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Mindi's Journey Into Aesthetics: The Path from Nursing to Entrepreneurship - Ep 5
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From Nursing to Aesthetics: Mindi Mattheus on the Journey to Becoming an Injector
In this episode of the Aesthetic AF Podcast, we visit Clean Skin Aesthetics with expert injector Mindi Mattheus. Mindi dives into her unconventional path from nursing to aesthetics, detailing how she navigated through various roles, from dermatology to plastic surgery, eventually mastering injectable treatments. She discusses the industry nuances, the importance of continual learning, and the challenges faced by aesthetic professionals. Mindi also shares insights on growing her business, marketing strategies, and balancing her role as a business owner and a mother. This episode is packed with actionable advice for those in the aesthetics industry or anyone considering a similar career path.
00:00 Introduction to the Aesthetic AF Podcast
00:16 Mindi's Journey into Aesthetics
01:04 Early Career and Learning Opportunities
04:40 Transition to Texas and New Beginnings
06:20 Building a Business from Scratch
11:37 Marketing and Client Acquisition
15:09 Balancing Motherhood and Business
19:09 Current Challenges and Future Plans
20:16 Assessing Capacity and Administrative Load
21:59 Outsourcing and Hiring Strategies
23:40 Monetary Value of Time and Profitability
27:03 Overcoming Fear and Embracing Growth
30:18 Social Media and Digital Presence
36:50 SEO and Marketing Optimization
39:24 Conclusion and Final Thought
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/
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About The Hosts 🎙
Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
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Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...
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