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ContentED

Clearly Blue Digital

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Clearly Blue Digital's ContentEd - the podcast about all things content - whether in marketing or sales, education or professional development, leadership or team building. We bring you to focus the importance of content in defining a business’ success and failure!
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We’ve all listened to people that speak in novels, not tweets. Well, we’re putting marketing waffle on notice! If you’re tired of long winded navel gazing and blue sky thinking, and just want simple, clear helpful advice on how to improve your marketing and scale your business, the Marketers of the Universe are here to help. We break trending topics down in a way that's as entertaining as it is informative. Over the span of around 30 minutes we’ll have you up-to-date with the big marketing m ...
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"This is the true story of a Gen X-er picked to do a podcast and give his personal views on Pop Culture, Politics, Sports, News and more, So find out what happens when people stop being polite and start getting real. - ‘Get Of My Lawn’ As we grow into an ever changing world and new Generations are born, only one stays the same with their distain for all others - ‘Gen X’. We survived riding bikes without helmets, No cell phones, understanding you go home when the street lights go on. We lived ...
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Federal authorities descended on a California cannabis farm last week in what became the second-largest ICE operation in a single state in agency history. The raid at Glass House Farm in Ventura County led to the apprehension of 319 unlawful immigrants and, most significantly, the rescue of 14 children from potential forced labor and trafficking si…
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For anyone exhausted by the theater of American politics, this episode breaks down the absurdity of our current political tribalism with brutal honesty and dark humor. Tim unleashes on what he sees as the hypocritical stance of the liberal left regarding Trump's economic policies. He points out that provisions like tax exemptions on tips and overti…
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Hello there! In this episode of the Marketers of the Universe, we delve into the 95-5 rule, a fresh marketing approach that prioritises engaging the majority of the market who aren't ready to buy. We explore the significance of building mental availability and creating problem-focused content, and how these strategies can be more effective than tra…
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Hey, fellow marketers. It's been a hot minute but don't worry, you can't get rid of us that easily! We dive into the world of paid advertising with Michele Raffaelli, Brew Digital's Paid Media Manager. In this episode, we explore the untapped potential of Facebook ads for B2B marketing, offering strategies to target niche audiences effectively. Mic…
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The cultural divide in America has never been more apparent than in the recent wave of "No Kings Day" protests. This raw, unfiltered commentary dives into the contradictions and hypocrisies permeating today's political discourse, particularly surrounding immigration enforcement and opposition to the Trump administration. What drives thousands of pr…
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Is there anything better than sitting in the garden with a cool drink and the sun on your face? The only thing I can think of enjoying that while listening to the latest episode of your favourite marketing podcast! This time we're hearing from Rich Harper, Head of Digital Marketing, and Sophie Caswell, Head of Strategy and Innovation, as they revea…
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Remember those bold predictions we made about digital marketing in 2025? Well, we couldn't wait for the year to end before checking how right (or wrong) we were. Turns out, we've been surprisingly on point about some major shifts in the digital landscape. Google has taken some serious legal hits already this year. After losing their search monopoly…
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HBO's adaptation of "The Last of Us" had us all invested in Joel Miller's journey through a fungal apocalypse - until they killed him off in Season 2. Was this faithful adaptation of the video game's storyline a critical misstep that could derail the entire series? The magic of Season 1 came from how perfectly it translated the game's emotional cor…
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Welcome back, marketers, as we continue our small but unstoppable mission to improve B2B marketing for everyone. This time, join us as Rich Harper, head of digital marketing at Brew Digital, reveals the insights that marketing agencies often keep under wraps. Discover the key strategies for driving effective quality leads in 2025 and learn how to n…
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The destructive intersection of politics and American business has reached new heights with the emergence of what can only be described as "Tesla terrorism." Across the country, vandals are targeting Tesla vehicles—keying them, damaging them, and in some cases even firebombing them—all because they disagree with Elon Musk's political viewpoints. Th…
