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Spotlight Sioux Falls

Steve Schmidt, Melissa Goodwin

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Welcome to SpotLight Sioux Falls! This is the source of news for everything from featuring local business leaders and their stories, foodie news, events, quirky and fun things to do and just about anything you can imagine in this wonderful City of Sioux Falls, SD! Whether you are looking for a place to get out and hike, hitting up a local concert or learning the back stories from the business owners in your community, you will find it at the intersection of Commerce and Culture - SpotLight S ...
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The A/B Test Podcast

Melissa Goodwin & Steve Schmidt

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Welcome to A/B Test, the podcast that proves experimenting isn’t just for lab coats and algorithms. We’re here to talk sales, marketing, and all the wild ideas we try (and sometimes regret) in the pursuit of better results—and bigger laughs. Think of us as your business brainstorm with a side of stand-up. Whether it’s testing email subject lines, outrageous ad copy, or just seeing how many hot sauce puns we can cram into a campaign, we’re here to entertain, educate, and maybe even inspire yo ...
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In this episode of Spotlight Sioux Falls, we sit down with Jenny Haiar, a registered nurse and founder of IV & Co, a modern wellness spa using IV therapy to help clients feel their best — fast. Jenny shares how 20 years in nursing and a vision for proactive, affordable care led her to build a clinic that feels more like a luxury spa than a hospital…
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In this episode of Spotlight Sioux Falls, we sit down with John Parks, a Sioux Falls-based leader at Solvo Global, a company helping U.S. businesses solve staffing shortages through highly skilled global teammates. John walks us through how Solvo operates in 20 countries and has placed over 35,000 remote employees in roles ranging from virtual assi…
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Step inside one of the most advanced—and human-centered—manufacturing facilities in America. We toured DeGeest Corporation, a third-generation family business in Tea, South Dakota, that’s redefining what Made in America really looks like. They’re the only U.S. dealer of Lesta robots They’ve built a full production research facility They’ve installe…
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Fresh-roasted coffee. Farm-grown wheat buns. Drone donut drops. Welcome to Flyboy Donuts—where nostalgia meets next-level innovation. In this episode of Spotlight Sioux Falls, we meet Ben Duenwald, the visionary founder of Flyboy Donuts. A former food scientist turned entrepreneur, Ben has grown a small donut shop in Tea, SD into a multi-location b…
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In this episode of Spotlight Sioux Falls, we take a walk-through with Spencer Mannes, a local real estate agent, entrepreneur, and one of the go-to names in the Sioux Falls luxury home scene. Spencer gives us a private tour of one of his favorite projects on the east side of town — a stunning spec home complete with 12-foot ceilings, multiple laund…
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Step inside one of the most advanced—and human-centered—manufacturing facilities in America. We toured DeGeest Corporation, a third-generation family business in Tea, South Dakota, that’s redefining what Made in America really looks like. They’re the only U.S. dealer of Lesta robots They’ve built a full production research facility They’ve installe…
  continue reading
 
In this episode of Spotlight Sioux Falls, we take a walk-through with Spencer Mannes, a local real estate agent, entrepreneur, and one of the go-to names in the Sioux Falls luxury home scene. Spencer gives us a private tour of one of his favorite projects on the east side of town — a stunning spec home complete with 12-foot ceilings, multiple laund…
  continue reading
 
