A bi-weekly cozy conversation between a mother and her daughter about books and the joys and trials of the reading life.
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Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results. For more, head to our site: https://compose.ly/c ...
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Agency vs. In-House Content Strategy with Stephanie Yoder, Rebrandly
31:56
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31:56What happens when a career agency content lead takes their talents in-house? Stephanie Yoder, Director of Content at Rebrandly, joins the show to unpack her transition from agency life to leading in-house strategy—and why that shift gave her a whole new lens on collaboration, content creation, and career longevity. With two decades in the game, Ste…
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Send us a text Hi, friends! In this episode, we're talking about rereading as a way to enhance your reading and your life in general. We'll discuss the benefits of rereading and share some of our favorite books to reread. Text us your favorite rereads through the link above. We'd love to hear your thoughts! Books Mentioned Julia: Inkheart by Cornel…
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S3, Chapter 13: An Eclectic Classics TBR
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1:01:38Send us a text We love reading the classics! In this episode, we're sharing TBRs of the classics we're most excited about reading in the near future. The show is a little chaotic, but we hope you enjoy the fun book talk! Books Mentioned Julia: Anna Karenina by Leo Tolstoy The Three Musketeers by Alexandre Dumas Peter Pan by J.M Barrie The Jungle Bo…
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The Role of Social in B2B Strategy with Paola Marino, Virtual Intelligence Briefing (ViB)
35:13
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35:13When the playbook keeps changing, how do modern marketers stay grounded and effective? Paola Marino, Digital Marketing Manager at Virtual Intelligence Briefing (ViB), joins the show to unpack what it’s really like to market in a lean, high-velocity B2B environment. From running a social agency in Mexico to building full-funnel strategies in the U.S…
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S3, Chapter 12: The Joys of a Seasonal TBR
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53:11Send us a text Seasonal TBRs are the topic of discussion in this chapter. We dive into the Whys, Hows and Whats of putting together a satisfying and life-enhancing To Be Read (TBR) Pile (or Pile of Possibilities, in Stephany's case) that highlights the unique characteristics of each season. Join us for some fun book talk! Books Mentioned Julia: Ela…
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Standing Out in a Crowded Marketing Landscape with Myles Carter, Trolley
41:46
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41:46What happens when a storyteller learns to speak the language of the C-suite? Myles Carter, Senior Director of Content Marketing at Trolley, joins the show to talk about the real skills marketers need today: blending art and revenue strategy. He shares how his storytelling roots shaped his marketing career, why building trust is the key to standing …
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Send us a text We are taking a break this week to celebrate the Easter holiday. We'll be back on April 30 with a new full length episode to share with you. Thank you from the bottom of our hearts for listening to today’s show. To support The Book Snug Podcast: Write a review and/or rate us on Apple Podcasts or Spotify Follow The Book Snug Podcast o…
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How to Build Engaged Communities and Content that Converts with Adam Robles, Reach Agency
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39:49Is your marketing truly audience-first — or just going through the motions? Kaylee Peterson, Director of SEO at Compose.ly, returns to the show with a soapbox moment about the realities of working with SEO agencies, what clients should expect from partners, and why education and transparency matter more than ever. We’re also joined by Adam Robles, …
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S3, Chapter 11: Quarterly Review (January - March 2025)
1:05:31
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1:05:31Send us a text Can the first quarter of 2025 be over already?? In this chapter, Julia and Stephany are celebrating (or bemoaning) the reading highs and lows of the last three months. Julia’s Books: The Heaven and Earth Grocery Store by James McBride Eragon by Christopher Paolini The Duke and I (Bridgertons #1) by Julia Quinn Emily Wilde's Map of th…
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S3, Chapter 10: 3 Peas in a Pod (The Women by Kristin Hannah with Jo Hart)
1:16:59
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1:16:59Send us a text Hi, Friends! We are back in The Book Snug for the newest chapter of our 3 Peas in a Pod series. In this series, we invite a guest to join us on the show to discuss a book of their choosing. Jo Hart is with us again and she has chosen The Women by Kristin Hannah, a wildly popular historical fiction novel about women army nurses servin…
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From Ops to Strategy: The Rise of a Marketing Generalist with Matt Lyman
45:33
45:33
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45:33Is adaptability the secret to building a strong marketing career? Ana Osuna, Content Partnership Specialist at Compose.ly, discusses LinkedIn’s ban on Apollo and Seamless.ai and its impact on outbound sales. She and host Nicole MacLean explore data ownership and the importance of brand-building in a shifting digital landscape. We’re also joined by …
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S3, Chapter 9: Thrillers, and Mysteries, and Suspense, Oh My!
