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This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai. David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from ...
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This week we’re joined by Meghan Corroon, Co-Founder and CEO of Clerdata. In a world full of spend reports, inflated ROAS claims, and buzzwords like "directional" or "efficiency," Clerdata helps brands see clearly which investments are moving the needle - and which are just noise. Meghan brings a deeply analytical mindset (honed through time at the…
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Welcome to Episode 170 of Deadzone the Podcast. It’s official gang! A new update for Deadzone and Firefight is being released as we speak online in the Companion app and a PDF copy to follow! Join Bryan and Scott as they comb through the rules changes they could find and highlight some of the big game changers hitting the table. Also BOOOM! Scott’s…
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What if you could swap out your influencer campaign…for a NASA astronaut? This week on Beyond the Shelf, Eric Sheinkop, CEO of The Desire Company, breaks down why expert-led content is outperforming traditional UGC and influencer videos—and how his team built a community of world-class experts to power high-converting content across Target, Sam’s C…
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This week we’re joined by Rocquan Lucas, VP of Content at Groceryshop and Shoptalk, where he leads speaker recruitment, agenda development, and content strategy for two of the most influential retail events in the world. Rocquan shares his journey from interning at Internet Week NY to curating high-impact events attended by thousands of the biggest…
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This week we’re joined by Alicja Spaulding, Founder of Status: Alpha, who helps marketing leaders operationalize AI, digital transformation, and creative agility. Alicja started her career in the music industry—cutting her teeth in the early days of digital disruption—and has since built brands in architecture, food, and now AI-enabled strategy. Sh…
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We're off this week, so we're re-airing Dave's interview with Walmart Connect's Diana Finster from earlier this month. They discuss: Walmart’s approach to closed-loop measurement and omnichannel ROI How to balance scale and precision in media strategy The launch of Walmart Connect’s Display Advertising API—and how partners like It’sRapid are helpin…
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Welcome to Episode 169 of Deadzone the Podcast. In this episode Bryan and Scott recap some of the latest news and rumors around an update for Deadzone 3.5, we catch a glimpse of DreadBall All Stars, and we see how cool Mantic minis look when they’re scaled up to 300% Rick at Mantic HQ Deadzone 300% Scott’s new game Battlecry Fantasy Battles https:/…
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This week we’re joined by Julie Clifford, Global eCommerce Acceleration & Capabilities Senior Manager at Church & Dwight. Julie’s journey from art teacher to global ecommerce leader has one big throughline: helping others succeed. In this episode, she shares how that mindset fuels her work in marketing tech, content strategy, and digital transforma…
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This week we're joined by Doron Ostrin, Co-Founder and Co-CEO of Thanks – the customer-first ad network that’s transforming how brands show up after checkout. Doron shares why the most underutilized moment in digital commerce might just be the one right after a purchase—and how Thanks is turning it into a high-performing, brand-building opportunity…
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This week we’re joined by Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect. Diana’s team is leading the charge on what retail media can be—bridging physical and digital, performance and storytelling. With deep experience across brands, agencies, and platforms, she’s uniquely positioned to talk about the evolving relations…
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It’s one thing to sell snacks or sneakers online. It’s another to sell dumpster lids and hydraulic cylinders. This week we’re joined by Kevin Creese, Director of Ecommerce at Wastequip, where he’s leading the charge to modernize how waste handling parts are discovered, bought, and supported online. Dave and Kevin dig into the heavy-duty realities o…
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Welcome to Episode 168 of Deadzone the Podcast. In this episode Bryan and Scott go over a new way to bring a little extra life into your typical Deadzone game with Veteran Strike Teams. Find out how you too can make your typical soldiers a little more unique such as only having one arm or having gill asthma! Veteran Strike Team Rules Every member o…