In this episode of The A/B Test Podcast with Steve and Melissa, we dive deep into the social platforms we've been testing relentlessly—Facebook, Instagram, YouTube, and LinkedIn. From why intent data is flawed to what’s actually driving results on Meta, we break down strategies, surprises, and lessons from the front lines of digital marketing. Whet…
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In this special episode, Spotlight Sioux Falls hosts Steve Schmidt and Melissa Goodwin sit down to reflect on what’s been built so far — and where it’s all headed. They talk about what surprised them most behind the scenes, how the podcast is growing faster than traditional media in the region, and why small businesses are embracing content as thei…
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In this episode of Spotlight Sioux Falls, we meet William Sturgeon, founder of MB Wellness, a space that goes way beyond the gym. William is part coach, part educator, and part functional movement expert — and his mission is to help people move better, live with less pain, and build strength that actually translates to life. From shoulder pain and …
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In this episode of Spotlight Sioux Falls, we go behind the firewalls and into the cornfields with Kevin Huber, CEO of IT Outlet, a nationally trusted tech integrator based just outside Brandon, South Dakota. From securing global enterprise systems to helping small businesses avoid major IT disasters, IT Outlet does it all — with personality, purpos…
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Step into the heart of Sioux Falls baseball with this exclusive behind-the-scenes look at the Canaries Stadium! 🧢 From the high-energy announcer booth to an inside look at the players' dugout, and a one-on-one with the stadium’s new chef reimagining ballpark eats—this episode takes you where fans don’t usually go. We met the voices, the players, an…
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In this episode of Spotlight Sioux Falls, we sit down with Andrea Smith, founder of The Prosperity Blueprint, veteran, and owner’s rep. Andrea shares how her journey — from military service to engineering to single motherhood — led to the creation of a system that helps business owners and real estate developers think more strategically, manage ris…
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In this episode of Spotlight Sioux Falls, we sit down with Emily Spellerberg — a powerhouse in marketing, real estate, and systems thinking. Emily shares how her background in strategic marketing at Lawrence & Schiller and Sanford Health evolved into a consulting practice that helps Sioux Falls businesses grow smarter, not harder. From transforming…
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What do Disney World and a chiropractic clinic have in common? According to Dr. Cole Snyder, it’s all about the experience. In this episode of Spotlight Sioux Falls, we meet the passionate owner of Envive Chiropractic, a downtown clinic that’s redefining what care looks like through connection, customization, and hospitality. From his fifth-grade d…
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What happens when a messy guy and a mom of four take over a cleaning business they didn’t want? They build one of Sioux Falls' most trusted companies. In this episode of Spotlight Sioux Falls, we sit down with Amy and Tim Hoback, owners of Kleenrite Company (spelled K-L-E-E-N-R-I-T-E), a family-run commercial cleaning company that’s been serving Si…
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What does public health actually mean? And why should you care? In this episode of Spotlight Sioux Falls, we sit down with Dr. Sandra Melstad, the founder of SLM Consulting and a leading public health expert, to explore the connection between where you live, your access to resources, and your long-term health. 🎯 We dive into: Why your zip code can …
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Welcome to the premiere episode of Spotlight Sioux Falls, where we sit down with the people shaping our city! This week, we’re joined by Jenny Downey, a longtime local and passionate realtor with Hegg. From Brandon roots to becoming a top agent in Sioux Falls, Jenny shares what buyers need to know—from navigating school districts and discovering hi…
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We were stuck. No ideas, no growth, and no clue what to do next. In this episode of The A/B Test Podcast, Melissa and Steve open up about a real-life pivot that reshaped their business. From a season of frustration and creative burnout, they launched something unexpected: a hyper-local, story-driven content platform. And it worked. 🎙 You’ll hear: H…
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In this episode of The A/B Test, Melissa and Steve break down what real innovation looks like inside companies today—from small tweaks to major shifts. They explore how businesses can innovate across sales, marketing, and content—especially when the market is pulling back and budgets are tight. 🎯 You’ll learn: The difference between disruptive vs. …
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Are your LinkedIn DMs helping your pipeline or getting you ghosted? In this episode of The A/B Test, Melissa and Steve break down everything you need to know about LinkedIn DMs in 2024 — from what not to do (spoiler: stop saying “Hope you’re doing well”) to how to write messages that get replies and results. 🎙️ They cover: The three DM streams that…
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In this episode of The A/B Test Podcast, Ben and John share the gritty details of how they scaled their business to over $100K/month in revenue — without spending a cent on paid advertising. They reveal: The exact strategies that worked for organic growth Why email and content were game-changers The cost of over-automating too early Lessons learned…