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58:38Send us a text This episode explores the differences between thriller, mystery, and suspense novels. The labels are often used interchangeably, but they really are distinct genres. We present the requirements of each and offer some suggestions to add to your TBRs. Enjoy, friends! Julia’s Books: Behind Closed Doors by B. A. Paris And Then There Were…
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Using Data to Craft a Compelling Content Story with Jillian Hoefer, UserEvidence
49:52
49:52
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49:52How do marketers use data effectively without losing authenticity? Mike Leonhard, Founder & CEO of Compose.ly, shares his perspective as a C-suite buyer on why data matters in marketing and how companies can use it to build trust and close more deals. We’re also joined by Jillian Hoefer, Senior Content Marketing Manager at UserEvidence, known for h…
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S3, Chapter 8: Comparing the Couples in Pride and Prejudice by Jane Austen
1:04:50
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1:04:50Send us a text February is the month of love. We're celebrating in this episode by analyzing all the couples in Pride and Prejudice. Join us as we talk about the good, the bad, and the bizarre relationships in Jane Austen's iconic novel. Books Discussed in the Show Pride and Prejudice by Jane Austen Northanger Abbey by Jane Austen Persuasion by Jan…
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The Power of Audience-First Content with James Furbush, AccessOne
38:12
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38:12Is content the key to building relationships at scale in B2B marketing? Ashley Strosnider, Head of Editorial at Compose.ly, explores the evolving role of editors in content marketing. She explains the fine line between editing and rewriting, the importance of trust in content workflows, and how AI is reshaping the editorial process. We’re also join…
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S3, Chapter 7: A Few of Our Favorite Book Couples
1:07:32
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1:07:32Send us a text February is the month of love. We're celebrating on the show by gushing about some of our favorite book couples and attempting to explain why we love them so much. Julia’s Books: Jane Eyre by Charlotte Brontë The Princess Bride by William Goldman The Guernsey Literary and Potato Peel Pie Society by Mary Ann Shaffer What the River Kno…
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Shaping SEO-Driven Marketing with Will Sigsworth, Pipedrive
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45:01Is your SEO strategy ready for the next evolution ofbig shift in search? Kaylee Peterson, Director of SEO at Compose.ly, opens the episode by addressing the growing shift from traditional SEO to Answer Engine Optimization (AEO). She explains how AI-driven tools like ChatGPT and Bard are reshaping search behavior and shares strategies for creating m…
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S3, Chapter 6: Upcoming Releases We Can't Wait to Read (January - May 2025)
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59:56Send us a text Hi, friends! Intriguing upcoming book releases for the first half of 2025 are the topic of today's episode. The excitement is top notch, but the presentation is not. Apologies for the word salad and mispronunciations. Correct titles, authors and release dates are in the show notes. We've both been very busy and were quite tired when …
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Making Marketing the Heart of Every Organization With Ornella Sinigaglia, PressReader
38:34
38:34
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38:34If content is queen, how do you make her reign supreme? We’re once again joined by Franny Harold, Content Creator at Compose.ly, who gives tips for staying consistent with social media strategies and how to avoid burnout when managing content creation. We’re also joined by Ornella Sinigaglia, Marketing Director at PressReader, who breaks down the a…
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S3, Chapter 5: Our Favorite Books of 2024
1:12:34
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1:12:34Send us a text It's time for one of our favorite shows of the year! In this episode, we're gushing about our very best books of 2024. Julia’s Books: Everyone In My Family Has Killed Someone by Benjamin Stevenson Anne of Green Gables: A Graphic Novel adaptedby Mariah Mardsen, illustrated by Brenna Thummler We Are All the Same in the Dark by Julia He…
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In this special edition of Content Matters, host Nicole MacLean revisits some of the best tips from the Compose.ly crew and past guests, including unseen clips. Key topics include goal setting, giving and receiving feedback, and fostering a strong sales and marketing partnership. Tune in to hear the valuable content that didn’t make the final cut. …
