5 Tips For Elevating Your Medspa's Social Media Presence

Aesthetic AF - MedSpa Marketing & Sales Podcast

5 Social Media Strategies for Medspa Success

Your social media might be sending the wrong message about your medspa—and it could be costing you clients. In this episode of The Aesthetic AF Podcast, Tara and Sam break down the five biggest social media mistakes they see medspa owners making and how to fix them.

From inconsistent posting to unprofessional before-and-afters, we cover how to align your online presence with the high-end experience you're delivering in person. Whether you're DIY-ing your content or considering outsourcing, this episode will give you the clarity (and strategy) to level up your visibility, engagement, and conversions.

In This Episode, We Cover:

1. Why inconsistent posting is hurting your credibility (and reach)
2. How constant promotions can cheapen your brand
3. The do’s and don’ts of before-and-after photos
4. Why ignoring your DMs and comments = missed revenue
5. The power of video content and how to start using it (even if you hate being on camera)

→ Want to hand off your medspa’s marketing to the pros? Connect with us: https://taralynnmedia.com/appointment/

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

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About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
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Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...

Chapters

1. Introduction to Social Media for Med Spas (00:00:00)

2. The Importance of Consistency in Posting (00:00:43)

3. Avoid Over-Promoting: Balance Your Content (00:05:08)

4. The Power of Professional Before and After Photos (00:07:38)

5. Engaging with Your Audience (00:12:14)

6. Leveraging Video Content (00:15:35)

7. Conclusion and Final Thoughts (00:17:46)