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In honour of International Women's Day and Women's History Month, we're diving into the unique perspectives and insights that motherhood brings to the marketing world. Join our host, Debbie, a senior social media manager at Brew Digital, as she chats with powerful women from The Adaptivist Group: Reema, Elena, and Jyoti. In this episode, we explore…
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What happens when you merge the emotional appeal of consumer marketing with the strategic focus of B2B? Magic, according to our panel of marketing experts. This episode, featuring highlights from our recent webinar "Is your B2B Digital Marketing Strategy Ready for 2025?", challenges traditional approaches to business marketing by emphasising the hu…
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Welcome, one and all, to the first (and possibly only) episode of Blitz the Biz, the best digital marketing quiz show around.* This episode puts strategy in the spotlight, and Haydn Woods-Williams in the hotseat. He's grilled in a rapid-fire Q&A about the biggest mistakes B2B marketers make, the key to account-based marketing, the most underutilise…
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Greetings, Marketers! Prepare for a thrilling episode today as our host, Haydn Woods-Williams, sits down for a lively conversation with Brew Digital's Head of Digital Marketing, Rich Harper, and Chris Murray, a Senior Performance Marketing Manager at our sister company, Kolekti. The topic of discussion? The sudden revival of branding's importance i…
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Marketers, welcome to February! You've made it through the first month of the year, and that's worth a little celebration. To mark the occasion, we're bringing you a special, slightly longer episode of "Marketers of the Universe." So, grab a cup of your favourite brew and settle in as we dive into some exciting topics. In this episode, we're explor…
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Is Elon Musk truly the genius behind SpaceX and Tesla, or is Alexandria Ocasio-Cortez onto something with her critiques? We explore this fiery clash between two iconic figures, examining the intersection of political influence and technological innovation. Get ready for a humorous yet insightful journey through government spending, the intelligence…
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Can increased diversity, equity, and inclusion policies compromise public safety? We dive into this complex and controversial issue by examining the impact of DEI guidelines on hiring practices in critical sectors like aviation and firefighting. With a focus on a tragic incident involving American Airlines and a Black Hawk helicopter near Washingto…
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As we wrap up January 2025, it seems like the year has already packed in a decade's worth of headlines! How's everyone holding up? In this episode, our team of savvy marketers dives deep into an essential tool for any business aiming for genuine growth: the CRM. We'll explore how implementing the right CRM can transform your customer relationships …
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Ever wondered why the cost of a hammer in the 1980s could make headlines? Join us for an eye-opening conversation as we explore the tangled web of federal spending and fiscal responsibility, inspired by the recent federal funding freeze initiated by Donald Trump. With insights from Senator Mike Long and Dennis Gunn, we unpack the complexities of ta…
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Why Trump’s Sharpie is the Most Powerful Weapon in Politics What happens when a new administration shakes the foundations of national policy? We tackle this question head-on, examining the flurry of executive orders following Donald Trump's inauguration, from merit-based hiring to the heated debate over gender identity recognition. Our conversation…
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Welcome to 2025! Congratulations, everyone, we made it. As we kick off the new year, we're embracing the classic mantra of 'New Year, New You' by focusing on learning and self-improvement. In our first segment, Nasya Nasseira leads a discussion on the importance of training and the value it brings to your team, your marketing efforts, and your self…
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Surprise, we have a bonus episode of Marketers of the Universe for you! It's the late Christmas present you didn't know you wanted, but secretly needed. This time we are mixing up the formula by going (small m) meta, taking a retrospective stroll through 12 months of podcasting to reflect on the past year of marketing as told by our intrepid market…
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Can government spending get any more outrageous? Join us as we tackle the perplexing world of political maneuvering and fiscal irresponsibility, featuring a spending bill that could bring the government to a grinding halt. Highlighting the absurd $3 million allocation to monitor molasses, we'll question the efficiency—or lack thereof—of how our tax…
