Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io ...
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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, ...
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Small Law Firms often start from the practice of law and not as a business venture. This ends up causing the growth of the firm to be much longer and more painful than it needs to be. If you started a Law Firm with the intention of increasing your impact, freeing up your time and having all the money you will ever need then the strategies we discuss will be priceless for you. Profit with Law is a show focused on the business of running a law firm as a profitable venture. Packaging and pricin ...
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Running a team or business means you’re always up against the clock. Time Limit helps you manage your time and resources better by giving you quick project management tips you can digest on the go
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Welcome to Agency Breakthrough, where we bring you real, gritty stories of agency operators who found the path to get past the plateau. Whether it’s hitting on a playbook for massive growth, scaling profit margins, or finding a way to have an agency and a life, we’re here to share how they achieved it; and laugh a little along the way. Presented by ZenPilot and ClickUp, and your hosts today are Jakub Grajcar and Gray MacKenzie.
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The Jule Museum Podcast is a monthly series that features visual arts research at Auburn University. Each episode delves into the intriguing stories behind art objects, exploring the historical context, cultural impact and the creative minds behind them. Whether you’re an art lover, a student, or simply curious about the visual arts, this podcast offers a wealth of knowledge and inspiration. Listeners can expect insightful interviews with artists and scholars who share their expertise and pe ...
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The Omnibus Show, the program for people who are interested in everything, with deep conversations on a wide variety of subjects. From cake to economics, history to music to writing, this podcast is an interview variety show with new subjects every week. The Omnibus Show - http://www.TheOmnibusShow.com The Omnibus Show is a Podcast started by Dave Gibbs. Gibbs started out, after graduating from Indiana University, as a journalist and photographer; he worked all over Indiana, the Pacific Nort ...
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Marketing, Staffing, and AI: The Smart Way to Scale Your Law Firm with Chris Dreyer - 486
51:00
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51:00Send us a text Shownotes can be found at https://www.profitwithlaw.com/486. Are you using the smartest strategies available to grow your law firm — or just spinning your wheels? In this episode of the Profit with Law Podcast, Moshe Amsel, with Chris Dreyer, breaks down the three biggest levers firm owners must begin to dabble in to scale sustainabl…
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368. Why Your SEO Sucks and What to Do About It with Chris Dreyer
50:49
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50:49What if your biggest competitive edge isn’t the channel you choose — but how hard you’re willing to commit? In this episode of The Game Changing Attorney Podcast, serial entrepreneur, best-selling author, and the Founder of Rankings.io Chris Dreyer returns to break down what law firms are getting wrong about SEO, how AI is changing the digital play…
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334. The Hidden Leak Costing Your Law Firm Money and How to Fix It w/ Ben Leader
32:21
32:21
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32:21Most law firms think marketing is the key to growth but often, the real problem is hidden in plain sight. When Ben Leader took the helm at Elrod Pope Law Firm, he discovered that his intake process was costing him cases, revenue, and opportunities. In this episode, Ben shares how he transformed his firm’s intake department into a growth engine trip…
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373. AMMA — Your Firm's Biggest Threat: Too Many Good Ideas
24:18
24:18
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24:18What if your biggest leadership challenge isn’t deciding what to do, but when to do it? In this episode of The Game Changing Attorney Podcast, Michael Mogill shares personal stories and answers listener questions about tough decisions, team feedback, and betting big on your vision. From a solo weekend with his kids to making high-stakes calls at wo…
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333. BONUS: The 2025 Law Firm Lead Generation Growth Formula Webinar Replay w/ Mike Budny
54:51
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54:51We surveyed over 250 attorneys across the country to find out what’s really working in PI marketing and where firms are falling short. In this webinar replay from Rankings.io you’ll get insights about how budget trends and channel performance to the growing divide between small and large firms. This webinar was packed with real data and real strate…
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372. The Surprising ROI of Doing the Right Thing with Chaffin Luhana
29:41