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S3, Chapter 4: Our Superlatives of 2024
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1:05:11Send us a text 2024 is over which means it's time to present our bookish superlatives of the year. Get ready for a fun discussion and a long list of books to either avoid or add to your TBR. Julia's Books Hiddensee by Gregory Maguire My Rogue to Ruin by Erica Ridley The Scribe by Matthew Guinn Tinderbox by W.A. Simpson The 100-Year-Old Man Who Clim…
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S3, Chapter 3: 3 Peas in a Pod (The Beekeeper's Apprentice by Laurie R. King with Rebecca White)
1:29:55
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1:29:55Send us a text Hi, Friends! We are back in The Book Snug for the newest chapter of our 3 Peas in a Pod series. In this series, we invite a guest to join us on the show to discuss a book of their choosing. Our guest for this episode is Rebecca White. Rebecca chose The Beekeeper's Apprentice, the first book in a mystery series featuring Sherlock Holm…
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Great Content Starts With Your Audience with Robyn Showers, Apollo.io
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43:15
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43:15Who’s your content really speaking to — Google or your audience? Could it be that your content strategy is missing its most important stakeholder? We’re joined by Ana Osuna, Senior Outbound BDR at Compose.ly, who shares how she transforms outreach into authentic relationship-building by focusing on the humans behind the data. We’re also joined by R…
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S3, Chapter 2: Beyond the Best of 2024 (with The 12 Days of Christmas Tag)
1:02:16
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1:02:16Send us a text We've read so many good books in 2024 that won't make it into our upcoming Superlatives and Best of 2024 episodes. It seems a shame not to share at least some of them so we're using a seasonal book tag to do it. Julia’s Books: Pachinko by Min Jin Lee What the River Knows by Isabel Ibañez Before the Coffee Gets Cold by Tashikazu Kawag…
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Navigating the Portfolio Career Path in Marketing with Samantha Lopez, Expedia Group
47:31
47:31
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47:31What's the key to building a career that’s as versatile as it is impactful? We’re joined by Franny Harold, Content Creator at Compose.ly, who shares her unique journey from comedy and social media into the world of content marketing, highlighting how her eclectic background brings a fresh perspective to her work. We’re also joined by Samantha Lopez…
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S3, Chapter 1: "Beginner" Classics Based on Your Favorite Genre
59:49
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59:49Send us a text In today's show, Julia and Stephany are recommending easy-reading classics for readers of historical fiction, romance, mystery, fantasy, science fiction, horror, and literary/general fiction. They also share movies or series that may enhance the reading experience. Classics rule the day! Books Mentioned In This Episode Interview with…
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Setting Goals To Drive Business Impact with Jeannie Ruesch, Ninety.io
51:54
51:54
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51:54How can you make sure your marketing goals aren’t just checked boxes but impact drivers for your business? In this episode, Mike Leonhard, CEO of Compose.ly, sits down with us once again to explore the art of aligning marketing goals with company objectives and creating an impact that resonates across the organization. We’re also joined by Jeannie …
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Building Buyer Trust Through Purpose-Driven Content with Kerry Penny, Valtech
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57:02
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57:02What's the secret to crafting content that not only captivates but truly empowers buyers to take action? We’re joined by Amanda Cummings, Account Executive at Compose.ly, who shares her insights on the importance of building a collaborative relationship between sales and marketing. We’re also joined by Global Head of Brand and Content at Valtech, K…
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Send us a text In today's show, Julia and Stephany are celebrating 2 years of podcasting! This is a chatty episode focusing on the behind-the-scenes elements of podcasting. They also share the winner of the Harper Muse Painted Classics Jane Eyre book giveaway. Books Mentioned In This Episode Jane Eyre by Charlotte Brontë The Woman in Black by Susan…
