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The Selling Podcast

Mike Williams and Scott Schlofman

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Feeling stuck in a sales slump? Pipeline looking thinner than a supermodel on a juice cleanse? Want to grow your business faster than a startup funded by a lottery winner? Then buckle up, buttercup, because "The Selling Podcast" is your new obsession! Join your seasoned (slightly graying but still very spry) sales pros, Mike and Scott, who collectively boast over 50 years of crushing quotas (and racking up enough airline and hotel points to live perpetually in a suite). They're not just here ...
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Send us a text Ever dreamt of starting your own business, but feel overwhelmed by where to begin? Or maybe you're already in the trenches, navigating the inevitable growing pains? This week on "The Selling Podcast," Mike and Scott cut through the noise and get real with Aaron Skinner, the mastermind behind unsexybusinessmen.com! Aaron isn't just ta…
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Send us a text In this essential episode of "The Selling Podcast," your hosts Mike and Scott tackle a critical yet often mishandled aspect of sales: the framework of effective follow-up. We've all been there – a great initial conversation, but then the follow-up falls flat, or worse, pushes the prospect away. This week, we break down how to master …
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Send us a text Get ready for another electrifying episode of "The Selling Podcast" as Mike and Scott welcome back a true show legend: Damien Cooke! Known for his unparalleled expertise in leadership and sales, Damien dives deep into the core tactics that drive peak performance within sales teams. This isn't just about managing; it's about leading y…
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Send us a text In this crucial episode of "The Selling Podcast," Mike and Scott sit down with Eddie Dix and Brandon Hoover, the visionary co-founders of RepPrep.ai. For anyone in medical sales, or frankly, any sales professional serious about meticulous preparation, this conversation is a game-changer! We've often stressed the absolute necessity of…
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Send us a text Get ready for an electrifying episode of "The Selling Podcast" as your hosts, Mike and Scott, sit down with an absolute sales legend: Aaron Lewis! In a candid and incredibly insightful conversation, Aaron pulls back the curtain on his remarkable career journey, from being a 6-time Presidents Club winner at Salesforce to embarking on …
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Send us a text In this essential episode of "The Selling Podcast," Mike and Scott dive deep into the art of transforming common sales objections from roadblocks into stepping stones. They break down three of the most frequent objections sales reps face, providing you with battle-tested responses that not only neutralize the concern but also advance…
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Send us a text Unleashing Sales Potential: The Behavioral Edge with Mike Crotta & Geoff Miller (Part 2) In this powerful follow-up episode of "The Selling Podcast," we once again welcome insights from former professional baseball player Mike Crotta and Geoff Miller, author of "Intangibles," as we delve deeper into the psychological and behavioral a…
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Send us a text In this powerful episode of "The Selling Podcast," Mike and Scott dive deep into the critical role of mental toughness in achieving sales success. We're thrilled to welcome two exceptional guests: Mike Crotta, a former professional baseball player with the Pittsburgh Pirates, and Geoff Miller, the acclaimed author of "Intangibles," a…
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Send us a text In this energizing episode of "The Selling Podcast," Mike and Scott delve into the often-underestimated superpower of passion in the world of sales. We explore how genuine enthusiasm for what you sell can be a game-changer, influencing trust, resilience, and ultimately, your success. We break down four key ways passion fuels sales ex…
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Send us a text In this insightful episode of The Selling Podcast, Mike and Scott dive into a powerful topic: how to be both kind and assertive in the sales process. It’s a delicate balance; being customer-centric while still driving toward a timely close. And this episode is packed with practical strategies to help you master it! We break down five…
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Send us a text Let’s face it, every sales rep, no matter how experienced, falls into bad habits from time to time. In this critical episode, Mike and Scott unpack three of the most common and most damaging mistakes that quietly derail opportunities and slow down your sales success. These aren’t just theoretical. These are the real-world errors we h…
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Send us a text In this thought-provoking episode of "The Selling Podcast," Mike and Scott challenge the conventional wisdom that consistency is always key in sales. We argue that while predictability can be beneficial, blind adherence to routine can stifle growth and lead to stagnation, especially if that consistency is "consistently good" but not …
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Send us a text In this forward-thinking episode of "The Selling Podcast," Mike and Scott explore the transformative power of Artificial Intelligence (AI) in revolutionizing sales strategies. They tackle the burning questions sales professionals have about integrating AI into their workflows, moving beyond the hype and into practical application. Th…
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Send us a text In this power-packed episode of "The Selling Podcast," Mike and Scott dissect the critical strategies needed to not just compete, but dominate in today's cutthroat sales environment. We move beyond basic sales tactics and delve into the psychological and strategic advantages that separate top performers from the rest. We break down t…
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Send us a text This podcast episode features PJ Howland, a search consultant, who highlights the crucial role of sales in driving business growth in today's digital landscape. PJ's expertise lies at the intersection of SEO, content creation, and AI, and he shares his insights on how these elements can be leveraged to maximize sales potential. PJ al…
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Send us a text Stop losing sales within the first 3 seconds. This podcast episode focuses on the critical first impression in sales, emphasizing that you can lose a potential sale within the first three seconds of interaction if you don't connect authentically. The core message is that genuine interest in the person you're speaking with is paramoun…