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29:41Building a values-driven law firm isn’t just the right thing to do — it’s also a winning strategy. In this episode of The Game Changing Attorney Podcast, host Michael Mogill sits down with Eric Chaffin and Roopal Luhana of Chaffin Luhana to explore how they built one of the most respected firms in the country by leading with integrity, empathy, and…
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Your Accountant Is Probably Costing You Money – Here’s What Great Ones Do Differently - 485
1:07:46
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1:07:46Send us a text Shownotes can be found at https://www.profitwithlaw.com/485. Most law firm owners think their accountant is doing just fine — but the truth is, if you're only meeting with them once a year, you’re probably leaving serious money on the table. In this solo episode, Moshe Amsel shares real-world examples and practical strategies to help…
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332. Unreasonable Success: Why Most Law Firms Plateau and How to Break 8 Figures w/ Michael Mogill
41:10
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41:10Michael Mogill doesn’t believe in staying comfortable. He builds businesses by pushing past the breaking point—and then raising the bar again. As founder of Crisp, he’s helped over 1,000 law firms grow by seven figures each. Now, he’s chasing a $100B impact by helping 10,000 firms hit $10M. His secret? Relentless hiring, deep brand building, and se…
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371. What Every Leader Can Learn From Netflix’s Early Chaos with Patty McCord [Encore Edition]
35:58
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35:58What if the best way to build a high-performing team wasn’t through perks or policies, but by telling people the truth? In this episode of The Game Changing Attorney Podcast, HR consultant, speaker, author, and former Netflix Chief Talent Officer Patty McCord joins Michael Mogill to challenge conventional HR thinking and offer a candid take on what…
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370. Why Playing It Safe Is Killing Your Growth with Verne Harnish
39:52
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39:52What if the real risk isn't taking bold action — but staying exactly where you are? In this episode of The Game Changing Attorney Podcast, author, founder of Entrepreneurs' Organization (EO), and Founder & CEO of Scaling Up, Verne Harnish shares timeless insights on scaling a business, developing high-performing teams, and why most leaders fall sho…
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Your Growth Problem Isn’t Marketing — It’s the Sales Disconnect (with Margarita Eberline) - 484
46:55
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46:55Send us a text Shownotes can be found at https://www.profitwithlaw.com/484. Most law firm owners think they have a marketing problem… But what if the real issue is what happens after a lead comes in? In this episode of Profit with Law, CMO Margarita Eberline reveals why most firms are leaving money on the table — not because of weak marketing, but …
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331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel
29:56
29:56
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29:56What do you do when you’ve got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad. Two decades and a $42 million verdict later, Daniel Stark Law is a 170-person litigation powerhouse—and Danny is still “on the verge.” His relentless drive to optimize systems, tell client stories, and extract full…
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369. Your Ego Is Making You Miserable with Cy Wakeman [Encore Edition]
59:12
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59:12What if your suffering isn't coming from your circumstances, but from your stories? In this episode of The Game Changing Attorney Podcast, workplace drama expert, leadership consultant, and best-selling author Cy Wakeman unpacks the inner chaos that holds high performers back. Through personal stories and hard-won lessons, she reveals how the ego f…
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The Secret Wealth Strategy Law Firm Owners Missed with M.C. Laubscher - 483
51:29
51:29
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51:29Send us a text Shownotes can be found at https://www.profitwithlaw.com/483. Infinite banking- the how, what, and why (that gets your firm producing generational wealth) Most law firm owners strive to build successful practices — but how many are actually thinking about creating generational wealth and a lasting legacy? In this eye-opening episode o…
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330. Data, Disney, and the Death of a Solo Lawyer: Inside Craig Goldenfarb’s Eight-Figure Firm
34:59
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34:59Craig Goldenfarb fired himself as a trial lawyer—and built a multi–eight-figure firm that runs without him. Craig built Goldlaw Personal Injury Lawyers into a data-fueled, culture-obsessed, eight-figure machine. With a three-tier leadership structure, two CMOs, and a Disney-trained Chief Culture Officer, Craig treats law like a business—and it show…
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367. AMMA — Market Domination Starts With the One Thing Most Lawyers Avoid
16:04