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You’re Underestimating the Power of Briefs with Chris Baszto, Industrious
59:26
59:26
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59:26Ever feel like your content briefs just aren’t working for you anymore?We’re joined by Ashley Strosnider, Head of Editorial at Compose.ly, who brings her expertise in content creation and team management. Special guest and Head of Marketing at Industrious, Chris Baszto, also joins the show. With over 15 years in the industry, Chris unpacks the powe…
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S2 Chapter 23:The Fall of the House of Usher vs. What Moves the Dead
1:08:47
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1:08:47Send us a text In today's show, Julia and Stephany are discussing The Fall of the House of Usher by Edgar Allen Poe and a recent retelling, What Moves the Dead by T. Kingfisher. These are perfect reads for spooky season! A Book Giveaway! The 2nd anniversary of the podcast is coming up in the next few weeks. To celebrate, we are giving away a beauti…
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How Great Brand Can Drive Demand with Keara Dowd, Clutch
45:06
45:06
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45:06What’s the story your brand is telling — and is anyone actually listening? In our debut episode of Content Matters, we’re joined by CEO of Compose.ly, Mike Leonhard to talk about the reasons behind using a podcast in your marketing efforts. We’re also joined by special guest, Keara Dowd, Senior Manager of Content Marketing at Clutch, who takes us b…
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S2, Chapter 22: Quarterly Review (July - September 2024)
1:02:41
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1:02:41Send us a text Hold on to your hat! Julia and Stephany are talking about the books they've read in July, August and September and there are so many great ones!! Julia’s Books: What the River Knows by Isabel Ibañez When We Were Birds Ayanna Lloyd Banwo Practical Magic by Alice Hoffman The Wishing Game by Meg Shaffer Tinderbox by W. A. Simpson Counti…
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Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering t…
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S2, Chapter 21: 3 Peas in a Pod (The Murmur of Bees by Sofia Segovia with Kelly Kreider)
1:29:23
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1:29:23Send us a text Hi, Friends! We are back in The Book Snug for the newest chapter of our 3 Peas in a Pod series. In this series, we invite a guest to join us on the show to discuss a book of their choosing. Our guest for this episode is Kelly Kreider. Kelly chose The Murmur of Bees, a historical fiction novel with a touch of magical realism by Sofia …
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S2, Chapter 20: End of Summer/Back to School Chat
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54:36
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54:36Send us a text Julia and Stephany are back in the Book Snug, chatting about their break and sharing a backpack full of books. Julia's Books When We Were Birds by Ayanna Lloyd Banwo The Binding by Bridget Collins The Firekeeper's Daughter by Angeline Boulley Huckleberry Finn by Mark Twain Tuck Everlasting by Natalie Babbitt Empire of Shadows by Jacq…
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Send us a text Stephany and Julia chat about their recent reading experiences and the books they’re looking forward to reading on vacation. They’ll be taking a brief hiatus in August, so they take some time to explain that, too. Books, etc. Mentioned in the Show · Children of Time by Adrian Tchaikovsky · Counting the Cost by Jill Dugger · I’m Glad …
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S2, Chapter 18: The DNF (What and the Whys)
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1:01:56Send us a text Stephany and Julia spend time in this episode discussing the DNF, what it is and the reasons why they may or may not do it. Of course, books are mentioned. Happy listening! Books, Etc. Mentioned in This Episode Simone St. James What the River Knows by Isabelle Ibañez Braiding Sweetgrass written and narrated by Robin Wall Kimmerer Har…
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S2, Chapter 17: Quarterly Review (April - June 2024)
1:00:10
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1:00:10Send us a text The second quarter of 2024 has been...interesting. In this chapter, we're sharing our reading struggles as well as some of our best (and worst) books of April, May and June. Audiobooks and mysteries take the top spots in our lists. We're excited to share our favorites with you. Julia’s Books: The Guernsey Literary and Potato Peel Pie…
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S2, Chapter 16: 3 Peas in a Pod (Fourth Wing with Lexie Yoder)
1:30:27