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Have you ever wondered why B2B Christmas advertising is as elusive as Santa’s reindeer on a foggy night? Well, you’re not alone. In our latest podcast episode, we dive into this festive mystery with the Marketers of the Universe, revealing the rare gems of B2B holiday campaigns that do exist. We’ll explore the reasons behind the scarcity of these a…
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Is it time for the United States to reevaluate its role in NATO, or is the heavy financial burden a necessary evil for global stability? Join us as we kick off this episode with a candid critique of President Zelensky's warnings to the U.S. about its contributions to the alliance and the ongoing conflict in Ukraine. With a mix of humor and critical…
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Can a tale from 1938 ripple into the digital age, sparking fear and fascination? Picture Orson Welles' infamous "War of the Worlds" broadcast, which had New Jersey residents in a frenzied panic over an alien invasion. Now, fast forward to 2024, where New Jersey skies host a new mystery: large drones causing a stir and a storm of speculation. From t…
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Welcome back to another episode of Marketers of the Universe, Brew Digital's best (and only) podcast looking at all things digital marketing. In this episode, we are continuing our now long-running series on marketing quick wins, this time turning our attention to the linchpin of all marketing: the digital strategy. Did you know that a staggering 9…
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Welcome back to the 'Marketers of the Universe' podcast, in our opinion the number one podcast for B2B marketers. In this episode, we give you the secrets to mastering social media success for B2B companies with insights from our social media savants, Debbie and Saufi. Drawing on their years of experience, we will provide valuable strategies for be…
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Can the media's obsession with political figures and their outrageous rhetoric shape how we perceive reality? We challenge conventional narratives surrounding former President Donald Trump, examining the extreme reactions from media outlets and personalities like Whoopi Goldberg. With the upcoming election on the horizon, we grapple with the potent…
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Welcome back, intrepid marketeers. Unlock the secrets of email marketing excellence with Mark Bundle, our seasoned email marketing wizard. He reveals the small but mighty tweaks that can transform your campaign outcomes. Prepare to go beyond the basics as we explore the hidden gems of email marketing—from the crucial importance of IP warming to the…
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What if the social media platforms you love are about to change forever? Join us on the Marketers of the Universe podcast as we tackle the exciting shifts happening across Instagram, LinkedIn, and TikTok. Debbie, Freya, and Emily dissect Instagram's latest safety measures designed to protect young users and LinkedIn's bold step into short-form vide…
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Are political tensions undermining crucial hurricane relief efforts? We kick off this episode by dissecting the role of media in shaping public perception, spotlighting a recent 60 Minutes interview with Vice President Kamala Harris. Our narrative unfolds with a deep dive into the alleged media bias and its ripple effects on public opinion, before …
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Welcome to another episode of Marketers of the Universe! Join us as we unravel the intricacies of paid media campaigns and explore the impact of B2B events in the world of marketing and advertising. Our podcast features a panel of experts who share insights, strategies, and personal experiences from these two key areas. In the first segment, we hig…
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Has Howard Stern become the very establishment he once railed against? Explore Stern's controversial journey from a rebellious radio icon to a mainstream media figure with divisive political opinions. We take a critical look at how his career has evolved, especially his transition to satellite radio and television, and what this says about aging an…
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Welcome back to the Marketers of the Universe podcast, it's great to have you aboard. We kick off with highlights from our latest webinar, "Don't Spend More, Spend Smarter". We discuss strategies to maximise the return on your marketing investment and the importance of understanding where your marketing budget is being spent. We also dive into the …
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Is focusing on trivial political theatrics clouding our judgment on pressing matters? We kick off this episode by dissecting the irrationality and incoherence often found in public statements, segueing into a contentious discussion about Vice President Kamala Harris's changing accent. But our focus quickly shifts—we emphasize the dire need to prior…
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What if everything you thought you knew about Kamala Harris was wrong? We tackle the hottest controversies surrounding the Vice President, from accusations about her border crisis stance to her alleged support for a BLM bail fund. We dissect the media's portrayal of Harris, contrasting it with public perception, and scrutinize her qualifications an…