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16:04What if trying to help everyone is the very thing keeping your law firm from growing? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the myth that more is better — more practice areas, more clients, more complexity. Instead, they reveal why clarity, consistency, and restraint are the real drivers of sust…
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329.BONUS: TV Ads Aren’t Dead—They’re Dominating. Here’s Why. Webinar Replay w/ Sarah Parisi
58:41
58:41
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58:41Webinar Replay: TV isn’t dying—it’s evolving. In this webinar replay, media buying expert Sarah Parisi reveals how smart law firms are using traditional broadcast to dominate their markets while keeping ad costs low. UP NEXT: The 2025 Law Firm Lead Generation Growth Formula Webinar WHEN: Thursday, May 29th from 12:00–1:00 PM CST, WHERE: Rankings.io…
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366. How to Transform Your Business with Military Precision and Strategy with John Berry
50:10
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50:10What if your greatest leadership challenge isn’t your team — it’s you? In this episode of The Game Changing Attorney Podcast, decorated U.S. Army veteran and CEO of Berry Law, John Berry returns to share the tough lessons, tactical systems, and mindset shifts that have shaped his evolution as a leader. From military missions to managing a fast-grow…
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Is Your Marketing Agency Helping You Grow? Here's the Right Way – with Anthony Karls - 482
39:47
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39:47Send us a text Shownotes can be found at https://www.profitwithlaw.com/482. “How open minded are you to learning something new and being coached?” Anthony asked, “Because if you're not, then it's probably not going to work.” In this episode of Profit with Law, guest Anthony Carls—president of Rocket Clicks and co-founder of Sterling Lawyers—reveals…
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328. Settle in 60 Days: How Jon Hollan Built Kentucky’s Fastest PI Firm
22:02
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22:02Truck crashes, seven-figure verdicts, and 30-day settlements. Meet Jon Hollan. As Managing Partner at Sam Aguiar Injury Lawyers, Jon specializes in catastrophic trucking litigation—and he’s not afraid to go toe-to-toe with giants like FedEx and Amazon. Jon shares what it takes to win fast and win big. Hear how the firm’s “pod” method slashes case t…
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365. AMMA — Entitlement Is Killing Your Business and Here's Why
20:16
20:16
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20:16What if the reason your clients, team, or peers don’t recognize your value… is because you never showed them? In this episode of The Game Changing Attorney Podcast, Michael Mogill breaks down the unseen habits, small slips, and silent wins that separate those who sustain excellence from those who quietly fall behind. From holding the line on standa…
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364. How to Train Your Brain for Unbelievable Success
1:00:59
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1:00:59As we conclude celebrating five years of The Game Changing Attorney Podcast, this Elite Athletes edition showcases the world-class performers who have redefined limits — mentally, physically, and professionally. These are the voices of champions who’ve trained in darkness, fought through failure, and built the mindset required to dominate on the wo…
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Business Owner vs. Attorney – Why You Can’t Be Both (If You Want to Grow Your Firm) with Allan Draper - 481
41:33
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41:33Send us a text Shownotes can be found at https://www.profitwithlaw.com/481. Many law firm owners believe they can successfully wear both hats—attorney and business owner. But if you want to scale beyond a solo practice, that mindset may be holding you back. In this episode of Profit with Law, guest Allan Draper—a former attorney turned entrepreneur…
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327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans
31:58
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31:58Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client. In this episode, Lee…
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363. AMMA — How to Master Decision-Making Like a Pro
27:10
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27:10What separates elite leaders from those who never break through? It’s not motivation or even talent — it’s the discipline to stay focused, make decisions when it’s uncomfortable, and build habits that align with who you want to become. In this episode of The Game Changing Attorney Podcast, Michael Mogill tackles questions from law firm owners about…
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362. The Secret Weapons for Outpacing Your Competition
53:25
53:25
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53:25As we celebrate five years of The Game Changing Attorney Podcast, this Business Titans edition honors the visionary leaders who’ve built powerhouse brands, navigated high-stakes decisions, and proven that excellence, adaptability, and bold thinking aren’t just values — they’re strategies. In this episode, we spotlight the builders: entrepreneurs an…
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Starting Your Firm Right: The Power of Relationships with Daniel Scola - 480
