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Presales Podcast by Presales Collective is a podcast dedicated to growing the Solution Consulting community. We aim to provide presales professionals with the resources, knowledge, network, and mentorship to develop long, impactful careers. On the Presales Podcast, you’ll hear from global presales leaders, top individual contributors, industry experts, enablement professionals, and entrepreneurs who have developed products for our profession.
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Demo Jockeys

Jack Cochran, Adam DiTomasso

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Join your demo jockeys Jack Cochran and Adam DiTomasso for a weekly book club podcast. This weekly podcast will feature a different book each month from a variety of categories, which will be discussed from the lens of 2 seasoned presales professionals.
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Beyond Presales

Jack Cochran

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What you do outside of your day job is what makes you unique, provides meaning and value, and makes you a better person. As presales professionals it is critical to your success to embrace all parts of your life, not just the things in your day job. Join Jack as he talks to industry leaders, influencers, and authors as they talk about their passions outside of work, and how that has made them better sellers and better people.
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Detroit City of Champions

Detroit City of Champions

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1935. The Great Depression. Detroit is ranked as the hardest hit city in America. Speramus Meliora Resurgent Cineribus Akin to a miracle something incredible began to happen. Detroit began to win in a way that had never been seen before…or since. The Tigers, Lions and Red Wings all won their first Championships. An unknown Joe Louis would rise to international super stardom. Speed boat racing, tennis, track and field, golf, bowling, swimming, firearms…champions all and all from Detroit. In t ...
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show series
 
