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How Wordcrafts Is Revolutionizing Localization with Felix Bartz & Olli Gurtschmann
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In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Felix Bartz and Olli Gurtschmann, Co-Founders of Wordcrafts, to explore the delicate balance between innovation and linguist preferences in localization platforms. Drawing from their 15+ years of experience in Apple ecosystem localization, they share insights on overcoming entrenched habits, implementing user-friendly tools, and the critical importance of intuitive design in translation workflows.
With over 15 years of experience in iOS, macOS, iPadOS, and VisionOS localization, they've been at the forefront of app localization since Apple first introduced their developer SDK in 2009. Both share a background in technical translation studies and have evolved from translators to industry innovators. Their unique perspective as both technical translators and business owners has helped shape their approach to creating efficient, translator-friendly localization workflows, making this conversation particularly relevant for LSPs and localization professionals looking to optimize their tooling and processes.
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