion as they review all the exciting scenarios included in Halo Flashpoint just in time for the game to hit store shelves! It’s a great time to get together with friends and family and throw down a new game! Deep Space Pest Control Advent Calendar Corvus Anno…
…
continue reading

1
How Self-Service Platforms Can Enhance Customer Interactions with Dawn Foods Global's Gireesh Sahukar
39:01
39:01
Play later
Play later
Lists
Like
Liked
39:01Dave speaks with Gireesh Sahukar, Vice President - Digital at Dawn Foods Global, a global leader in manufacturing and distributing finished baked goods and ingredients. Gireesh is a founding member of Dawn’s Digital Innovation Hub, transforming the business’s digital strategy and capabilities. Gireesh shares what it’s like to wear many hats in a st…
…
continue reading

1
Scaling Creative Quickly and Efficiently with The Wine Group's Andrew Groom & Jack Slattery
41:20
41:20
Play later
Play later
Lists
Like
Liked
41:20Beyond the Shelf proudly introduces the first episode in our “Client Spotlight” series. In these episodes, we’ll speak with prominent ItsRapid clients about our partnerships - what are their needs, how can ItsRapid fill in the gaps, and what are their specific use cases? These conversations will peel back the curtain for our listeners, and give you…
…
continue reading

1
Media Planning 101 with Skai’s Claudia Virgilio
26:10
26:10
Play later
Play later
Lists
Like
Liked
26:10Dave kicks off November with Claudia Virgilio, Global Vice President of Strategic Partnerships & Growth at Skai (formerly Kenshoo), a leading omnichannel platform for marketing intelligence and activation. Claudia has been at Skai for over 15 years, initially heading up sales efforts to partner with clients including Expedia, Hilton, Walmart, Shutt…
…
continue reading

1
Building a Business as a Couple with Thread Wallets’ McKenzie Bauer
31:45
31:45
Play later
Play later
Lists
Like
Liked
31:45Dave’s guest on today’s show is McKenzie Bauer, Co-Founder of Thread Wallets, an e-commerce company redefining everyday carry items. McKenzie and her team are on a mission to create products that not only look great, but also support their customer’s active lifestyles. Join them as they dive into her journey in building a brand from scratch. You’ll…
…
continue reading

1
Deadzone the Podcast 161.0 - A New Player Enters
55:26
55:26
Play later
Play later
Lists
Like
Liked
55:26Welcome to Episode 161 of Deadzone the Podcast. Exciting news this month as our good friend Scott officially joins Deadzone the Podcast! But that’s not all the news we have, we cover the finale of the global campaign, the release of a new DreadBall novel, and Rick gives us some inside scoop on the wave 2 of Halo Flashpoint! All that and more! Scott…
…
continue reading

1
Retail Media 101 with Publicis Commerce’s Margaux Logan
31:04
31:04
Play later
Play later
Lists
Like
Liked
31:04We take a trip to the agency side of things this week, as Dave interviews Margaux Logan, SVP, Head of Omnichannel and Emerging Marketplaces at Publicis Commerce. Publicis Commerce is a “center of excellence” responsible for developing the commerce practices of client teams across the Publicis Groupe umbrella. Prior to joining Publicis, Margaux held…
…
continue reading

1
Finding a Single Source of Truth for Your Data with Matt Gehring
33:35
33:35
Play later
Play later
Lists
Like
Liked
33:35It’s a DTC-themed week on the show, as Dave speaks with Matt Gehring. Matt has held leading marketing positions at several DTC brands that have become household names, including Dutch, Hims, Rothy's and Everlane. Matt provides an overview of his career DTC experiences (2:10), shares some analytics rules of the road (7:19), highlights the importance…
…
continue reading