In this episode, Jack Cochran and Matthew James are joined by Raphael Joseph to discuss the critical importance of building a strong LinkedIn profile for PreSales professionals. They explore how the platform has evolved as a powerful career tool, especially in today's competitive job market. Raphael shares practical tips on crafting a professional …
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In this episode, Jack Cochran and Matthew James are joined by Karthik Krishna, Manager of Solutions Engineering at Freshworks and Presales Collective's Regional Community Leader for Chennai. They explore how Solutions Engineers can gain strategic influence in deal cycles beyond just giving demos and answering technical questions. Episode Highlights…
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Today’s episode was recorded during Presales Collective’s AI-Powered Presales Summit on March 26th, 2025. In this episode, Jack Cochran (General Manager, Presales Collective) and co-host Matthew James discuss the ethics and trust issues surrounding AI in sales environments with guest Diana Capello, Director of Solutions Consulting for US and Demo E…
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In this episode, Jack Cochran (General Manager, Presales Collective) and guest co-host Allison Macalik dive into the topic of "Presales People in Disguise" with Alex Nation. They explore the journey into presales roles, the importance of effective discovery techniques, the power of silence in customer interactions, and the unique relationship betwe…
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In this episode, Jack Cochran and Matthew James are joined by Manisha Raisinghani, Founder and CEO of SiftHub, to discuss how AI is transforming the Presales landscape. They explore how SiftHub's AI sales engineer helps solutions teams consolidate tribal knowledge, automate repetitive tasks, and increase productivity. Manisha shares insights on lev…
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Jack and Jerome are back to dish on all things fast food in Las Vegas! From guilty pleasure drive-thru favorites to childhood fast food memories, the guys cover it all in this entertaining episode. 00:00 - Intro and catching up 01:23 - Favorite fast food picks 09:35 - Fast food nostalgia 14:00 - Airport food philosophy 21:38 - Starbucks food failur…
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In this episode, Jack Cochran and Matthew James talk with Kalyan Ramkumar about his journey from novice to expert in the presales field. Kalyan shares his experience starting as an SDR at RSA Security with no technical background and how he worked his way up to become a skilled solutions engineer. He discusses the importance of domain knowledge in …
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In today's episode, Jack Cochran and Matthew James sit down with David Yockelson, Distinguished VP and Gartner Fellow, to discuss the evolution of value realization in tech sales. They explore how buyer behaviors have changed, the importance of understanding customer needs before leading with technology, and practical approaches for pre-sales profe…
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Show Notes In today's episode, Dean Shu (CEO & Co-founder, Arphie) joins Jack Cochran and Matthew James to discuss AI agents in PreSales and the evolution of the industry. They explore the changing landscape of PreSales leadership, practical applications of AI, and strategies for evaluating AI solutions. Thank you to Arphie for sponsoring this epis…
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In this episode, Jack Cochran (General Manager, PreSales Collective) and Matthew James discuss the human qualities of presales leadership with special guest Ron Whitson. Ron shares insights from his 30-year career in the industry, discusses his book "A Friendly Human in Presales," and explores how leaders can effectively transition from being top i…
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In today’s episode, Jack Cochran (General Manager, PreSales Collective) and new co-host Matthew James discuss the evolution of PreSales Collective and key industry trends for 2025. They announce the expansion of local PSC chapters, tease upcoming leadership conferences, and explore controversial topics like AI in pre-sales and team structure debate…
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As 2025 approaches, the PreSales Podcast has some exciting changes coming! First and foremost, Matthew James is joining Jack Cochran as co-host of the podcast. Also, starting in January, the show will be recorded live on LinkedIn via the new show PreSales LIVE! Join Matthew and Jack as they talk to guests and answer a live Q&A at the end of each ep…
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Today on the PreSales Podcast we have an exciting announcement, we have the pleasure and opportunity to announce the next General Manager at PreSales Collective, Jack Cochran. We talk about this exciting new chapter for PreSales Collective, how we are expanding with a new PreSales Collective board of directors, the excitement of hitting the milesto…
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Jack Cochran is joined by Paul Krauss. We continue our conversation from the last episode. Today we explore how to better identify the things that lead to burnout and how to deal with it when you are experiencing high stress. Book discussed during the interview: Panic Proof: The New Holistic Solution to End Your Anxiety Forever by Dr. Nicole Cain P…
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Welcome to the Pre-Sales Podcast! Today we have a fantastic guest joining us—Todd Janzen. Todd brings a wealth of experience from his impressive career in pre-sales, including his time at Salesforce and now as SVP of Customer Success and Buyer Enablement, Consensus In our conversation, we dive into the presales craft, influence in GTM, and more. On…
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Sarah Idriss is a PreSales + Product dream state, blending customer feedback with product roadmap in innovative ways, and It's my pleasure to have her on the PreSales Podcast. Episode Takeaways: Relationship of Product + PreSales (and beyond). The vital role PreSales plays in shaping product development and ensuring alignment with customer needs. W…
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Jack Cochran is joined by Paul Krauss to talk about the actual mental health science around focusing on yourself and the benefits to your job when you do so. Paul Krauss MA LPC is the Clinical Director of Health for Life Counseling Grand Rapids, home of The Trauma-Informed Counseling Center of Grand Rapids. Paul is also a Private Practice Psychothe…
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Jack Cochran is joined by guest Matthew James. The discussion focuses around video games, strategy, and how this can make us better sellers. Matthew Young James is a former banker turned top-performing Solutions Engineer. After starting his career at Goldman Sachs, Matthew saw the opportunity to revolutionize the financial industry through technolo…
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Hello and welcome to the PreSales podcast, is your host and PreSales Collective general manager Chris Mabry. Today I’m speaking with Julia Lustig, SE Leader at Seismic and Co-Host of the Revenue Circus Podcast. We explore how to create content on Linkedin, the future of solution consulting examining how this role is evolving in response to new chal…
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Jack Cochran is joined by guest Matthew James to talk about music and presales. Matthew Young James is a former banker turned top-performing Solutions Engineer. After starting his career at Goldman Sachs, Matthew saw the opportunity to revolutionize the financial industry through technology. Since then, Matthew has been in client facing roles at le…