32:45
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32:45Send us a text Shownotes can be found at https://www.profitwithlaw.com/480. He started with just a fax machine and a phone line. Listen to this episode of the Profit with Law Podcast, where host Moshe Amsel sits down with Daniel Scola, managing partner of Hoffman and Baron, who reveals his unique path from chemist to patent attorney, inspired by wi…
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326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi
57:07
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57:07Seven words or less. That's the golden rule for billboard success according to media expert Sarah Parisi, who returns to Personal Injury Mastermind to reveal why most attorneys waste thousands on ineffective outdoor advertising. In this tactical episode, Sarah breaks down everything from color psychology to negotiation strategies that separate winn…
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361. The Hidden Blueprint for Creating a Thriving Work Culture with Josh Nelson
42:31
42:31
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42:31What if building a thriving law firm wasn’t about holding on tighter — but about letting go of control, trusting your team, and scaling with purpose? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Josh Nelson, founder of Nelson Elder Care Law and recipient of the 2024 SELECT Firm of the Year award. From his ear…
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Benjamin Bush is an Associate Professor in the School of Industrial and Graphic Design. He is interested in the culture and standards native to the industrial design studio and curriculum. Also interested in designing for and instilling "fun" in to all walks of life. Showcase brings together creative scholarship from across Auburn University. Showc…
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Mario Bocanegra is an Assistant Professor of Graphic Design in the School of Industrial and Graphic Design, where he teaches courses in interactive media, imagemaking, photo communications, and typography. Showcase brings together creative scholarship from across Auburn University. Showcase 2025 specifically centers on advocacy and process. In this…
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360. The Hidden Formula for Unstoppable Motivation and Achievement
1:00:34
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1:00:34As we continue celebrating five years of The Game Changing Attorney Podcast, this next installment in our special retrospective series highlights the thought leaders who challenge conventional thinking, reframe limitations, and expand what's possible — both personally and professionally. In this Mindset Expanders edition, we feature experts who hav…
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Robert Finkel is the Program Chair and Associate Professor of Graphic Design in the Auburn University School of Industrial and Graphic Design. Showcase brings together creative scholarship from across Auburn University. Showcase 2025 specifically centers on advocacy and process. In this podcast series, faculty discuss the process behind the work on…
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Frank Hu is Assistant Professor in Landscape Architecture, where he teaches studio in addition to courses in construction and graphic studies. Robert Sproull is an Associate Professor in Auburn’s School of Architecture, Planning and Landscape Architecture. Showcase brings together creative scholarship from across Auburn University. Showcase 2025 sp…
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Marguerite Dreyer teaches Graphic Design in the Auburn University School of Industrial and Graphic Design. Showcase 2025 specifically centers on advocacy and process. In this podcast series, faculty discuss the process behind the work on view at The Jule Museum through July 6, 2025: https://jcsm.auburn.edu/…
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325. Client First. ROI Forever. How Sam Aguiar Turns Service Into Referrals
27:28
27:28
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27:28What if your billboard made someone’s day—and landed a case? Sam Aguiar doesn’t just run a PI firm. He runs a referral engine powered by over-the-top service and community connection. In this episode, Sam Aguiar shares how his firm built loyalty for life with bold client care, from mental-health-boosting billboards to 3-person legal pods and a “big…
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Scaling a Law Firm as a Mom: Valerie Fenchel on Leadership, Hiring, and Prioritizing Family - 479
32:06
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32:06Send us a text Shownotes can be found at https://www.profitwithlaw.com/479 Is it really possible to build a thriving law firm without sacrificing your family—and your sanity? Join host Moshe Amsel and guest Valerie Fenchel, founder and CEO of Essential Family Law, as they dive into Valerie’s journey of scaling a multimillion-dollar law firm while r…
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359. AMMA — The Ultimate Guide to Retaining Top Talent
20:56
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20:56In this episode of The Game Changing Attorney Podcast, Michael Mogill takes on some of the toughest challenges law firm owners face today — hiring with confidence, retaining great talent, and knowing when to invest in people versus when to walk away. From evaluating high-salary candidates to navigating internal disagreements over ambitious hires, t…