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Send us a text This podcast episode tackles the common productivity killer: procrastination. It acknowledges that sales professionals often find themselves trapped in a cycle of delaying important tasks, ultimately hindering their success. The episode provides actionable steps to recognize and break free from this loop. The core message emphasizes …
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Send us a text This podcast episode focuses on the often-overlooked aspect of sales performance: mental and physical well-being. It argues that sales professionals frequently become their own biggest obstacles, hindered by stress, burnout, and negative thought patterns. The episode provides practical strategies for overcoming these self-imposed lim…
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Send us a text This episode is all about something every sales rep deals with: objections. Instead of seeing them as roadblocks, the episode encourages us to view objections as chances to better understand our prospects and build stronger relationships. It focuses on five common objections — price, need, trust, competition, and timing — and walks t…
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Send us a text In this episode, we dive into how Microsoft Outlook can become your secret weapon for boosting sales. It’s not just an email tool—it’s a productivity powerhouse that can help you work smarter, close deals faster, and stay on top of your game. We’ll break down three game-changing Outlook strategies: Effortless Email Templates – Stop r…
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Send us a text In today’s crowded sales landscape, standing out is tougher than ever. Generic pitches? They’re dead on arrival. If you want to break through the noise and truly connect with prospects, you need a smarter approach—one that’s hyper-personalized, highly specific, and strategically multi-channel. In this episode, we unpack the key strat…
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Send us a text This episode emphasizes the important role of networking in professional and personal growth. It also shows that building a strong network can provide invaluable support, open doors to new opportunities, and help you navigate challenges in your career and personal life. The episode introduces the "BEAM" framework for effective networ…
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Send us a text In this episode, we tackle a challenge every sales professional faces at some point—losing leads. It’s frustrating when promising prospects slip through the cracks, but the good news is that there’s a practical way to reconnect and turn things around. We start by addressing the emotional side of it. Losing a lead can feel discouragin…
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Send us a text This podcast episode explores the power of hyper-personalization in modern sales. It emphasizes that truly effective sales strategies go beyond generic pitches and focus on deeply understanding individual customer needs. The podcast highlights the importance of asking insightful discovery questions to uncover unique pain points and i…
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Send us a text This podcast episode challenges the notion of sales as an artistic endeavor where every interaction is a unique masterpiece. Instead, it emphasizes the importance of a structured sales process for consistent success. The podcast argues that viewing sales as an art form can lead to inconsistency and unpredictability. Without a defined…
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Send us a text Nick Cannon shares how to create loyalty with customers. One of the keys to customer loyalty is communication. Too many times we think that loyalty comes when there is a gift, contribution or some remarkable event. The key to customer loyalty is simple... communicate consistently. Authenticity ensure that you are being yourself. This…
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Send us a text This podcast episode challenges the traditional notion of making New Year's resolutions in sales. It argues that these resolutions are often vague, unrealistic, and ultimately ineffective. The podcast outlines three key reasons why sales professionals should AVOID setting traditional New Year's resolutions: Vague and Unrealistic: Man…
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Send us a text Mike and Scott wish you all a Merry Christmas! Naughty and Nice List of Sales Naughty List Pushy No Service Don't Understand Me at All (Don't allow me to talk) Nice List Allow Me to Decide Treat Me Like a Person (Respect and ensure I understand) Meet/Address All My Needs There are several Christmas buying behaviors that we should loo…
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Send us a text George S. Patton (1885–1945) was a legendary U.S. Army general known for his bold leadership during World War II. He was tough, passionate, and had a knack for winning battles. Patton grew up in California, went to West Point, and had a lifelong love for military strategy. He became a tank expert before tanks were even widely used in…
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Send us a text This podcast challenges the common notion that moving into management is the ultimate career goal for sales professionals. While it may seem like an attractive option, it's essential to weigh the pros and cons carefully. The podcast explores the potential benefits of management, such as reduced stress, increased control, and the oppo…
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Send us a text This podcast tackles one of the biggest challenges in sales: managing your time effectively. With so much to juggle, it’s easy to feel overwhelmed, but the truth is, that mastering your time can be a game-changer for your productivity and success. The key? Prioritize what matters, plan your day intentionally, and let technology do th…
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Send us a text This episode takes a close look at something every salesperson should have in their toolkit: gap analysis. It's not as complicated as it sounds—it's about finding those hidden opportunities in the accounts you're already working with. By understanding where your clients are now and where they could be, you can uncover ways to help th…
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Send us a text This podcast dives deep into the intricacies of landing complex medical sales, a challenging endeavor that requires a unique blend of strategic thinking, technical expertise, and relationship-building skills. Chris and JJ, seasoned professionals in the field, share their insights and experiences on how to navigate this complex landsc…