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This week we’re joined by Nate Moran, Senior Director of Growth, Digital Strategy & Analytics at Edgewell Personal Care—the company behind brands like Schick, Banana Boat, Wet Ones, and more. With a career spanning Red Bull, Newell, Unilever, and now Edgewell, Nate brings a sharp perspective on what it takes to turn data into decisions and insights…
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What do hiring, podcasting, and great marketing all have in common? If you ask Daniel Torres Dwyer, the answer is the same: it’s about trust, not transactions. Daniel wears a few hats—he’s the Co-Host of The FMCG Guys podcast and Director of Executive Search at Dwyer Partners—and at the heart of both roles is one thing: helping people find the righ…
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This week we’re joined by Celia Van Wickel, Director of Digital Commerce at Russell Stover Chocolates. With a background spanning media, data, neuroscience, and digital commerce, Celia brings a rare and well-rounded perspective to the fast-evolving world of retail media and e-commerce. She and Dave cover everything from aligning marketing and sales…
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Dave sits down with Tina Mehta, former CMO at Chloe’s, to explore what it really takes to grow a challenger brand in today’s CPG landscape. With a background that also spans powerhouse companies like Mars Chocolate and Chobani, Tina brings deep experience across brand management, shopper marketing, and e-commerce. She shares how her team at Chloe’s…
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In this episode of Beyond the Shelf, host Dave Feinleib sits down with Manu Sareen, Founder & CEO of I2O Retail, to explore the evolving challenges of brand protection, unauthorized resellers, and AI’s role in retail transformation. With deep experience at Amazon and Best Buy, Manu brings a sharp lens to the nuts and bolts of e-commerce—from the ba…
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Welcome to Episode 167 of Deadzone the Podcast. Bryan and Scott are joined by our long time friend and previous co-host Rick Hall to recap the events of Adepticon! We find out which of our predictions were spot on and which were far off the mark! Scott’s new game Battlecry Fantasy Battles https://www.wargamevault.com/product/510537/Battlecry-Fantas…
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This week we're re-airing a fantastic discussion we had back in February with Media, Ads + Commerce's Andrew Lipsman. Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends …
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From unpaid intern to VP of Digital Strategy & Analytics, Scott Kennedy has had a wild ride in the sports and e-commerce world! In this episode of Beyond the Shelf, host Dave Feinleib sits down with Scott to unpack his journey, the meteoric rise of pickleball, and how AI and data are transforming e-commerce. Scott shares how Franklin Sports—the off…
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How is AI reshaping e-commerce, retail media, and business transformation? In this episode of Beyond the Shelf, Matthew Adam Smith, Founder & CEO of Two Isaacs, shares how brands and retailers can leverage AI and automation to drive business growth, creative strategy, and better consumer experiences. With a background in retail transformation, incl…
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How do you manage digital content at scale for some of the world’s most iconic snack brands? In this episode of Beyond the Shelf, Eric Altschul, Director of Digital Commerce Content at Mondelēz International, shares how content, digital shelf strategy, and automation play a critical role in winning in eCommerce. With over 10 years at Mondelēz, Eric…
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Welcome to Episode 166 of Deadzone the Podcast. Bryan and Scott couldn’t make it out to Adepticon this year, but that didn’t stop them from wildly speculating on what all happened there! Tune in to get the latest in wishful thinking, dream team showdowns, and the final standings for tournaments that haven’t happened yet! Scott’s new game Battlecry …
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For a limited time, Jungle Scout customers can get their first Product Detail Page Image or Banner Ad created free by It'sRapid! Reach out to [email protected] with code "JS2025" to find out more! Expanding on Amazon and beyond requires a deep understanding of marketplace trends, retail media investments, and digital shelf strategies. In this episo…
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This week, we welcome Mike Geller to the show! Mike has built a career at the intersection of technology and retail, working with some of the world’s biggest brands, including PepsiCo, Newell Brands, and Amazon. He started as a founder, selling one of his first startups to John Sculley (former CEO of Apple & PepsiCo), and later helped shape e-comme…