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Welcome to the Marketers of the Universe podcast, hosted by the delightful Haydn Woods-Williams, digital marketing team lead at Brew Digital. In today's episode, we dive into two hot topics. First, we explore whether B2B social media marketing is worthwhile. Our senior social media manager, Debbie, leads the discussion on how B2B brands can leverag…
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Is the Democratic Party really putting feelings over substance? We tackle this bold claim as we dissect the soaring costs of essentials like gasoline, electricity, groceries, and rent under the Kamala Harris-Joe Biden administration. With frustrations running high, we scrutinize Kamala Harris's latest speech and question her readiness to handle the…
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Is Kamala Harris's 2020 campaign proposal to seize patents a step toward government overreach, or a necessary measure to ensure economic fairness? Join us as we confront these pressing questions and more in a heated discussion that dissects the Democratic National Convention's stringent security measures contrasted with the perceived laxity at the …
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Is it possible to rein in corporate greed and inflation without causing more harm than good? Join us for a thought-provoking discussion as we scrutinize Kamala Harris's economic plan and its ambitious measures to control corporate pricing, particularly in the grocery sector. We challenge the feasibility of proving price gouging and consider the bro…
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Ever wondered how an alien might perceive our political chaos and economic rollercoaster? Brace yourselves for a wild ride through "Ranting About Political Madness," where we dissect Kamala Harris's meteoric rise and the media’s almost comical adoration of her. We'll pull back the curtain on the contradictions in her policies and the media's spin, …
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Firstly, a huge welcome to Haydn Woods-Williams, who makes his triumphant return from paternity leave to lead the Marketers of the Universe. The episode kicks off with a deep dive into Google's latest pivot on cookie deprecation, led by our senior email marketing manager, Mark Bundle. Mark and Haydn discuss how to build robust first-party data stra…
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Welcome back to Great Off My Lawn, where we dive into the madness and pull no punches! In today's video, we're tackling the one and only Kamala Harris. She's been called a lot of things, but "consistent" isn't one of them. From her notorious flip-flopping to questionable moments that make us scratch our heads, we're breaking down why the so-called …
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Is Kamala Harris's vice presidency the result of a DEI initiative or a testament to her multifaceted heritage and political acumen? Join us as we unravel the complexities of her identity, from her Indian roots to her African-American identity, and explore how these elements have shaped public perception and political commentary. We'll take a closer…
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Ever wondered why some of the most iconic brands of our time seemingly vanished overnight? Join us on a nostalgic journey as Mark, Freya, and Saufi dissect the spectacular rise and fall of some iconic brands. Freya shares her personal connection to Topshop and laments its closure, while Saufi provides an eye-opening account of Abercrombie & Fitch's…
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Is the U.S. Supreme Court overdue for a major overhaul, or is this just another political power grab? Join us in our latest episode, "Banana Republic Rant," where we pull no punches in dissecting contemporary politics and societal issues. We kick off with a blistering critique of political rhetoric and current U.S. leadership, highlighting the spec…
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Can a call for unity actually sow division? President Joe Biden’s recent speech has sparked controversy, and we're here to break it down. This episode of "Get Off My Lawn" scrutinizes Biden's contradictory message and the impact it has on his party. We also discuss the recent uproar over American protesters' support for Hamas while denouncing Israe…
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Is the Biden administration's focus on diversity and environmental policies compromising national security? Today, we tackle this provocative question by examining the current state of the Democratic Party. We start with the rise of Alexandra Ocasio-Cortez, whose bold proposals are shaking up the political landscape. We then scrutinize Kamala Harri…
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Is Kamala Harris ready to lead the nation? Today, we kick things off with a searing critique of a nonsensical political speech, setting the stage for an unfiltered discussion about the current political climate. We dive into our concerns about Kamala Harris potentially becoming president, drawing eyebrow-raising comparisons to "Weekend at Bernie's"…
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