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1:30:27Send us a text Hi, Friends! We are back in The Book Snug for the newest chapter of our 3 Peas in a Pod series. In this series, we invite a guest to join us on the show to discuss a book of their choosing. Our guest for this episode is Lexie Yoder. Lexie chose Fourth Wing, a fantasy featuring dragons by Rebecca Yarros, for us to read together and ta…
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Send us a text In this episode, Julia and Stephany discuss the books they are looking forward to diving into this summer. Their book lists include backlist and new release selections in several genres: mystery/thriller, science fiction, speculative fiction, historical fiction, adventure/romance and magical realism. It going to be a great summer of …
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S2, Chapter 14: Exceptional Reading Experiences
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51:03
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51:03Send us a text Julia and Stephany are sharing reading experiences that go beyond the books to include related experiences, settings and simple serendipitous moments which elevate the stories to the Exceptional level. Julia's Books Walk Two Moons by Sharon Creech The Murderer's Maid: A Lizzie Borden Novel by Erika Mailman Harry Potter and the Deathl…
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Send us a text Due to that thing called life, Stephany is flying solo this week. She's talking about books that give good, happy, uplifting vibes. These books are great for counteracting all the negative aspects of life we face in the modern world. if you are looking for a feel -good story, you've come to the right place. And don't worry - Julia wi…
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S2, Chapter 12: Sharing a Love of Reading (with Jo Hart)
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1:03:07Send us a text In celebration of Mother's Day, we've invited Jo Hart back to the show . Jo is Julia's Nana and Stephany's mom. We talk about how our mothers have impacted and encouraged our reading lives. It's a fun, informal chat that covers a variety of books. Books, Etc. Great Lion of God by Taylor Caldwell Dear and Glorious Physician by Taylor …
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S2, Chapter 11: Please Adapt These Books Into Movies (or Series)!
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1:01:01Send us a text We're deviating from the original plan for this week's episode (for reasons we discuss in the show). Instead of offering fictional worlds we'd like to visit, we're sharing our suggestions for books that would make great adaptions for the big or small screen. Julia's Wishlist Walk Two Moons by Sharon Creech Fairest by Gail Carson Levi…
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S2, Chapter 10: Quarterly Review (January - March 2024)
1:09:40
1:09:40
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1:09:40Send us a text We're having a stellar reading year so far in 2024. In this chapter, we're sharing some of our best (and worst) books of January, February and March. Fiction and non-fiction showed up and delivered in a big way for us and we're excited to share our favorites with you. Julia’s Books: Elizabeth by Margaret George Snow and Rose by Emily…
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S2 Chapter 9: 3 Peas in a Pod (Outside by Ragnar Jonasson with Jay Yoder)
1:56:52
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1:56:52Send us a text Hi, Friends! We are back in The Book Snug for the newest chapter of our "3 Peas in a Pod" series. In this series, we invite a guest to join us on the show to discuss a book of their choosing. Our guest for this episode is Jay Yoder, Stephany's husband and Julia's dad. Jay chose Outside, a thriller by Ragnar Jonasson, for us to read t…
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S2, Episode 8: An Embarrassment of (Book) Riches
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1:01:06Send us a text We are having such a great start to reading year that we decided to share some of our not-quite-cream-of-the-crop-but still-great reads of 2024. Join us as we gush about some historical fiction, fantasy, middle grade, non-fiction and mystery books that have kept us enthralled and entertained during these first few months of the new y…
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S2, Chapter 7: The Movie Was Better!
1:13:14
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1:13:14Send us a text As readers, we are almost required to say "the book was better" any time we encounter a movie adaptation. Here in the Book Snug, we are going out on a limb and saying that sometimes the movie is the better experience. Take a listen to this episode to find out which movies surpass the books they're based on and the reasons why we thin…
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