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This week, Dave welcomes Jyoti Malik, Senior Director of eCommerce at Belkin, to discuss how brands can leverage data & automation to stay competitive. With over 15 years in eCommerce and omni-channel strategy, Malik shares insights on the evolution of eCommerce, retail media, and AI-driven optimization, what has changed and what remains constant. …
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Dave’s guest this week is Elise Barry, Digital Communications Manager at Royal Canin, one of the world’s largest manufacturers and suppliers of dog and cat food. An eCommerce and Digital Marketing specialist with more than 10 years of experience in diverse marketspaces, Barry understands the importance of defining and maintaining a strong digital p…
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Welcome to Episode 165 of Deadzone the Podcast. Bryan’s got a new baby! Also Chris and Scott chat about Adepticon, winter projects, and we celebrate 15 years of Mantic! Also also, new hat available in the store! If we meander a little, it’s just the baby brain talking :D Scott’s new game Battlecry Fantasy Battles https://www.wargamevault.com/produc…
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Dave’s guest this week is Hayden Consultancy Founder, Eleanor Hayden. Hayden Consultancy works with food and beverage brands to help them increase their digital footprints and and improve their eCommerce strategies. Having worked in the industry for more than 10 years, both as an entrepreneur and as a Shopper Marketing expert, Eleanor understands t…
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Welcome to Episode 164.5 of Deadzone the Podcast. Bryan and Scott get a chance to sit down with one of the main authors of the Warpath Universe setting, Christopher Verspeak! We ask him all sorts of questions about our favorite gaming universe, the upcoming re-release of the novel First Strike - Alpha Strike Edition, and all sorts of other tales he…
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Dave’s guest this week is Kristy Meinzer, Discoverability Director for Performance Content at VML, a creative agency that helps brands grow by combining brand experience, customer experience and eCommerce insights. With expertise in search capabilities, content strategy and brand awareness, Kristy provides insights into the ever-changing world of e…
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Dave’s guest this week is Kiri Masters, who hosts and writes Retail Media Breakfast Club, a daily podcast and newsletter summarizing the latest trends in retail media. She’s also a regular contributor to Forbes’ Retail section. Previously she founded Bobsled Marketing, which was acquired by Acadia in 2022. Kiri shares why it’s so difficult to find …
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This week we welcome Andrew Lipsman back to the show! Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce unive…
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Welcome to Episode 164 of Deadzone the Podcast. Bryan, Scott, and Chris ring in the new year with wild speculation on what the future holds! We’ve had lots of sneak peeks from Mantic, but not a lot of information to go with it so the guys put together a little bit of a wishlist on what we’d like to see. Also Adepticon registration is open and the s…
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Dave’s guest this week is one of the most sought-after leaders in the E-Commerce and Retail Media spaces: Sam Gagliardi. Sam’s 20-plus year career has included senior roles with both leading brands including Colgate-Palmolive, J&J and Barilla, as well as with SaaS enterprises Reckitt and, most recently, Circana - making him a veteran on both sides …
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We’re thrilled to welcome Bryan Gildenberg back to the show. Bryan was the very first guest on Beyond the Shelf, back in August 2023. It’s amazing how much the retail landscape has changed in such a short period of time! Bryan is currently keeping busy as Managing Director of Retail Cities, a global retail data and insights firm, primarily focused …
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Dave’s guest this week is Sreenath Reddy, Founder of Intentwise. Intentwise provides unified, comprehensive, and reliable analytics and advertising applications for Amazon and Walmart. Sreenath provides overviews of machine learning (8:32) and Intentwise (11:21), and how they’re solving the problem of connecting scattered sources of data to help cu…
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Happy New Year! We kick off 2025 with Neha Shah, Senior Manager, Digital Commerce and Omnichannel Shopper Marketing at The Campbell’s Company. Neha’s nearly two-decade career has included senior eCommerce positions at Johnson & Johnson and Kenvue. In her new role, she is spearheading omnichannel efforts across the Campbell’s portfolio of brands. Ne…