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Episode Title: The Power of Technical Mastery in PreSales with Dan Hellerman Host: Chris Mabry, General Manager of PreSales Collective Guest: Dan Hellerman, Technology Enthusiast and Co-Founder of Saleo Episode Summary: In this episode, Chris Mabry sits down with Dan Hellerman to discuss the essential role of technical mastery for PreSales professi…
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Ron Whitson joins Jack Cochran, continuing their conversation about tennis. In this episode they explore the deeper mental health benefits to tennis and other hobbies. Ron Whitson is an experienced Presales leader with a strong background in sales engineering and solution consulting. With a natural ability to take complex software and present it in…
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This episode delves into Ron Whitson's career journey as a presales professional, highlighting essential lessons learned along the way. While his technical skills initially secured my role, it was mastering human skills that truly accelerated his success. Episode Takeaways Imposter syndrome never really goes away To excel as a presales professional…
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Liz Anderson directs the PreSales Collective Enablement programming, from PreSales Academy through leadership training, channeling her PreSales experience through to world-class programming and facilitation. Liz has well over a decade of experience and PreSales from organizations, large and small, from Slack to startups. Episode Takeaways Presales …
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Join Chris Mabry and Daniel Kish as they explore Daniel's unique career journey from chemical engineering to product marketing, with experience across military consulting, Salesforce, Gong, and Conveyor. He shares insights on the value of understanding technical details and balancing cost, performance, and time—lessons learned from his Special Forc…
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Ron Whitson joins Jack Cochran this week on Beyond Presales to talk about all things Tennis! Ron Whitson is an experienced Presales leader with a strong background in sales engineering and solution consulting. With a natural ability to take complex software and present it in a simple, straightforward way, Ron excels at connecting with audiences and…
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Send us a text Ever wondered how a single year could define a city’s sports legacy? Join us as we revisit the exhilarating year of 1935 when Detroit's Lions, Tigers, and Red Wings each clinched their first championships, earning the city the moniker "City of Champions." We’ll also marvel at the incredible rise of Joe Lewis during this golden era. F…
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Liz Anderson from the PreSales Collective finishes her interview on the show, talking about some of her various hobbies, more Dungeons & Dragons, and how DND has impacted her work. Find the PreSales Collective Pillars courses Want to get started in DND? Here's a newbie-friendly DND Discord community. Liz is the Director of Learning at Presales Coll…
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Liz Anderson from the PreSales Collective joins the show and talks about her hobby: Dungeons & Dragons! It's a great way to connect with people, and can help you going through a RIF or any hard time. Play DND and always have something to look forward to! Find the PreSales Collective Pillars courses Want to get started in DND? Here's a newbie-friend…
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Today, I’m speaking with Patty Hager, Vice President of SMB Solution Engineering at Salesforce, Patty and I discuss AI in Go To Market and presales, we dive into her insight on forecasting the future job of an SE, and much more. Patty is passionate about inclusion in PreSales with her work as a council member of Women in Solutions Excellence PSC an…
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Today I speak with Matthew Young James, Senior Solutions Engineer at Codat, a 2024 PSC Ambassador, and the NYC PreSales guy. Cross-departmental relationships are not a choice in our profession, they are a part of everyday life - and I’d argue that they are one of the main reasons we exist We dive into his experience facing challenging relationships…
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Stop being so boring! What makes you unique isn't the fact that you "take a consultative approach" or "are a great listener" ... it's the things outside of work, such as that woodworking hobby, or the competitive underwater basket weaving championships that make you interesting. As a solutions consultant you need to embrace the side of you that is …
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Send us a text Step into the golden era of Detroit sports with us as Jamie Flanagan and Charles Avison unveil the meticulous research and dedication that brought the legendary athletes of 1935 back to life. Journey through time as Charles recounts his thrilling discoveries of rare memorabilia and the painstaking effort he put into piecing together …
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Today, I’m speaking with Evan Powell, Co-Founder of Reprise. We discuss market trends, where PreSales and Solutions folks can take advantage of the need in GTM today, and he shares his insights from designing enterprise solutions with what he refers to as a Demo Program. I love talking with Evan because he gets it. From D&D to his journey in Sales,…
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Send us a text What if a city could be crowned the "City of Champions" in a single year? Travel back to Detroit in 1935, a pivotal moment when the Tigers, Lions, Red Wings, and the legendary Joe Louis collectively put the city on the sports map. In this episode, we uncover the recruitment strategies that shaped the Detroit Tigers and contrast their…
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Send us a text What if the scouting strategies of the 1930s are the secret to modern baseball success? Join us as we journey through the foundational era of the Detroit Tigers, where the Mississippi River became a strategic dividing line for talent acquisition. We'll uncover how Bob Coleman and Del Baker's pivotal roles in the early minor league sy…
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Today, I’m speaking with Diana Cappello, Director of Solutions Consulting at Eightfold and Founder of Templates for SCs. Diana is a true leader in Solutions, driving professional growth and the conversation in our community around diversity, leadership, and more. Diana has presented at multiple industry conferences and founded her new venture - tem…
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Send us a text What if you could walk through Detroit's most glorious sports memories and meet the legends who lived them? This episode takes you on a nostalgic journey back to 1935, the year Detroit earned the title "City of Champions" with victories from the Lions, Tigers, Red Wings, and the meteoric rise of Joe Louis in boxing. Fast forward to t…
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Send us a text What if one year could define an entire city's sports legacy? Travel back with us to 1935, a year when Detroit was crowned the "City of Champions," and discover how the Lions, Tigers, Red Wings, and boxing phenom Joe Louis made an indelible mark on sports history. We'll unpack the rich interconnections between Detroit and Portsmouth,…
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Welcome to the PreSales Podcast. It’s your host and PSC GM, Chris Mabry. Today, I have the privilege of speaking with David Duffett, a Telecom presales engineer who has transitioned into an award-winning speaker and coach. David is the mastermind behind “Let the Geek Speak” and has delivered numerous impactful keynotes to technical sales organizati…
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