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Send us a text In this episode, we dive into a topic that doesn’t get enough airtime: breaking up with clients. Yes, client breakups are a thing—and spoiler alert—they can be just as awkward as a middle school breakup. The key is handling it with the right mix of grace, strategy, and maybe a dash of humor (but only if your client can handle it). So…
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Send us a text This podcast challenges the traditional perception of sales as a manipulative or pushy profession. It argues that sales is an integral part of human interaction and is present in every aspect of our lives. Everything we love, need, and want has been sold to us in some way. From the products we purchase to the ideas we embrace, there'…
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Send us a text Thinking Globally, Acting Locally: A Sales Perspective This podcast delves into the importance of striking a balance between global thinking and local action in the world of sales. While globalization has interconnected markets and created opportunities for businesses to expand their reach, it's equally crucial to understand and cate…
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Send us a text This podcast episode explores the transformative impact of gratitude in sales. It highlights five key areas where gratitude can significantly enhance your sales performance: Fosters Trust: When you approach your interactions with genuine gratitude, you demonstrate that you value the opportunity and respect the client's time. This bui…
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Send us a text The Selling Podcast explores the critical importance of adaptability in the ever-evolving world of sales. It emphasizes that successful sales professionals must be willing to embrace change and continuously learn and adapt their strategies to stay ahead of the curve. The podcast outlines five key strategies for adapting to change in …
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Send us a text This podcast delves into the importance of building a strong personal brand in sales. It differentiates between: Reputation - which is often shaped by hearsay and beyond a sales rep's control vs Brand - which is a proactive approach to crafting a narrative. The podcast outlines eight key steps to create and develop a personal brand: …
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Send us a text This podcast episode addresses the common challenge of getting stuck in the "analysis paralysis" phase when developing new products or ideas. While creating a Minimal Viable Product (MVP) is a valuable step, it's often not enough. The key lies in taking the crucial next step: "just moving" and starting the implementation process. The…
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Send us a text This podcast explores the common mistake of offering unsolicited advice in sales. It highlights that while well-intentioned, unrequested advice is often met with resistance and can even backfire. When a sales professional provides advice without first gaining the buyer's interest or permission, it can be perceived as condescending or…
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Send us a text This podcast explores the topic of motivation, with co-hosts Mike and Scott debating the primary drivers behind human behavior. Mike initially proposes pleasure and pain as the main motivators, suggesting that we are naturally drawn to activities that bring us joy and avoid those that cause discomfort. However, Scott challenges this …
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Send us a text This podcast offers valuable advice for sales professionals on how to avoid common pitfalls when interacting with buyers. It highlights three key strategies: Control the Conversation: While it's important to avoid dominating the conversation, maintaining control is essential. By asking thoughtful questions and guiding the discussion,…
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Send us a text This podcast delves into the essential role of sales reports in driving performance and gaining valuable insights into customer behavior. It underscores how effective sales reps leverage these reports to identify trends, uncover seasonal fluctuations, pinpoint high-performing products, and spot potential areas of growth or decline. T…
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Send us a text In the world of sales, fear, uncertainty, and doubt (FUD) can be a formidable opponent. These emotions, often lurking beneath the surface, can erode confidence, hinder performance, and ultimately limit success. This podcast explores the nature of FUD and provides actionable strategies to overcome its challenges. Fear: The Silent Sabo…
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Send us a text This podcast focuses on the common challenge faced by sales reps at the end of the year: meeting their sales quotas. The episode outlines a step-by-step approach to effectively prepare for this crucial period. Define Your Goals: Clearly outline the specific sales targets you need to achieve by the end of the year. Break It Down: Divi…
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Send us a text This episode provides a practical guide for transforming sales ideas into tangible results. The podcast emphasizes three core steps to propel your idea from conception to implementation. Invest Time Strategically: The first step involves dedicating focused time to brainstorm and develop your sales concept. It's essential to carve out…
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Send us a text The Importance of Sales Preparation Starts with Preparation In this podcast, we discuss a startling truth: most sales reps (including us at times) go into interactions with potential customers unprepared. It’s crucial for sales representatives to distinguish between just being ready to respond and actually understanding the customer'…
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Send us a text Common Negative Behaviors in Tough Times Avoidance and Disengagement Ignoring the Situation: Sometimes salespeople pretend there’s no problem, hoping it’ll just go away on its own. This is a form of denial. Shutting Down: They might withdraw emotionally and physically, becoming less engaged and responsive at work. Counterproductive C…
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Send us a text We share another some of our favorite moments. Two episodes stand out: Veronica Romney shares how to best market yourself and Mike talks about how to create your own story. Ever feel lost in the crowd? This episode is for you! We'll break down why marketing yourself is crucial and guide you on crafting a story with an ending you writ…
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