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Tired of posting on LinkedIn and getting no engagement? In this episode of The A/B Test, we break down the art of writing LinkedIn posts that actually get read and drive engagement. From crafting compelling hooks to leveraging AI wisely, we share everything you need to create impactful LinkedIn content. 🎧 Tune in to hear: ✔️ The biggest mistakes pe…
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Thinking about going into business with your spouse? In this episode of The A/B Test Podcast, Melissa and Steve share the raw truth about running a business together. From financial struggles and personal challenges to learning how to balance work and life, they unpack everything they’ve learned along the way. 🎧 Tune in to hear: ✔️ The real struggl…
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What does it take to build a thriving B2B growth agency? In episode 12 of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt share lessons learned from two years of running Magnetic. From the evolution of content-led selling to the role of automation and direct outreach, they reveal what’s working now in B2B sales, marketing, and lead generati…
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Struggling to get leads or close deals? Your offer might be the problem. In this episode of The A/B Test Podcast, we unpack the psychology behind great offers, why some fail, and the key changes you need to make to craft an offer that sells itself. 🎧 Tune in to learn: ✔️ What makes an offer irresistible ✔️ Common offer mistakes (and how to avoid th…
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Can you really make $1M on LinkedIn? In this episode of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt break down the exact strategies to turn LinkedIn into a revenue powerhouse. Learn how to: Optimize your profile for success. Use DMs and LinkedIn Live to build meaningful connections. Leverage tools like Sales Navigator and automation to …
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What would you do with $250K to generate $1M in revenue? In this episode, we break down a practical and scalable strategy to build a $5M pipeline using a $20K monthly budget. From outbound email and LinkedIn ads to podcasting and ABM, we share actionable insights and tips to maximize ROI and hit your revenue goals. 🎧 Tune in to learn how to create …
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Get ready for 2025! In this episode, we explore the major trends shaping sales and marketing in the coming year. From AI’s growing influence to the rise of corporate influencers and the evolving role of personalization, we’re covering what businesses need to know to stay ahead. Plus, insights on TikTok as a tool for engagement and how mindset plays…
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Steve and Melissa are feeling festive—and reflective—in this holiday-themed episode. Donning their best Christmas outfits, they chat about the joys and stresses of the holiday season and how it mirrors the tough decisions we face in business and life. The centerpiece of their conversation? Pivots. They discuss legendary companies that made game-cha…
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In this episode, Steve and Melissa take you on a wild ride—literally. Fresh off their Thanksgiving trip to the Black Hills of South Dakota, they recount their visit to a horse ranch where a horse got a little too curious and left a permanent mark on their car. But the real bite of this episode? AI. From business applications to personal hacks, they…
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In Episode 5 of The A/B Test Podcast, we break down everything LinkedIn: the history, the evolution, and how to make it work for you in 2024. Here’s what you’ll learn: The surprising number of active LinkedIn users and why it matters. The history and evolution of the platform—from networking tool to marketing machine. How to use LinkedIn for sellin…
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In Episode 4 of The A/B Test Podcast, Melissa challenges Steve with “Real or Fake: Marketing Trends Edition.” From explosive growth to massive ad spend predictions, we’re sorting fact from fiction in the podcasting world. Here’s what we cover: The jaw-dropping projection that podcast ad spend will hit $2.5 trillion by 2026—real or hype? The average…
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In Episode 3 of The A/B Test Podcast, we’re tackling email platforms and outbound strategies—with a side of post-surgery shenanigans. Fresh off hernia surgery, Steve wasted no time diving into response rates and deliverability tests (because who needs recovery, right?). We also chat about the state of cold outbound today: Why it’s hard, why it stil…
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In Episode 2 of The A/B Test Podcast, we’re dialing in on the world of cold calling—and things get a little ridiculous. Melissa and Steve explore the evolution of cold calls and whether all the data available today has made them less “cold.” They even test an auto-dialer platform live, with Steve hilariously put on the spot for some role-playing co…
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In Episode 1 of The A/B Test Podcast, we’re putting email subject lines to the test! We sent over 3,000 emails across three platforms, using two subject lines to find out which one would dominate the inbox. But it’s not just about email—it’s about the bigger picture of testing in sales and marketing. We’ll show you why even a 1-2% improvement in op…
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