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The Power of Niching Down in Esthetics: Holistic Skincare, Business Growth & Marketing with Ashlee Black
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The Power of Niching Down in Esthetics: Holistic Skincare, Business Growth & Marketing with Ashlee Black
Episode Summary:
In this episode of the Aesthetic AF Podcast, we’re joined by Ashlee Black, an experienced aesthetician who made the shift from medical aesthetics to holistic skincare. Ashlee shares her journey of discovering her niche, navigating imposter syndrome, and learning to market her business in a way that aligns with her values.
We dive deep into what it really takes to build a sustainable esthetics business, the differences between medical and holistic skincare, and how to attract the right clients without feeling salesy. Whether you're a seasoned esthetician or just starting out, this conversation is packed with insights on business growth, marketing, and finding confidence in your expertise.
In This Episode, We Cover:
- Ashlee’s journey from medical aesthetics to holistic skincare
- How niching down can help grow your business faster
- Overcoming imposter syndrome
- The role of social media, email marketing, and client referrals
- How to attract the right clients without using sales tactics that give "the ick"
- The importance of choosing skincare brands that align with your values
- Building a marketing strategy that feels authentic
🔗 Learn More About Ashlee Black:
- https://www.ashleeblackesthetics.com/
- https://www.instagram.com/ashleeblackesthetics
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/
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About The Hosts 🎙
Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
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Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...
Chapters
1. Introduction to Ashley's Journey (00:00:00)
2. Discovering a Passion for Aesthetics (00:00:35)
3. Starting a Business and Finding a Niche (00:01:57)
4. Holistic Approach and Green Envy Partnership (00:03:47)
5. Marketing Strategies and Social Media Challenges (00:10:11)
6. Navigating Friendships and Business (00:25:31)
7. The Power of Networking (00:26:26)
8. Social Media Realities (00:27:02)
9. Email Marketing Insights (00:28:56)
10. Aligning Marketing Strategies (00:30:28)
11. Evaluating Marketing ROI (00:32:18)
12. Planning for Business Growth (00:37:26)
13. Reflecting on Business Coaching (00:41:38)
14. Balancing Business and Personal Life (00:43:53)
15. Conclusion and Final Thoughts (00:44:50)
8 episodes
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