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Welcome to Episode 163 of Deadzone the Podcast. Bryan, Scott, and Chris chat over the holiday season to talk about gaming with family and friends, look over the large list of Mantic events at Adepticon, and we reveal the contents of the scifi advent calendar! With Kyro be able to save Christmas this year? Deep Space Pest Control Advent Calendar Man…
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We’re closing out 2024 with a bang! This week’s guest is Dawn Powell, Manager of Ecommerce at Kids2. Kids2 is a leading manufacturer of products and solutions for early stage parents. Baby Einstein, Brightstarts and SwaddleMe are but a few of brands under the Kids2 umbrella that are household names for parents. Recently, Dawn has spearheaded the su…
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Dave catches up with Jennifer Angelus, Director, Digital Shelf + Capabilities at Danone. Jennifer has been with Danone for nearly a decade across a multitude of roles, including Brand Strategy, Trade Marketing and Category Insights, before shifting to the Digital Shelf side of the business in 2021, where she leads her “E-MAZING” team of ecommerce e…
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Dave’s guest this week is Piyush Chaudhari, Chief Executive Officer at Salsify. Piyush joined Salsify this past June after an illustrious career in leadership at prestigious firms including SRS & Co, where was CEO, and IRI, where he was President, Americas and Global Strategy. Piyush shares the three things changing the retail landscape today (8:02…
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Welcome to Episode 162 of Deadzone the Podcast. Bryan and Scott are joined by a third companion as they review all the exciting scenarios included in Halo Flashpoint just in time for the game to hit store shelves! It’s a great time to get together with friends and family and throw down a new game! Deep Space Pest Control Advent Calendar Corvus Anno…
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Dave speaks with Gireesh Sahukar, Vice President - Digital at Dawn Foods Global, a global leader in manufacturing and distributing finished baked goods and ingredients. Gireesh is a founding member of Dawn’s Digital Innovation Hub, transforming the business’s digital strategy and capabilities. Gireesh shares what it’s like to wear many hats in a st…
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Beyond the Shelf proudly introduces the first episode in our “Client Spotlight” series. In these episodes, we’ll speak with prominent ItsRapid clients about our partnerships - what are their needs, how can ItsRapid fill in the gaps, and what are their specific use cases? These conversations will peel back the curtain for our listeners, and give you…
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Dave kicks off November with Claudia Virgilio, Global Vice President of Strategic Partnerships & Growth at Skai (formerly Kenshoo), a leading omnichannel platform for marketing intelligence and activation. Claudia has been at Skai for over 15 years, initially heading up sales efforts to partner with clients including Expedia, Hilton, Walmart, Shutt…
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Dave’s guest on today’s show is McKenzie Bauer, Co-Founder of Thread Wallets, an e-commerce company redefining everyday carry items. McKenzie and her team are on a mission to create products that not only look great, but also support their customer’s active lifestyles. Join them as they dive into her journey in building a brand from scratch. You’ll…
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Welcome to Episode 161 of Deadzone the Podcast. Exciting news this month as our good friend Scott officially joins Deadzone the Podcast! But that’s not all the news we have, we cover the finale of the global campaign, the release of a new DreadBall novel, and Rick gives us some inside scoop on the wave 2 of Halo Flashpoint! All that and more! Scott…
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We take a trip to the agency side of things this week, as Dave interviews Margaux Logan, SVP, Head of Omnichannel and Emerging Marketplaces at Publicis Commerce. Publicis Commerce is a “center of excellence” responsible for developing the commerce practices of client teams across the Publicis Groupe umbrella. Prior to joining Publicis, Margaux held…
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It’s a DTC-themed week on the show, as Dave speaks with Matt Gehring. Matt has held leading marketing positions at several DTC brands that have become household names, including Dutch, Hims, Rothy's and Everlane. Matt provides an overview of his career DTC experiences (2:10), shares some analytics rules of the road (7:19), highlights the importance…
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