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Georges Fares is an Assistant Professor of Interior Design, Department of Consumer & Design Sciences in the College of Human Sciences. Showcase 2025 specifically centers on advocacy and process. In this podcast series, faculty discuss the process behind the work on view at The Jule Museum through July 6, 2025: https://jcsm.auburn.edu/…
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Jia Wu, Ph.D. is an Assistant Professor, Department of Consumer & Design Sciences in the College of Human Sciences. Her accomplishments emphasize interdisciplinary and industry collaborations in functional apparel, primarily focusing on usercentered apparel design research. Showcase 2025 specifically centers on advocacy and process. In this podcast…
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358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies
58:59
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58:59As we continue celebrating five years of The Game Changing Attorney Podcast, this second installment in our special retrospective series highlights the marketing minds who have shaped industries, built iconic brands, and mastered the art of standing out. In this Marketing Masters edition, we spotlight leaders who have transformed the way we think a…
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David Shanks is an Assistant Professor in Auburn’s School of Architecture, Planning and Landscape Architecture. Showcase 2025 specifically centers on advocacy and process. In this podcast series, faculty discuss the process behind the work on view at The Jule Museum through July 6, 2025: https://jcsm.auburn.edu/…
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324. BONUS: Master Law Firm SEO in an AI Era: The Ultimate Guide to Dominating Search in 2025
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48:50A webinar replay: The SEO landscape is changing dramatically with the rise of AI search. In this special webinar replay, Chris Dreyer and Logan Mosby break down how personal injury firms can dominate search in 2025 by mastering both traditional SEO and Generative Engine Optimization (GEO). Sign up for our next webinar: Dominating Legal TV Ads in th…
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Meirav Goldhour teaches in the Department of Consumer & Design Sciences in the College of Human Sciences at Auburn University. Showcase 2025 specifically centers on advocacy and process. In this podcast series, faculty discuss the process behind the work on view at The Jule Museum through July 6, 2025: https://jcsm.auburn.edu/…
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Courtney Windham is a designer, maker, and educator serving as an Associate Professor of Graphic Design at Auburn University’s School of Industrial + Graphic Design. She leads courses in kinetic typography, publication design, interactive media, and branding. Showcase brings together creative scholarship from across Auburn University. Showcase 2025…
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Put Your Money Where Your Ads Are with Joshua Lauer - 478
35:40
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35:40Send us a text Shownotes can be found at https://www.profitwithlaw.com/478 Are you spending thousands on marketing but still unsure what’s actually working for your law firm? Join Moshe Amsel and data expert Joshua Lauer, founder of Lauer Creations, as they dive into the world of marketing analytics for law firms. Joshua shares practical insights o…
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323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning
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39:03They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore. In this episode of Personal Injury Mastermind, AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest. From custom Salesforce development to AI adoption, this is the story …
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357. The Strategy That Skyrocketed Her Law Firm's Growth with Sofia K. Miguel
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25:14In this episode of The Game Changing Attorney Podcast, Michael Mogill interviews Sofia K. Miguel, the 2024 ELITE Firm of the Year winner. Sofia shares her journey from the Army Reserve to leading a successful personal injury firm, offering practical insights into the challenges and successes of running a law practice. You will learn: How to embrace…
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Isaac Cohen is an Assistant Professor of Landscape Architecture in the School of Architecture, Planning and Landscape Architecture. He has spent this time working with communities around the country on the design of varied public spaces, advocacy and fundraising to build parks, and on engagement and research into critical issues impacting the use o…
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Gwendolyn Cohen is an Assistant Professor of Landscape Architecture in the School of Architecture, Planning and Landscape Architecture, where she teaches landscape architecture design studios, courses in the Construction Sequence and elective seminars. Showcase brings together creative scholarship from across Auburn University. Showcase 2025 specif…
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